Distro
Agentic sales operating system that automates RFQ-to-quote, AP invoicing, and product lookup for industrial wholesale distributors.
If your bottleneck is quote turnaround on long RFQs, Distro attacks the right problem and backs it with published accuracy and invoice-volume numbers from named distributors like LH Industrial Supplies, Century HVAC, and a global enterprise plumbing distributor. The ERP integrations — Prophet 21, Eclipse, Infor, NetSuite — are the real differentiator, because that's where distribution pricing, inventory, and contract rules actually live. Pricing is contact-sales only, so budget conversations start with a demo. Expect a serious implementation project even with white-glove support, and treat the vendor's own metrics as vendor-sourced until you test against your catalog. For a general-purpose
Verified 12d ago · liveness 64/100 · cite: rightaichoice.com/tools/distro
- Industrial distributors with high RFQ volume where quote turnaround wins deals
- Inside sales teams buried in complex multi-line quotes
- Counter sales associates who need instant product cross-references
- Outside sales reps who need pricing and answers on a phone
- Direct-to-consumer retailers and non-wholesale businesses
- Shops without a digital product catalog to match against
- General B2B sales teams outside industrial distribution
We scan live Reddit threads, YouTube comments, X posts, G2 reviews and other communities — and hand you an honest verdict in under a minute.
- Honest verdict, not marketing
- Real pros & cons from real users
- Attributed quotes with receipts
3 free scans · no card needed
Skip Distro if you're not an industrial wholesale distributor with a digital product catalog and an ERP you intend to keep, or if you can't staff human review on roughly one in twelve matched line items.
Implementation requires Distro's team to connect your ERP, ingest your catalog, sync customer data, and configure SSO — budget several weeks of your team's time for discovery, UAT review, and champion testing even
Pricing is contact-sales only — no public tiers, no self-serve checkout. Distro's model is white-glove: every customer gets dedicated implementation, ERP integration, data ingestion, and sub-10-minute support, which means the entry point is priced for established distributors who can absorb an implementation project, not for solo operators or small shops testing the waters. Compare against a general-purpose CPQ license (cheaper per seat, but you pay the difference in customization to teach it
In short
Distro — Agentic sales operating system that automates RFQ-to-quote, AP invoicing, and product lookup for industrial wholesale distributors. Best for Industrial distributors with high RFQ volume where quote turnaround wins deals, Inside sales teams buried in complex multi-line quotes, Counter sales associates who need instant product cross-references. Contact Sales pricing.
What people actually say about Distro — is it worth it?
We scanned public community sources for Distro on Jul 3, 2026 and could not establish that the discussion we found is about this tool rather than something else sharing its name. Our own analysis of that scan says the posts were off-subject. Rather than publish a sentiment score built on the wrong subject, we publish nothing here and re-run the scan.
Viability Score
How well maintained and how widely used is Distro? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →Key Features
- AutoBid — turns 100+ line RFQs into completed quotes in about 90 seconds
- RFQ automation for RFQs, Bid Lists, and Purchase Orders in any format
- Distro Agent — AI chat for technical product questions
- Embeddable AI customer support for distributor e-commerce sites
- Plan & Spec — scans spec sheets and project documents into structured BOMs
- AI CPQ — multi-step commercial quoting for HVAC and refrigeration
- AP Invoicing — captures vendor invoices from any source, matches to POs and receiving records
- Posts clean invoices directly to the ERP with human exception review
- Competitor part label photo conversion to your part numbers
- Real-time pricing and availability pulled from ERP data
- Product cross-reference lookup
- Mobile access for outside sales and counter staff
- Web-based interface for inside and commercial sales teams
- Industry data pre-loaded (AHRI specs, manufacturer documentation, enriched product data)
- White-glove implementation with product catalog ingestion, customer data sync, and SSO setup
About Distro
Distro is an agentic sales operating system built specifically for industrial wholesale distributors in HVAC, electrical, plumbing, refrigeration, and MRO trades. It layers on top of your existing ERP rather than replacing it and automates the front-office work that eats your team's day: turning multi-line RFQs into structured quotes, cross-referencing competitor part numbers, looking up real-time pricing and availability, and processing vendor invoices against POs and receiving records. The main products are AutoBid (RFQ-to-quote in roughly 90 seconds regardless of format), the Distro Agent chat assistant (technical product Q&A, embeddable on your e-commerce site), Plan & Spec (spec sheets and project documents into structured BOMs), AI CPQ (multi-step commercial quoting for HVAC and refrigeration), and AP Invoicing (invoice capture, PO matching, ERP posting with human exception review). The audience is counter, inside, outside, and commercial sales teams plus AP staff — the people currently buried in spreadsheets and tribal knowledge that walks out the door with retiring reps. Access is web and mobile. Distro connects to Epicor Prophet 21, Epicor Eclipse, Infor CSD/SXE/FACTS, NetSuite, Acumatica, DDI, Salesforce, SAP, and custom ERPs. Vendor-published benchmarks: 90%+ faster quoting, 80%+ faster knowledge retrieval, 92%+ item match accuracy. Implementation is white-glove — Distro's team handles ERP connection, product and customer data ingestion, AI model configuration, industry data loading (AHRI specs, manufacturer documentation), user acceptance testing, and phased rollout. Customers report going live in weeks, not months.
