UTMGuard vs ScreenplayIQ

Side-by-side comparison of features, pricing, and ratings

Analysis reviewed Live tool data as of 2026-09-28
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At a glance

DimensionUTMGuardScreenplayIQ
Target UserPPC & analytics marketersScreenwriters & producers
Core FeatureUTM error detection on GA4AI script analysis with box office prediction
IntegrationGoogle Analytics 4PitchTrailer
Best ForMulti-channel campaign attributionFeature film scripts over 150 pages
Not ForNon-GA4 users; real-time trackingTV or short scripts; line editing
UTMGuard
UTMGuard

UTMGuard scans your GA4 in under 60 seconds, flags the broken UTMs skewing attribution, and monitors them daily.

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ScreenplayIQ
ScreenplayIQ

AI screenplay analysis that delivers loglines, comparable titles, and character emotional journey charts per script.

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Pricing
Freemium
Paid
Plans
$0/mo
$9/mo (regularly $15/mo with UTMPartner40)
$29/mo (regularly $49/mo with UTMPartner40)
$119/mo (regularly $199/mo with UTMPartner40)
~$24 TV / ~$38 Feature
~$48 TV / ~$78 Feature
~$60 TV / ~$98 Feature
~$24 TV / ~$38 Feature
Popularity
3 views
7.5k views
Skill Level
Intermediate
Intermediate
API Available
Platforms
Web
WebAPI
Categories
📈 Marketing & SEO
📖 Fiction & Screenwriting
Features
Read-only GA4 audit with no tracking code required
Automated monthly scans on the free tier
Automated daily scans on all paid tiers
Detects missing utm_source or utm_medium
Flags case-mismatched campaign names
Identifies internal links carrying UTMs
Catches self-attribution loops
Highlights campaign name typos
Detects UTMs dropped on redirects
Validates inconsistent source/medium pairs
Detects invalid characters in UTM values
UTMGuard Score (A–F) grading overall UTM health
Daily and weekly email alerts on new errors
Guided fixes with copy/paste-safe UTM strings
Noise guardrails using session caps, plus mute rules
AI screenplay analysis with logline and synopsis generation
Comparable films and TV show comparisons per script
Character emotional journey charts
Visual representations of characters
Story points breakdown
Full assessment analysis and theme breakdowns
Proofread add-on with inline issue highlights and recommended fixes
Customizable analysis packages
Page-length-based pricing for TV and feature scripts
Secure siloed storage for uploaded scripts
WGA-compliant script handling
Analyzed stories are not used to train LLM models
PDF report export
First Look community with weekly meetups
Integrations
Google Analytics 4

What real users say: UTMGuard vs ScreenplayIQ

Not marketing copy and not our opinion — a structured sweep of public discussion (reviews, forums, communities and video comments), showing what people praise and what they complain about for each tool.

UTMGuard

5 mentions across 1 sources · 60% positive — mixed (averaged across 1 source)

Product Hunt

What users praise

  • • Read-only audit—no tracking code or credit card required.
  • • Setup takes under 60 seconds, per the maker.
  • • Detects a wide range of UTM issues (missing, case mismatch, typos).
  • • Provides a single UTMGuard Score (A–F) for quick health assessment.

What frustrates them

  • • No independent user reviews exist yet to verify claims.
  • • Limited community discussion—only 5 Product Hunt comments.
  • • Free plan only scans monthly, limiting real-time monitoring value.
  • • No integrations with Slack, Zapier, or other tools.

Researched Jul 6, 2026

ScreenplayIQ

No verifiable community signal. We scanned public discussion on Sep 29, 2026 and found posts matching the name “ScreenplayIQ”, but could not establish that they are about this product rather than something else sharing its name. Rather than publish a score built on the wrong subject, we publish none.

Who should pick which

  • Solo screenwriter
    Pick: ScreenplayIQ

    ScreenplayIQ’s free tier gives 1 analysis/month to refine scripts with AI feedback; Pro ($19/mo) unlocks unlimited analyses and box office predictions.

  • PPC marketer
    Pick: UTMGuard

    UTMGuard scans GA4 for broken UTMs in 60 seconds, fixing attribution errors that waste ad spend. The early-access discount (UTMPartner40) makes it affordable.

  • Film production studio
    Pick: ScreenplayIQ

    Studio plan ($49/mo) supports up to 5 users, collaborative workspace, and API—ideal for evaluating multiple scripts against market data.

  • GA4 agency auditor
    Pick: UTMGuard

    UTMGuard’s alert system and A–F score provide ongoing client monitoring. Daily scans ensure data quality across accounts.

  • Script analyst
    Pick: ScreenplayIQ

    ScreenplayIQ’s quantitative beat sheets and character arc analysis offer market-driven insights beyond manual coverage.

Frequently Asked Questions

Can ScreenplayIQ handle TV scripts or short films?

No, it focuses on English feature film scripts under 150 pages. TV or short scripts are not supported.

Does UTMGuard require adding tracking code to my site?

No, it’s a read-only audit of your existing GA4 property—no code insertion needed.

What integrations does ScreenplayIQ offer?

It integrates with PitchTrailer for generating AI-powered pitch decks from script analysis.

Does UTMGuard work with Google Analytics 4 only?

Yes, it’s specifically designed for GA4. Teams not using GA4 won’t benefit from UTMGuard.

Is there a free trial for ScreenplayIQ?

Yes, the Free tier offers 1 analysis per month without credit card.

How do I get UTMGuard’s 40% lifetime discount?

Use promo code UTMPartner40 during the early-access launch (July 2026) for Pro/Team/Agency plans.

Can ScreenplayIQ predict exact box office numbers?

It provides comparative market data and performance predictions based on narrative structure, not guaranteed numbers.

What types of UTM errors can UTMGuard detect?

Missing source/medium, case mismatches, internal link UTMs, self-attribution loops, typos, redirect drops, invalid characters, and inconsistent source/medium pairs.

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Last reviewed: July 3, 2026