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FullStory vs Equals
Side-by-side comparison of features, pricing, and ratings
Pricing
Paid
Paid
Plans
Custom ($10k-$25k/yr)
Custom ($30k-$70k/yr)
Custom ($80k-$200k+/yr)
$24k/year
$36k/year
$60k/year
Popularity
3.5k views
5.5k views
Skill Level
Intermediate
Intermediate
API Available
Platforms
WebMobileAPI
Web
Categories
📊 Data & Analytics🧮 Business Intelligence
📊 Data & Analytics🧮 Business Intelligence
Features
Session Replay
Heatmaps (Click, Scroll, Movement)
Funnels & Conversion Analysis
Journey Maps
Mobile Analytics
StoryAI Behavioral Insights
Fullcapture Privacy-First Recording
Rage Click Detection
Sentiment Signals
Guides and Surveys (NPS, Product Tours)
Real-Time Personalization
Fullstory MCP (AI Agent Integration)
User Segments & Trends
Dashboards & Alerts
Co-Browsing
AI Analyst answering natural-language questions via Slack/email/in-app
BI Spreadsheet with direct data connection
Dashboards backed by spreadsheet logic
Pre-built ARR, pipeline, retention, and conversion dashboards
Scheduled Slack/email push of key metrics
Writeback to CRM (push calculated values back)
Infinity: work with large data sets with no row limits
Embed live charts in Notion, Coda, or wiki
Managed Snowflake warehouse with built-in data sync
Forward Deployed Analyst for initial setup
Customer cohort and retention analysis
Sales commission calculator
Role-based access for unlimited viewers and editors
Enterprise SSO (Okta, Azure AD) on Enterprise plan
Data refresh every 6 hours (Essential), every hour (Business), every 15 minutes (Enterprise)
Integrations
Slack
Jira
Segment
Google Analytics
mParticle
Amplitude
Snowflake
BigQuery
Amazon Redshift
Databricks
Zendesk
Salesforce
Intercom
Stripe
HubSpot
Attio
Snowflake (managed)
Redshift
Clickhouse
Dremio
NetSuite
QuickBooks
Xero