Tally is live · free plan, paid from $24/mo · last verified 5 Nov 2026 · viability healthy

Tally

Tally

Free form builder with unlimited forms and submissions — type questions like a doc, add conditional logic, payments and e-signatures.

87/100Safe BetFree · from $24/moFreemium

For anyone whose form needs branching, e-signatures or Stripe checkout, Tally is usually the first tool we try — none of that costs anything here. The 2026 releases (AI for all in July, ChatGPT/Claude connectors in August, faster search in September) added real capability, not cosmetic churn. Reach for Pro at $24/mo only when branding removal, custom domains, drop-off analytics or unlimited upload size become blockers.

Verdict generated

Verified 8d ago · liveness 87/100 · cite: rightaichoice.com/tools/tally-so

Best for
  • Solo founders and creators shipping contact, signup and checkout forms on a $0 budget
  • Product teams running feature requests and user research with conditional branching
  • Marketers running lead-gen, NPS/CSAT surveys and ad-campaign measurement without a survey licence
  • HR teams building job applications, engagement surveys and exit questionnaires
Not ideal for
  • Enterprises requiring SSO, role-based access control or audit-grade admin tooling
  • Teams that depend on native Salesforce or HubSpot sync without a middle layer like Zapier
  • Brands that need white-labelled forms and custom domains without a recurring fee
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Beginner-friendlySolo founder: about 10–15 minutes to a published form, since you can start creating before signing up. Product researcher: 20–30 minutes including a Typeform import and a pass through Tally AI. Ops/HR lead: under an hour for a file-upload application wired to Airtable, plus a few minutes to verify the connection.Web · Plugin · APIAPI available4.7k viewsVerified 8d ago
Pricing
Free · from $24/mo
FreemiumFree tier3 plans6 hidden costs
Learning curve
Beginner-friendly
Solo founder: about 10–15 minutes to a published form, since you can start creating before signing up. Product researcher: 20–30 minutes including a Typeform import and a pass through Tally AI. Ops/HR lead: under an hour for a file-upload application wired to Airtable, plus a few minutes to verify the connection.
Runs on
WebPluginAPI
API available · 15 integrations
Who it's for
Solo founderProduct researcherOps or HR lead
Live sentiment
Is Tally actually worth it?

We scan live Reddit threads, YouTube comments, X posts, G2 reviews and other communities — and hand you an honest verdict in under a minute.

  • Honest verdict, not marketing
  • Real pros & cons from real users
  • Attributed quotes with receipts
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Skip it if

Skip Tally if you need SSO, role-based admin or audit trails for a security review, or native Salesforce/HubSpot sync — those aren't surfaced on its public pages, and branding removal requires Pro at $24/mo (or $24/mo billed yearly).

Skip-it-if note generated
The 30-second take
Biggest gripe

File uploads are capped at 10 MB per file on Free; lifting the limit is a Pro feature at $24/mo (or $24/mo billed yearly).

Price reality

At $0 for unlimited forms and submissions, Tally undercuts Typeform, Jotform and Paperform for anyone whose needs stop at logic, payments, signatures and integrations. Pro at $24/mo (or $24/mo billed yearly, two months off) is priced like a single-seat design tool but unlocks team workspaces, custom domains and analytics; Business at $74/mo is a compliance-and-lead-quality tier rather than a capacity tier. Teams that outgrow $74/mo for retention and verification are entering enterprise

Generated

In short

Tally — Free form builder with unlimited forms and submissions — type questions like a doc, add conditional logic, payments and e-signatures. Best for Solo founders and creators shipping contact, signup and checkout forms on a $0 budget, Product teams running feature requests and user research with conditional branching, Marketers running lead-gen, NPS/CSAT surveys and ad-campaign measurement without a survey licence. Free to start; paid plans from $24/mo.

Compared withvs Typeform
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What is Tally?

Tally — Free form builder with unlimited forms and submissions — type questions like a doc, add conditional logic, payments and e-signatures. Best for Solo founders and creators shipping contact, signup and checkout forms on a $0 budget, Product teams running feature requests and user research with conditional branching, Marketers running lead-gen, NPS/CSAT surveys and ad-campaign measurement without a survey licence. Free to start; paid plans from $24/mo.

