Attio
AI-native CRM that orchestrates revenue agents around the clock.
Attio is the most ambitious AI-native CRM yet — Workflows, Universal Context, and Ask Attio make it a genuine alternative to HubSpot and Salesforce for mid-market B2B SaaS. The free tier is quite constrained (3 seats, 50K records), and advanced features like Call Intelligence and Sequences only unlock on Pro ($69/user/mo annual). If you need a simple contact manager, consider Pipedrive or Freshsales instead. But for revenue teams ready to deploy autonomous agents, Attio offers a future no
- Mid-market B2B SaaS teams wanting AI to automate lead routing and deal acceleration
- GTM operations leaders needing a live, unified customer data layer
- Companies scaling from startup to growth who outgrow HubSpot's automation limits
- Revenue teams that want to deploy AI agents without code
- Very small teams (<10 employees) on a minimal budget — free tier too constrained
- Enterprises with heavy compliance needs — permissions system still maturing
- Teams that prefer a broad marketplace of pre-built integrations over a lean, curated set
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Skip Attio if you need a simple, free contact manager for a small team — the free tier caps at 3 seats and 200 emails/month, and paid tiers are pricey.
Exceeding the free tier's 200 emails/month forces a upgrade to Plus ($29/user/mo annual) or higher.
Attio's paid plans start at $29/user/mo (Plus) and $69/user/mo (Pro), comparable to HubSpot's Sales Hub Professional ($90/mo for 5 users) but with more native AI automation. The Free plan is good for trial, not production. For mid-market teams scaling revenue, Pro offers the best AI value — below Salesforce's per-user costs.
In short
Attio — AI-native CRM that orchestrates revenue agents around the clock. Best for Mid-market B2B SaaS teams wanting AI to automate lead routing and deal acceleration, GTM operations leaders needing a live, unified customer data layer, Companies scaling from startup to growth who outgrow HubSpot's automation limits. Free to start; paid plans from $2936/mo.
What's new in Attio
Checked 14 days agoAcross the latest 7 updates: 4 feature updates, 2 launches and 1 news mention.
Workflows: orchestrate revenue agents, on every account
Workflows platform orchestrates AI agents alongside team, powered by Universal Context.
Work anywhere with Attio
Direct CRM connections in Claude, ChatGPT, and Notion now supported.
Introducing Ask Attio
Ask Attio is a new AI-powered query interface that understands your business via Universal Context.
Meet the Attio Developer Platform
First AI-native CRM with a public developer platform for building apps and integrations.
Attio raises $52m Series B
Funding to build the new foundation of CRM for team-customizable workflows.
Introducing Call Intelligence
CRM now captures and analyzes live conversations for insights.
Introducing AI Attributes
AI agents embedded into lists, views, and record pages for automated data enrichment.
Viability Score
How likely is Attio to still be operational in 12 months? Based on 4 signals — momentum (how recently it shipped), wrapper dependency, revenue model, and web presence.
Last calculated: July 2026
How we score →Key Features
- Workflows platform for AI agent orchestration
- Universal Context live customer view
- Ask Attio natural language CRM search and creation
- AI Attributes automatic data enrichment
- Call Intelligence: record, transcribe, analyze meetings
- Sequences for personalized email outreach
- Revenue reporting with attribution
- Object-level permissions
- MCP, API, and SDK for custom apps
- Direct CRM connections in Claude, ChatGPT, Notion
- AI agents for lead routing, nurture, upsell, re-engagement
- Custom objects and fields
- Email and calendar sync
- Automated meeting prep and call recap summaries
- Integration blocks in Workflows
About Attio
Attio is an AI-native CRM for modern go-to-market teams, from lead capture to renewal. Its Workflows platform (launched June 2026) orchestrates AI agents to nurture, upsell, and re-engage accounts automatically. The Universal Context layer gives every team member a live, unified view of every customer, with AI Attributes enriching records without manual input. Ask Attio (February 2026) lets you search and create CRM records in natural language, while Call Intelligence records and analyzes meetings for instant summaries. Attio integrates with Slack, HubSpot, Salesforce, ChatGPT, Claude, Notion, and more, and offers a Developer Platform with MCP, API, and SDK. Unlike legacy CRMs that tack on AI, Attio is built AI-first — so you spend less time entering data and more time closing deals. Pricing starts free; paid tiers unlock advanced automation and intelligence.
Behind the Verdict
Attio's Workflows platform is its standout — you can string together AI agents for lead routing, nurture, upsell, and re-engagement without writing code. The Universal Context layer ensures every agent and team member sees the same live customer picture, which makes automated sequences feel personal rather than spammy. Ask Attio is genuinely useful for quick record lookups or creation, though it sometimes struggles with ambiguous queries. Where Attio bites is on pricing: the free tier caps at 3 seats and 50K records, and the features most teams want (Call Intelligence, Sequences, AI agents) sit in Pro at $69/user/mo annual. Compare to HubSpot Sales Hub Professional at $90/mo (flat, not per user) — for a small team, HubSpot can be cheaper. But for a mid-market B2B SaaS team with 50+ users, Attio's per-user pricing and automation capabilities can beat HubSpot on both cost and functionality. Enterprises should note that permissions are still maturing (basic object-level controls, no field-level yet) and the integration marketplace is curated, not vast. We'd reach for Attio when you're ready to let AI agents handle repetitive GTM motions and you want a single source of truth that's richer than Salesforce but less rigid than HubSpot. For a small team (<10) on a tight budget, stick with free HubSpot or Pipedrive.
