SE Ranking

SE Ranking

AI SEO platform that tracks Google rankings plus brand visibility in ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode.

87/100Safe BetFrom $103.20/mo billed annually | $129.00/mo billed monthlyPaid

If AI visibility has become a line item in your client report, SE Ranking gets you there without duct-taping a GEO scraper to a rank tracker. Core at $103.20/mo billed annually (or $129.00/mo month-to-month) undercuts Semrush and Ahrefs, and MCP plus the Data API mean the numbers land in your own dashboards instead of a CSV folder. Its ChatGPT and AI Mode ads trackers are the least-replicated pieces on the market, backed by SE Ranking's own research (25% of ChatGPT commercial queries show ads, 14% mismatched). Budget the AI Search add-on at +$71.20/mo billed annually, and accept a shallower backlink index than the incumbents.

Verified 9h ago · liveness 87/100 · cite: rightaichoice.com/tools/se-ranking

Best for
  • Agencies that must show clients where the brand appears in ChatGPT, Gemini, Perplexity and AI Mode answers
  • Enterprise SEO teams tracking GEO visibility across multiple markets and competitors
  • Marketers benchmarking AI search share of voice and sentiment against competitors
  • Teams that want live SEO and GEO data piped into Claude, ChatGPT or Cursor via MCP
Not ideal for
  • Solo SEOs who only need basic rank tracking and nothing else on the platform
  • Link-building shops that depend on the deepest historical backlink index available
  • Content teams wanting a full AI writing suite rather than briefs and editor suggestions
Visit Website

IntermediateSolo or small team: roughly 30-60 minutes to connect GSC/GA4, import projects and see first rankings. Agency with multiple clients: plan a few hours for the free assisted migration (annual subscriptions) plus AI Search add-on setup, since each client needs brand and competitor entries across five AI engines. MCP or Data API wiring is a developer task measured in an afternoon.Web · API · PluginAPI available5.8k viewsVerified 9h ago
Pricing
From $103.20/mo billed annually | $129.00/mo billed monthly
Paid3 plans6 hidden costs
Learning curve
Intermediate
Solo or small team: roughly 30-60 minutes to connect GSC/GA4, import projects and see first rankings. Agency with multiple clients: plan a few hours for the free assisted migration (annual subscriptions) plus AI Search add-on setup, since each client needs brand and competitor entries across five AI engines. MCP or Data API wiring is a developer task measured in an afternoon.
Runs on
WebAPIPlugin
API available · 10 integrations
Who it's for
Agency SEO lead with 12 client accountsIn-house GEO strategist at a mid-market brandData engineer wiring SEO into an internal dashboard
Live sentiment
Is SE Ranking actually worth it?

We scan live Reddit threads, YouTube comments, X posts, G2 reviews and other communities — and hand you an honest verdict in under a minute.

  • Honest verdict, not marketing
  • Real pros & cons from real users
  • Attributed quotes with receipts
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Skip it if

Skip SE Ranking if you only need a rank tracker and backlink index, because the AI Search Toolkit you'd be paying for is a +$71.20/mo billed-annually add-on on top of Core rather than something included at any tier.

The 30-second take
Biggest gripe

The AI Search Toolkit is an add-on at +$71.20/mo billed annually (or $89.00/mo month-to-month), so AI visibility actually starts near $174.40/mo billed annually, not $103.20/mo.

Price reality

Core at $103.20/mo billed annually (or $129.00/mo month-to-month) undercuts Semrush and Ahrefs for a comparable SEO stack, which is why it suits small-to-mid agencies and lean in-house teams. Add the AI Search Toolkit at +$71.20/mo billed annually and you're near $174.40/mo — still below the incumbents' higher tiers, but no longer a bargain entry point. Growth at $223.20/mo billed annually fits multi-client agencies needing 30 projects, 3 manager seats and 2M audit pages. Enterprise is

In short

SE Ranking — AI SEO platform that tracks Google rankings plus brand visibility in ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode. Best for Agencies that must show clients where the brand appears in ChatGPT, Gemini, Perplexity and AI Mode answers, Enterprise SEO teams tracking GEO visibility across multiple markets and competitors, Marketers benchmarking AI search share of voice and sentiment against competitors. Plans from $103.2/mo.

What's new in SE Ranking

Checked today

Across the latest 3 updates: 3 news mentions.

What people actually say about SE Ranking — is it worth it?

We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.

45 mentions across 4 sources (Hacker News, YouTube, App Store, Lemmy) · researched Aug 18, 2026.

57% positive43% critical

Average across the 4 sources that answered — each source counts once, not each post.

Recurring strengths
  • +Affordable alternative to Semrush and Ahrefs for core SEO features.
  • +AI Search Toolkit tracks brand visibility in ChatGPT, Gemini, and Perplexity.
  • +Comprehensive features: rank tracking, keyword research, and site audits.
  • +Research on AI Overviews is cited by Hacker News, boosting credibility.
  • +Integrates with Zapier, n8n, and Google tools for workflow automation.
Recurring frustrations
  • −Multiple users report unexpected charges after free trials and cancellations.
  • −Customer support often unhelpful; some report being blocked.
  • −Mobile app has no search, making agency use impractical.
  • −Sign-up bugs prevent account creation for some users.
  • −Recent UI updates make the interface less intuitive.
Patterns worth knowing
Billing and cancellation complaints are prevalent, with users being charged after cancellations and free trials leading to unexpected fees.
Seen on App Store, YouTube
SE Ranking is viewed as a low-cost alternative to Semrush and Ahrefs, offering similar core features at a fraction of the price.
Seen on YouTube, App Store
The AI Search Toolkit and research on AI Overviews generate buzz and demonstrate forward-thinking capabilities.
Seen on Hacker News, YouTube
Learning curve
intermediateProductive in ~A few hours
Hidden costs people mention
  • • Trial charges without clear notification
  • • Charges after cancellation
  • • Price increases over time (entry now $120+ per month)

Viability Score

87/100
Safe Bet

How well maintained and how widely used is SE Ranking? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this

Recent activity
90
Traction
100
Site health
95
User sentiment
57
What the vendor publishes
80

Last calculated: October 2026

How we score →

Key Features

  • AI Overviews Tracker for brand visibility in Google AI summaries
  • AI Mode Tracker with competitive research across AI Mode answers
  • ChatGPT Tracker for brand mentions, citations and sentiment
  • Gemini Tracker and Perplexity Tracker for AI answer visibility
  • ChatGPT ads tracker showing where paid placements appear in AI answers
  • AI Mode ads tracker flagging paid placements on commercial queries
  • SE Visible dashboard for AI share of voice, citations and sentiment trends
  • Competitor benchmarks showing which prompts and sources drive AI answers
  • Rank Tracker across major search engines including Google Top 100
  • Keyword Research on a 5.5B keyword database and 2.2B domain profiles
  • 188 country databases for localized rank and keyword data
  • Website Audit with page changes monitoring, up to 2M pages per month
  • Backlink Checker, Backlink Monitor and Backlinks API
  • MCP support to query live SEO and GEO data inside Claude, ChatGPT or Cursor
  • Data API and AI Visibility API for rankings, keywords, backlinks and AI insights