FreemiumBeginner-friendlyAPI availableWeb · Plugin · API

Tally's form builder behaves like a text document: you type questions straight onto the page and insert blocks the way you would in Notion, then publish. It targets founders, marketers, product and HR teams who need contact forms, lead-gen pages, checkout, job applications, surveys or internal requests without licensing a survey platform. The free plan carries the weight: unlimited forms and submissions under fair-usage guidelines, conditional logic with show/hide blocks and branching, a calculator that uses variables for scores and prices, answer piping, hidden fields and UTM pre-fill, e-signatures, Stripe payments and file uploads all sit at $0. Respondents see 45+ languages including RTL, and you can style forms with pre-made themes, column layouts, custom CSS and single- or multi-page flows. Tally AI builds, edits, translates and troubleshoots forms from a chat window, and you can import a Typeform or turn PDF, image, JSON, CSV and Markdown files into editable drafts. A redesigned AI launcher arrived in October 2026, and a September 2026 release added instant search across forms, workspaces, folders and help articles. Submissions sync to Google Sheets, Notion, Airtable, Slack, Discord, Linear, Attio, Coda and Google Analytics, or anywhere via Zapier, Make, n8n, Pipedream, webhooks and the Tally API. Since August 2026 Tally ships an official ChatGPT plugin and a verified Claude connector, plus presence in Superhuman Go: you can generate forms and pull responses without leaving the assistant. The company is Belgium-based, hosts form data in Europe, is GDPR compliant, uses no cookie tracking and encrypts data in transit and at rest. The pitch against Typeform and Jotform is simple — logic, signatures and payments that rivals often paywall sit on the no-cost plan.

Key features

  • Notion-style block editor — type questions directly onto the page
  • Unlimited forms and submissions on Free within fair usage guidelines
  • Conditional logic with show/hide blocks, branching and calculated values
  • Calculator with variables for scores, prices and totals
  • Answer piping, hidden fields, UTM parameters and pre-populated fields
  • Stripe payments on checkout forms without code
  • E-signatures for contracts and consent forms
  • File uploads for images, PDFs, video and audio (10 MB per file on Free)
  • Tally AI — build, edit, translate and troubleshoot forms in plain language
  • Import from Typeform, or PDF, image, JSON, CSV and Markdown as drafts
  • Official ChatGPT plugin, verified Claude connector, Superhuman Go connector
  • MCP server for Codex, Cursor, Grok or any MCP client, plus Tally API
  • Email notifications with reason and fix link when an integration fails
  • 45+ supported languages with RTL support
  • Instant search across forms, workspaces, folders and help articles

Behind the verdict

Pick Tally when the job is collecting structured input on a tight budget and the logic actually matters. A product team running conditional feature-request flows, a marketer splitting a lead form by campaign via UTM hidden fields, an HR lead building a job application with a file upload and an e-signature — all of that ships on the free plan. The Notion-style editor is the real differentiator in daily use: you type, you rearrange blocks, you publish. No dragging field types into a canvas. Pass on it when governance is the requirement. The Business tier adds data-retention controls and verified respondent emails, but if you need SSO, role-based access control or audit-grade admin tooling, Tally is not built for that procurement conversation. Teams that need native Salesforce or HubSpot sync should also look elsewhere — Tally's native list runs through Sheets, Notion, Airtable, Slack and friends, with Zapier, Make or n8n as the bridge for anything else. The closest alternative is Typeform, and the comparison is mostly about price tolerance. Typeform's polish is real, but logic, signatures and payments are frequently gated there; Tally puts them at $0 and asks you to upgrade only for branding removal, custom domains and analytics depth. Jotform is the other reference point — deeper field-type catalogue, fussier interface. Google Forms is free but forfeits branching sophistication and design control. Where it bites: the free plan caps file uploads at 10 MB per file until Pro, partial submissions and version history are paid, and brands that want white-labelled forms on their own domain have to pay the $24/mo. If you collect files at scale or need drop-off analytics to tune conversion, budget for Pro from day one rather than discovering it mid-campaign. One caveat we'd

Models under the hood

Tally AI

as of 2026-11-08

Limitations

  • The free tier is generous but branded: Tally's logo stays on your forms until you pay for Pro at $24/mo, which also unlocks custom domains, partial submissions, custom CSS, version history and premium analytics.
  • Business at $74/mo adds data retention controls and email verification.
  • The 'fair usage guidelines' that govern unlimited free forms and submissions are not quantified on the pricing page, so verify the fair use policy before relying on Free for high-volume workflows.

as of 2026-10-22

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Is Tally still active?

Tally is live · free plan, paid from $24/mo · last verified 5 Nov 2026 · viability healthy.

