Archive

Archive sits in an awkward-but-useful spot: it does social listening, but it isn't a listening tool, and it does creator marketing, but it isn't a full influencer suite. What it actually sells is capture breadth plus activation workflow on short-form video. The capture layer is the honest differentiator. Radar AI detects your brand in posts even without tags, which matters most for product-in-frame UGC — the family-play video, the gym clip, the pantry shelf. 24/7 Story Detection is the feature that wins the argument internally: Stories vanish in 24 hours, and every brand that has watched a launch-day Story disappear before screenshots were taken understands what that costs. Video Sentiment Analysis adds tone to the captured post, and Super Search lets you query the whole library in natural language instead of building filters. Activation is where the vendor has shipped the most in 2026. AI Creator Search returns discovery results with audience data, AI lookalikes, and verified emails — the three things that make cold outreach worth sending. The Creator Leaderboard ranks the people already tagging you, which converts listening data into a repeat-partnership pipeline. Campaign Reporting covers the reporting work most teams still do by hand in slides. Usage & Whitelisting handles the rights and whitelisting step so UGC can move into paid ads and email with performance numbers attached. The 2026 additions are the strongest signal about direction. Archie briefs inside your team chat and returns a vetted shortlist with reasoning attached (waitlist at time of writing). Deep Research turns the video corpus into a strategic readout. Archive MCP exposes the workspace to natural-language queries inside other AI tools. The funding round led by Anti Fund, with Jake and Logan Paul plus angels from OpenAI and Perplexity backing it, suggests runway to keep building rather than a feature freeze. Weaknesses are real and worth naming. Pricing isn't published — the pricing page is a 30-minute demo booking form, so teams that prefer to evaluate and buy without a call will find this friction, not a checkout. The product is short-form video only: TikTok, Instagram Reels and Stories, YouTube Shorts. If your UGC lives on blogs, Twitch, or long-form YouTube, expect gaps. And untagged detection depends on calibration to your product's visual identity — budget real time in onboarding or you'll get false negatives that look like the product doesn't work. Where it fits: consumer and e-commerce brands already generating meaningful short-form video volume, teams graduating from Excel trackers and screenshot folders, and PR or partnerships groups who need post-launch coverage proof fast. Where it doesn't: B2B SaaS with almost no short-form footprint, and small teams with no creator program yet — the tool amplifies an existing engine rather than starting one for you.