Tally
Tally is a free form builder with unlimited forms, submissions, and no-code conditional logic.
Tally remains the form builder we recommend when budget is the constraint and logic matters — unlimited free submissions with conditional branching is still unusual in this category. The recent additions (Tally AI for everyone, file imports, failed-integration alerts, nested folders, Attio) show the product shipping on a regular cadence rather than coasting on its free tier. Pay only when you need branding removal, custom domains, drop-off analytics, or data retention controls.
Verified 14d ago · liveness 87/100 · cite: rightaichoice.com/tools/tally-so
- Creators building contact forms, newsletter signups, or product checkout pages without code
- Product teams collecting feature requests, bug reports, and user research with conditional branching
- Marketers running lead-gen forms and measuring NPS/CSAT at zero cost
- HR teams building engagement surveys, job applications, and exit questionnaires
- Enterprise teams requiring role-based access controls or SSO
- Businesses that rely on deep native CRM syncs like Salesforce or HubSpot
- High-volume operations that risk exceeding fair usage limits on files or submissions
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Skip Tally if you need enterprise-grade security like SSO, advanced permissions, or dedicated support, or if your form volume far exceeds Tally's fair usage guidelines requiring high upload limits.
Free tier includes Tally branding; removing it requires Pro at $24/mo billed yearly.
Tally's free tier is the most generous in the market—unlimited everything at $0. Pro at $24/mo is competitive with Typeform ($29/mo basic) and Jotform ($34/mo bronze) while offering more features. Business at $74/mo suits growing teams but note that Typeform's premium tiers offer more advanced analytics. For solo creators and small teams, Tally's value is hard to beat.
In short
Tally — Tally is a free form builder with unlimited forms, submissions, and no-code conditional logic. Best for Creators building contact forms, newsletter signups, or product checkout pages without code, Product teams collecting feature requests, bug reports, and user research with conditional branching, Marketers running lead-gen forms and measuring NPS/CSAT at zero cost. Free to start; paid plans from $24/mo.
What's new in Tally
Checked 6 days agoAcross the latest 4 updates: 1 feature update, 1 launch and 2 changelog entries.
Tally ships faster search and a dashboard redesign
Search now matches partial names and typos across forms, workspaces, folders and help articles; dashboard gets a new header, form sorting by last updated.
Tally launches ChatGPT plugin, Claude connector and Superhuman Go connector
Tally can now build and manage forms from ChatGPT, Claude and Superhuman Go, and pull submissions into the same chat for analysis.
Tally adds failed-integration emails and file imports
Email alerts fire when webhooks, Notion, Airtable, Sheets, Slack, Discord or Linear integrations fail; PDF, image, JSON, CSV and Markdown import as draft forms.
Tally redesigns conditional logic, improves accessibility
Conditional logic rebuild adds cleaner interactions and better keyboard support alongside accessibility improvements.
What people actually say about Tally — is it worth it?
We scanned public community sources for Tally on Jul 30, 2026 and could not establish that the discussion we found is about this tool rather than something else sharing its name. Our own analysis of that scan says the posts were off-subject. Rather than publish a sentiment score built on the wrong subject, we publish nothing here and re-run the scan.
