Typeform is live · free plan, paid from $28/mo billed annually · last verified 25 Oct 2026 · viability healthy
Typeform
Typeform AI form builder: prompt-to-form creation, adaptive follow-up questions, and automated GTM workflows
Buy Typeform for the workflow layer, not the form builder. Growth Flow earns its keep at $266/mo billed annually because enrichment across 1,500 responses and the Contacts & Automations add-on are baked in. Research Flow is the more distinctive bet — Jotform and Formstack don't run AI-moderated interview studies at this scale. If your forms are static and follow-up is manual, Google Forms does it for nothing.
Verdict generatedVerified 5d ago · liveness 88/100 · cite: rightaichoice.com/tools/typeform
- Marketing teams automating lead capture, enrichment, and multi-channel follow-up with Growth Flow
- Product and UX researchers running AI-moderated video, voice, and text studies in Research Flow
- GTM teams triggering lead-to-account matching and segmentation off form submissions
- HR teams on the Talent plan using video questions for hiring and onboarding
- Teams that only need a free static form with no automation or follow-up logic
- Organizations needing offline or self-hosted form deployment
- Budget buyers comparing against Google Forms or Jotform entry prices
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Skip Typeform if you only need a static form with no branching, enrichment, or follow-up automation — you'd be paying $28/mo billed annually for Basic and getting nothing Google Forms doesn't do for free.
Typeform is priced for teams that will use the automation. Free covers basic forms; Basic at $28/mo billed annually ($39/mo month-to-month) is entry-level. Growth Flow at $266/mo billed annually ($379/mo month-to-month) is a serious line item — roughly three times Business at $91/mo billed annually — and only pays off if you use the included Contacts & Automations add-on and 1,500 enrichment credits. Against Google Forms (free) and Jotform's low entry tiers you're paying for enrichment and
Our "biggest gripe" note written Oct 20, 2026 quotes $75, which no longer matches the verified price table, so it is being re-reviewed and is not shown.
In short
Typeform — Typeform AI form builder: prompt-to-form creation, adaptive follow-up questions, and automated GTM workflows. Best for Marketing teams automating lead capture, enrichment, and multi-channel follow-up with Growth Flow, Product and UX researchers running AI-moderated video, voice, and text studies in Research Flow, GTM teams triggering lead-to-account matching and segmentation off form submissions. Free to start; paid plans from $28/mo billed annually.
What is Typeform?
Typeform — Typeform AI form builder: prompt-to-form creation, adaptive follow-up questions, and automated GTM workflows. Best for Marketing teams automating lead capture, enrichment, and multi-channel follow-up with Growth Flow, Product and UX researchers running AI-moderated video, voice, and text studies in Research Flow, GTM teams triggering lead-to-account matching and segmentation off form submissions. Free to start; paid plans from $28/mo billed annually.
Typeform turns form building into three connected products over one response pipeline, and its AI form builder is the entry point. Describe the form you want and it drafts it; conversational logic then branches per respondent, and AI-generated follow-up questions adapt as people fill things in. Video and audio answers capture richer context than a text box, and analytics runs topic and sentiment analysis, respondent comparison, and drop-off reporting so open-text answers become readable. Typeform cites 48 million responses collected monthly and claims 3.5x more data than static forms. Growth Flow, launched in June 2026, adds the revenue layer: submissions trigger data enrichment with match rates up to 92% for B2B and 71% for B2C, AI segmentation, and email or SMS follow-ups. Forms can capture e-signatures, book meetings through Google Calendar or Calendly, and take payments via Stripe or PayPal. The $266/mo billed annually Growth Flow plan ($379/mo month-to-month after a 14-day trial that requires a credit card) includes enrichment on 1,500 responses per month plus the Contacts & Automations add-on. Research Flow, launched the same month, writes a study, runs thousands of AI-moderated text, video, and voice interviews concurrently, and synthesizes findings into reports. It recruits against 400+ targeting criteria with built-in incentive management and handles automatic transcription and tagging. Typeform MCP lets you drive forms from Claude, ChatGPT, or any MCP-ready assistant. The audience is marketing, product, HR, and customer success teams that want a response to start work rather than land in a spreadsheet. Against Jotform, Google Forms, and Formstack you pay more and get automation and research moderation those tools leave you to assemble separately. If all you need is a static form, the arithmetic doesn't work at these prices.
Key features
- AI form creation from a text prompt
- Conversational logic that branches per respondent
- AI-generated follow-up questions that adapt per respondent
- Video and audio response capture inside forms
- Topic and sentiment analysis on open-text answers
- Respondent comparison and form drop-off analysis
- Growth Flow automated lead capture, enrichment, and segmentation
- Data enrichment with up to 92% B2B and 71% B2C match rates
- Research Flow AI-moderated text, video, and voice interviews at survey scale
- Panel recruitment with 400+ targeting criteria and incentive management
- Automatic transcription and tagging of research interviews
- Email and SMS follow-ups triggered by submissions or contact changes
- E-signature capture plus Stripe and PayPal payments in forms
- Google Calendar and Calendly scheduling embedded in forms
- Typeform MCP to run Typeform from Claude, ChatGPT, or any MCP-ready assistant
Our long-form take written Oct 25, 2026 quotes $75, which no longer matches the verified price table, so it is being re-reviewed and is not shown.
Models under the hood
as of 2026-10-23
Limitations
- Pricing tiers carry firm response and user caps: Basic includes 100 responses/mo and 1 user, Talent 3,000 responses/mo with 3 users, and Enterprise is custom-quoted for 6+ users.
- AI capabilities are gated by tier in places — Clarify with AI, for example, is listed on the Talent plan — and Research Flow is quoted through sales rather than shown with a public price.
- Some advanced automation, such as Contacts & Automations and Growth Flow, appears on higher-tier or add-on plans rather than on Basic.
as of 2026-10-20
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Is Typeform still active?
Typeform is live · free plan, paid from $28/mo billed annually · last verified 25 Oct 2026 · viability healthy.
Viability score
How well maintained and how widely used is Typeform? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →What's new in Typeform
Checked 9 days agoAcross the latest 1 update: 1 news mention.
What do users say about Typeform?
What people actually say about Typeform — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
ResearchedDiscussed by users across 4 sources (Hacker News, YouTube, Product Hunt, Lemmy) · researched Oct 10, 2026.
Weighted by the 60 posts each of 4 sources contributed.
- +Community consistently calls it the most beautiful, easiest-to-use form builder available
- +Stripe and PayPal payments inside forms unlock checkout-style use cases users love
- +MCP integration works in production for reporting and marketing workflows, per HN users
- +AI prompt-to-form generation lowers the build time for new surveys dramatically
- +Growth Flow enrichment and follow-ups remove the spreadsheet-to-CRM manual step
- −Free tier restrictions tightened repeatedly, and users openly resent the paywall creep
- −Starter paid tier criticized as too expensive relative to Google Forms and Jotform
- −No community evidence of support quality — a gap for buyers triaging at scale
- −Conversational, interview-style forms can drive respondent drop-off, per HN feedback
- −Enrichment match-rate claims come only from Typeform, not independent user validation
- • Free-tier restriction tightening is the most-cited Product Hunt complaint — features users once had now require upgrading
- • Enrichment and AI follow-up volume may be metered separately from base plan responses
- • Panel recruitment for Research Flow is a distinct cost from the subscription itself
- • Payment processing via Stripe/PayPal carries standard processor fees on top of the plan
How we verified this
Every listed fact about Typeform— pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 25 Oct 2026. Pages mix model-assisted synthesis with human review; see how we verify.
Verification history
We have re-verified Typeform 23 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — changed features, pricing tiers, who should skip it, who it suits, description, summary, our verdict
- — changed limitations, pricing page, platforms
- — changed hidden costs, switching out, who should skip it, description, pricing tiers, setup time, switching in, summary, our verdict, pricing fit
- — changed pricing tiers, description, our verdict, features, who should skip it, who it suits
- — changed pricing page
- — changed summary, description, our verdict, who should skip it, who it suits, features, pricing tiers
Showing the 6 most recent of 23 verification passes.
Free to cite with attribution — this page re-verifies continuously.
How much does Typeform cost in 2026?
Typeform: Free to start; paid plans from $28/mo billed annually. Pricing last verified 25 Oct 2026.
