Exactly AI
Exactly AI trains a custom AI model on your brand's art style so every image, illustration and photo ships on-brand.
Exactly AI is really a brand-governance product wearing an image generator's clothes — the machine-readable UI kit, Brand Guardian checks and shared Projects workspace are what you're paying for. At £500/mo for the three-month Pilot and £5,000/mo for Team, it only makes sense if you already spend real money on repetitive creative production. Bring one clearly defined recurring task and let the free 30-minute assessment prove the workflow before you commit.
Verified 3d ago · liveness 70/100 · cite: rightaichoice.com/tools/exactly-ai
- Brand and marketing teams shipping high volumes of repetitive creative work: social posts, one-pagers, print, multi-market adaptation
- Illustrators and design studios wanting a custom model trained on their signature style that holds line weight and palette
- Enterprises needing brand governance — Brand Guardian checks, SSO, team roles, API access and procurement support
- E-commerce and consumer brands producing on-brand product, lifestyle and ad imagery without booking a shoot per campaign
- Solo creators or hobbyists wanting cheap unlimited image generation — the Pilot tier starts at £500/mo
- Anyone who wants to prompt and see usable results within five minutes; onboarding is a scoped build with testing rounds
- Teams that need a dozen different tasks automated at once — Pilot covers 1 workflow, Team covers 2
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Skip Exactly AI if you want cheap, unlimited, prompt-and-see image generation — every paid tier is a commitment starting at the £500/mo three-month pilot, and output is licensed and credit-metered.
Additional credits cost £10 per 100 once you exhaust your monthly allowance, which bites hard if your team generates at volume.
Exactly AI fits mid-to-large brand, retail, and agency teams with a defined creative production budget — the Pilot at £500/mo for three months and Team at £5,000/mo on an annual commitment (£60,000/year) put it well above Midjourney or Ideogram, which you can run for tens of dollars a month but without brand governance. Compare it instead to a studio retainer or a shoot-per-market budget, and to enterprise DAM and creative-ops platforms, where it competes on output volume rather than seat count.
In short
Exactly AI — Exactly AI trains a custom AI model on your brand's art style so every image, illustration and photo ships on-brand. Best for Brand and marketing teams shipping high volumes of repetitive creative work: social posts, one-pagers, print, multi-market adaptation, Illustrators and design studios wanting a custom model trained on their signature style that holds line weight and palette, Enterprises needing brand governance — Brand Guardian checks, SSO, team roles, API access and procurement support. Free to start; paid plans from £500/mo.
What people actually say about Exactly AI — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
64 mentions across 4 sources (Hacker News, YouTube, Stack Overflow, Lemmy) · researched Aug 14, 2026.
Average across the 3 sources that answered — each source counts once, not each post.
- +Full copyright ownership of trained models and outputs.
- +Train on just 10 images – low barrier to entry.
- +High-fidelity style transfer preserves unique visual language.
- +Multiple model options for flexibility (Nano Banana, GPT Image, etc.).
- +Instruct mode enables fine-grained edits and regeneration.
- −Pay-per-download pricing is expensive compared to flat-rate rivals.
- −Free tier is too limited to test real workflows.
- −No mobile app – web-only platform.
- −Learning curve for custom training and advanced features.
- −Limited community support – fewer tutorials and forums.
- • High per-download cost, especially for multiple iterations
- • Volume discounts only apply after a certain threshold
- • Discussed in comments: pay-per-download model can surprise users
Viability Score
How well maintained and how widely used is Exactly AI? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →Key Features
- Train a custom AI model on your brand art style from around 10 approved examples
- Machine-readable HTML brand UI kit covering logo, colours, type styles, grid, spacing and components
- Keep the same face consistent from image 1 through image 40
- Edit a single detail while light, composition and layout stay untouched
- Brand Guardian automatically checks every image, video or design against your brand guidelines
- Repeatable AI workflows built and tested around one recurring creative task
- Graphic design workflows: one-pagers, presentations, branded documents, print and social posts
- Multi-format adaptation of one asset across campaign channels and sizes
- Illustration generation including flat icons, 3D icons and animated illustrations
- On-brand AI photography for product, lifestyle, e-commerce, advertising and food
- Video generation at 10-50 credits per video alongside stills at 1-12 credits
- Projects workspace for organising campaigns and holding style consistency across teams
- Download final production assets watermark-free for commercial use
- Credit and licence rollover so unused monthly allowance carries to renewal
- API access, SSO and team roles (Admin, Creator, Viewer) on Team and Enterprise
About Exactly AI
