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Plausible Analytics vs Equals
Side-by-side comparison of features, pricing, and ratings
Pricing
Paid
Contact Sales
Plans
$9/mo (10K pageviews)
$19/mo (10K pageviews)
Custom
Free (open source)
$1,250/mo
$2,000/mo
Popularity
5.6k views
5.5k views
Skill Level
Beginner-friendly
Intermediate
API Available
Platforms
WebAPIDesktop
Web
Categories
📊 Data & Analytics
📊 Data & Analytics🧮 Business Intelligence
Features
Single-page analytics dashboard
Lightweight script (54x smaller than GA)
Privacy-friendly (no cookies, no personal data)
Open source and auditable codebase
EU-hosted on European-owned infrastructure
Automatic scroll depth tracking (1-100%)
Monitor traffic from AI tools (ChatGPT, Perplexity, Claude, Gemini)
AI Assistants channel in Channels report
Google Search Console integration
UTM campaign tracking with automatic channel grouping
Real-time dashboard (updates every 30 seconds)
Codeless goals and revenue tracking
Funnels with strict order enforcement
User Journeys visualization
Built-in bot filtering
AI natural-language query assistant via Slack/email or in-app
Managed Snowflake warehouse with built-in data sync
Spreadsheet formulas for calculations (familiar, auditable)
Pre-built dashboards: ARR, pipeline, retention, sales conversion
Scheduled Slack/email push of key metrics
Push calculated values back to CRM
Embed live charts in Notion, Coda, or wiki
Customer cohort and retention analysis
Pipeline waterfall and deal velocity tracking
Customer health score and renewal monitoring
Sales commission calculator
Ask follow-up questions on any dashboard
Role-based access and single source of truth
No SQL required for common queries
Integrations
Google Search Console
Slack
Looker Studio (Business plan)
Google Analytics (import)
WordPress
Ghost
Squarespace
Wix
Webflow
Cloudflare
Netlify
Vercel
Nginx
Apache
CloudFront
Salesforce
HubSpot
Snowflake (managed instance)
Notion
Coda
Email (scheduled push)
Google Sheets (import/export)