FullStory vs Hotjar

Side-by-side comparison of features, pricing, and ratings

Analysis generated Live tool data as of 2026-11-05
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FullStory or Hotjar: which should you choose?

DimensionFullStoryHotjar
PricingCustom pricingFree · from $39/mo billed annually
Best forMid-to-large product teams needing session replay plus funnels to find and fix drop-off, Engineering teams debugging errors with console telemetry and rage-click evidenceMarketing teams optimizing landing pages and conversion funnels, UX researchers diagnosing usability issues with heatmaps and session replay
Standout featuresSession Replay with tabbed browsing to compare sessions side by side · AI-powered Fullcapture records every interaction with private data excluded by default · StoryAI answers behavior questions in plain language and generates AI session summariesHeatmaps with click, hover, and scroll visualization · Attention Maps revealing engagement beyond clicks · Session Replay of real user sessions
Viability score82/10069/100
APIYesYes

FullStory is the stronger pick for mid-to-large product teams needing session replay plus funnels to find and fix drop-off; Hotjar fits better for marketing teams optimizing landing pages and conversion funnels.

Built from live tool data, last verified 2026-11-05.

FullStory
FullStory

Fullstory captures every click and scroll in your web and mobile product, then turns it into AI-readable behavioral data.

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Hotjar
Hotjar

Hotjar is now Contentsquare: free heatmaps, session replay, and 200k monthly sessions

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Pricing
Contact Sales
Freemium
Plans
BusinessCustom
AdvancedCustom
EnterpriseCustom
FreeFree
GrowthFrom $39/mo billed annually
ProCustom
EnterpriseCustom
Popularity
3.5k views
4.8k views
Skill Level
Intermediate
Beginner-friendly
API Available
Platforms
WebMobileAPI
WebAPI
Categories
📉 Product Analytics & Experimentation
📉 Product Analytics & Experimentation🎯 Landing Pages & CRO
FeaturesFullStoryHotjar
Session Replay with tabbed browsing to compare sessions side by side
AI-powered Fullcapture records every interaction with private data excluded by default
StoryAI answers behavior questions in plain language and generates AI session summaries
Fullstory MCP lets AI agents detect friction, flag anomalies, monitor releases, and review sessions (June 2026)
Click maps, scroll maps, conversion maps, and heatmaps
Funnels and Conversion Analysis to locate drop-off and quantify revenue impact
Page Flow Analysis and Journey Maps across touchpoints
User Segmentation with Segment Health Tables and Segment Alerts
Sentiment Signals and rage click detection
User Trends, Event Sequence Metrics, and Metric Insights
Retention Analysis, Watched Elements, and customizable dashboards
Guides and Surveys for in-product tours, NPS, and contextual feedback
Co-Browsing gives support agents live session context during a ticket
Fullstory Anywhere delivers behavioral data to warehouses and activates real-time signals
Fullstory Workforce maps employee tool usage and cross-app workflows
Heatmaps with click, hover, and scroll visualization
Attention Maps revealing engagement beyond clicks
Session Replay of real user sessions
Surveys and Feedback collecting 100 responses per month on Free
Funnels visualizing drop-off at every step of a key flow
Error Monitoring catching JavaScript errors that hurt conversions
Performance Monitoring linking slow load times to behavior and revenue
Sense Chat for plain-language questions about your data
AI Summaries auto-recapping heatmaps and recordings
LLM Connect (MCP) to query data from ChatGPT, Claude, and Copilot
Zone-based heatmaps and journey analysis on paid Growth plans
10+ integrations including Slack, Jira, and Unbounce on the free plan
15-day Growth trial with no credit card required
Mobile app analytics for iOS and Android journeys
Data access window of 1 month on Free, 13 months on Growth
IntegrationsFullStoryHotjar
Slack
Jira
Segment
Google Analytics
Amplitude
Snowflake
BigQuery
Amazon Redshift
Databricks
Zendesk
Salesforce
Intercom
Stripe
HubSpot
Unbounce
ChatGPT
Claude
Microsoft Copilot

Frequently Asked Questions

Which is better, FullStory or Hotjar?

The best choice between FullStory and Hotjar depends on your specific use case — we compare them independently on features, current pricing, integrations, and real-world signals (with an on-demand sentiment scan available for each). See the side-by-side breakdown above to match them to your needs.

What are the main differences between FullStory and Hotjar?

The key differences include pricing model, feature set, platform support, and skill level requirements. Review the full comparison on RightAIChoice for a detailed breakdown.

Is there a free version of FullStory or Hotjar?

Check the pricing section in the comparison for the latest pricing details on both tools, including free tiers, trial options, and paid plans.

What else are FullStory and Hotjar compared with?

FullStory vs Pendo comparison
Hotjar vs PostHog comparison
FullStory vs PostHog comparison

Where can you read more about FullStory and Hotjar?

FullStory
View FullStory reviewFullStory alternatives
Hotjar
View Hotjar reviewHotjar alternatives

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Best AI Product Analytics & Experimentation toolsBest AI Landing Pages & CRO tools
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Analysis generated by our model pipeline from live data: