Tally vs Typeform
Side-by-side comparison of features, pricing, and ratings
At a glance
| Dimension | Tally | Typeform |
|---|---|---|
| Pricing | Free plan unlimited forms and submissions, with fair usage limits. | Free plan limits 10 fields, 10 responses/mo. Paid plans $25/mo+. |
| Form builder | Notion-like document editor, blocks, foldable pages. | AI-powered builder from text prompts, conversational UI. |
| Logic & branching | Conditional logic (show/hide/branching), answer piping, calculators. | Conversational logic and branching. |
| Automation | Integrations via Zapier/Make/n8n; no native multi-channel automation. | Growth Flow: automated lead capture, enrichment, follow-ups via email/SMS. |
| AI features | Answer Insights: automatic NPS/CSAT, charts. No AI generation. | AI build from prompts, AI follow-up questions, sentiment analysis, topic analysis. |
| Latest news | 2026-06-10: Collapsible workspaces, font search. 2026-06-05: Formula editor. | 2026-06-14: Launched Growth Flow and Research Flow for automated GTM and research workflows. |
If you need AI-powered automation for lead generation and research at scale, Typeform is the better choice despite higher cost. If you want a completely free, feature-rich form builder with advanced logic and unlimited submissions, Tally is unbeatable. For most simple forms, Tally wins; for automated workflows, Typeform.
Feature-by-feature
Typeform and Tally cater to different form-building needs. Typeform offers an AI-powered builder that creates forms from text prompts, conversational logic, video/audio responses, and AI-moderated research interviews. Its Growth Flow automates lead capture, enrichment (92% B2B match rate), and multi-channel follow-ups (email/SMS). Research Flow enables AI-moderated qualitative studies with panel recruitment (400+ targeting criteria). Sentiment analysis and topic analysis provide deep insights. Tally, on the other hand, provides a Notion-like document editor with unlimited forms and submissions on the free plan. Features include conditional logic, file uploads, e-signatures, payments (no-code), calculators, hidden fields, answer piping, and a formula editor (new in June 2026). Recent updates added Answer Insights with automatic NPS/CSAT charts, and PDF submission exports. Tally integrates natively with Notion, Google Sheets, Airtable, Slack, and many automation tools (Zapier, Make, n8n). Typeform integrates with Slack, Mailchimp, WordPress, CRM tools, and payment gateways. Typeform is stronger for automation and AI-driven analytics; Tally is stronger for simplicity, free usage, and flexibility. Note that Typeform's free plan is heavily limited (10 fields, 10 responses/month), whereas Tally's free plan is truly unlimited with fair usage.
Pricing compared
Tally offers a significantly better pricing for budget-conscious users: the free plan includes unlimited forms, unlimited submissions, conditional logic, file uploads, e-signatures, and 50+ languages. Paid plans (starting at $29/mo) add custom branding, remove branding, and priority support. Typeform's free plan is very limited: only 10 fields per form and 10 responses per month. Paid plans start at $25/mo (Essentials) for unlimited forms, unlimited responses, logic jumps, and some integrations. The Growth plan ($50/mo) adds Growth Flow, AI features, and advanced analytics. The Enterprise plan ($83/mo) includes Research Flow and panel recruitment. For a solo creator or small team needing simple forms, Tally's free plan is a no-brainer. For a marketing team wanting automated lead enrichment and multi-channel outreach, Typeform's Growth Flow justifies the higher cost. Enterprise teams needing dedicated support and strict SLAs may prefer Typeform's Enterprise tier. Overall, Tally provides more value per dollar for most use cases, while Typeform's premium pricing is reserved for powerful automation.
Who should pick which
- Solo founderPick: Tally
Tally's free plan offers unlimited forms and submissions with advanced logic, perfect for validating ideas without upfront cost.
- Marketing teamPick: Typeform
Typeform's Growth Flow automates lead capture, enrichment, and follow-ups, ideal for GTM teams needing multi-channel outreach and high conversion.
- User researcherPick: Typeform
Typeform's Research Flow with AI-moderated interviews, sentiment analysis, and panel recruitment (400+ criteria) is unmatched for in-depth research.
- Product manager (feedback)Pick: Tally
Tally's free plan easily collects feature requests and bug reports with conditional logic, plus new Answer Insights auto-compute NPS/CSAT.
- HR specialistPick: Typeform
Typeform streamlines onboarding and satisfaction surveys with AI follow-ups and integration with HR tools, but Tally's free plan is sufficient for basic surveys.
Frequently Asked Questions
Which tool is better for lead generation automation?
Typeform, with its Growth Flow that captures, enriches (92% B2B match), and triggers email/SMS follow-ups, is purpose-built for automated lead generation. Tally lacks native multi-channel automation.
Can I build a form by describing it in natural language?
Yes, Typeform offers AI-powered form creation from text prompts. Tally does not have this feature; you must manually build the form using blocks.
Is Tally truly free with unlimited submissions?
Yes, Tally's free plan includes unlimited forms and unlimited submissions, with fair usage limits (excessive use may be throttled). No paid plan required for core features.
Does Typeform have a free plan?
Yes, but it is severely limited: only 10 fields per form and 10 responses per month. It's suitable for testing only.
Which tool supports AI-moderated research interviews?
Typeform's Research Flow offers AI-moderated interviews with panel recruitment (400+ targeting criteria). Tally does not offer this.
Can I accept payments through forms?
Both tools support payments. Typeform integrates with Stripe and PayPal; Tally offers no-code checkout via Stripe (no extra transaction fees beyond Stripe's).
Which tool has better analytics?
Typeform provides drop-off analysis, conversion tracking, and sentiment analysis. Tally recently added Answer Insights with automatic NPS/CSAT and charts, but lacks conversion tracking.
Which tool is better for simple contact forms?
Tally, due to its unlimited free usage, ease of use (Notion-like editor), and conditional logic. Typeform's free plan is too restrictive for production use.
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