Attio
Attio is an AI-native CRM where revenue agents build pipeline, enrich records, and advance deals around the clock.
Attio is the most credible agentic CRM for B2B SaaS right now — the Workflows Platform and Ask Attio do real work rather than demo-ware, and the MCP server, REST API, App SDK and SQL access are unusually open for a CRM. But budget honestly: at $79/user/month billed annually ($99 month-to-month), Pro is where Call Intelligence, Sequences and advanced reporting live, and the credit system caps how much agent work you get before you buy more.
Verified 22h ago · liveness 86/100 · cite: rightaichoice.com/tools/attio
- Mid-market B2B SaaS teams automating lead routing, ICP scoring, and deal acceleration
- RevOps leaders who want one shared context layer that agents and reps both read from
- Teams outgrowing HubSpot's automation ceiling but not ready to fund a custom CRM build
- Developers building CRM apps on Attio's MCP server, REST API, App SDK, and SQL access
- Teams under 10 people that mainly need a contact database — cheaper CRMs cover that
- Teams that won't invest time configuring objects, attributes, and Workflows — the setup is the value
- Heavy agent users who won't budget for workspace credit add-ons on top of seat pricing
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Skip Attio if you need a broad marketplace of pre-built connectors out of the box or a hands-off CRM you can deploy without configuring a data model and workflows — you'll pay for agents you never turn on.
Extra workspace credits are sold in blocks starting at +5,000/month for $85, then +10,000 for $150, +25,000 for $330, and +50,000 for $595, so heavy AI agent usage adds a line item on top of seat pricing.
Attio fits B2B SaaS teams of roughly 10-200 seats with a dedicated RevOps owner. Below about 10 people, HubSpot's free tier or Pipedrive's cheaper entry pricing covers the same ground for less. Above that, Attio Pro at $79/user/month billed annually ($99 month-to-month) is priced against Salesforce and HubSpot Sales Hub Professional rather than against lightweight CRMs — the argument is agents that take actions, not a wider connector catalog.
In short
Attio — Attio is an AI-native CRM where revenue agents build pipeline, enrich records, and advance deals around the clock. Best for Mid-market B2B SaaS teams automating lead routing, ICP scoring, and deal acceleration, RevOps leaders who want one shared context layer that agents and reps both read from, Teams outgrowing HubSpot's automation ceiling but not ready to fund a custom CRM build. Free to start; paid plans from $35/user/mo.
No head-to-head comparison for Attio yet — the alternatives below are the closest matches we list.
What's new in Attio
Checked 8 days agoAcross the latest 4 updates: 1 feature update and 3 news mentions.
Attio launches brand campaign focused on sales AI limitations
Attio's latest brand campaign centers on the part of sales AI that does not touch the work — positioning the product around agentic revenue rather than generic AI feature claims.
Attio hires graduates in early talent bet
Attio expanded its team with graduate hires, continuing its investment in early talent as it scales the product and ecosystem.
Inconvo team joins Attio to expand agents and integrations
Inconvo co-founders Eoghan and Liam Mulcahy joined Attio Engineering to expand its ecosystem of agents and integrations.
Attio adds formula attributes for calculated values
Formula attributes calculate new values from your existing data and track how those derived values change over time.
What people actually say about Attio — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
12 mentions across 4 sources (Hacker News, YouTube, App Store, Lemmy), 60 more we could not attribute · researched Oct 15, 2026.
Weighted by the 72 posts each of 4 sources contributed.
- +Web app and data model earn consistent praise from technically minded users on Hacker News
- +Call recording and meeting summarization work well enough that users run them beside other notetakers
- +Natural-language Ask Attio queries and writes results back without leaving the record view
- +Workflows Platform lets non-engineers wire triggers into research, scoring, and sequence enrollment
- +MCP server, REST API, App SDK, and SQL access give engineers real footing to build on
- −iOS app is called buggy and unusable for real sales by multiple paying customers
- −Basic filter by name disappears on enter, breaking the most elementary lookup
- −Phone-number entry freezes the app, reproducible after force closing, pushing users back to web
- −No native iPad version — it renders as a small phone screen centered on a large display
- −Call recordings and Call Intelligence are unavailable inside the mobile app
- • Workspace credit blocks consumed by agents and workflows — $85/month minimum for 5,000 extra credits
- • Seat credits and workspace credits are separate meters, so agentic usage bills on two axes
- • No community data shows anyone predicting their monthly credit spend in advance
Viability Score
How well maintained and how widely used is Attio? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →Key Features
- Workflows Platform — visual no-code builder for revenue agents
- Ask Attio — natural language search, analysis, and record creation over CRM data
- Universal Context — shared AI context layer every agent reasons over
- Custom Agents and Web Agent for account research and task execution
- AI Attributes — automatic enrichment for company and people records
- Formula attributes — calculate derived values and track changes over time (July 2026)
- Call Intelligence — record, transcribe, and analyze sales meetings
- Sequences — personalized automated email outreach with follow-up drafting
- Account health scoring and churn-risk signals across the book of business
- Reporting — insight reports, funnel reports, segments, targets, historical attributes