About SE Ranking

PaidIntermediateAPI availableWeb · API · Plugin

SE Ranking is an SEO platform for teams that now have to defend two visibility fronts at once: blue links and AI answers. Rather than bolting a third-party GEO scraper onto a legacy rank tracker, you get both from one login, with AI-side data wired into the same reporting you already send clients. The AI Search Toolkit is sold as an add-on at +$71.20/mo billed annually (or $89.00/mo month-to-month) and ships trackers for AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity, plus two unusual ones: a ChatGPT ads tracker and an AI Mode ads tracker. Both come out of SE Ranking's own research — the company reported in August 2026 that ChatGPT shows ads on 25% of commercial queries (14% of them mismatched to the query), and in July 2026 that Google's AI Mode shows ads on roughly 30% of commercial queries. If a competitor's paid placement sits on your money keyword inside an AI answer, you learn that before you bid against it. SE Visible is the strategy layer: mentions, sentiment and share of voice across five AI engines, plus competitor benchmarks showing which prompts and sources drive the answers you're losing. Underneath sits a traditional stack — Rank Tracker with Google Top 100, keyword research on a 5.5B keyword database and 2.2B domain profiles across 188 country databases, Website Audit up to 2M pages monthly on Growth, plus Backlink Checker, SERP Tracker, Content Editor and Local Marketing. Core also includes MCP access and 25K API credits, so rankings, keywords, backlinks and AI visibility data can be queried live inside Claude, ChatGPT or Cursor, or pulled through the Data API without manual exports. The differentiator against Semrush and Ahrefs is that plumbing plus the AI-answer coverage. Core at $103.20/mo billed annually (or $129.00/mo month-to-month) undercuts both incumbents, though you budget separately for the AI Search add-on and accept thinner historical backlink data than the incumbents. A separate standalone API plan starts from $179.00/mo billed annually for teams that only need the data layer.

Behind the Verdict

SE Ranking's case rests on one structural bet: that buyers who need both classic rank tracking and AI-answer visibility would rather pay one vendor than stitch two tools together. The platform supports that bet with real plumbing — Core includes 25K API credits and MCP access, so Claude, ChatGPT or Cursor can query live rankings, keywords, backlinks and AI visibility data by description rather than export. Connectors to GA4, Google Search Console, Data Studio, Matomo, Whatagraph, Agency Analytics, Make.com, n8n and Zapier mean the numbers land where agency reporting already lives. Strengths: the AI Search Toolkit covers AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity, and the two ads trackers (ChatGPT ads, AI Mode ads) are the genuinely scarce feature — SE Ranking published its own research showing ChatGPT ads on 25% of commercial queries with 14% mismatched, and AI Mode ads on roughly 30% of commercial queries. Rank Tracker spans Google Top 100 across 188 country databases; keyword research sits on a 5.5B keyword database and 2.2B domain profiles; Website Audit reaches 2M pages per month on Growth with page changes monitoring. Trusted by 40,000+ agencies according to the vendor. Free 14-day trial requires no credit card, and the trial itself includes up to 10 projects, 750 tracked keywords per day and 20 AI prompts per day. Weaknesses: AI search coverage is an add-on at +$71.20/mo billed annually (or $89.00/mo month-to-month), not part of the base plan, so your real entry cost is closer to $174.40/mo billed annually if you want the AI trackers from day one. Features are tier-locked — SE Ranking's own FAQ states you cannot buy an individual feature from a higher plan, so new capability sets mean upgrading or purchasing an add-on, and extra keywords or seats are paid add-ons. Annual plans are billed upfront; the vendor notes you can ask sales about a quarterly schedule with an annual commitment. Historical data across project lifetime and page changes monitoring start at Growth. Backlink history is thinner than Semrush or Ahrefs. Where it fits: agencies and in-house teams whose client or executive reporting now has to answer "where do we show up in ChatGPT?" alongside rank. The MCP route is unusually practical for teams already working inside Claude or Cursor. Where it doesn't: link-building shops that live in deep historical backlink indexes, and solo SEOs who only need basic rank tracking and won't touch manager seats, API credits or GEO research domains.

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Real-world workflow fit

Concrete scenarios for the personas SE Ranking actually fits — and what changes day-one when you adopt it.

Agency SEO lead with 12 client accounts

On day one you import projects and keyword history via the built-in migration options, connect Google Search Console and GA4, then open the AI Search Toolkit to add each client's brand and competitors to AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity tracking.

