FullStory is live · custom pricing · last verified 5 Nov 2026 · viability healthy
FullStory
Fullstory captures every click and scroll in your web and mobile product, then turns it into AI-readable behavioral data.
Fullstory is the pick when the question is "what exactly did this customer do, and why did they leave" rather than "what's the conversion rate." Replay, funnels, and StoryAI get you from a drop-off to the responsible sessions fast, and the June 2026 MCP means agents can pull evidence instead of theorizing. Budget carefully: Mobile Analytics, StoryAI, and Guides and Surveys are add-ons on every Analytics plan, so the base quote is not the bill.
Verdict generatedVerified 8d ago · liveness 82/100 · cite: rightaichoice.com/tools/fullstory
- Mid-to-large product teams needing session replay plus funnels to find and fix drop-off
- Engineering teams debugging errors with console telemetry and rage-click evidence
- Support teams that want the exact live session attached to a ticket via Co-Browsing
- Data teams feeding behavioral signals into a warehouse, predictive model, or GenAI pipeline
- Small teams needing one all-inclusive price — Analytics is quoted on request and add-ons stack
- Simple sites that only need pageviews and a basic heatmap; lighter tools cover that for less
- Organizations with nobody to own instrumentation, event naming, and data quality
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Skip Fullstory if you want one flat all-inclusive price without add-ons — StoryAI, Mobile Analytics, Guides and Surveys, and Multi-Org Management are priced separately on every Analytics plan.
StoryAI is listed as a plan add-on on Business, Advanced, and Enterprise, so the AI answers and session summaries the demo leads with cost extra on top of your quoted Analytics price.
Analytics is quoted on request at three levels — Business, Advanced, and Enterprise — with add-ons priced alongside. Business fits a growing product team that needs replay, heatmaps, and funnels; Enterprise is where data science, GenAI, and export APIs land. Compare against Amplitude and Heap, which publish tier pricing, and against lighter replay tools that undercut Fullstory on base price but cover far less.
In short
FullStory — Fullstory captures every click and scroll in your web and mobile product, then turns it into AI-readable behavioral data. Best for Mid-to-large product teams needing session replay plus funnels to find and fix drop-off, Engineering teams debugging errors with console telemetry and rage-click evidence, Support teams that want the exact live session attached to a ticket via Co-Browsing. Pricing is on request (custom quotes).
What is FullStory?
FullStory — Fullstory captures every click and scroll in your web and mobile product, then turns it into AI-readable behavioral data. Best for Mid-to-large product teams needing session replay plus funnels to find and fix drop-off, Engineering teams debugging errors with console telemetry and rage-click evidence, Support teams that want the exact live session attached to a ticket via Co-Browsing. Pricing is on request (custom quotes).
Fullstory is a behavioral analytics platform built on Fullcapture, a capture layer that records every interaction across web and mobile products while excluding private and sensitive data by default. Product, engineering, support, and data teams use that record to find where users struggle, where they drop off, and what to do about it. The pitch is evidence over assumption: instead of a dashboard of guesses you get the session itself, attached to the metric. The Analytics product carries Session Replay with tabbed browsing and Session Summary Notes, click, scroll, and conversion heatmaps, Funnels, Conversion Analysis, Page Flow Analysis, Journey Maps, User Segmentation with Segment Health Tables and Alerts, Sentiment Signals, Retention Analysis, Event Sequence Metrics, and customizable dashboards. StoryAI answers behavioral questions in plain language and generates AI session summaries. Guides and Surveys handles in-product tours, NPS, and contextual feedback. Co-Browsing passes live session context to a support agent mid-ticket. The newer layer is agent-facing. The Fullstory MCP, released in June 2026, lets AI agents catch issues, monitor releases, and review sessions from inside the AI tools teams already use — behavioral context piped into an agent rather than a human pulling a report. Adjacent products extend the same capture to employee tooling (Fullstory Workforce) and warehouse delivery plus real-time personalization signals (Fullstory Anywhere). Analytics is sold on three plans — Business, Advanced, and Enterprise — with pricing quoted on request, and Mobile Analytics, StoryAI, Guides and Surveys, Multi-Org Management, and the Advantage Subscription sold as add-ons. Named customers include Klarna, Chipotle, Pizza Hut, VividSeats, ServiceTitan, and TBC. Against Heap or Amplitude, Fullstory trades some of the self-serve product-analytics packaging for richer qualitative evidence and now agent-readable session context.
Key features
- Session Replay with tabbed browsing to compare sessions side by side
- AI-powered Fullcapture records every interaction with private data excluded by default
- StoryAI answers behavior questions in plain language and generates AI session summaries
- Fullstory MCP lets AI agents detect friction, flag anomalies, monitor releases, and review sessions (June 2026)
- Click maps, scroll maps, conversion maps, and heatmaps
- Funnels and Conversion Analysis to locate drop-off and quantify revenue impact
- Page Flow Analysis and Journey Maps across touchpoints
- User Segmentation with Segment Health Tables and Segment Alerts
- Sentiment Signals and rage click detection
- User Trends, Event Sequence Metrics, and Metric Insights
- Retention Analysis, Watched Elements, and customizable dashboards
- Guides and Surveys for in-product tours, NPS, and contextual feedback
- Co-Browsing gives support agents live session context during a ticket
- Fullstory Anywhere delivers behavioral data to warehouses and activates real-time signals
- Fullstory Workforce maps employee tool usage and cross-app workflows
Behind the verdict
Where Fullstory earns its keep is the hop from number to cause. A funnel says checkout conversion fell 6%. Fullstory lets the next click be the session where it happened, with rage clicks, dead clicks, and console telemetry already attached. That loop is why product and engineering teams reach for it over a pure event-analytics tool. Pick it if you run a mid-to-large web or mobile product and already have someone who owns instrumentation and event naming. The value compounds with data quality — the capture layer is only as useful as the events you define on top of it. Pick it too if support handoffs matter: Co-Browsing giving an agent the live session beats a screenshot and a prayer. The June 2026 MCP release is the interesting part right now. Behavioral data that an AI agent can query becomes useful in ways a replay queue never was — release monitoring, anomaly flagging, autonomous session review inside whatever assistant your team runs. If you're building agent workflows on top of product data, that's a real differentiator versus Heap or Amplitude today. Pass if you need a single all-inclusive number to sign off on quickly. Analytics is quoted on request across Business, Advanced, and Enterprise, and Mobile Analytics, StoryAI, Guides and Surveys, and Multi-Org Management are line-item add-ons on every plan. The base quote is rarely what you pay. Also pass if your product is a simple marketing site and you want pageviews plus a heatmap. Lighter, cheaper tools cover that, and you'd be paying for capture depth you never touch. The same goes for teams with nobody to own data hygiene — Fullstory will faithfully record a mess. In practice, the companies that get the most out of it treat the session record as shared infrastructure: product reads it for friction,
Models under the hood
as of 2026-11-08
Limitations
- Pricing for Business, Advanced, and Enterprise is quoted on request, so you compare proposals rather than list prices and cannot budget from the website alone.
- StoryAI, Mobile Analytics, Guides and Surveys, and Multi-Org Management are marked as add-ons on the plan comparison table across all three Analytics plans — including StoryAI, the headline AI capability — so the negotiated plan price is not the whole bill.
- Workforce (employee experience) and Anywhere (warehouse export and real-time activation) are separate products with their own pricing conversations, and a buyer wanting customer analytics plus workforce plus warehouse export is negotiating three contracts.
- The platform spans Analytics, Workforce, Anywhere, StoryAI, MCP, and Guides and Surveys, so someone needs to own instrumentation, data quality, and privacy configuration.
as of 2026-10-18
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Is FullStory still active?
FullStory is live · custom pricing · last verified 5 Nov 2026 · viability healthy.
Viability score
How well maintained and how widely used is FullStory? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: November 2026
How we score →What's new in FullStory
Checked 6 days agoAcross the latest 1 update: 1 launch.
What do users say about FullStory?
What people actually say about FullStory — is it worth it?
Our community sentiment research written Aug 4, 2026 is more than 90 days old, so it is being re-reviewed against current data and is not shown.
In users’ own words
“If you use services like FullStory or MixPanel, you might have run across the problem that some of your users don’t show up in the tools. This happens because these services are often blocked by your users’ ad blockers. In the US about 27% of internet users are using ad blockers and it’s even higher globally, so you actually end missing a lot of user sessions. It's been a headache for me. What’s frustrating to me…”
Real posts from independent users, linked to the source — not testimonials we collected.
How we verified this
Every listed fact about FullStory — pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 5 Nov 2026. Analysis is drafted with AI models and checked against our editorial standards before publishing; see how we verify.