Exactly AI is a brand-controlled AI creative platform for marketing and design teams that need every asset to look like it came from the same studio. You hand over around 10 approved examples plus brand guidelines, and Exactly AI builds a repeatable AI workflow around one recurring production task, rather than leaving you to prompt a generic generator and hope. The platform spans graphic design, illustration and photography: one-pagers, presentations, branded documents, print, flyers, social posts, flat and 3D icons, animated illustrations, and product, lifestyle, e-commerce and food photography. The fidelity claim is specific rather than vague. Image 40 shows the same face as image 1, patterns and product details hold between frames, and you can edit one element while light, composition and line weight stay put. Your brand itself is packaged as a machine-readable HTML UI kit covering logo, colours, type styles, grid, spacing, icons and components, so documents are assembled from your system instead of imitated from a prompt. A seven-step onboarding runs from sharing examples through to defining what good looks like, workflow build, testing by your own brand owner, and launch in the Exactly app. After launch, Brand Guardian checks every image, video or design against your guidelines and flags what needs attention. A recent redesign added a Projects workspace for organising campaigns and holding style consistency across teams, and the platform sits alongside shared balances, team roles and rollover of unused credits and licences. Named customers include Coinbase, Headspace, PwC and Fiji Water. Pricing is enterprise-shaped rather than self-serve subscription: a free 30-minute workflow assessment and custom demo, a Pilot at £500/mo on a 3-month term, Team at £5,000/mo on an annual commitment, and custom annual Enterprise pricing. For anyone weighing this against Midjourney or an open-ended prompt tool, the trade is governance and consistency — you are buying a
Behind the Verdict
Where Exactly AI earns its keep is repetition. If your team ships the same kind of asset over and over — social posts in twelve markets, product shots that can't be reshot per campaign, an illustration set that has to match line weight — a managed workflow beats a blank prompt box, and the Brand Guardian means nobody has to police a hundred properties making flyers in ChatGPT. The machine-readable UI kit is the underrated part: assembling documents from your actual grid, type styles and components is a different job from generating a pretty image. Pick this when you have a named recurring task, a brand owner who can test real briefs, and enough volume that 50 licences and 2,500 credits a month on Team will actually get used. The Projects workspace matters more than it sounds if several teams need to stay in one style. Pass if you want to prompt and see results in five minutes. This starts with an assessment, a scoped build and a pilot — onboarding is a project, not a signup. Photographers chasing photorealism as the goal rather than brand-style fidelity should look elsewhere too. And if your ambition is cheap unlimited generation for a handful of images a month, the £500/mo Pilot entry point will never pencil out; Midjourney or Ideogram remain the obvious alternatives there. The honest caveat is scope. You're buying one workflow at Pilot, two on Team, which means Exactly AI automates the task you nominated, not everything your creative team touches. Extra workflows, licences and seats push you to Enterprise and a custom annual conversation. Watch credit maths as well — images run 1-12 credits and videos 10-50, so heavy video use will burn through an allowance far faster than a stills campaign. In practice the buying signal is a brand team that already feels the
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Real-world workflow fit
Concrete scenarios for the personas Exactly AI actually fits — and what changes day-one when you adopt it.
You bring ~10 approved social posts and your brand guidelines to the free 30-minute assessment, define what good looks like, and Exactly AI wires a social-post workflow. Your brand owner tests it on real tasks, feedback is folded in, and the workflow lands in the Exactly app for the team.
Outcome: The team generates on-brand social posts across formats, Brand Guardian checks each asset against your guidelines before it ships, and the Projects workspace keeps campaigns consistent.
You train a custom model on your signature line weight and palette, then run a character illustration set with multiple poses and scenes. You tweak one detail per image while composition and light stay fixed.
Outcome: Image 40 matches the face, palette, and line weight of image 1, and you can license the trained style model to clients for their own campaigns.
You feed in product and lifestyle references and build a workflow for product, lifestyle, and ad imagery. Team plan gives you 2,500 credits per month, shared across seats, with licence and credit rollover at renewal.
Outcome: On-brand product shots for each market without booking a separate shoot, with API access and SSO available once you are on Team.
Use Cases
- Create dozens of brand-consistent product illustrations for packaging, ads, or web from a handful of reference images.
- Generate multiple poses or scenes of a character while keeping the signature art style intact.
- Animate static illustrations or storyboards for video, social, or web using one-click keyframes.
- License your trained style model to clients for their bespoke campaigns (with resale rights).
- Produce on-brand graphics for social media at scale; volume discounts reduce per-image cost.
- Build a custom AI workflow for a design agency with API and SSO integration.
Models Under the Hood
as of 2026-10-17
Limitations
- Exactly AI is a web-based platform (no documented desktop or mobile apps) that operates on the company's own image generation algorithm, Durer.ai, developed in partnership with artists.
- It trains custom models on a creator's or brand's style rather than offering general-purpose generation, and it is explicitly oriented toward artists, illustrators and creative teams rather than photographic realism.
- Pricing pricing is anchor-priced around a 500 GBP/mo three-month pilot entry tier and a 5,000 GBP/mo annual Team tier, with API access and SSO listed only from Team upward.