Outcome: By the end of week one you can hand account managers a dashboard showing daily rank movement alongside whether the client shows up in AI answers — and where a competitor's ChatGPT ad holds the query.

In-house GEO strategist at a mid-market brand

You use SE Visible to pull share of voice, mentions and sentiment across five AI engines, then use the prompt and source breakdown to see which pages feed the answers you're losing, and check the ChatGPT and AI Mode ads trackers before the paid team bids.

Outcome: The team gets a prioritized list of prompts and source gaps to fix, plus an early warning when a paid placement starts occupying a commercial query inside an AI answer.

Data engineer wiring SEO into an internal dashboard

You enable MCP access and ask Claude for live rankings, keyword and AI visibility data directly, then pull the same data through the Data API using your 25K Core credits into an internal BI dashboard.

Outcome: Stakeholders see SEO and GEO numbers in the tools they already use, without anyone exporting CSVs or rebuilding reports by hand.

Use Cases

Models Under the Hood

ChatGPTGeminiPerplexity

as of 2026-10-08

Limitations

  • AI visibility tracking centers on the AI search engines the vendor names explicitly: ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode.
  • Platform plans impose project, seat, keyword, prompt and audit caps — Core includes 10 projects with 1 manager seat, 2k keywords, 100 prompts tracked daily, 5 GEO research domains, 250k audit pages/month and 25K API credits with MCP access.
  • Plan features are tier-locked: SE Ranking's own FAQ states you cannot buy an individual feature from a higher plan, so unlocking new capability sets means upgrading or adding an add-on.
  • AI Search coverage is a separate add-on (+$71.20/mo billed annually, $89.00/mo month-to-month) rather than included in the base price.
  • Backlink history is thinner than the incumbents, and Growth and above are needed for lifetime historical data and page-change monitoring.

as of 2026-10-08

Verification history

We have re-verified SE Ranking 90 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.

  1. — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
  2. — re-checked, vendor evidence unchanged
  3. — re-checked, vendor evidence unchanged
  4. — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
  5. — re-checked, vendor evidence unchanged
  6. — re-checked, vendor evidence unchanged

Showing the 6 most recent of 90 verification passes.

Free to cite with attribution — this page re-verifies continuously.

12-month cost

Project the real annual outlay, including the implied monthly cost when only an annual tier is published.

Annual total
$1,238
Over 12 months
Effective monthly
$103
Billed monthly

Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.

Plans compared

For each published SE Ranking tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.

Core

$103.20/mo billed annually | $129.00/mo billed monthly

Ideal for

Small-to-mid agency or in-house team running repeatable SEO delivery across up to 10 projects with 1 manager seat.

What this tier adds

Starting tier: 10 projects, 2k keywords and 100 AI prompts tracked daily, 5 GEO research domains, 250k audit pages per month, 25K API credits and MCP access.

Growth

$223.20/mo billed annually | $279.00/mo billed monthly

Ideal for

Multi-client agency or enterprise team needing 30 projects, 3 manager seats and heavy technical audit volume.

What this tier adds

Adds 30 projects and 3 manager seats, 5k keywords and 250 AI prompts daily, 15 GEO research domains, 2M audit pages per month, 100K API credits, plus lifetime historical data, guest links, page changes monitoring and dedicated support.

Enterprise

Custom

Ideal for

Large teams with complex, multi-market SEO and GEO programs that outgrow pre-configured limits.

What this tier adds

Custom limits and pricing, flexible terms, full API access and advanced integrations, scoped with sales.

Hidden costs & gotchas

What the public pricing page doesn't put in bold. Captured from pricing-page footnotes, contract terms, and recurring complaints.