Verification history
We have re-verified FullStory 24 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — changed pricing page
- — changed pricing page
- — changed who should skip it, features, summary, our verdict, who it suits, pricing tiers, description
- — changed our verdict, who it suits, who should skip it, features, hidden costs, pricing fit, setup time, switching in, switching out, description, pricing tiers, limitations, use cases, summary
- — changed SSL certificate
- — changed pricing tiers, features, description, our verdict, summary, who should skip it, who it suits
Showing the 6 most recent of 24 verification passes.
Free to cite with attribution — this page re-verifies continuously.
How much does FullStory cost in 2026?
FullStory: Pricing is on request (custom quotes). Pricing last verified 5 Nov 2026.
Plans compared
Every published FullStory tier, its price as the vendor publishes it, who it fits, and what it adds over the tier below. The 12-month cost projection follows.
| Plan | Price | Billing | Who it's for |
|---|---|---|---|
| Business | Custom | quote | A growing product team that needs replay, heatmaps, and funnels to find drop-off without a data-science functionAdds: Starting Analytics tier: session replay with tabbed browsing, Session Summary Notes, click/scroll/conversion maps, funnels, Page Flow Analysis, and AI-powered Fullcapture with private data excluded by default |
| Advanced | Custom | quote | Organizations running several product lines that need segmentation, retention, and alerting on top of funnel analysisAdds: Adds User Segmentation, User Trends, Journey Maps, Retention Analysis, Metric Insights, Event Sequence Metrics, Segment Health Tables, and Segment Alerts over Business |
| Enterprise | Custom | quote | Data science and analytics teams building predictive models or GenAI on behavioral data, plus security-conscious buyersAdds: Adds the full data ecosystem — Data Export, Webhooks, Consent API, FS.Identity API, Element API, Data Layer Capture, Server Side Events Capture, Data Quality Monitoring, Data Studio — plus SAML SSO and RBAC |
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Where the pricing makes sense
The company stage and team size where FullStory's pricing actually pencils out — and where peers do it cheaper.
Analytics is quoted on request at three levels — Business, Advanced, and Enterprise — with add-ons priced alongside. Business fits a growing product team that needs replay, heatmaps, and funnels; Enterprise is where data science, GenAI, and export APIs land. Compare against Amplitude and Heap, which publish tier pricing, and against lighter replay tools that undercut Fullstory on base price but cover far less.
Has FullStory's pricing changed?
No plan price for FullStory has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.
Who should pick FullStory?
Pick FullStory if you are Mid-to-large product teams needing session replay plus funnels to find and fix drop-off, Engineering teams debugging errors with console telemetry and rage-click evidence, Support teams that want the exact live session attached to a ticket via Co-Browsing, Data teams feeding behavioral signals into a warehouse, predictive model, or GenAI pipeline.
Look elsewhere if you are Small teams needing one all-inclusive price — Analytics is quoted on request and add-ons stack, Simple sites that only need pageviews and a basic heatmap; lighter tools cover that for less, Organizations with nobody to own instrumentation, event naming, and data quality, Buyers who assume StoryAI, Mobile Analytics, or Guides and Surveys are in the base Analytics plan.
Skip it if Skip Fullstory if you want one flat all-inclusive price without add-ons — StoryAI, Mobile Analytics, Guides and Surveys, and Multi-Org Management are priced separately on every Analytics plan.
GeneratedReal-world workflow fit
Concrete scenarios for the personas FullStory actually fits — and what changes day-one when you adopt it.
Checkout conversion drops 8% after a release. You pull up Funnels and Conversion Analysis to confirm where abandonment spikes, then open Session Replay with tabbed browsing to watch several abandoned sessions at once and see a payment field failing validation on mobile.
Outcome: You attach the session evidence and a StoryAI summary to the Jira ticket, and engineering ships a fix the same sprint instead of debating the funnel chart.
A customer reports they cannot complete an order and gives no useful detail. The agent opens the customer's session through Co-Browsing from inside the ticket rather than asking them to describe the steps again.
Outcome: The agent walks the customer through the blocking step live and closes the ticket on first contact instead of escalating.
Your team wants agents to surface product friction without a human querying dashboards. You connect the Fullstory MCP so agents can review sessions and flag anomalies while monitoring a release, and export the underlying behavioral data to your warehouse on the Enterprise plan.
Outcome: Agents flag a spike in rage clicks in the hours after a deploy and post it to Slack before the on-call product manager notices the metric.
Use cases
- Replay every session that abandoned at payment to explain a checkout conversion drop.