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Real-world workflow fit
Concrete scenarios for the personas Attio actually fits — and what changes day-one when you adopt it.
You need to automatically route inbound MQLs based on company size, then nurture them with personalized sequences, and escalate hot leads to the sales team.
Outcome: Set up a Workflow triggered on 'New lead' → Agent evaluates company ARR and employee count → Routes high-fit leads to 'MQL' pipeline and enrolls in a 5-email nurture sequence → Sends Slack alert to sales rep.
You want to prepare for a demo call with a prospect from a Series A startup, including company background, recent funding news, and key stakeholders.
Outcome: Attio's AI agent auto-generates a meeting brief with company description, estimated ARR, funding history, and stakeholder profiles — surfaced in the call prep panel.
You need to identify accounts with low product usage and trigger an outreach sequence to re-engage before the renewal date.
Outcome: Workflow checks customer health score (via product data integration) → If score low, enrolls in re-engagement sequence → Agent sends personalized email and flags account for CSM review.
Use Cases
- Enrich incoming leads automatically with company and contact data from the web.
- Set up AI agents to research accounts and prepare briefings before calls.
- Build automated sequences that trigger on prospect signals like website visits.
- Use Ask Attio to query pipeline health or find stalled deals in natural language.
- Integrate Call Intelligence to record, transcribe, and surface insights from sales calls.
- Customize your data model with custom objects and fields for unique business processes.
- Orchestrate CRM workflows directly from Claude, ChatGPT, or Notion since April 2026.
Models Under the Hood
as of 2026-07-14
Limitations
- Free tier limited to 3 seats.
- Call Intelligence and Sequences are Pro-tier ($69/user/mo annual) or higher.
- No offline mode or desktop app.
- Custom workspace credits and SSO/SCIM require Enterprise (custom pricing).
as of 2026-06-30
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Attio tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free
$0/user/mo
Ideal for
Solo users or small teams (up to 3 seats) evaluating Attio's core CRM features with basic enrichment and limited records.
What this tier adds
Free entry point with 3 seats, 50K records, 200 emails/month, and 100 seat credits/user/mo.
Plus
$29/user/mo (annual), $36/mo (monthly)
Ideal for
Small teams (no seat limits) needing more records, private lists, and enhanced email sending for up to 1,000 emails/month.
What this tier adds
Adds unlimited seats, private lists, enhanced email (1K/mo), 500 seat credits/user/mo, and 1,500 workspace credits/mo.
Pro
$69/user/mo (annual), $86/mo (monthly)
Ideal for
Growing teams scaling revenue with AI — needs Call Intelligence, Sequences, advanced permissions, and priority support.
What this tier adds
Unlocks Call Intelligence, Sequences, advanced permissions, 1,000 seat credits/user/mo, 10K workspace credits/mo, and 1M records.
Enterprise
Custom (annual)
Ideal for
Large organizations requiring unlimited objects, teams, advanced security (SSO/SCIM), custom credits, and dedicated migration support.
What this tier adds
Custom pricing with unlimited objects, unlimited teams, 2,500 seat credits/user/mo, custom workspace credits, SCIM & SSO, and migration service.
Where the pricing makes sense
The company stage and team size where Attio's pricing actually pencils out — and where peers do it cheaper.
Attio's paid plans start at $29/user/mo (Plus) and $69/user/mo (Pro), comparable to HubSpot's Sales Hub Professional ($90/mo for 5 users) but with more native AI automation. The Free plan is good for trial, not production. For mid-market teams scaling revenue, Pro offers the best AI value — below Salesforce's per-user costs.
Setup time & first value
How long it actually takes to get something useful out of Attio — broken out by persona, not the marketing-page minute.
Individual users can start syncing contacts and using Ask Attio within minutes of signing up for the free tier. Building a basic Workflow with pre-built triggers takes a few hours. Full migration from a legacy CRM like HubSpot can take a few days to a week, depending on data volume and customizations. Attio offers a migration service on Enterprise plans.
Switching to or from Attio
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From HubSpot: Attio provides a step-by-step guide and native integrations to import contacts, companies, deals, and custom properties via API or CSV, with mappings for objects and lists.
- →From Salesforce: Use Attio's REST API or a third-party tool like Hightouch to sync standard objects; custom objects may require manual re-creation.
- →From Pipedrive: Export to CSV and import into Attio; map fields and set up custom objects and workflows from scratch.
- ↗To Salesforce: Export data via Attio's CSV or API; may require field mapping due to different data models.
- ↗To HubSpot: Use HubSpot's import tool to upload Attio data as CSV; custom objects and AI agent configurations are not transferable.
Integrations
Resources & Guides
- Resourceattio.com
How can we help?
Get answers to common questions on all things Attio
- Documentationattio.com
Overview
Start building Attio Apps
- Resourceattio.com
Developer Platform
Attio is the CRM for developers.
- Resourceattio.com
Insights & updates
Learn more about Attio, CRM, and GTM from members of our team and industry-leading experts.
Tutorials & Learning
Official links
Popular in Business & Finance
Frequently Asked Questions
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