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Moz Pro vs Alura
Side-by-side comparison of features, pricing, and ratings
All-in-one SEO toolkit for marketers to grow organic traffic and dominate search rankings.
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Pricing
Paid
Paid
Plans
$79/mo billed yearly ($99/mo monthly)
$143/mo billed yearly ($179/mo monthly)
$239/mo billed yearly ($299/mo monthly)
$0/mo
$7.99/mo
$14.99/mo
$29.99/mo
Popularity
6.3k views
6.1k views
Skill Level
Beginner-friendly
Beginner-friendly
API Available
Platforms
WebAPI
WebAPI
Categories
📈 Marketing & SEO
📊 Data & Analytics📈 Marketing & SEO✍️ Writing & Content
Features
AI-powered Keyword Suggestions grouped by search intent
Search Intent analysis with Moz AI
Search Visibility Score tracking
Competitive Research & SERP Analysis
On-page Grader with actionable recommendations
Rank Tracker across multiple search engines and locations
Brand Authority measurement
Domain Overview with key metrics
Site Crawl for technical error detection and fix instructions
On-Demand crawl for re-crawling validated fixes
Campaigns to manage websites and monitor competitors
Custom Reports tailored to key metrics
MozBar Premium browser toolbar (Chrome)
Domain Search Theme and Keyword Topics with Moz AI
Link Explorer with over 44 trillion links
Keyword Research with search volume and competition data
Product Research to spot trends and validate ideas
Competitor Research for shop and listing analysis
Alura Browser Extension for in-Etsy insights
Pinterest Marketing with automated pinning
Etsy Ads Management to cut wasted spend and maximize ROAS
Email Marketing with campaign automation
Listing Optimization recommendations per Etsy handbook
A/B Testing for images, titles, and prices
Customer Follow-up automation for reviews and repeat sales
AI Customer Support chatbot trained on your shop
Shop Analyzer for key stats and policy insights
Shop Analytics for profits, fees, and health tracking
Listing Helper for ranking improvements
Free tools: Etsy Fee Calculator, Privacy Policy Generator, Shop Name Generator
Integrations
Etsy
Pinterest
Email (via Alura)