- Ask StoryAI for sessions where users hit a 500 error and then churned.
- Surface rage-click clusters across an e-commerce site and prioritize fixes in your sprint.
- Resolve a support ticket by jumping straight to that customer's session from Zendesk or Intercom.
- Run a privacy-first session-replay deployment with sensitive data excluded by default for a regulated product.
- Use the Fullstory MCP to let AI agents monitor a release and catch new issues autonomously.
- Analyze internal tool usage and cross-app handoffs with Workforce to cut employee workflow friction.
- Activate real-time behavioral signals through Anywhere to personalize experiences for logged-in users.
Setup time & first value
How long it actually takes to get something useful out of FullStory — broken out by persona, not the marketing-page minute.
A standard web deployment is typically a same-day instrumentation task if one engineer owns the snippet and the privacy configuration, with replay data visible shortly after. Native mobile capture takes longer because Mobile Analytics is a separate add-on to enable. Broader value — funnels, segmentation, StoryAI answers — depends on how fast your team names events and cleans up data quality.
Switching to or from FullStory
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Heap: map your existing event definitions onto Fullstory's Product Analytics surface and re-check funnels after the cutover.
- →From Google Analytics: keep GA for acquisition reporting and use Fullstory for in-product behavior rather than trying to port goals.
- →From a standalone replay tool: consolidate replay into Fullstory Analytics and retire the second snippet.
- →From Amplitude: run both in parallel for one release cycle to validate that funnel numbers match before dropping dashboards.
- ↗To Amplitude: keep Fullstory's Data Export enabled on Enterprise through the transition so historical event data lands in your warehouse.
- ↗To Heap: replicate your funnels and segmentation in Heap, then retire Fullstory capture after a parallel period.
- ↗To a lighter replay tool: expect to lose StoryAI and MCP agent access — those have no direct equivalent in basic replay products.
- ↗To a warehouse-first stack: pull raw events with Fullstory's Data Export API and rebuild analysis on Snowflake or BigQuery.
Integrations
Resources & guides
- Documentationfullstory.com
Fullstory Help Center
Full product docs from fullstory.com
- Resourcefullstory.com
Fullstory
Fullstory is your digital experience analytics platform for on-the-fly funnels, pixel-perfect replay, custom events, heat maps, advanced search, Dev Tools, and more.
- Resourcefullstory.com
Blog
Fullstory is your digital experience analytics platform for on-the-fly funnels, pixel-perfect replay, custom events, heat maps, advanced search, Dev Tools, and more.
Tutorials & Learning
YouTube returned 6 videos for “FullStory”, and we withheld 6: 6 could not be judged, because “FullStory” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about FullStory.
Official links
What are the best FullStory alternatives?
The closest alternatives to FullStory we list are Amplitude, Typeform and Plerdy AI UX Assistant. Ranked by direct product-type match, not category overlap.
| Alternative | Pricing | Starts at | Last verified |
|---|---|---|---|
| Amplitude | Freemium | Pricing not published | — |
| Typeform | Freemium | Pricing not published | — |
| Plerdy AI UX Assistant | Freemium | Pricing not published | — |
Alternatives to FullStory
View all
Amplitude
Product analytics with an AI agent that queries your data from Claude, Cursor, or MCP clients.
Typeform
Typeform builds AI forms that adapt to every respondent, then run automated follow-ups and research studies
Plerdy AI UX Assistant
Plerdy AI UX Assistant turns heatmaps, session replays and rage clicks into a written UX audit with CRO fixes.
Tools that pair well with FullStory
Common stack mates teams adopt alongside FullStory, with the specific reason each pairing earns its keep.
Amplitude
Product analytics with an AI agent that queries your data from Claude, Cursor, or MCP clients.
Typeform
Typeform builds AI forms that adapt to every respondent, then run automated follow-ups and research studies
Plerdy AI UX Assistant
Plerdy AI UX Assistant turns heatmaps, session replays and rage clicks into a written UX audit with CRO fixes.
FullStory vs its closest rival
FullStory's closest head-to-head is with Pendo.
Our FullStory vs Pendo verdict written May 12, 2026 is more than 90 days old, so it is being re-reviewed against current data and is not shown.
Frequently asked questions
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For makers of FullStory
- Get a Verified Listing for FullStory ($39): a written decision within 1 working day.
- Free listing for another tool: Free reviews are decided in order, within 3 weeks of the review starting.
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