Features
Persistent brand memory per seat
Generate images via plain English prompts
Generate videos via plain English prompts
Generate music via plain English prompts
Supports Kling 3.0, Veo 3.1, Nano Banana, Seedream, MiniMax, Sora, FLUX.2 Pro, Hailuo, and more
Built-in video editor with 180+ effects
36 video transitions offered
AI clip enhancement in editor
Direct publish to Facebook, Instagram, TikTok (feeds, reels, stories, carousels, ads)
Transparent per-generation dollar pricing shown before creation
Cross-platform unified analytics (reach, watch time, engagement)
Multi-brand isolation with separate memory and socials per brand
In-chat refinement using plain English feedback
No model-specific prompt syntax required
Ray 3.2: frame-by-frame video control and continuity across cuts
Uni-1.1: brand intelligence with style and character references
Luma Skills: reusable creative workflows for consistent output
Modify Video: video-to-video editing
Reframe: outpaint images and reframe videos
Camera Motion Concepts: learnable camera controls
Automatic continuity across video cuts
Cinematic quality finishing
Agent-driven research and refinement across video, image, audio, text
Team members and admins management
Fast variant generation: ten directions before standup
API access for Ray 3.2 and Uni-1.1
Third-party model integration (Veo 3.1, Kling Omni, GPT Image 2)
Image generation with GPT Image 2, Nano Banana, Seedream
Audio generation: ElevenLabs TTS, SFX, music