Viability score

87/100
Safe Bet

How well maintained and how widely used is Tally? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this

Recent activity
90
Traction
100
Site health
95
User sentiment
51
What the vendor publishes
80

Last calculated: November 2026

How we score →

What's new in Tally

Checked 11 days ago

Across the latest 3 updates: 3 feature updates.

What do users say about Tally?

What people actually say about Tally — is it worth it?

Our community sentiment research written Jul 30, 2026 is more than 90 days old, so it is being re-reviewed against current data and is not shown.

How we verified this

Every listed fact about Tally — pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 5 Nov 2026. Analysis is drafted with AI models and checked against our editorial standards before publishing; see how we verify.

Verification history

We have re-verified Tally 24 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.

  1. — changed platforms
  2. — changed who should skip it, summary, pricing tiers, who it suits, our verdict, description, features
  3. — changed limitations, platforms, pricing page, integrations, who it suits, summary, our verdict, description, features, pricing tiers, who should skip it
  4. — changed who it suits, switching out, who should skip it, description, use cases, our verdict, summary, features, hidden costs, setup time, integrations, pricing fit, limitations, pricing tiers, switching in
  5. — changed pricing tiers, our verdict, description, who it suits, features, who should skip it, integrations, summary
  6. — changed limitations

Showing the 6 most recent of 24 verification passes.

Free to cite with attribution — this page re-verifies continuously.

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How much does Tally cost in 2026?

Tally: Free to start; paid plans from $24/mo. Pricing last verified 5 Nov 2026.

Plans compared

Every published Tally tier, its price as the vendor publishes it, who it fits, and what it adds over the tier below. The 12-month cost projection follows.

Tally pricing plans compared
PlanPriceBillingWho it's for
FreeFree—Solo founders, creators and small teams shipping contact, signup, survey or checkout forms who can live with Tally branding and 10 MB file uploads.Adds: Starting tier: unlimited forms and submissions within fair usage guidelines, conditional logic, calculations, e-signatures, Stripe payments, 45+ languages, Sheets/Notion/Airtable/Zapier/Make and webhooks.
Pro$24/momonthlyGrowing teams and brands that need forms on their own domain, shared workspaces and analytics on where respondents drop off.Adds: Adds branding removal, custom domains, unlimited team members, partial submissions, custom CSS and themes, custom email domains, unlimited file uploads, form-visit and drop-off analytics, 30-day version history, Google Analytics and Meta Pixel, and nested folders.
Business$74/momonthlyOrganizations with privacy obligations and lead-quality requirements — regulated teams, agencies handling client data, or sales teams that need verified respondent emails.Adds: Adds automatic data retention (auto-delete submissions after a set period), respondent email verification and version history extended to 90 days.

12-month cost

Project the real annual outlay, including the implied monthly cost when only an annual tier is published.

Annual total
Free
Over 12 months
Effective monthly
—
—

Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.

Hidden costs & gotchas

What the public pricing page doesn't put in bold. Captured from pricing-page footnotes, contract terms, and recurring complaints.

  • File uploads are capped at 10 MB per file on Free; lifting the limit is a Pro feature at $24/mo (or $24/mo billed yearly).
  • Drop-off analytics and extended form-visit history are Pro-only, so you can't diagnose where people abandon a form without upgrading.
  • Google Analytics and Meta Pixel are classed as premium integrations, so conversion tracking sits behind the $24/mo Pro plan.
  • Version history is limited to 30 days on Pro and 90 days on Business, so older form versions become unrecoverable.
  • Respondent email verification — useful for lead quality — is only available on Business at $74/mo.
  • Automatic deletion of submissions after a set period (retention control) requires Business at $74/mo, which matters if you need it for privacy compliance.

Where the pricing makes sense

The company stage and team size where Tally's pricing actually pencils out — and where peers do it cheaper.

At $0 for unlimited forms and submissions, Tally undercuts Typeform, Jotform and Paperform for anyone whose needs stop at logic, payments, signatures and integrations. Pro at $24/mo (or $24/mo billed yearly, two months off) is priced like a single-seat design tool but unlocks team workspaces, custom domains and analytics; Business at $74/mo is a compliance-and-lead-quality tier rather than a capacity tier. Teams that outgrow $74/mo for retention and verification are entering enterprise

Hidden-cost and price-fit notes generated

Has Tally's pricing changed?

No plan price for Tally has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.

Who should pick Tally?

