Chat Data Prep

Chat Data Prep by Akkio is a natural language interface for data cleaning, preparation, and transformation. Instead of writing complex SQL queries or formulas, users type plain English instructions like "reformat dates to MM/DD/YYYY" or "remove outliers beyond 3 sigma." The tool is purpose-built for media agencies and data teams who need to rapidly clean and reshape tables for reporting, analysis, or AI model training. It integrates directly with Akkio's broader Generative BI platform, connecting to sources like Snowflake, BigQuery, Google Sheets, and Salesforce. Key features include natural language data transformation, date reformatting, column combining, outlier removal, text translation, and conditional filtering. The underlying AI interprets intent, handles edge cases, and executes transformations on the full dataset. Chat Data Prep is particularly useful for agencies managing fragmented campaign data, analysts who need to prep data for forecasting or audience modeling, and anyone who finds traditional ETL tools slow or rigid. The platform is available as part of Akkio's Enterprise AI Analytics Platform, which also includes Audience Agent, Strategy Agent, Performance, Chat Explore, Forecasting, and Generative Reports. Recent news highlights Akkio's partnerships with major media agencies and the launch of the Akkio AD LLM, a custom large language model for advertising use cases. Compared to dedicated data prep tools like Alteryx or Tableau Prep, Chat Data Prep offers a simpler, conversational approach but lacks programmatic control and batch scheduling. It is best suited for non-technical users who prioritize speed and ease of use over pipeline depth.