- Credit and licence allowances are capped per plan with rollover at renewal (illustrative ad-hoc pricing figures such as 1-12 credits per image are not stated in the current evidence).
as of 2026-10-08
Verification history
We have re-verified Exactly AI 10 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 10 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Exactly AI tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free consultation and custom demo
$0
Pilot
£500/mo (3-month pilot, £6,000/year)
Team
£5,000/mo (annual commitment, £60,000/year)
Ideal for
Brand and agency teams scaling to multiple workflows and seats — up to 10 creator seats, 50 asset licences a month, and 2,500 credits a month.
What this tier adds
Adds a second workflow, 50 licences/mo, 2,500 credits/mo, up to 10 seats, shared balance and workspace, API access plus SSO, and premium support.
Enterprise
Custom annual pricing
Ideal for
Large enterprises that need bespoke workflows, Brand Guardian, team roles and permissions, custom integrations, and procurement-ready onboarding.
What this tier adds
Adds custom-volume credits, licences and seats, bespoke workflows, Brand Guardian, team roles and permissions, custom feature development, and custom integrations with MCP.
Where the pricing makes sense
The company stage and team size where Exactly AI's pricing actually pencils out — and where peers do it cheaper.
Exactly AI fits mid-to-large brand, retail, and agency teams with a defined creative production budget — the Pilot at £500/mo for three months and Team at £5,000/mo on an annual commitment (£60,000/year) put it well above Midjourney or Ideogram, which you can run for tens of dollars a month but without brand governance. Compare it instead to a studio retainer or a shoot-per-market budget, and to enterprise DAM and creative-ops platforms, where it competes on output volume rather than seat count.
Setup time & first value
How long it actually takes to get something useful out of Exactly AI — broken out by persona, not the marketing-page minute.
Brand owner or marketing lead: the free 30-minute ML assessment and custom demo happen the same day you request them, but the workflow itself is built and tested with you across the seven-step onboarding, so expect days rather than minutes before realistic first output. Studio or illustrator: plan for a training run on ~10 examples plus a feedback loop before your signature style is reliable.
Switching to or from Exactly AI
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Midjourney or Ideogram: bring ~10 approved outputs from your brand style and Exactly AI trains a custom model so future assets hold that look.
- →From a stock or DAM library: point the machine-readable brand UI kit at your logo, colours, and type styles so documents assemble from your system.
- →From manual design retainer: define one recurring task (one-pagers, social, product shots) and Exactly AI rebuilds it as a repeatable workflow.
- ↗To Midjourney or Ideogram: export downloaded assets and switch to prompt-based generation, giving up Brand Guardian checks and workflow consistency.
- ↗To an enterprise DAM or creative-ops platform: use the API access available on Team and Enterprise to push production assets into your existing system.
- ↗To in-house fine-tuned models: export your approved reference set and final assets as training material for your own model pipeline.
Integrations
Resources & Guides
Tutorials & Learning
Official links
Tools that pair well with Exactly AI
Common stack mates teams adopt alongside Exactly AI, with the specific reason each pairing earns its keep.
Lalaland.ai
Enterprise AI fashion models for Browzwear's 3D design ecosystem — 3D assets in, on-brand product imagery out.
Recraft
Recraft generates AI images as editable vector graphics, with reusable brand styles built from 1–10 reference images.
The New Black
The New Black AI turns product photos, sketches or prompts into on-model fashion shots, 4K video, tech packs and Shopify listings
Featured Head-to-Head Comparisons
Exactly Ai vs Adobe Firefly Services
Choose Exactly AI if you are an illustrator or brand wanting to train a custom model on your own art with full copyright ownership and generate consistent, stylized visuals including animations. Choose Adobe Firefly Services if you are an enterprise developer needing scalable, secure, and integrable generative APIs for high-volume content production within the Adobe ecosystem.
Exactly Ai vs The New Black
Choose The New Black if you're a fashion brand needing to rapidly generate apparel designs with tech pack exports and virtual try-on. Choose Exactly AI if you're an illustrator or brand wanting to train a custom AI model on your own artwork for stylized, brand-consistent visuals and animations, with full copyright ownership. The New Black excels in fashion-specific production features, while Exactly AI offers broader creative control and monetization for artists.
Exactly Ai vs Qoves
If your goal is data-driven, non-surgical facial analysis and a personalized glow-up plan backed by research, QOVES is the clear choice. If you're an artist or brand wanting to train custom AI models on your own style to generate consistent visuals (with full copyright ownership), Exactly AI wins. They serve completely different needs; choose based on whether you want to analyze your face or generate artwork.
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Lalaland.ai
Enterprise AI fashion models for Browzwear's 3D design ecosystem — 3D assets in, on-brand product imagery out.
Recraft
Recraft generates AI images as editable vector graphics, with reusable brand styles built from 1–10 reference images.
The New Black
The New Black AI turns product photos, sketches or prompts into on-model fashion shots, 4K video, tech packs and Shopify listings
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