Moz Pro is live · pricing from $79/mo billed annually · last verified 21 Oct 2026 · viability healthy
Moz Pro
Moz Pro bundles keyword, link and rank tracking with an AI Visibility Dashboard that tracks your brand across GPT, Gemini and Google AI Mode.
If you need organic rankings and AI-answer visibility in one subscription, Moz Pro is the cheapest credible route: Standard at $79/mo billed yearly (or $99/mo month-to-month) includes an AI Visibility Dashboard with 150 tracked prompts across GPT, Gemini and Google AI Mode. The August 2026 Citations in AI Visibility release answers the follow-up every client asks — which content is the AI actually reading? Where it falls short: deep backlink prospecting still belongs to Ahrefs, high-volume rank tracking belongs to STAT, and AI Content Briefs are capped at 2/mo on Standard. Budget Medium at $143/mo billed yearly if briefs and a second dashboard matter.
Verdict generatedVerified 8d ago · liveness 86/100 · cite: rightaichoice.com/tools/moz-pro
- Digital marketers who want organic rankings and LLM brand mentions in one dashboard
- Agencies selling GEO reporting alongside traditional SEO retainers
- Small businesses needing keyword and local visibility without a dedicated SEO hire
- SEO beginners who want guided onboarding and clear next-step recommendations
- Teams doing deep log file analysis or advanced technical SEO
- Enterprise SEOs tracking thousands of keywords across many locations
- Link builders who need Ahrefs-level backlink prospecting depth
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Skip Moz Pro if you need daily AI-answer tracking, dozens of seats, or log-file-level technical SEO — you'll be pushed to a pricier tier for seats alone and still want STAT or Ahrefs alongside it.
The $79/mo Standard rate only applies when you pay yearly ($950 billed for the first year) — month-to-month that same tier is $99/mo, so the advertised saving disappears if you need flexibility.
Standard at $79/mo billed yearly ($99/mo month-to-month) undercuts Semrush's entry tier and is roughly a third of what an agency pays for Ahrefs plus a standalone LLM-visibility tracker. Medium at $143/mo billed yearly is the realistic tier for a two-person agency, and Large at $239/mo billed yearly only makes sense once you need more than 300 tracked prompts or more than two seats.
In short
Moz Pro — Moz Pro bundles keyword, link and rank tracking with an AI Visibility Dashboard that tracks your brand across GPT, Gemini and Google AI Mode. Best for Digital marketers who want organic rankings and LLM brand mentions in one dashboard, Agencies selling GEO reporting alongside traditional SEO retainers, Small businesses needing keyword and local visibility without a dedicated SEO hire. Plans from $79/mo billed annually.
No head-to-head comparison for Moz Pro yet — the alternatives below are the closest matches we list.
What is Moz Pro?
Moz Pro — Moz Pro bundles keyword, link and rank tracking with an AI Visibility Dashboard that tracks your brand across GPT, Gemini and Google AI Mode. Best for Digital marketers who want organic rankings and LLM brand mentions in one dashboard, Agencies selling GEO reporting alongside traditional SEO retainers, Small businesses needing keyword and local visibility without a dedicated SEO hire. Plans from $79/mo billed annually.
Moz Pro is an SEO and AI search visibility platform for marketers, agencies and small businesses. The traditional stack is intact: Keyword Explorer's 1.25 billion+ keyword index, Link Explorer's 40 trillion+ links, Site Crawl technical audits on up to 5M pages per month, Rank Tracker, On-page Grader, Competitive Research and the MozBar Chrome extension. The newer half is the AI Visibility Dashboard, which tracks how often your brand appears inside tracked prompts across three AI models — GPT, Gemini and Google AI Mode — on a weekly tracking cadence rather than a one-time snapshot. In August 2026 Moz added Citations in AI Visibility, showing which third-party pages and sources LLMs lean on about your brand, industry and market. Moz AI also drives Search Intent grouping, Domain Search Theme and AI Content Briefs, with brief quotas stepping 2, 10 and 50 per month by tier. Pricing is $99/mo month-to-month or $79/mo billed yearly on Standard, $179/mo or $143/mo billed yearly on Medium, and $299/mo or $239/mo billed yearly on Large. Moz Pro undercuts Semrush at entry and puts AI-answer visibility in the same dashboard as rank tracking, which Ahrefs does not do.