Pick Tally if you are Solo founders and creators shipping contact, signup and checkout forms on a $0 budget, Product teams running feature requests and user research with conditional branching, Marketers running lead-gen, NPS/CSAT surveys and ad-campaign measurement without a survey licence, HR teams building job applications, engagement surveys and exit questionnaires.

Look elsewhere if you are Enterprises requiring SSO, role-based access control or audit-grade admin tooling, Teams that depend on native Salesforce or HubSpot sync without a middle layer like Zapier, Brands that need white-labelled forms and custom domains without a recurring fee, Anyone collecting large files on Free — uploads are capped at 10 MB per file until Pro.

Skip it if Skip Tally if you need SSO, role-based admin or audit trails for a security review, or native Salesforce/HubSpot sync — those aren't surfaced on its public pages, and branding removal requires Pro at $24/mo (or $24/mo billed yearly).

Generated

Real-world workflow fit

Concrete scenarios for the personas Tally actually fits — and what changes day-one when you adopt it.

Solo founder

You need a checkout form for a paid workshop by Friday. You type the questions, drop in the Stripe payment block, add a redirect to the thank-you page, and share the Tally link from your newsletter.

Outcome: A live, paid registration form on the free tier with no subscription and no submission cap to watch.

Product researcher

You import a legacy Typeform in one click, then use Tally AI in the editor to rewrite branches and translate the form for a second market, adding conditional follow-ups with the redesigned logic editor.

Outcome: The same study rebuilt in an afternoon, with branching you can edit without rebuilding the form from scratch.

Ops or HR lead

You publish a job application with a 10 MB file upload block, pipe the role name from a hidden UTM field, and sync each submission to Airtable; when the Airtable token expires you get an email with the reason and a fix link.

Outcome: Applications keep landing in the right place, and a broken integration surfaces the same day instead of weeks later.

Workflow scenarios generated

Use cases

Setup time & first value

How long it actually takes to get something useful out of Tally — broken out by persona, not the marketing-page minute.

Solo founder: about 10–15 minutes to a published form, since you can start creating before signing up. Product researcher: 20–30 minutes including a Typeform import and a pass through Tally AI. Ops/HR lead: under an hour for a file-upload application wired to Airtable, plus a few minutes to verify the connection.

Switching to or from Tally

How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.

Migrating in
  • →From Typeform: connect your Typeform account and import chosen forms in one click; Tally rebuilds them as editable forms for free.
  • →From PDF, image, JSON, CSV or Markdown: upload one or more files and Tally turns each into an editable draft form.
  • →From Google Forms or Paperform: rebuild using the block editor or paste your questions and use Tally AI to structure the form.
Migrating out
  • ↗To Google Forms: export submissions to Google Sheets and rebuild questions manually — Tally has no native export to Forms.
  • ↗To Typeform or Jotform: re-create forms manually; there is no documented one-click export of Tally forms to those builders.
  • ↗To a custom app: pull submissions through webhooks or the API and store them in your own database.

Integrations

Resources & guides

Tutorials & Learning

YouTube returned 6 videos for “Tally”, and we withheld 5: 5 could not be judged, because “Tally” is a single word that other videos use for other things. Showing the 1 we can prove is about Tally.

What are the best Tally alternatives?

The closest alternatives to Tally we list are Coda, Html Tools and OnlySwitch. Ranked by direct product-type match, not category overlap.

Closest alternatives to Tally
AlternativePricingStarts atLast verified
CodaFreemiumPricing not published—
Html ToolsFreeFree—
OnlySwitchFreeFree—

Alternatives to Tally

View all
Coda

Coda

Coda (now Superhuman Docs) is a collaborative workspace where docs behave like apps — tables, formulas, and AI built in.

FreemiumTry
Html Tools

Html Tools

1088 free browser tools — JSON formatter, JWT decoder, Base64 encoder, image compressor — all client-side, no sign-up.

FreeTry
OnlySwitch

OnlySwitch

Free, open-source macOS menu bar app that puts 20+ system toggles, widgets, and natural-language AI control in one panel.

FreeTry

Tools that pair well with Tally

Common stack mates teams adopt alongside Tally, with the specific reason each pairing earns its keep.

Tally vs its closest rival

Tally's closest head-to-head is with Typeform.

Our Tally vs Typeform verdict written May 12, 2026 is more than 90 days old, so it is being re-reviewed against current data and is not shown.

Frequently asked questions

For makers of Tally

Used Tally? Help shape our editorial sentiment research.