Plans compared
Every published Typeform tier, its price as the vendor publishes it, who it fits, and what it adds over the tier below. The 12-month cost projection follows.
| Plan | Price | Billing | Who it's for |
|---|---|---|---|
| Free | Free | — | Solo tester who wants to try AI form creation before spending anything.Adds: Free entry point: create and share forms at no cost, with AI-powered form creation and templates. |
| Basic | $28/mo billed annuallyVendor: “$28/mo billed annually ($39/mo monthly)” | monthly, billed annually | Solo operator running a low-volume form — a contact page or a small survey — with integrations attached.Adds: Adds 100 responses/mo and 1 user, plus conditional logic, webhooks, and integrations over Free. |
| Plus | $56/mo billed annuallyVendor: “$56/mo billed annually ($79/mo monthly)” | monthly, billed annually | Small marketing team that needs branded forms without Typeform's badge on a custom subdomain.Adds: Raises to 1,000 responses/mo and 3 users, and removes Typeform branding with a custom subdomain. |
| Business | $91/mo billed annuallyVendor: “$91/mo billed annually ($129/mo monthly)” | monthly, billed annually | Growth team watching form performance and needing to know where respondents drop off.Adds: Raises to 10,000 responses/mo and 5 users, and adds drop-off rates, conversion tracking, and priority support. |
| Talent | $119/mo billed annuallyVendor: “$119/mo billed annually ($169/mo monthly)” | monthly, billed annually | HR and people teams screening candidates or running engagement surveys with video answers.Adds: Adds video questions and answers, multi-language support, ReCAPTCHA, and Clarify with AI on a 3,000 responses/mo, 3-user base. |
| Growth Flow | $266/mo billed annuallyVendor: “$266/mo billed annually ($379/mo monthly after 14-day trial)” | monthly, billed annually | GTM team that will actually run enrichment and follow-up automations off every form submission.Adds: Adds enrichment on 1,500 responses/mo, Smart Insights, Salesforce, email and SMS follow-ups, and the Contacts & Automations add-on included. |
| Contacts & Automations add-on (2,400 actions/mo) | $25/mo | monthly | — |
| Enterprise | Custom | quote | Larger organization needing SSO, HIPAA/GDPR compliance, or a US or EU data center.Adds: Adds custom responses and seats, a dedicated customer success manager, SSO and compliance controls, and white-label custom domains. |
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Where the pricing makes sense
The company stage and team size where Typeform's pricing actually pencils out — and where peers do it cheaper.
Typeform is priced for teams that will use the automation. Free covers basic forms; Basic at $28/mo billed annually ($39/mo month-to-month) is entry-level. Growth Flow at $266/mo billed annually ($379/mo month-to-month) is a serious line item — roughly three times Business at $91/mo billed annually — and only pays off if you use the included Contacts & Automations add-on and 1,500 enrichment credits. Against Google Forms (free) and Jotform's low entry tiers you're paying for enrichment and
Our hidden-costs note written Oct 20, 2026 quotes $75, which no longer matches the verified price table, so it is being re-reviewed and is not shown.
Has Typeform's pricing changed?
No plan price for Typeform has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.
Who should pick Typeform?
Pick Typeform if you are Marketing teams automating lead capture, enrichment, and multi-channel follow-up with Growth Flow, Product and UX researchers running AI-moderated video, voice, and text studies in Research Flow, GTM teams triggering lead-to-account matching and segmentation off form submissions, HR teams on the Talent plan using video questions for hiring and onboarding.
Look elsewhere if you are Teams that only need a free static form with no automation or follow-up logic, Organizations needing offline or self-hosted form deployment, Budget buyers comparing against Google Forms or Jotform entry prices, Anyone who'll buy Growth Flow and never build a single automation or contact workflow.
Skip it if Skip Typeform if you only need a static form with no branching, enrichment, or follow-up automation — you'd be paying $28/mo billed annually for Basic and getting nothing Google Forms doesn't do for free.
GeneratedReal-world workflow fit
Concrete scenarios for the personas Typeform actually fits — and what changes day-one when you adopt it.
You put a Typeform lead-capture form behind a paid landing page; each submission is enriched against your customer data and segmented before the lead ever hits Salesforce.