Key features
- AI Visibility Dashboard tracking brand mentions across tracked prompts on GPT, Gemini and Google AI Mode
- Citations in AI Visibility showing which content LLMs trust about your brand and industry (August 2026)
- Mention frequency and mention depth scoring for tracked prompts
- Weekly prompt tracking frequency on all paid tiers
- Tracked prompt volume scaling 150 / 300 / 600 by tier
- AI Overviews by Keyword surfacing AI-generated search result insights
- Keyword Explorer on a 1.25 billion+ keyword index with volume and difficulty
- Link Explorer over 40 trillion links for backlink analysis
- Site Crawl technical SEO audits with on-demand re-crawl up to 5M pages per month
- Rank Tracker across multiple search engines and locations
- On-page Grader with actionable page-level recommendations
- Search Intent grouping and Domain Search Theme powered by Moz AI
- AI Prompt Suggestions research for AI search planning
- AI Content Briefs with monthly quotas of 2, 10 or 50 by tier
- Brand Authority and Search Visibility Score for brand visibility measurement
Behind the verdict
Moz Pro's pitch changed shape rather than changed hands. The mechanics that built its reputation are all still there and still usable on day one: Keyword Explorer for volume and difficulty on a 1.25 billion+ keyword index, Link Explorer over 40 trillion links, Site Crawl for on-demand technical audits, Rank Tracker across engines and locations, and the MozBar Premium extension for on-page metrics while you browse. What you are really buying in 2026 is the second dashboard. The AI Visibility Dashboard tracks mention frequency and mention depth across tracked prompts on GPT, Gemini and Google AI Mode, checked weekly rather than once at signup, so an answer that shifts between checks is still caught within a week instead of never. The August 2026 Citations release is the more substantive piece: it shows which pages and sources the models lean on about your brand, industry and market, which turns an AI-visibility score into an outreach list. Moz AI also powers Search Intent grouping, Domain Search Theme and AI Content Briefs, which is where the product's localisation of effort shows — brief quotas of 2, 10 and 50 per month by tier are generous enough to be real on Large and thin on Standard. Sweet spots: agencies selling GEO reporting alongside an SEO retainer, small businesses without a dedicated SEO hire, and marketers who want one login rather than a rank tracker plus a separate LLM-monitoring subscription. Weak spots are structural. Seats are tight — 1 user on Standard, 2 on Medium, 3 on Large — so a growing team gets pushed up a tier for headcount before it needs the quota. Prompt tracking is weekly, not daily. Backlink prospecting depth is below Ahrefs. And if your work is log-file analysis or thousands of keywords across dozens of locations, Moz's own STAT is the product being pointed at, not Moz Pro. None of that undercuts the core case: on entry price Moz Pro is the least expensive way to get credible keyword, crawl and rank data with AI-answer tracking attached, provided you accept the yearly-commitment rate of $79/mo rather than the $99/mo monthly one.
Models under the hood
as of 2026-10-22
Limitations
- AI capability is quota-limited by tier: Standard gets 3 AI Visibility Dashboards with 150 tracked prompts and 2 AI Content Briefs per month at $79/mo billed yearly, Medium gets 6 dashboards and 300 prompts with 10 briefs at $143/mo billed yearly, and Large gets 12 dashboards and 600 prompts with 50 briefs at $239/mo billed yearly.
- Prompt tracking runs weekly rather than daily, so fast-moving AI answers can shift between checks.
- Seats are tight — 1 user on Standard, 2 on Medium, 3 on Large — so a growing agency is pushed upward by headcount.
- Wide enterprise needs such as log file analysis or very high keyword and crawl volume are served by Moz's separate STAT product, not Moz Pro.
- Backlink prospecting depth does not match Ahrefs.
as of 2026-10-21
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Is Moz Pro still active?
Moz Pro is live · pricing from $79/mo billed annually · last verified 21 Oct 2026 · viability healthy.
Viability score
How well maintained and how widely used is Moz Pro? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →What's new in Moz Pro
Checked 8 days agoAcross the latest 1 update: 1 feature update.
What do users say about Moz Pro?
What people actually say about Moz Pro — is it worth it?
We scanned public community sources for Moz Pro on Oct 8, 2026 and could not establish that the discussion we found is about this tool rather than something else sharing its name. Only 0 of the posts we fetched could be positively tied to Moz Pro. Rather than publish a sentiment score built on the wrong subject, we publish nothing here and re-run the scan.
How we verified this
Every listed fact about Moz Pro— pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 21 Oct 2026. Pages mix model-assisted synthesis with human review; see how we verify.