Behind the Verdict
Distro is a vertical play, and that's the point. Horizontal AI copilots and standalone CPQ tools can quote, but they don't know what an AHRI spec sheet is, they don't know a competitor's rebuilt label when they see one, and they can't pull contract pricing tiers out of Prophet 21. Distro comes pre-loaded with manufacturer technical documentation, enriched product data, and industry data, then connects to your ERP so pricing and availability are live. AutoBid is the workhorse: multi-page PDFs, Bid Lists, Purchase Orders, and 100+ line RFQs become structured quotes in roughly 90 seconds. The Distro Agent handles technical product questions and can be embedded on your e-commerce site for customer self-service. Plan & Spec turns messy architectural plans into structured BOMs. AI CPQ handles the multi-step commercial quoting that's genuinely hard in HVAC and refrigeration. AP Invoicing is the sleeper feature — one enterprise plumbing distributor processed 9,252 invoices through Distro in a single month with no errors, and the AP team's summary was 'Don't take Distro away from me.' Strengths: depth of distribution-specific logic, ERP integrations that matter (Prophet 21, Eclipse, Infor CSD/SXE/FACTS, NetSuite, Acumatica, DDI, Salesforce, SAP), white-glove implementation with sub-10-minute response times, weekly product upgrade cadence reported by customers (Jason Metcalf, VP at Plumb Supply: 'I've never seen a vendor that turns around with upgrades on a weekly basis'), and mobile access so outside reps aren't chained to a desk. Customers repeatedly say Distro makes junior reps productive fast — Joe DelVecchio at Peirce-Phelps: 'I'll be able to make someone with three to six months' experience look like they've been doing this for 10 or 15 years.' Weaknesses and honest caveats: 92%+ item match accuracy still means human exception review, and Distro's own positioning assumes you staff it. The vendor metrics are vendor-sourced — test AutoBid against your own catalog and your own worst RFQs before you commit. Pricing is not published; you'll need a demo and a scoping conversation. Non-wholesale businesses, DTC retailers, and general B2B sales teams outside industrial distribution aren't the target and won't get the value. Shops without a digital product catalog have nothing for Distro to match against. The platform is additive to your ERP, not a replacement — if you're hoping to rip out Prophet 21, this is the wrong tool. Where it fits: HVAC, electrical, plumbing, refrigeration, and MRO distributors with high RFQ volume where quote turnaround wins deals; inside sales drowning in multi-line quotes; counter staff who need instant cross-references; outside reps who need pricing on a phone; AP teams processing high invoice volume against POs. Where it doesn't: anything outside industrial distribution, and teams that can't absorb an implementation project even with white-glove support.
Researching Distro? Get your full AI stack in 60 seconds.
Free, no signup — tell us your goal and get tools matched to your budget & existing stack.
Real-world workflow fit
Concrete scenarios for the personas Distro actually fits — and what changes day-one when you adopt it.
A contractor emails a 100+ line RFQ as a scanned PDF at 9am. You upload it to AutoBid, which cross-references line items against your ERP catalog, confirms pricing and availability, and returns a structured quote in roughly 90 seconds. You review flagged exceptions, adjust a handful of line items the way Hunter Sommerville at Sunbelt Marketing described ('All I'm doing is adjusting line items'),
Outcome: Quote is out the door before your competitor has opened the file. Distro cites quotes that took six hours taking one hour, and one customer measured a specific job at 3x faster.
A walk-in customer hands you a competitor's rebuilt part label. You photograph it, and Distro converts the competitor part number into your own, then pulls real-time pricing and availability from the ERP. You confirm fit and quote on the spot.
Outcome: No manual catalog digging, no calling the manufacturer, customer leaves with an answer instead of a promise to call back.
Vendor invoices arrive by email throughout the month. AP Invoicing captures each one from any source, matches line items to open POs and receiving records, and posts clean invoices directly to the ERP. Your team only touches the exceptions.
Outcome: One enterprise plumbing distributor processed 9,252 invoices in a single month with no errors, and the AP team's response was 'Don't take Distro away from me.'
Use Cases
- Convert a multi-page PDF RFQ into a structured quote in under two minutes.
- Look up cross-reference parts and real-time pricing at the counter for a walk-in customer.
- Generate a clean bill of materials from messy architectural plans and specs.
- Answer technical product questions instantly while on a sales call in the field.
- Convert a competitor's rebuilt part labels from photos into your own part numbers.
- Process high volumes of vendor invoices against POs and receiving records without manual entry.
