Features
Customizable AI characters with personality and backstory
Generate videos of characters in action
Interactive text chat and role-play
Visual character design including appearance attributes
Voice customization for characters
Create images of your characters
Discover and use community-created characters
Multi-language support over 25 languages
Notifications for messages and activity
Mine (content feed or discovery feature)
Store for character purchases or content
Content moderation and safety tools
Ad-supported free tier (multiple ad networks)
Priority video generation (Pro)
Ray 3.2: frame-by-frame video control and continuity across cuts
Uni-1.1: brand intelligence with style and character references
Luma Skills: reusable creative workflows for consistent output
Modify Video: video-to-video editing
Reframe: outpaint images and reframe videos
Camera Motion Concepts: learnable camera controls
Automatic continuity across video cuts
Cinematic quality finishing
Agent-driven research and refinement across video, image, audio, text
Team members and admins management
Fast variant generation: ten directions before standup
API access for Ray 3.2 and Uni-1.1
Third-party model integration (Veo 3.1, Kling Omni, GPT Image 2)
Image generation with GPT Image 2, Nano Banana, Seedream
Audio generation: ElevenLabs TTS, SFX, music