Verification history
We have re-verified Moz Pro 24 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — changed pricing page
- — changed hidden costs, use cases, switching in, limitations, summary, who should skip it, setup time, pricing fit, our verdict, description, pricing tiers, features, who it suits, switching out, models
- — changed features, who it suits, description, our verdict, hidden costs, limitations, switching in, switching out, who should skip it, pricing tiers, pricing fit, setup time, summary, use cases
- — changed limitations, models, who it suits, who should skip it, our verdict, summary, pricing tiers, description, features, SSL certificate
- — changed domain expiry
- — changed models, summary, pricing fit, setup time, description, who should skip it, hidden costs, switching in, switching out, pricing tiers, our verdict, features
Showing the 6 most recent of 24 verification passes.
Free to cite with attribution — this page re-verifies continuously.
How much does Moz Pro cost in 2026?
Moz Pro: Plans from $79/mo billed annually. Pricing last verified 21 Oct 2026.
Plans compared
Every published Moz Pro tier, its price as the vendor publishes it, who it fits, and what it adds over the tier below. The 12-month cost projection follows.
| Plan | Price | Billing | Who it's for |
|---|---|---|---|
| Standard | $79/mo billed annuallyVendor: “$99/mo (or $79/mo billed yearly)” | monthly, billed annually | A solo marketer or small business running one site's SEO and wanting a first read on AI-answer visibilityAdds: Starting tier: 1 user, 3 tracked sites, 300 keywords/mo, 400K pages crawled, 3 AI Visibility Dashboards with 150 tracked prompts and 2 AI Content Briefs/mo |
| Medium | $143/mo billed annuallyVendor: “$179/mo (or $143/mo billed yearly)” | monthly, billed annually | A two-person in-house team or boutique agency running several client sites at onceAdds: Doubles seats to 2 and tracked sites to 10, lifts keywords to 1,500/mo and crawl to 2M pages, and raises AI quotas to 6 dashboards / 300 prompts / 10 briefs |
| Large | $239/mo billed annuallyVendor: “$299/mo (or $239/mo billed yearly)” | monthly, billed annually | A larger marketing department or agency needing the widest AI visibility coverage and brief outputAdds: Adds a third user and 25 tracked sites, doubles Medium's AI quotas to 12 dashboards / 600 prompts and 50 AI Content Briefs/mo, plus 3,000 keywords and 5M pages crawled |
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Where the pricing makes sense
The company stage and team size where Moz Pro's pricing actually pencils out — and where peers do it cheaper.
Standard at $79/mo billed yearly ($99/mo month-to-month) undercuts Semrush's entry tier and is roughly a third of what an agency pays for Ahrefs plus a standalone LLM-visibility tracker. Medium at $143/mo billed yearly is the realistic tier for a two-person agency, and Large at $239/mo billed yearly only makes sense once you need more than 300 tracked prompts or more than two seats.
Has Moz Pro's pricing changed?
No plan price for Moz Pro has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.
Who should pick Moz Pro?
Pick Moz Pro if you are Digital marketers who want organic rankings and LLM brand mentions in one dashboard, Agencies selling GEO reporting alongside traditional SEO retainers, Small businesses needing keyword and local visibility without a dedicated SEO hire, SEO beginners who want guided onboarding and clear next-step recommendations.
Look elsewhere if you are Teams doing deep log file analysis or advanced technical SEO, Enterprise SEOs tracking thousands of keywords across many locations, Link builders who need Ahrefs-level backlink prospecting depth.
Skip it if Skip Moz Pro if you need daily AI-answer tracking, dozens of seats, or log-file-level technical SEO — you'll be pushed to a pricier tier for seats alone and still want STAT or Ahrefs alongside it.
GeneratedReal-world workflow fit
Concrete scenarios for the personas Moz Pro actually fits — and what changes day-one when you adopt it.
You set up three AI Visibility Dashboards for your product lines, load 150 tracked prompts on Standard, and pair weekly mention tracking with Keyword Explorer research for the blog.
Outcome: You see which prompts your brand never appears in, then use Search Intent grouping and 2 AI Content Briefs per month to close the most winnable gaps.
You upgrade to Medium for 6 AI Visibility Dashboards and 300 tracked prompts, run Site Crawl audits at 2M pages per month, and use Citations in AI Visibility to build outreach lists per client.
Outcome: GEO reporting sits in the same dashboard as rank tracking, so the monthly client report comes from one export instead of three tools.
You pay yearly on Standard at $79/mo, crawl the site to fix duplicate content and missing meta tags, and use the MozBar Premium extension while reviewing competitor pages.