- Embed an AI assistant on your e-commerce site so customers self-serve technical questions.
- Support junior reps with AI-assisted quoting so they perform like tenured staff.
Models Under the Hood
as of 2026-10-08
Limitations
- Distro is purpose-built for industrial distribution and manufacturer's reps — it is not a general-purpose sales tool.
- Item match accuracy is vendor-reported at 92%+, which means roughly one in twelve line items needs human review; you must staff exception handling.
- Pricing is not published on the site, so budget scoping requires a demo and an implementation conversation.
- Product benchmarks (90%+ faster quoting, 80%+ faster knowledge retrieval, 92%+ item match accuracy) are vendor-sourced — validate against your own catalog and worst-case RFQs before committing.
- Distro is additive to your ERP, not a replacement.
- Non-wholesale businesses, DTC retailers, and shops without a structured digital product catalog will not get the value.
as of 2026-09-28
Verification history
We have re-verified Distro 7 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 7 verification passes.
Free to cite with attribution — this page re-verifies continuously.
Where the pricing makes sense
The company stage and team size where Distro's pricing actually pencils out — and where peers do it cheaper.
Pricing is contact-sales only — no public tiers, no self-serve checkout. Distro's model is white-glove: every customer gets dedicated implementation, ERP integration, data ingestion, and sub-10-minute support, which means the entry point is priced for established distributors who can absorb an implementation project, not for solo operators or small shops testing the waters. Compare against a general-purpose CPQ license (cheaper per seat, but you pay the difference in customization to teach it
Setup time & first value
How long it actually takes to get something useful out of Distro — broken out by persona, not the marketing-page minute.
Distro is not a self-serve signup — implementation is white-glove and runs on a five-milestone framework: discovery and data onboarding (ERP connection, catalog ingestion, customer data sync, SSO), Distro-run UAT against your real pricing rules, 5 days of champion testing with 3–5 power users, then phased rollout. Customers consistently go live in weeks, not months, and many see measurable impact
Switching to or from Distro
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From manual spreadsheet quoting: Distro's implementation team ingests your product catalog with specs and pricing and configures AutoBid against your ERP, so day-one quotes pull from live data rather than a static sheet.
- →From a standalone CPQ tool: Distro loads your contract rules, pricing tiers, and customer data, then layers distribution-specific cross-reference and AHRI spec data on top.
- →From an in-house AI pilot: Distro handles ERP connection setup, catalog ingestion, and AI model configuration, replacing the bespoke prompt-and-script stack with a maintained platform.
- →From no quoting automation at all: Discovery phase maps your existing systems and workflows, then a five-milestone framework moves you from data onboarding to phased rollout.
Integrations
Resources & Guides
Tutorials & Learning
YouTube returned 6 videos for “Distro”, and we withheld 6: 6 could not be judged, because “Distro” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Distro.
Official links
Tools that pair well with Distro
Common stack mates teams adopt alongside Distro, with the specific reason each pairing earns its keep.
Apollo Chat
Apollo Chat records, transcribes, and scores B2B sales calls inside the Apollo.io sales engagement platform.
Drift
Drift is now 1mind — AI chat agents inside Salesloft that turn website visitors into pipeline.
Chili Piper
Chili Piper is AI-led website conversion software that qualifies B2B visitors and books meetings instantly from forms and chat.
Featured Head-to-Head Comparisons
Distro vs Presto Voice
Choose Presto Voice if you run a QSR chain and need to automate drive-thru ordering with proven upselling ROI (e.g., Dairy Queen partnership). Choose Distro if you are an industrial distributor drowning in manual RFQs and need to automate quoting and knowledge retrieval. Both are enterprise-grade, contact-priced tools for very different workflows.
Distro vs Truleo
Truleo and Distro serve entirely different verticals. Choose Truleo if you're a law enforcement agency drowning in siloed data from RMS, CAD, jail calls, and body cameras—its one-search and automated briefings can slash report writing time from 40 to 7 minutes. Choose Distro if you're an industrial wholesale distributor looking to speed up quoting—its AutoBid handles complex RFQs in 90 seconds. There's no overlap; your industry dictates the choice.
Distro vs Bitsgap
Bitsgap and Distro serve entirely different markets — crypto trading vs. industrial wholesale distribution. There is no direct competition. Your choice depends solely on your industry and role. If you trade cryptocurrencies, Bitsgap is a solid bot platform. If you work in wholesale distribution, Distro is purpose-built to accelerate quoting and sales.
Alternatives to Distro
View allApollo Chat
Apollo Chat records, transcribes, and scores B2B sales calls inside the Apollo.io sales engagement platform.
Drift
Drift is now 1mind — AI chat agents inside Salesloft that turn website visitors into pipeline.
Chili Piper
Chili Piper is AI-led website conversion software that qualifies B2B visitors and books meetings instantly from forms and chat.
Frequently Asked Questions
Topics
Used Distro? Help shape our editorial sentiment research.