Hama vs The New Black

Side-by-side comparison of features, pricing, and ratings

Analysis generated Live tool data as of 2026-10-30
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Hama or The New Black: which should you choose?

DimensionHamaThe New Black
Best forQuick photo object removalFashion brands designing collections
Key featureAI-powered object eraser with background fillText-to-fashion design + tech pack export
Output qualityFull resolution for web/social, not print proHigh-resolution, production-ready
Unlimited usageYes (free and unlimited)No (limits on free tier)
SpecializationGeneral photo editingApparel & accessories only

Choose The New Black if you're in fashion design and need AI-generated apparel concepts with tech-ready exports. Choose Hama if you need instant, unlimited object removal from photos for free. They serve completely different needs and rarely overlap.

Hama
Hama

Hama erases objects, people, text, and blemishes from photos with a single AI brush — no download needed

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The New Black
The New Black

AI fashion design studio: turn product photos, sketches or prompts into on-model shots, video and factory-ready tech packs

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Pricing
Freemium
Paid
Plans
FreeFree
PRONot disclosed on page
Starter$15/mo
Pro$35/mo
Business$65/mo
Enterprise$195/mo
Popularity
7 views
7.3k views
Skill Level
Beginner-friendly
Intermediate
API Available
Platforms
Web
WebAPIPlugin
Categories
✨ Photo Editing & Enhancement
🎨 Image Generation📦 Product & Ecommerce Visuals🧊 3D Generation & Scanning
Features
AI object removal that inpaints erased areas with surrounding background
Removes people, objects, text, watermarks, and blemishes from photos
Single-brush selection for marking the erase region
Repeated-erase workflow advised by the vendor for stubborn areas
Upload JPG, PNG, and WEBP files in the browser
No software download — runs in a web browser
Try-with-an-example demo built into the homepage
Free signup; PRO unlocks high definition (HD) downloads
Mask-based API: send the original image plus a mask image
API returns the final inpainted image for use in your own product
Portrait cleanup: spots, freckles, pimples, wrinkles, blemishes
Obstruction removal for landscape, cityscape, and product photos
Documented use cases across photo apps, templates, e-commerce, web builders, maps, media
AI clothing generator: prompt to garment worn by an AI model, flat lay or white background
Product to model: a product photo becomes on-model imagery with no photoshoot
Sketch to design: hand-drawn or digital fashion sketch becomes a realistic product image
Image to flat sketch: a garment photo becomes a clean technical flat
AI virtual try-on: put clothing, jewelry, bags or shoes on a model you upload
Swap the model while keeping the outfit, or change the scene around a fixed look
Ghost mannequin images with the collar interior visible
AI tech pack generator: size charts, grading, bill of materials, PDF export and AI review
Lookbook generator publishing at its own address on your custom domain, no vendor mark
AI fashion video: UGC clips, lookbook videos, product 360s and fashion ads
Ultra AI video model producing clips up to 30 seconds; PRO AI video at 1080p
Ultra AI photos in 4K, upscaling to HD 2K or 4K, and video upscaling to HD
Bulk generation to run a whole catalogue in one pass with saved Visual styles
Fashion AI agent Mila: scheduled tasks, brand files, approval before spending credits
API access plus MCP server to generate inside Claude or ChatGPT
Integrations
Shopify
Klaviyo
Claude
ChatGPT
Instagram
Facebook
Pinterest
TikTok
YouTube
X
Threads
Meta Ads
Google Ads

What do real users say about Hama vs The New Black?

Not marketing copy and not our opinion — a structured sweep of public discussion (reviews, forums, communities and video comments), showing what people praise and what they complain about for each tool.

Hama

54 mentions across 6 sources · 12% positive — critical (weighted across 6 sources)

Hacker News, YouTube, Product Hunt, App Store, Stack Overflow, Lemmy

What users praise

  • • Single-brush, browser-based erase is genuinely fast — no download or install required
  • • Runs with JPG, PNG and WEBP uploads and lets you test the tool on a built-in example first
  • • One Product Hunt user removed an extra person from a panorama where Photoshop's content-aware fill was too hard
  • • Clean website, clear logo and straightforward upload-first homepage lower the barrier to trying it

What frustrates them

  • • Vendor advises repeated erasing, implying single-pass results often leave visible artifacts
  • • No layer stack, crop or color tools — the erase brush is the entire product
  • • PRO HD downloads are unreviewed, so it's unclear what free-tier resolution limits actually are
  • • The mask-based API has zero public feedback on output quality, latency or uptime

Researched Oct 25, 2026

The New Black

68 mentions across 5 sources · 18% positive — critical (averaged across 5 sources)

Hacker News, YouTube, Product Hunt, Stack Overflow, Lemmy

What users praise

  • • Purpose-built for fashion: tech packs, virtual try-on, model generation.
  • • Saves costs on photoshoots and technical drafting for small brands.
  • • Brand DNA ensures consistency across designs.
  • • Bulk generation speeds up catalog creation.

What frustrates them

  • • Very little verified community feedback outside Product Hunt.
  • • Not for non-fashion creative work; limited to apparel.
  • • Pricing may be opaque; credits and hidden costs not clear.
  • • Learning curve for tech packs and fashion-specific features.

Researched Aug 29, 2026

Who should pick Hama, and who should pick The New Black?

  • Fashion startup founder
    Pick: The New Black

    Needs quick concept-to-prototype designs with tech pack exports; The New Black's fashion-specific AI delivers production-ready outputs.

  • Social media content creator
    Pick: Hama

    Frequently removes unwanted objects or people from photos; Hama's free unlimited eraser is efficient and instant.

  • Apparel brand design team
    Pick: The New Black

    Requires brand-consistent AI models, team management, and API for workflow integration (Business tier).

  • E-commerce seller
    Pick: Hama

    Needs to clean up product photos by removing backgrounds or objects; Hama's output suitable for online listings.

  • Student on a budget
    Pick: Hama

    Needs occasional image editing; Hama's free unlimited usage fits zero-budget requirements.

Frequently Asked Questions

Hama vs The New Black: which should you choose?

Choose The New Black if you're in fashion design and need AI-generated apparel concepts with tech-ready exports. Choose Hama if you need instant, unlimited object removal from photos for free. They serve completely different needs and rarely overlap.

Can The New Black remove objects from photos?

No, it generates fashion designs from text; for object removal use Hama.

Is Hama suitable for fashion design?

No, it only edits existing photos; cannot generate new clothing designs.

Which tool offers API access?

The New Black Business tier includes API access; Hama does not provide API.

Are there limits on Hama?

No, it's completely free and unlimited for text/object removal.

Can I export tech packs from Hama?

No, tech packs are exclusive to The New Black.

Which tool works offline?

Neither; both require internet browser access.

Is Hama's output print-quality?

Full resolution but not intended for high-res professional printing; The New Black offers production-ready resolution.

Can I use The New Black for non-fashion designs?

No, it's purpose-built for apparel and accessories; for other design tasks, consider a general AI tool.

What else are Hama and The New Black compared with?

Where can you read more about Hama and The New Black?

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Analysis generated by our model pipeline from live data: