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Smartly.io vs Lapis
Side-by-side comparison of features, pricing, and ratings
AI-powered cross-channel ad platform that syncs creative and media in one-third the time.
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AI ad generator for multi-platform paid campaigns on ChatGPT, Meta, Google, LinkedIn, TikTok
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Freemium
Plans
Custom
$0/mo
$99/mo
$599/mo
Custom
Popularity
4.8k views
6.5k views
Skill Level
Advanced
Beginner-friendly
API Available
Platforms
WebAPI
Web
Categories
📈 Marketing & SEO
📊 Data & Analytics📈 Marketing & SEO🎭 Design & UI
Features
AI-powered cross-channel ad creation and optimization
Build creative for social, CTV, video, and open web
Automated campaign management across platforms
AI-driven creative templates for scale
Real-time performance intelligence dashboards
Conversational commerce messaging campaigns
AI-optimized CTV ads across 200+ streaming services
Personalized ads for open web via major DSPs
Unified creative and media workflow in one platform
Reduce CPA by 28% (in-platform case study claim)
Automated retargeting frequency optimization
Cross-platform metric tracking and reporting
Generate ads for ChatGPT, Meta, Google, LinkedIn, TikTok
Brand intelligence: learn visual identity from logo and images
Audience targeting with buyer personas
Multi-platform export with auto-sizing
Campaign Studio: edit ads with natural language
Product catalog import from Shopify, Amazon, or URL
One-click create similar ad variants
Ad templates for product launches, sales, etc.
Generate ads in 15+ languages
Competitor tracking (Basic: 1, Pro: 5, etc.)
Google Ads keyword strategy (Pro plan)
VIBE Kit: visual style kits for campaigns
Rate Your Ad: score against top creatives
Free Ad Generator: create an ad in two minutes
Role-based access control (Enterprise)