Medallia vs Qualtrics XM

Side-by-side comparison of features, pricing, and ratings

Analysis reviewed Live tool data as of 2026-09-28
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At a glance

DimensionMedalliaQualtrics XM
Pricingcontactcontact
Best forLarge enterprises running global CX and EX programs, Organizations with complex, multi-country feedback loopsLarge enterprises with dedicated CX and EX teams running mature programs, Retail, hospitality, healthcare, financial services, and government agencies
Standout featuresFrontline-Ready AI with Smart Response for AI-drafted personalized replies · GenAI-powered Themes for automatic text analysis of open-ended feedback · Root Cause Assist to surface experience drivers without an analystOmnichannel feedback collection across surveys, calls, digital, and service tickets · AI text analytics for themes, sentiment, and risk detection · Experience Agents for automated responses and workflow routing
Viability score78/10078/100
APIYesYes

Medallia is the stronger pick for large enterprises running global cx and ex programs; Qualtrics XM fits better for large enterprises with dedicated cx and ex teams running mature programs.

Built from live tool data, last verified 2026-09-28.

Medallia
Medallia

Enterprise experience management platform that unifies customer, employee, and contact center feedback and applies AI to drive action.

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Qualtrics XM
Qualtrics XM

Qualtrics XM unifies customer, employee, brand, and product experience management on one AI-powered platform.

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Pricing
Contact Sales
Contact Sales
Plans
—
—
Popularity
5.1k views
4.8k views
Skill Level
Intermediate
Intermediate
API Available
Platforms
WebAPI
WebAPI
Categories
🧮 Business Intelligence💬 Customer Support
🧮 Business Intelligence🔭 Market & Competitive Intelligence
Features
Frontline-Ready AI with Smart Response for AI-drafted personalized replies
GenAI-powered Themes for automatic text analysis of open-ended feedback
Root Cause Assist to surface experience drivers without an analyst
Intelligent Summaries that condense feedback and conversation detail
Omnichannel feedback capture across surveys, digital, contact center, and in-person
Conversational intelligence on contact center calls
Agent coaching tied to frontline performance
Quality management and assurance optimization
Intelligent Callback (virtual hold and scheduling)
Experience orchestration for individualized customer journeys
Personalized messaging with AI-driven two-way messaging
Digital experience capture and scoring for web and mobile journeys
Employee listening from candidate through exit
Employee activation linking real-time feedback to stakeholder action
Agile research pre-built surveys plus video research focus groups
Omnichannel feedback collection across surveys, calls, digital, and service tickets
AI text analytics for themes, sentiment, and risk detection
Experience Agents for automated responses and workflow routing
Synthetic audiences powered by research-grade LLMs for concept validation
Location Experience Hub with recommended actions per site
Predictive churn models that trigger automated retention workflows
Employee engagement surveys with action planning
Real-time dashboards with AI-powered recommendations
Question List Widget for drag-and-drop survey design
Enhanced ticket follow-up customization
Industry benchmarks and pre-built XM playbooks
Digital experience analytics for website and mobile app feedback
Contact center analytics and agent coaching
Online reputation management
Simulation: pressure-test decisions against outcomes before acting
Integrations
Salesforce
Zendesk
Marketo
Adobe Analytics
Microsoft Dynamics
Oracle
SAP
Genesys
Five9
Twilio
Workday
Slack
ServiceNow
Jira
SAP Service Cloud
SAP Sales Cloud
Awardco
Canvas LMS
Tango Card

Frequently Asked Questions

Which is better, Medallia or Qualtrics XM?

The best choice between Medallia and Qualtrics XM depends on your specific use case — we compare them independently on features, current pricing, integrations, and real-world signals (with an on-demand sentiment scan available for each). See the side-by-side breakdown above to match them to your needs.

What are the main differences between Medallia and Qualtrics XM?

The key differences include pricing model, feature set, platform support, and skill level requirements. Review the full comparison on RightAIChoice for a detailed breakdown.

Is there a free version of Medallia or Qualtrics XM?

Check the pricing section in the comparison for the latest pricing details on both tools, including free tiers, trial options, and paid plans.

Explore each tool further

Medallia
View Medallia reviewMedallia alternatives
Qualtrics XM
View Qualtrics XM reviewQualtrics XM alternatives

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Best AI Business Intelligence toolsBest AI Customer Support toolsBest AI Market & Competitive Intelligence tools
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Last reviewed: May 12, 2026