Attio
AI-native CRM that builds pipeline, advances deals, and grows accounts around the clock with revenue agents.
Attio is the most ambitious AI-native CRM for mid-market B2B SaaS teams ready to trust autonomous revenue agents. The Workflows Platform and Ask Attio deliver real productivity gains, but the free tier is too restrictive for serious pilots, and Pro is pricey for small teams. If you outgrow HubSpot's automation limits, it's worth the switch.
Verified 5d ago · liveness 87/100 · cite: rightaichoice.com/tools/attio
- Mid-market B2B SaaS teams wanting AI to automate lead routing and deal acceleration
- Revenue operations leaders needing a live, unified customer data layer
- Companies scaling from startup to growth that outgrow HubSpot's automation limits
- Teams that want to deploy AI revenue agents without writing code
- Very small teams (<10 employees) on a minimal budget
- Enterprises with heavy compliance needs
- Teams that prefer a broad marketplace of pre-built integrations
We scan live Reddit threads, YouTube comments, X posts, G2 reviews and other communities — and hand you an honest verdict in under a minute.
- Honest verdict, not marketing
- Real pros & cons from real users
- Attributed quotes with receipts
3 free scans · no card needed
Skip Attio if you're a very small team (<10) on a tight budget, need offline mobile access, or rely on a broad pre-built integration marketplace—Attio's value is in its agentic AI and developer platform, not its pre-built app catalog.
After the free tier, Plus is $35/user/mo (annual) for up to 10 seats, but you might need Pro ($79/user/mo) to unlock Call Intelligence and Sequences, doubling your per-seat cost.
Attio's pricing fits mid-market B2B SaaS teams ready to invest in AI automation. At $79/user/mo (Pro), it's pricier than HubSpot's Starter (~$15/user/mo) or Pipedrive (~$24/user/mo), but the agentic AI and developer platform justify the premium for teams that outgrow simple automation.
In short
Attio — AI-native CRM that builds pipeline, advances deals, and grows accounts around the clock with revenue agents. Best for Mid-market B2B SaaS teams wanting AI to automate lead routing and deal acceleration, Revenue operations leaders needing a live, unified customer data layer, Companies scaling from startup to growth that outgrow HubSpot's automation limits. Free to start; paid plans from $35/user/mo.
What's new in Attio
Checked 5 days agoAcross the latest 4 updates: 2 feature updates and 2 launches.
Work anywhere with Attio
Attio now integrates directly with Claude, ChatGPT, and Notion, allowing users to manage their CRM from these AI tools.
Introducing Ask Attio
Ask Attio is a new AI-powered natural language interface for searching and creating records, backed by Universal Context.
Permissions in Attio
Attio introduces a new permissions system with object-level controls for granular access management.
Meet the Attio Developer Platform
Attio positions itself as the first AI-native CRM with a buildable platform, offering MCP, REST API, App SDK, and SQL.
Viability Score
How well maintained and how widely used is Attio? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: September 2026
How we score →Key Features
- Workflows Platform (visual no-code agent orchestration)
- Ask Attio natural language search and record creation
- AI Attributes auto-enrichment (company & people data)
- Call Intelligence (record, transcribe, analyze meetings)
- Sequences (personalized email outreach)
- Universal Context (shared AI context layer)
- Formula attributes (dynamic calculations)
- Custom objects, fields, and relationship attributes
- Object-level permissions and access controls
- Integrations with Claude, ChatGPT, Notion, Slack, Salesforce, HubSpot, Google Workspace
- MCP server for AI agent connections
- REST API, App SDK, and SQL querying
- Email and calendar sync (1-3+ accounts per user)
- Reporting with insight and funnel reports
- AI agents for lead routing, nurture, upsell, re-engagement
About Attio
Attio is a CRM built for agentic revenue, where AI agents handle prospecting, research, enrichment, and outreach around the clock. It's designed for mid-market B2B SaaS teams that want to automate the busywork of revenue operations and focus reps on closing. Launched in June 2026, the Workflows Platform lets you visually orchestrate revenue agents without code—triggering actions like lead enrichment, scoring, and routing. Ask Attio (Feb 2026) provides natural language search and record creation, while AI Attributes auto-enrich records with company and people data. The platform also includes Call Intelligence for recording and analyzing meetings, and Universal Context, a shared AI context layer that gives agents a common understanding of your data. Attio integrates directly with Claude, ChatGPT, and Notion, plus Slack, Salesforce, HubSpot, and Google Workspace. A Developer Platform with MCP, REST API, App SDK, and SQL enables custom apps. The pricing is freemium: a free tier (3 seats, 50k records) for personal exploration, Plus at $35/user/mo annual for small teams, and Pro at $79/user/mo annual for full automation features like Call Intelligence and Sequences. Enterprise is custom, with unlimited objects and advanced security. Compared to alternatives like HubSpot or Pipedrive, Attio's edge is its agentic AI and unified context layer, making it a stronger fit for teams ready to automate revenue motions. It's not for very small teams or those needing a broad pre-built integration marketplace.
Behind the Verdict
Attio is a CRM that's betting big on AI agents to handle the grunt work of sales. The Workflows Platform (June 2026) lets you visually build automation flows—like enriching leads, scoring them, and routing to the right rep—without code. Ask Attio (Feb 2026) gives you natural language search across your data, and AI Attributes automatically enrich records with company and people info. Universal Context is the connective tissue: a shared AI context layer that all agents use to understand your data consistently. Strengths: The agentic approach is genuinely different. Instead of just storing data, Attio actively works it—prospecting at 2am, catching renewals before they slip, prepping briefs before calls. The Developer Platform (MCP, REST API, App SDK, SQL) is a big deal for technical teams who want to build custom apps or connect AI assistants. Integrations with Claude, ChatGPT, and Notion are built in, so you can orchestrate CRM workflows from your favorite AI tools. Weaknesses: The free tier is limited to 3 seats and 50k records—fine for a solo exploration, not a real pilot. Pro at $79/user/mo (annual) is expensive for small teams. Credit-based usage can surprise you: seat credits and workspace credits run out, and you'll pay for add-ons. There's no offline mobile access, and the integration marketplace is smaller than HubSpot's. Where it fits: Mid-market B2B SaaS teams (say 20–200 employees) who are ready to trust AI agents to automate lead routing, enrichment, and outreach. RevOps leaders who want a live, unified customer data layer. Teams that outgrow HubSpot's automation limits. Where it doesn't: Very small teams on a tight budget. Enterprises with heavy compliance needs (though permissions and SSO are available on Enterprise). Teams that rely on a broad pre-built integration marketplace. Sales orgs needing offline mobile access. Overall: Attio is a bold bet on agentic revenue. If you're a data-driven team that wants to hand busywork to AI agents and get a developer-friendly platform, it's worth a serious look. But go in with your eyes open about the pricing and credit model.
Researching Attio? Get your full AI stack in 60 seconds.
Free, no signup — tell us your goal and get tools matched to your budget & existing stack.
Real-world workflow fit
Concrete scenarios for the personas Attio actually fits — and what changes day-one when you adopt it.
You want to automate lead enrichment and routing to speed up response times.
Outcome: Within an hour, you set up a Workflow that enriches new leads with web research, scores them for ICP fit, and routes them to the right rep—so leads get contacted before they cool off.
You need to understand pipeline health and spot risks before weekly forecast calls.
Outcome: You use Ask Attio to query 'deals at risk' and get a list of late-stage deals with flagged warning signs, cutting prep time from hours to minutes.
You want to scale personalized outreach without adding headcount.
Outcome: You build a Sequence that triggers on prospect signals (like website visits) and let AI agents draft follow-ups, freeing your reps to focus on closing.
Use Cases
- Enrich incoming leads automatically with company and contact data from the web.
- Set up AI agents to research accounts and prepare briefings before calls.
- Build automated sequences that trigger on prospect signals like website visits.
- Use Ask Attio to query pipeline health or find stalled deals in natural language.
- Integrate Call Intelligence to record, transcribe, and surface insights from sales calls.
- Customize your data model with custom objects and fields for unique business processes.
