Avina

Avina

AI agent platform that finds in-market B2B leads via buying signals and automates personalized outreach.

95/100Safe BetFrom $129/mo billed annuallyPaid

Avina is a strong unified platform for signal-based GTM, but its credit system requires careful volume planning. Great for teams ready to act on intent data; less suited for small budgets or manual workflows. For simpler needs, consider a CRM-native tool like Salesforce Einstein Activity Capture or a standalone intent provider like Bombora. For teams wanting full pipeline automation at scale, Avina is one of the most comprehensive options available as of mid-2026.

Best for
  • B2B sales teams looking to find in-market leads
  • Revenue operations (RevOps) teams building signal-based GTM playbooks
  • SDRs and AEs who want to stop cold outreach and focus on warm leads
  • B2B startups and mid-market companies scaling outbound with AI automation
Not ideal for
  • Consumer-focused or B2C businesses
  • Teams that need a free or very low-cost solution (no free tier, only 7-day trial)
  • Companies that require manual, fully-customizable every step (AI automation may feel restrictive)
Visit Website

IntermediateFor a B2B sales team with a defined ICP, basic setup—installing the X-Ray Pixel, connecting CRM and Slack, and enabling out-of-the-box signals—takes about 30 minutes. Creating custom AI signals and configuring automation workflows adds 1-2 hours. Full deployment with Tech Stack signals and AI outbound sequences may take an afternoon to fine-tune.Web · APIAPI availableVerified 11d ago
Pricing
From $129/mo billed annually
Paid4 plans4 hidden costs
Learning curve
Intermediate
For a B2B sales team with a defined ICP, basic setup—installing the X-Ray Pixel, connecting CRM and Slack, and enabling out-of-the-box signals—takes about 30 minutes. Creating custom AI signals and configuring automation workflows adds 1-2 hours. Full deployment with Tech Stack signals and AI outbound sequences may take an afternoon to fine-tune.
Runs on
WebAPI
API available · 19 integrations
Who it's for
SDR at a B2B SaaS companyRevOps manager at a mid-market tech firmGTM leader at an early-stage startup
Live sentiment
Is Avina actually worth it?

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Skip it if

Skip Avina if you don't have a defined ideal customer profile, operate in B2C, need a free tool, or prefer a fully manual outreach process without AI automation.

The 30-second take
Biggest gripe

Each Tech Stack or Custom AI signal costs 2 credits instead of 1, so heavy use of those signal types can drain your credit pool twice as fast.

Price reality

Avina's pricing is best for B2B teams with a defined ICP who want an all-in-one signal engine and can commit to annual billing for the 20% discount. At $129/mo (Starter) it's competitive with Apollo ($99/mo) but includes richer intent signals and automated outreach. For scaling teams, Growth at $1,079/mo is cheaper than running separate intent, enrichment, and sequencing tools. Enterprise custom pricing is suitable for large orgs needing volume and security.

In short

Avina — AI agent platform that finds in-market B2B leads via buying signals and automates personalized outreach. Best for B2B sales teams looking to find in-market leads, Revenue operations (RevOps) teams building signal-based GTM playbooks, SDRs and AEs who want to stop cold outreach and focus on warm leads. Plans from $129/mo.

What's new in Avina

Checked 11 days ago

Across the latest 5 updates: 2 feature updates and 3 news mentions.

Viability Score

95/100
Safe Bet

How likely is Avina to still be operational in 12 months? Based on 4 signals — momentum (how recently it shipped), wrapper dependency, revenue model, and web presence.

momentum
100
funding runway
80
website health
90
wrapper dependency
100

Last calculated: July 2026

How we score →

Key Features

  • AI Signals Agent (plain-language signal creation)
  • Web visitor identification via X-Ray Pixel (RB2B, Vector, Clearbit)
  • Out-of-the-box signals (website visits, job posts, hiring surges, champion moves, social engagement, ad interactions)
  • Tech Stack signals (track technology adoption, drops, renewals)
  • Custom AI signals (user-defined triggers across the web)
  • ICP filtering (industry, size, geography, custom attributes)
  • AI account scoring (signal strength, company fit, engagement)
  • Waterfall enrichment (verified emails, phones, LinkedIn profiles)
  • Automated AI email sequences (multi-step outreach)
  • ABM ad audiences (LinkedIn and Google Ads sync)
  • CRM sync (Salesforce, HubSpot, Dynamics 365, etc.)
  • Slack alerts (real-time signal notifications)
  • Automation enrollment management (visibility into exclusions)
  • Per-signal enrichment targeting (specific contact titles)
  • Subject line templates for AI emails