Outcome: Technical fixes and keyword targets land in the first two weeks without buying a second subscription for rank tracking.
Use cases
- Track how often your brand appears in GPT, Gemini and Google AI Mode answers with the AI Visibility Dashboard.
- Use Citations in AI Visibility to find which third-party pages LLMs cite about your brand and target them for outreach.
- Generate AI Content Briefs on Medium (10 per month) to move quickly on high-intent topics.
- Use Keyword Explorer to find low-competition keywords with difficulty scores for a niche B2B blog.
- Audit a client site with Site Crawl to surface broken links, duplicate content and missing meta tags.
- Monitor rank positions for 1,500 keywords across US and UK on Medium to measure campaign performance.
- Group keyword lists by search intent with Moz AI instead of manual spreadsheet clustering.
- Check on-page SEO metrics while browsing any page with the MozBar Premium Chrome extension.
Setup time & first value
How long it actually takes to get something useful out of Moz Pro — broken out by persona, not the marketing-page minute.
Solo consultant on Standard: connect Search Console and run a first Site Crawl in under an hour; first AI Visibility readout after the first weekly prompt check. Agency on Medium: budget half a day to configure six dashboards and 300 prompts across clients.
Switching to or from Moz Pro
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From a spreadsheet keyword tracker: import your list into Keyword Explorer, group by Search Intent with Moz AI, then set Rank Tracker targets for the same terms.
- →From Semrush: rebuild your project list as tracked sites (3 on Standard, 10 on Medium, 25 on Large), then set up AI Visibility Dashboards for the prompts you monitored elsewhere.
- →From Ahrefs: keep Ahrefs if backlink prospecting is the core job; move keyword, crawl and rank workflows to Moz Pro and accept shallower link data.
- →From Google Search Console alone: connect it as an integration to keep query data flowing while Rank Tracker handles positions and Site Crawl handles technical issues.
- ↗To Ahrefs: move backlink prospecting and link-gap analysis over, and export Keyword Explorer lists as CSV targets for rebuilding.
- ↗To STAT: move high-volume, multi-location rank tracking to STAT when Moz Pro's 3,000-keyword Large ceiling and 3-seat limit stop fitting.
- ↗To Semrush: migrate when you need PPC, paid social or a broader all-in-one marketing suite rather than SEO plus AI visibility.
Integrations
Resources & guides
- Learnmoz.com
SEO Learning Center - Moz
SEO Learning Center
- Resourcemoz.com
Moz Tools - Moz
Helpful link from moz.com
- Resourcemoz.com
Beginner's Guide to SEO (Search Engine Optimization) - Moz
New to SEO? Looking for higher rankings and traffic through Search Engine Optimization? The Beginner's Guide to SEO has been read over 10 million times.
- Learnmoz.com
Domain Authority: What is it and how is it calculated - Moz
Domain Authority is Moz's best estimate of how well a domain will perform in organic search results. Learn how Domain Authority is calculated and why it's important to SEO.
Tutorials & Learning
YouTube returned 4 videos for “Moz Pro”, and we withheld 4: 4 could not be judged, because “Moz Pro” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Moz Pro.
Official links
What are the best Moz Pro alternatives?
The closest alternatives to Moz Pro we list are Ahrefs, SE Ranking and SnowSEO. Ranked by direct product-type match, not category overlap.
| Alternative | Pricing | Starts at | Last verified |
|---|---|---|---|
| Ahrefs | Freemium | Pricing not published | — |
| SE Ranking | Paid | Pricing not published | — |
| SnowSEO | Paid | Pricing not published | — |
Alternatives to Moz Pro
View all
Ahrefs
Ahrefs tracks Google rankings and AI-search citations from its own crawl, with a 41.9B-keyword index and 400M monthly AI prompts.
SE Ranking
SE Ranking pairs rank tracking with AI search visibility across 5 major AI engines.
Tools that pair well with Moz Pro
Common stack mates teams adopt alongside Moz Pro, with the specific reason each pairing earns its keep.
Ahrefs
Ahrefs tracks Google rankings and AI-search citations from its own crawl, with a 41.9B-keyword index and 400M monthly AI prompts.
SE Ranking
SE Ranking pairs rank tracking with AI search visibility across 5 major AI engines.
SnowSEO
SnowSEO tracks your brand's AI visibility across ChatGPT, Google AI, Claude and Gemini — and writes the content that gets you cited.
Frequently asked questions
Categories
Best-of guides
Topics
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