- Orchestrate CRM workflows directly from Claude, ChatGPT, or Notion.
Models Under the Hood
as of 2026-08-31
Limitations
- Attio is a cloud-based CRM with a free tier limited to 3 seats, and paid plans starting at $35/user/month (annual) for Plus, $79/user/month (annual) for Pro, and custom Enterprise pricing.
- Credit-based usage applies, with seat credits and workspace credits varying by plan.
- Advanced features like Call Intelligence and Sequences are available on Pro and higher plans.
as of 2026-08-29
Verification history
We have re-verified Attio 17 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 17 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Attio tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free
$0/user/mo
Ideal for
Individuals exploring Attio solo—sales reps, founders, or hobbyists wanting a CRM to manage personal contacts and light pipeline, with up to 3 seats and 50k records.
What this tier adds
Starting tier: includes real-time sync, auto-enrichment, and basic automations, but limited to 3 seats, 50k records, and 3 objects.
Plus
$35/user/mo (annual) or $44 monthly
Ideal for
Small teams (up to 10 seats) that need to collaborate on shared pipeline, private lists, and enhanced email sending, with 250k records and 5 objects.
What this tier adds
Adds private lists, enhanced email sending, more credits (500 seat, 1,500 workspace), and up to 10 seats.
Pro
$79/user/mo (annual) or $99 monthly
Ideal for
Growing teams ready to scale revenue with automation—unlimited seats, 1M records, 12 objects, and access to Call Intelligence, Sequences, and advanced reporting.
What this tier adds
Unlocks Call Intelligence & sequences, permission controls, advanced reporting, unlimited seats, and higher credit allowances (1,000 seat, 10,000 workspace).
Enterprise
Custom (annual)
Ideal for
Organizations needing advanced security and control—unlimited objects, teams, and records, with SSO/SCIM, granular permissions, and dedicated migration support.
What this tier adds
Adds unlimited objects and teams, SSO/SCIM, advanced permissions (manage by teams/individuals), custom workspace credits, and migration service.
Where the pricing makes sense
The company stage and team size where Attio's pricing actually pencils out — and where peers do it cheaper.
Attio's pricing fits mid-market B2B SaaS teams ready to invest in AI automation. At $79/user/mo (Pro), it's pricier than HubSpot's Starter (~$15/user/mo) or Pipedrive (~$24/user/mo), but the agentic AI and developer platform justify the premium for teams that outgrow simple automation.
Setup time & first value
How long it actually takes to get something useful out of Attio — broken out by persona, not the marketing-page minute.
Solo explorer on Free: under 10 minutes to sign up and start importing contacts. Small team on Plus: 1–2 hours to set up objects, integrations, and basic workflows. Pro/Enterprise: half-day for full onboarding, including migration and custom object modeling.
Switching to or from Attio
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From HubSpot: Import CSVs or use the native HubSpot integration to pull companies, contacts, and deals, then map your pipeline stages. Attio's onboarding team helps with mapping.
- →From Salesforce: Use the Salesforce integration or REST API to sync records, and re-create custom objects or fields in Attio's data model.
- →From spreadsheets: Attio's import wizard handles CSV uploads, and you can use Ask Attio to clean and structure the data.
- ↗To HubSpot: Use the HubSpot integration or REST API to export your objects, records, and notes, then rebuild automations (HubSpot's workflows differ).
- ↗To Salesforce: Use the REST API to pull data into CSV or use a data warehouse as an intermediate. Attio's SQL support can help generate extracts.
Integrations
Resources & Guides
- Resourceattio.com
How can we help?
Get answers to common questions on all things Attio
- Documentationattio.com
Overview
Start building Attio Apps
- Resourceattio.com
Developer Platform
Attio is the CRM for developers.
- Resourceattio.com
Insights & updates
Learn more about Attio, CRM, and GTM from members of our team and industry-leading experts.
Tutorials & Learning
Official links
Tools that pair well with Attio
Common stack mates teams adopt alongside Attio, with the specific reason each pairing earns its keep.
Alternatives to Attio
View allFrequently Asked Questions
Categories
Best-of guides
Used Attio? Help shape our editorial sentiment research.