About Avina

PaidIntermediateAPI availableWeb · API

Avina is an AI-powered sales intelligence platform that helps B2B sales teams discover, prioritize, and reach leads who are actively showing buying intent. It continuously tracks signals across the web, LinkedIn, job boards, news, SEC filings, and your own website visitors (via built-in RB2B, Vector, Clearbit) to surface accounts that match your ideal customer profile. Each account is scored by AI for fit and intent, enriched with verified contact details, and rolled into live audiences that refresh daily. The platform then automates personalized AI email sequences, ABM ad audiences, and CRM sync, so reps can focus on closing warm leads. Unlike static intent data providers, Avina lets you describe buying behavior in plain language and creates custom signals that catch subtle buying moments competitors miss. Recent additions include Tech Stack signal type, Microsoft Dynamics 365 integration, Salesforce Campaigns destination, per-signal enrichment targeting, and subject line templates (as of July 2026). It integrates with major CRMs, sales engagement tools, and ad platforms, making it a unified GTM engine for revenue teams.

Behind the Verdict

Avina differentiates itself by combining multiple layers of intent detection—first-party visitor tracking, third-party intent, web signals, and custom AI signals—into a single credit-based platform. The AI Signals Agent is genuinely novel: instead of rigid keyword rules, you describe buying behavior in plain English and Avina builds a custom signal that reads context, not just keywords. This catches subtle buying moments like a competitor product launch or a strategic pivot that traditional intent data misses. The X-Ray Pixel merges RB2B, Vector, and Clearbit into one snippet, giving you unified anonymous visitor identification without managing multiple pixels. On the workflow side, Avina can trigger AI email sequences, build LinkedIn ad audiences, sync CRM lists, and send Slack alerts automatically when a signal fires. The waterfall enrichment ensures high match rates by cascading through multiple data providers. However, the credit-based pricing means every signal, Tech Stack signal (2 credits), Custom AI signal (2 credits), and extra enrichment costs credits, which can add up quickly for high-volume teams. The AI outbound sequences are automated and require careful template setup to avoid sounding generic—you can control subject lines and templates, but full manual crafting isn't the design. There is no free tier beyond the 7-day trial, so budget-constrained teams may find competitors like Apollo (freemium) or Lusha (pay-per-contact) more accessible. Recent changelog additions (as of July 2026) include Microsoft Dynamics 365 integration, Salesforce Campaigns push, Tech Stack signal tracking, per-signal enrichment targeting, and subject line templates—showing active development. Avina is best for B2B teams with a defined ICP who want an all-in-one signal engine with automated outreach, but it's not for B2C businesses, teams without a clear ICP, or those wanting a la carte data without automation.

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Real-world workflow fit

Concrete scenarios for the personas Avina actually fits — and what changes day-one when you adopt it.

SDR at a B2B SaaS company

You set up a signal for 'companies hiring for a VP of Sales' combined with 'visited pricing page'. Avina surfaces a live audience of 50 accounts. You click one, see the signal context, and with one click enrich contacts and enroll them in an AI email sequence. Within the first week, you book 3 meetings from warm leads.

Outcome: Rep spends less than 10 minutes per day on list building and more time on conversations; pipeline velocity improves.

RevOps manager at a mid-market tech firm

You create a custom AI signal for 'company announced a new competing product' to identify replacement opportunities. Avina scans the web, finds 15 relevant accounts, scores them by fit, and pushes them into a Salesforce campaign. You also set up a Slack alert for any account with a score above 80.

Outcome: RevOps gains real-time visibility into emerging buying intent without manual research.

GTM leader at an early-stage startup

You install the X-Ray Pixel on your site, connect LinkedIn and job boards. Avina identifies anonymous visitors, enriches them, and scores their fit. You build a LinkedIn ad audience from top-scoring accounts and an AI sequence for the rest. The first campaign generates 2x the typical reply rate.

Outcome: Early-stage team gains enterprise-grade intent capabilities without a dedicated data team.

