Features
Native ChatGPT integration for conversational prompt refinement
Automatic detailed prompt generation from simple descriptions
Strong adherence to text descriptions in generated images
Full commercial use rights for generated images
Declines requests for public figures by name
Declines requests in style of living artists
Creators can opt out images from future training
Integrated with Microsoft Bing Image Creator
Accessible on web, iOS, and Android
Safety mitigations for propaganda and misinformation
Provenance classifier in development
Supports GPT-5.5 Instant across all tiers
Faster image generation on Plus and Pro tiers
Ray 3.2: frame-by-frame video control and continuity across cuts
Uni-1.1: brand intelligence with style and character references
Luma Skills: reusable creative workflows for consistent output
Modify Video: video-to-video editing
Reframe: outpaint images and reframe videos
Camera Motion Concepts: learnable camera controls
Automatic continuity across video cuts
Cinematic quality finishing
Agent-driven research and refinement across video, image, audio, text
Team members and admins management
Fast variant generation: ten directions before standup
API access for Ray 3.2 and Uni-1.1
Third-party model integration (Veo 3.1, Kling Omni, GPT Image 2)
Image generation with GPT Image 2, Nano Banana, Seedream
Audio generation: ElevenLabs TTS, SFX, music