Sprig Feedback

Sprig Feedback is a research platform that lets you embed structured surveys directly into your web applications and websites, capturing user feedback in the moment without disrupting the experience. It combines lightweight SDKs (Web, iOS, Android, React Native, Flutter) with AI-driven analysis to automatically surface insights from responses. The platform also offers session replay clips synced with responses, behavioral targeting based on user attributes and events, and a full suite of research capabilities including experience measurement, journey studies, concept testing, and market insights. Sprig is designed for research teams, product managers, and UX professionals who need continuous, context-aware research at scale. It decouples research from engineering release cycles: engineers install the SDK once, then researchers can create, adjust, and target studies without code changes. The integration feels native and does not compromise performance. What sets Sprig apart is its AI-powered agents—Design, Field, and Synthesize—that help structure rigorous studies, run adaptive surveys at scale, and turn results into research reports. It also offers omnichannel deployment (email, link, web, mobile) and enterprise-grade governance. The recently introduced Sprig MCP (June 2026) allows researchers to bring survey data directly into AI tools like Claude, ChatGPT, Gemini, Copilot, and Cursor. Sprig targets organizations running research across multiple teams, but also offers individual and small team plans. It replaces fragmented survey tools with a single system for continuous research, priced based on total response volume. Compared to alternatives like Qualtrics or SurveyMonkey, Sprig is more product-embedded and AI-native, but less suited for ad-hoc, non-contextual surveys.