Outcome: Follow-up email goes out from Typeform within minutes, and your reps see an enriched profile instead of a name and an email address.
You scope a churn study in Research Flow, recruit against 400+ targeting criteria with built-in incentive management, and let AI moderate video interviews at once.
Outcome: Transcripts come back tagged automatically and a synthesized report is ready in hours rather than after weeks of manual coding.
You send an NPS or customer-satisfaction form with logic-branched follow-ups, then automate a follow-up from the contact record when a score drops.
Outcome: At-risk accounts get a personal email the same day without anyone watching a dashboard.
Use cases
- Run a lead-gen form on a landing page with automated enrichment and CRM sync via Growth Flow.
- Conduct an AI-moderated churn interview that probes departing customers and synthesizes themes.
- Build a payment-collecting workshop registration form with Stripe or PayPal checkout.
- Capture qualitative product feedback with logic-branched follow-up questions and sentiment analysis.
- Trigger segmentation and follow-up emails from a contact list after form submission.
- Create interactive video forms for prospect qualification or HR screening on the Talent plan.
- Launch a multi-language employee engagement survey with automatic tagging of open answers.
- Recruit and interview research participants through Research Flow's panel and incentive management.
Setup time & first value
How long it actually takes to get something useful out of Typeform — broken out by persona, not the marketing-page minute.
A simple form from a prompt takes minutes. Expect a day to wire Growth Flow properly — connecting Salesforce, defining segments, and building the first Contacts & Automations workflow. Research Flow takes longer since it needs a study design and recruitment criteria.
Switching to or from Typeform
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Google Forms: rebuild the form with AI form creation from a prompt, then re-point your landing page embed.
- →From Jotform: recreate logic branches with conversational logic, and move payment collection to the built-in Stripe or PayPal step.
- →From Formstack: map conditional logic to conversational logic and move follow-up emails into Contacts & Automations.
- ↗To Google Forms: export responses to CSV and rebuild the form manually; branching logic has to be recreated.
- ↗To Jotform: export responses as CSV, then rebuild conditional logic and payment fields in Jotform's editor.
Integrations
Resources & guides
Tutorials & Learning
YouTube returned 6 videos for “Typeform”, and we withheld 5: 5 could not be judged, because “Typeform” is a single word that other videos use for other things. Showing the 1 we can prove is about Typeform.
Official links
What are the best Typeform alternatives?
The closest alternatives to Typeform we list are TheyDo Journey AI, Squad AI and Sprig Feedback. Ranked by direct product-type match, not category overlap.
| Alternative | Pricing | Starts at | Last verified |
|---|---|---|---|
| TheyDo Journey AI | Freemium | Pricing not published | — |
| Squad AI | Freemium | Pricing not published | — |
| Sprig Feedback | Contact Sales | Custom pricing | — |
Alternatives to Typeform
View all
TheyDo Journey AI
TheyDo Journey AI is a CX agent that builds journey maps from transcripts and cites every answer back to a journey step.
Squad AI
Squad AI pairs a squad of AI agents with your feedback and usage data to build a prioritized product roadmap.
Sprig Feedback
Sprig Feedback embeds in-product surveys with session replay so you see what users did before they answered.
Tools that pair well with Typeform
Common stack mates teams adopt alongside Typeform, with the specific reason each pairing earns its keep.
TheyDo Journey AI
TheyDo Journey AI is a CX agent that builds journey maps from transcripts and cites every answer back to a journey step.
Squad AI
Squad AI pairs a squad of AI agents with your feedback and usage data to build a prioritized product roadmap.
Sprig Feedback
Sprig Feedback embeds in-product surveys with session replay so you see what users did before they answered.
Typeform vs its closest rival
Typeform's closest head-to-head is with Tally So.
Our Typeform vs Tally So verdict written May 12, 2026 is more than 90 days old, so it is being re-reviewed against current data and is not shown.
Head-to-head comparisons
Frequently asked questions
Our FAQ answer written Oct 20, 2026 quotes $75, which no longer matches the verified price table, so it is being re-reviewed and is not shown.
Best-of guides
Used Typeform? Help shape our editorial sentiment research.