Use Cases

Limitations

  • Credit-based pricing means each standard signal costs 1 credit, while Tech Stack and Custom AI signals cost 2 credits each.
  • The first enrichment attempt is included, but additional enrichments cost 1 credit each.
  • High-volume usage can scale costs quickly—plans range from 9,600 credits/yr (Starter at $129/mo) to 120,000 credits/yr (Growth at $1,079/mo).
  • AI outbound sequences are automated and may require careful template configuration to avoid generic emails.
  • There is no free tier beyond the 7-day trial.
  • Advanced features like custom AI signals and tech stack signals are locked to Team ($499/mo) and above.
  • Enterprise custom pricing requires a sales conversation.

as of 2026-07-06

12-month cost

Project the real annual outlay, including the implied monthly cost when only an annual tier is published.

Annual total
$1,548
Over 12 months
Effective monthly
$129
Billed monthly

Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.

Plans compared

For each published Avina tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.

Starter

$129/mo billed annually

Ideal for

Solo SDR or small team just starting with buying signals, wanting to test intent-based outreach with basic automation.

What this tier adds

Starting paid tier with 9,600 credits/yr, includes standard signals, automations, AI research, and X-Ray Pixel integration.

Team

$499/mo billed annually

Ideal for

Small collaborative B2B sales team that needs CRM sync, Tech Stack signals, and AI outbound to act on intent data together.

What this tier adds

Adds AI outbound, Tech Stack signals, and CRM sync & automations over Starter; 36,000 credits/yr.

Growth

$1,079/mo billed annually

Ideal for

Growing B2B sales team scaling up with AI account scoring and unlimited integrations to support larger pipeline.

What this tier adds

Adds AI account scoring and unlimited integrations over Team; 78,000 credits/yr.

Enterprise

Custom (billed annually)

Ideal for

Enterprise revenue team requiring custom signal volumes, dedicated support, and enterprise security compliance.

What this tier adds

Custom signal volume, enterprise security, and dedicated support over Growth; billed annually with custom pricing.

Hidden costs & gotchas

What the public pricing page doesn't put in bold. Captured from pricing-page footnotes, contract terms, and recurring complaints.

  • Each Tech Stack or Custom AI signal costs 2 credits instead of 1, so heavy use of those signal types can drain your credit pool twice as fast.
  • Additional contact enrichment beyond the first attempt costs 1 credit per contact, which adds up if you need to enrich many leads with multiple data points.
  • AI account scoring is only available on the Growth plan ($1,079/mo) and above, so teams on Starter or Team can't prioritize accounts algorithmically.
  • Unlimited integrations are only on Growth and Enterprise; Starter and Team plans cap native integrations at 2 and a limited number respectively.

Where the pricing makes sense

The company stage and team size where Avina's pricing actually pencils out — and where peers do it cheaper.

Avina's pricing is best for B2B teams with a defined ICP who want an all-in-one signal engine and can commit to annual billing for the 20% discount. At $129/mo (Starter) it's competitive with Apollo ($99/mo) but includes richer intent signals and automated outreach. For scaling teams, Growth at $1,079/mo is cheaper than running separate intent, enrichment, and sequencing tools. Enterprise custom pricing is suitable for large orgs needing volume and security.

Setup time & first value

How long it actually takes to get something useful out of Avina — broken out by persona, not the marketing-page minute.

For a B2B sales team with a defined ICP, basic setup—installing the X-Ray Pixel, connecting CRM and Slack, and enabling out-of-the-box signals—takes about 30 minutes. Creating custom AI signals and configuring automation workflows adds 1-2 hours. Full deployment with Tech Stack signals and AI outbound sequences may take an afternoon to fine-tune.

Switching to or from Avina

How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.

Migrating in
  • From ZoomInfo or Lusha: Export your account lists and import into Avina as seed lists; Avina will start enriching and scoring.
  • From a manual intent workflow: Connect your CRM and unpause Avina's signals; you can gradually replace manual browsing with live audiences.
Migrating out
  • To Apollo: Export enriched contacts and signal data via CSV from Avina's account pages.
  • To Salesforce native tools: Use Avina's CRM sync to push signal history to Salesforce, then reassign automation.
  • To a custom data stack: Use webhooks to export Avina signals to your data warehouse.

Integrations

SalesforceHubSpotMicrosoft Dynamics 365AttioCloseOutreachSalesLoftApolloInstantlyReply.ioMarketoPardotSalesforce Marketing CloudIterableSendGridGoogle AdsLinkedIn AdsSlackZapier

Resources & Guides

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