  • The AI Search Toolkit is an add-on at +$71.20/mo billed annually (or $89.00/mo month-to-month), so AI visibility actually starts near $174.40/mo billed annually, not $103.20/mo.
  • Annual billing is charged upfront — the vendor's FAQ says annual plans are billed in full to secure the discounted rate, with quarterly schedules only by arrangement with sales.
  • Agency Pack white-label reporting is a separate +$69.00/mo add-on, annual billing only, so client-facing branding is not part of Core or Growth.
  • The standalone API add-on is +$45.00/mo billed annually for 3M credits, and a separate standalone Data API plan starts from $179.00/mo billed annually for teams that only want the data layer.
  • Extra capacity past your plan caps (additional keywords, seats, prompts, audit pages) is purchased separately, and the vendor's FAQ says individual features from higher tiers cannot be bought à la carte.
  • Historical data across project lifetime and page changes monitoring only start at Growth ($223.20/mo billed annually), so long-range trend work costs a tier jump, not an add-on.

Where the pricing makes sense

The company stage and team size where SE Ranking's pricing actually pencils out — and where peers do it cheaper.

Core at $103.20/mo billed annually (or $129.00/mo month-to-month) undercuts Semrush and Ahrefs for a comparable SEO stack, which is why it suits small-to-mid agencies and lean in-house teams. Add the AI Search Toolkit at +$71.20/mo billed annually and you're near $174.40/mo — still below the incumbents' higher tiers, but no longer a bargain entry point. Growth at $223.20/mo billed annually fits multi-client agencies needing 30 projects, 3 manager seats and 2M audit pages. Enterprise is

Setup time & first value

How long it actually takes to get something useful out of SE Ranking — broken out by persona, not the marketing-page minute.

Solo or small team: roughly 30-60 minutes to connect GSC/GA4, import projects and see first rankings. Agency with multiple clients: plan a few hours for the free assisted migration (annual subscriptions) plus AI Search add-on setup, since each client needs brand and competitor entries across five AI engines. MCP or Data API wiring is a developer task measured in an afternoon.

Switching to or from SE Ranking

How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.

Migrating in
  • →From Semrush: use SE Ranking's built-in migration options to import projects and keyword ranking history, or take free assisted migration on an annual subscription.
  • →From Ahrefs: import projects and keyword ranking history through the built-in migration options, and ask support if the previous platform isn't listed.
  • →From a spreadsheet or manual tracker: use the self-serve import options to load keywords and ranking history, available on monthly plans too.
  • →From no tool at all: start with the free 14-day trial (up to 10 projects, 750 tracked keywords per day, 20 AI prompts per day) before committing.
  • →From a separate GEO scraper: add brands and competitors to the AI Search Toolkit and consolidate AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity tracking into one login.
Migrating out
  • ↗To Semrush: export keyword, ranking and backlink data through the Data API, then import into Semrush projects.
  • ↗To Ahrefs: pull rankings, keywords and backlinks via the Data API before cancelling, since the incumbent's backlink index runs deeper historically.
  • ↗To a standalone GEO tool: keep SE Visible exports of mentions, sentiment and share of voice as your baseline before switching.
  • ↗To an in-house data warehouse: re-route SE Ranking MCP and Data API queries into your own pipeline so historical series survive the move.
  • ↗To Planable plus a separate SEO stack: Planable is available standalone from $33.00/mo, so social can be decoupled from the SEO subscription.

Integrations

Google Analytics 4Google Search ConsoleGoogle Data StudioMatomoMake.comn8nZapierWhatagraphAgency AnalyticsPlanable

Resources & Guides

Tutorials & Learning

YouTube returned 6 videos for “SE Ranking”, and we withheld 4: 4 could not be judged, because “SE Ranking” is a single word that other videos use for other things. Showing the 2 we can prove are about SE Ranking.

Tools that pair well with SE Ranking

Common stack mates teams adopt alongside SE Ranking, with the specific reason each pairing earns its keep.

Alternatives to SE Ranking

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Frequently Asked Questions

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