Beluga

Most creator marketing pitches ask you to trust a deck. Beluga puts numbers on the page, and the ones that matter are performance, not process: 3M+ views generated since March, 3,500+ signups in two weeks for a Series F client, and Codebuff's relaunch going from roughly 200 to a peak of 1,200 daily active users. The last one is instructive because it shows the mechanism — Beluga matched a dev-tool launch to YouTube creators who review AI coding tools, then tracked each placement with a unique link. That's a media buy, executed like one. We'd reach for this when the bottleneck is headcount, not ideas. The company's own comparison is telling: one large spender in this category carries 30+ people to manage creators, at about 18 creators per rep. If you're a seed-to-Series F team that needs that function without hiring it, the math favors the call. The commercial terms are the other reason. A 20% fee on top of budget, month-to-month, with 100% of your budget going to creators, is a low-risk way to test creator channels against paid social. No retainer means you can walk after one cycle. That's rare in agency land, and it shifts the burden onto Beluga to keep earning the month. Where it bites: you're handing over sourcing, negotiation, and creator selection. You approve final content, but you don't drive the day-to-day list or pricing decisions. If your team lives in the creator detail — building ambassador relationships, co-creating formats, optimizing daily — the managed model will feel like a wall. The closest self-serve alternative is a platform like Aspire or Grin, where you operate the tooling yourself and pay in seats and time rather than a percentage. Pick Beluga if creator time is the scarce resource; pick self-serve if creator control is the point. Attribution