- MCP server, REST API, App SDK, and SQL query access
- Webhooks with event subscriptions and real-time sync
- Email and calendar sync across 1-3+ accounts per user
- Run Attio from Slack, ChatGPT, Claude, and Notion
- Seat credits and workspace credits metering with purchasable credit blocks
About Attio
Attio is a CRM built for agentic revenue: instead of reps maintaining a database, agents prospect, enrich, score, and follow up on their own. The Workflows Platform is a visual no-code builder that wires a trigger like 'record created' into a web agent or custom agent that researches the lead, scores ICP fit, routes by segment, and enrolls the prospect in the right sequence before the lead cools off. Ask Attio puts a natural-language layer over your records, emails, and notes — ask what to focus on today or what this week's closed-won value looks like, and it queries and writes results back. Universal Context is the shared layer that keeps every agent reasoning over one picture of your data. On the insight side, Call Intelligence records and analyzes meetings, Reporting covers quota coverage, deal velocity, funnel and segment reporting, and account-health signals surface renewals that are slipping before the call. AI Attributes keep company and people records enriched automatically, and a July 2026 changelog added formula attributes that calculate derived values from your existing data and track how those values change over time. The Developer Platform — MCP server, REST API, App SDK, and webhooks — lets engineers build custom apps, and the July 2026 Inconvo acqui-hire brought that team into Attio Engineering to expand the agent and integration ecosystem. Seats and usage both scale by tier. The free plan covers up to 3 seats with 100 seat credits and 250 workspace credits per month; Plus lifts you to 10 seats, 500 seat credits, and 1,500 workspace credits; Pro is unlimited seats with 1,000 seat and 10,000 workspace credits. Extra workspace credits are sold in blocks, from 5,000/month at $85 month-to-month ($70 annual) up to 50,000/month at $595 ($475 annual). The target buyer is a B2B SaaS revenue team that has hit the automation ceiling in HubSpot or Salesforce and wants agentic motions without commissioning a custom CRM build. Attio's open developer surface is
Behind the Verdict
Where Attio earns its keep is in the boring middle of the funnel: a lead lands at 2am, gets enriched, scored against your ICP, and routed to the right rep with a drafted intro before anyone opens their laptop. That motion is exactly what the Workflows Platform was built for, and it's the reason teams outgrowing HubSpot's automation ceiling look here first. Pick Attio if you're a B2B SaaS revenue org of 20+ people with a real RevOps function — someone who will spend a week defining objects, attributes, and workflow triggers. The setup is the value. If nobody owns that configuration, you'll pay for an expensive contact database. The judgment call on tiers: Pro at $79/user/month annually ($99 monthly) is where Call Intelligence, Sequences and advanced reporting actually live. Plus at $35 looks cheap until you realize you capped seats at 10 and capped reports at 15. For a team of six, Plus is fine. For a team of 25, you're on Pro whether you like it or not. Watch the credit meter. Seat credits and workspace credits are separate pools, and heavy agent usage burns through them. The add-on blocks — 5,000/month at $85 month-to-month, $70 annual — are reasonable but easy to forget when you're modeling total cost. We'd budget 20-30% over the seat price for a team running agents on every inbound lead. Compared to Salesforce's Agentforce, Attio is smaller, more opinionated, and dramatically easier for a developer to extend via MCP and the App SDK. Compared to HubSpot, it's less of a marketing suite and more of a revenue operating system. If you need marketing automation, email campaigns, and a huge connector marketplace, HubSpot still wins on breadth. One caveat worth flagging: Attio's August 2026 brand campaign leans hard on 'sales AI that does the work.' That's a fair claim
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Real-world workflow fit
Concrete scenarios for the personas Attio actually fits — and what changes day-one when you adopt it.
Wire a Workflows Platform flow so that a record-created trigger runs a web agent to enrich the lead, a custom agent to score ICP fit, a branch routing by segment, and enrollment in the right enterprise or SMB sequence.
Outcome: Every inbound lead is enriched, scored, and in an outreach sequence before it cools off, and reps open the day to a ranked list rather than a raw queue.
Ask Attio which deals to focus on today, then in Slack run an agent that scores companies from recent activity and writes updated health scores back to the records.
Outcome: The rep walks into the call knowing the stalled deals by name — for example one stuck in Legal for five days — and which accounts have dropped in engagement.
Connect via the MCP server or REST API with webhooks to read and write records, or embed a TypeScript React app with the App SDK and query workspace data with SQL.
Outcome: Custom CRM apps and automations ship against the same data layer the sales team works in, without a separate integration tier.
Use Cases
- Enrich, score, and route every new lead automatically so none cools off before it reaches a rep.
- Have AI agents research target accounts and prepare call briefings from web and CRM signals.
- Trigger personalized sequences off prospect signals such as a new VP Sales hire or a funding round.
- Ask which deals to focus on today in plain English and get stalled deals identified by name.
- Record and analyze sales calls with Call Intelligence and surface insights on the deal record.
- Model non-standard business processes with custom objects, relationship attributes, and formula attributes.
