Features
Generate video ads from product URL
AI text overlay & captions
Dynamic scene transitions
Auto-resize for multiple aspect ratios
Bulk generation for catalog products
Royalty-free music library
TikTok/Instagram/Facebook-optimized exports
Custom branding templates
Collaboration & team workspaces
Ray 3.2: frame-by-frame video control and continuity across cuts
Uni-1.1: brand intelligence with style and character references
Luma Skills: reusable creative workflows for consistent output
Modify Video: video-to-video editing
Reframe: outpaint images and reframe videos
Camera Motion Concepts: learnable camera controls
Automatic continuity across video cuts
Cinematic quality finishing
Agent-driven research and refinement across video, image, audio, text
Team members and admins management
Fast variant generation: ten directions before standup
API access for Ray 3.2 and Uni-1.1
Third-party model integration (Veo 3.1, Kling Omni, GPT Image 2)
Image generation with GPT Image 2, Nano Banana, Seedream
Audio generation: ElevenLabs TTS, SFX, music