Features
Reusable AI character creation from text descriptions
JSON image prompt generation with 27 customizable fields
UGC Model Maker with 10 presets (Skincare Reviewer, etc.)
AI talking head video generation
Auto-captioning with multiple styles
Video compressor for various platforms
Platform-specific video formatting (Instagram, TikTok, YouTube, etc.)
AI image generation (up to 4K on Max plan)
Brand Kit for consistent branding
Asset library for clips, talking heads, products
Credit-based usage with weekly refresh
Watermark-free exports on paid plans
Ray 3.2: frame-by-frame video control and continuity across cuts
Uni-1.1: brand intelligence with style and character references
Luma Skills: reusable creative workflows for consistent output
Modify Video: video-to-video editing
Reframe: outpaint images and reframe videos
Camera Motion Concepts: learnable camera controls
Automatic continuity across video cuts
Cinematic quality finishing
Agent-driven research and refinement across video, image, audio, text
Team members and admins management
Fast variant generation: ten directions before standup
API access for Ray 3.2 and Uni-1.1
Third-party model integration (Veo 3.1, Kling Omni, GPT Image 2)
Image generation with GPT Image 2, Nano Banana, Seedream
Audio generation: ElevenLabs TTS, SFX, music