- Run CRM workflows directly from Slack, ChatGPT, Claude, or Notion instead of the app.
Models Under the Hood
as of 2026-10-16
Limitations
- Attio is cloud-only, and its free tier caps at 3 seats, 3 objects, and 50,000 records.
- Paid plans run $35/user/month billed annually ($44 month-to-month) for Plus and $79/user/month billed annually ($99 month-to-month) for Pro; Enterprise is a custom annual quote.
- The features that justify Attio — Call Intelligence, Sequences, Workflows, and AI agents — are gated to Pro and above.
- AI usage runs on dual credits: seat credits (100-2,500 per user/month by tier) and workspace credits (250-10,000 per workspace/month, custom on Enterprise), with extra workspace credits sold in blocks starting at +5,000/month for $85.
- Email sending is capped at 200/month on Free and 1,000/month on Plus.
- Object limits step 3 → 5 → 12 → unlimited, and record limits step 50,000 → 250,000 → 1,000,000 → custom.
as of 2026-09-30
Verification history
We have re-verified Attio 20 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 20 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Attio tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free
$0/user/mo
Ideal for
An individual or a two-to-three person team exploring Attio who wants real contact syncing and enrichment without a card.
What this tier adds
Starting free entry point: up to 3 seats, 3 objects, 50,000 records, 100 seat credits and 250 workspace credits per month, 200 emails/month.
Plus
$35/user/mo billed annually ($44 month-to-month)
Ideal for
A small sales team of up to 10 people that has outgrown the free tier and needs private lists and more sending headroom.
What this tier adds
Adds private lists, enhanced email sending, up to 10 seats and 5 objects, 250,000 records, 1,000 emails/month, and 500 seat credits per user per month.
Pro
$79/user/mo billed annually ($99 month-to-month)
Ideal for
A growing revenue team that wants the agentic surface — Call Intelligence, Sequences, Workflows, and AI agents — rather than just a contact database.
What this tier adds
Unlocks Call Intelligence, Sequences, Workflows, AI agents, advanced reporting, and permission controls, plus unlimited seats, 12 objects, 1,000,000 records, and 1,000 seat credits per user per month.
Enterprise
Custom, billed annually
Ideal for
Larger organizations that need SSO, SCIM, security and admin controls, protected recipients, and a migration service.
What this tier adds
Adds unlimited objects and teams, SSO and SCIM, protected recipients, 2,500 seat credits per user per month, and a migration service on a custom annual contract.
Workspace credit add-on (5,000/mo)
$85/mo month-to-month ($70/mo annual)
Workspace credit add-on (10,000/mo)
$150/mo month-to-month ($120/mo annual)
Workspace credit add-on (25,000/mo)
$330/mo month-to-month ($260/mo annual)
Workspace credit add-on (50,000/mo)
$595/mo month-to-month ($475/mo annual)
Where the pricing makes sense
The company stage and team size where Attio's pricing actually pencils out — and where peers do it cheaper.
Attio fits B2B SaaS teams of roughly 10-200 seats with a dedicated RevOps owner. Below about 10 people, HubSpot's free tier or Pipedrive's cheaper entry pricing covers the same ground for less. Above that, Attio Pro at $79/user/month billed annually ($99 month-to-month) is priced against Salesforce and HubSpot Sales Hub Professional rather than against lightweight CRMs — the argument is agents that take actions, not a wider connector catalog.
Setup time & first value
How long it actually takes to get something useful out of Attio — broken out by persona, not the marketing-page minute.
A solo user can sign up on the Free tier and have contacts syncing in minutes with no credit card required. A 10-50 seat team should budget days to a couple of weeks: importing records, defining objects and attributes, and building the first Workflows Platform flows. Enterprise migrations get a migration service and onboarding support on the custom annual plan.
Switching to or from Attio
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From spreadsheets: map deal history during onboarding and use the migration checklist Attio provides with a Pro quote.
- →From HubSpot: import contacts and companies, then rebuild automation as Workflows Platform flows rather than legacy workflows.
- →From Salesforce: bring records across via import and the API, and recreate custom objects as Attio custom objects.
- →From a custom-built CRM: use the REST API, App SDK, and SQL access to move data and reimplement logic as agents.
- ↗To HubSpot: export records via CSV or the API and rebuild pipeline stages and automation in HubSpot's workflow builder.
- ↗To Salesforce: export records and objects, then recreate the data model in Salesforce's object manager.
- ↗To a spreadsheet or warehouse: use CSV exports (subject to tier limits) or SQL queries against workspace data.
Integrations
Resources & Guides
- Resourceattio.com
How can we help?
Get answers to common questions on all things Attio
- Documentationattio.com
Overview
Start building Attio Apps
- Resourceattio.com
Developer Platform
Attio is the CRM for developers.
- Resourceattio.com
Insights & updates
Learn more about Attio, CRM, and GTM from members of our team and industry-leading experts.
Tutorials & Learning
YouTube returned 6 videos for “Attio”, and we withheld 5: 5 could not be judged, because “Attio” is a single word that other videos use for other things. Showing the 1 we can prove is about Attio.
Official links
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Demodesk
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