Hama vs The New Black

Side-by-side comparison of features, pricing, and ratings

Analysis reviewed Live tool data as of 2026-08-24
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At a glance

DimensionHamaThe New Black
PricingFreeFreemium (Pro approx $30/mo, Business custom)
Best forQuick photo object removalFashion brands designing collections
Key featureAI-powered object eraser with background fillText-to-fashion design + tech pack export
Output qualityFull resolution for web/social, not print proHigh-resolution, production-ready
Unlimited usageYes (free and unlimited)No (limits on free tier)
SpecializationGeneral photo editingApparel & accessories only

Choose The New Black if you're in fashion design and need AI-generated apparel concepts with tech-ready exports. Choose Hama if you need instant, unlimited object removal from photos for free. They serve completely different needs and rarely overlap.

Hama
Hama

AI photo object remover that erases people, text & blemishes in-browser, free

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The New Black
The New Black

AI fashion design platform for generating garments, models, and tech packs

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Pricing
Freemium
Freemium
Plans
$0/mo
Not disclosed
$0/mo
$19/mo
$49/mo
Popularity
1 views
7.3k views
Skill Level
Beginner-friendly
Intermediate
API Available
Platforms
Web
Web
Categories
Photo Editing & Enhancement
🎨 Image Generation📦 Product & Ecommerce Visuals🧊 3D Generation & Scanning
Features
AI-powered object removal with inpainting
Remove people, text, and blemishes
Simple brush selection tool
Real-time erase preview
Upload JPG, PNG, WEBP up to 12MB
No sign-up or account required
Works entirely in-browser, no download
Unlimited erases on free plan
Standard resolution download on Free
HD download on PRO tier
Full-resolution output (standard on Free, HD on PRO)
Keyboard shortcuts supported
Developer API available
Privacy-first: no server storage claimed
AI Fashion Design studio for generating garments from text or sketches
AI Fashion Models studio for realistic model imagery without photoshoots
AI Virtual Try-On studio for visualizing products on uploaded models
AI Tech Pack generator with auto-filled size charts and bill of materials
Brand DNA feature for consistent styling across generations
Bulk generation of up to 30 visuals in one run
High-resolution image upscaling and editing tools
Video editor with trimming, filters, text overlays, and clip addition
Direct publishing to Shopify, Instagram, Pinterest, TikTok, YouTube, X, Threads
Ghost-mannequin and flat product shot generation
Fabric and color changing capabilities
AI analysis for tech pack consistency checks
API access for integrations (Business plan)
Unlimited team members with no seat fees (Business plan)
Web-only interface, no mobile or desktop app
Integrations
Shopify
Instagram
Pinterest
TikTok
YouTube
Threads

What real users say: Hama vs The New Black

Not marketing copy and not our opinion — a structured sweep of public discussion (reviews, forums, communities and video comments), showing what people praise and what they complain about for each tool.

Hama

30 mentions across 2 sources · 0% positive — critical

Hacker News, Lemmy

What users praise

  • Free and unlimited usage with no hidden paywalls.
  • Works entirely in-browser — no download or installation needed.
  • Real-time preview lets you see results before finalizing.
  • Privacy-first: no server storage of uploaded images.

What frustrates them

  • Struggles with complex backgrounds requiring manual touch-ups.
  • No community reviews or testimonials to validate claims.
  • Only supports images up to 12MB — not ideal for high-res photos.
  • No integrations with professional editing suites like Photoshop.

Researched Jul 3, 2026

The New Black

71 mentions across 5 sources · 21% positive — critical

Hacker News, YouTube, Product Hunt, Stack Overflow, Lemmy

What users praise

  • Specialized AI fashion design studios for garments, models, virtual try-on, and tech packs.
  • Bulk generation of up to 30 visuals simultaneously boosts design iteration efficiency.
  • Brand DNA feature ensures consistent, on-brand design across all generated assets.
  • Produces ghost-mannequin and flat product shots, streamlining e-commerce product imagery.

What frustrates them

  • No mobile or desktop app; web-only interface limits on-the-go design work.
  • Only 2 product reviews on Product Hunt, leaving real-world reliability unproven.
  • Brand name collisions with Netflix show and car care product cause constant confusion.
  • Non-fashion users will find the platform clunky and irrelevant for general creative needs.

Researched Aug 21, 2026

Who should pick which

  • Fashion startup founder
    Pick: The New Black

    Needs quick concept-to-prototype designs with tech pack exports; The New Black's fashion-specific AI delivers production-ready outputs.

  • Social media content creator
    Pick: Hama

    Frequently removes unwanted objects or people from photos; Hama's free unlimited eraser is efficient and instant.

  • Apparel brand design team
    Pick: The New Black

    Requires brand-consistent AI models, team management, and API for workflow integration (Business tier).

  • E-commerce seller
    Pick: Hama

    Needs to clean up product photos by removing backgrounds or objects; Hama's output suitable for online listings.

  • Student on a budget
    Pick: Hama

    Needs occasional image editing; Hama's free unlimited usage fits zero-budget requirements.

Frequently Asked Questions

Hama vs The New Black: which should you choose?

Choose The New Black if you're in fashion design and need AI-generated apparel concepts with tech-ready exports. Choose Hama if you need instant, unlimited object removal from photos for free. They serve completely different needs and rarely overlap.

Can The New Black remove objects from photos?

No, it generates fashion designs from text; for object removal use Hama.

Is Hama suitable for fashion design?

No, it only edits existing photos; cannot generate new clothing designs.

Which tool offers API access?

The New Black Business tier includes API access; Hama does not provide API.

Are there limits on Hama?

No, it's completely free and unlimited for text/object removal.

Can I export tech packs from Hama?

No, tech packs are exclusive to The New Black.

Which tool works offline?

Neither; both require internet browser access.

Is Hama's output print-quality?

Full resolution but not intended for high-res professional printing; The New Black offers production-ready resolution.

Can I use The New Black for non-fashion designs?

No, it's purpose-built for apparel and accessories; for other design tasks, consider a general AI tool.

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Last reviewed: July 3, 2026