Viability Score
How well maintained and how widely used is Tally? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: September 2026
How we score →Key Features
- Notion-style block editor with drag-and-drop question blocks
- Unlimited forms and submissions on the free plan
- Conditional logic with show/hide blocks and branching
- Calculator with variables for prices, scores, and dynamic content
- Collect payments via Stripe without code
- E-signatures for contracts and consent forms
- File uploads for images, PDFs, video, and audio
- Tally AI chat assistant to build, edit, and troubleshoot forms
- Import forms from Typeform, PDF, image, JSON, CSV, and Markdown
- Partial submissions capture (Pro)
- Custom domains for branded form links (Pro)
- Multi-page forms with column layout and custom CSS
- Answer piping and hidden fields with UTM parameters
- Email notifications for failed integrations and new submissions
- Webhooks and REST API for custom workflows
About Tally
Tally is a free online form builder that works like a text document: you type your questions on the page and insert blocks, the same way you would in Notion. That low-friction editor is the reason 500,000+ teams use it for everything from checkout forms and e-signature requests to NPS surveys and RSVP pages. You can start building without even creating an account, and the free tier is not a demo — it includes unlimited forms and submissions inside fair usage guidelines, plus conditional logic, calculations, payments, signatures, file uploads, password protection, and answer piping. The feature set has grown well past basic forms. Conditional logic now adapts based on prior inputs or external data with branching and show/hide blocks, while the calculator supports variables for scores, prices, and dynamic content. Tally AI is available to everyone and can build, edit, and troubleshoot forms via chat, and you can import existing forms from Typeform or from PDF, image, JSON, CSV, and Markdown files. Recent changelog releases added email alerts when an integration fails, nested folders for organizing forms, and an Attio integration, alongside accessibility work and a redesigned conditional logic editor. Privacy is part of the pitch. Tally is Belgium-based, GDPR compliant, hosted in Europe, and does not use cookie tracking; form data is encrypted in transit and at rest. Submissions sync to Notion, Google Sheets, Airtable, Slack, Coda, Attio, Google Analytics, Meta Pixel, and through Zapier, Make, Pipedream, or webhooks. Pro at $24/mo (yearly) removes Tally branding, adds custom domains, unlimited team members, partial submissions, drop-off analytics, and unlimited file uploads; Business at $74/mo adds data retention controls and email verification. Positioning-wise, Tally competes with Typeform on design and Jotform on template breadth, but its differentiator is the free tier: most rivals gate submission volume or advanced logic behind paid plans. Enterprises with
Behind the Verdict
Pick Tally when you want to spin up a lead-gen form, NPS survey, checkout page, or application form this afternoon and you don't want to think about response quotas. The Notion-style editor genuinely lowers the learning curve — paste your questions in, add logic, publish. We'd reach for it first for creators, newsletter signups, product feedback loops, and HR questionnaires. The free plan is not a crippled funnel. Conditional logic, calculations, signatures, payments via Stripe, file uploads, and integrations with Notion, Google Sheets, Airtable, Slack, and webhooks are all on $0. If your needs stop there, you may never pay Tally a cent, and the fair usage guidelines are the only ceiling to watch — heavy file uploads or unusually high submission volume can push you into paid territory. Upgrade to Pro at $24/mo (billed yearly) when Tally branding on your forms becomes a problem, when you need a custom (sub)domain, unlimited file sizes, partial submissions, or drop-off analytics that show where respondents bail. Collaboration is thrown in at Pro, which matters if more than one person edits forms. Business at $74/mo is narrow: automatic data retention (submissions auto-delete after a set period) and email verification for lead quality. If you're in a regulated industry or running high-stakes lead capture, that's the tier; otherwise Pro covers most teams. Where it bites: no deep native CRM syncs like Salesforce or HubSpot, and no role-based access controls for larger orgs. Compare with Typeform if you want more polished templates and are willing to pay more, or Jotform if template variety matters more than a generous free tier. Recent momentum is real — Tally AI open to all users, one-click Typeform imports, file imports from PDF/CSV/JSON/Markdown, email alerts when
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Real-world workflow fit
Concrete scenarios for the personas Tally actually fits — and what changes day-one when you adopt it.
Build a newsletter signup form with a welcome email and embed it on a landing page.
Outcome: Uses free tier to collect unlimited subscribers, syncs to Google Sheets, and sends tailored confirmation emails.
Create a customer feedback form with NPS scoring and conditional logic.
Outcome: Uses Answer Insights to auto-calculate NPS, and exports submission PDFs to Notion for tracking.
Set up a lead generation popup with UTM tracking and connect to CRM via webhooks.
Outcome: Captures leads with hidden fields, integrates with Attio to update contacts, and measures traffic via Google Analytics.
Use Cases
- Build a customer feedback form for a SaaS product in 5 minutes with logic branching.
- Run a user research survey with 200 responses on the free tier without limits.
- Collect job applications with file uploads, syncing answers to a Notion database.
- Take Stripe payments for a small workshop or product launch via a Tally form.
- Create a lead generation popup form on your landing page.
- Use Answer Insights to automatically calculate NPS from customer feedback.
- Import an existing Typeform and rebuild it in Tally without manual work.
- Use Tally AI to translate a form into multiple languages or fix logic rules.
Models Under the Hood
as of 2026-09-21
Limitations
- Tally is a web-based form builder; the live evidence describes a Notion-style editor, integrations, and plugins/connectors but no native mobile app.
- The free tier includes a 10 MB per file size limit and Tally branding; removing branding and raising the upload limit require a Pro subscription at $24 per month.
- Tally is GDPR compliant and hosted in Europe.
as of 2026-08-30
Verification history
We have re-verified Tally 19 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 19 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Tally tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free
$0/mo
Ideal for
Solo creators and small teams wanting unlimited forms and submissions at zero cost, with basic logic and integrations.
What this tier adds
Free entry point: unlimited forms and submissions, conditional logic, payments, signatures, file uploads (10 MB limit), and core integrations.
Pro
$24/mo (billed yearly)
Ideal for
Growing creators and businesses that need to remove Tally branding, use custom domains, and access advanced analytics and collaboration.
What this tier adds
Adds branding removal, custom domains, unlimited team members, partial submissions, custom CSS, custom email domains, 30-day version history, and premium integrations.
Business
$74/mo (billed yearly)
Ideal for
Organizations with data retention requirements or who need verified respondent emails and extended version history.
What this tier adds
Adds data retention controls, email verification, and 90-day version history.
Where the pricing makes sense
The company stage and team size where Tally's pricing actually pencils out — and where peers do it cheaper.
Tally's free tier is the most generous in the market—unlimited everything at $0. Pro at $24/mo is competitive with Typeform ($29/mo basic) and Jotform ($34/mo bronze) while offering more features. Business at $74/mo suits growing teams but note that Typeform's premium tiers offer more advanced analytics. For solo creators and small teams, Tally's value is hard to beat.
Setup time & first value
How long it actually takes to get something useful out of Tally — broken out by persona, not the marketing-page minute.
You can create a basic form in under 5 minutes—no signup required for the first form. Set up conditional logic and integrations in about 30 minutes. For complex forms with payments and custom CSS, expect a few hours. Importing a Typeform takes minutes.
Switching to or from Tally
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Typeform: Use the one-click importer to bring your forms over in seconds, including logic and fields (2026 feature).
- →From Google Forms: Rebuild manually using Tally's editor, or import via CSV/JSON (2026 feature).
- →From Jotform: Export your form data and re-create it in Tally using the block editor; no direct import yet.
- →From PDF/Word documents: Use the file import feature to turn them into editable draft forms.
- ↗To Typeform: Export submission data via CSV from Tally; rebuild forms manually due to different logic syntax.
- ↗To Jotform: Export data and recreate forms; Tally's import feature doesn't support export to other tools.
- ↗To Google Forms: Download submissions as CSV and re-create forms manually; you'll lose advanced logic.
Integrations
Resources & Guides
- Resourcetally.so
Tally Help Center and product documentation
The one-stop-shop for learning everything about building forms with Tally.
- Resourcetally.so
Get started with Tally in minutes
Everything you need to learn to create your first Tally form.
- Resourcetally.so
Tally form builder features explained
Learn how to use Tally’s powerful form features.
- Resourcetally.so
Free Online Form Integrations
Tally offers dozens of advanced and free form integrations that allow you to connect your forms to your favorite tools, CRMs, marketing platforms, and more.
- Guidetally.so
Advanced Tally guides and tutorials to build better forms
Explore Tally’s guides and tutorials to master advanced features like payments, embeds, hidden fields, Notion, and analytics. Build smarter forms faster.
- Resourcetally.so
Tally plans and pricing explained
Explore Tally’s free and Pro plans. Create unlimited forms for free, or upgrade for advanced features like custom domains, integrations, and more.
- Resourcetally.so
Tally changelog and latest product updates
A list of all the new features we’ve shipped. Want to know what we're currently working on? Find upcoming features and priorities on our roadmap.
- Resourcetally.so
Tally roadmap and upcoming product features
If there's a feature you'd like us to prioritize, we'd love to hear from you! We tally up all requests to create our roadmap and make sure we're building the right things.
- Resourcetally.so
Tally MCP Server – Manage Forms and Analyze Data with AI
Connect Tally to AI assistants like Claude, ChatGPT, and Cursor. Create forms, edit them, and analyze submission data — all in plain language, no code needed.
Tutorials & Learning
Tally.so 初心者向けチュートリアル 2026 - Tally.so の使い方
Tool Clash
LA MEJOR HERRAMIENTA PARA CREAR FORMULARIOS GRATIS | TALLY.SO
NocodeHackers
YouTube returned 6 videos for “Tally”, and we withheld 4: 4 could not be judged, because “Tally” is a single word that other videos use for other things. Showing the 2 we can prove are about Tally.
Official links
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