Hooksy is live · pricing from $9.50/mo billed annually · last verified 25 Oct 2026 · viability monitor
Hooksy
Facebook and Instagram ad spy with competitor tracking, swipe file saving, and AI script extraction.
Hooksy earns a place on your shortlist if creative testing is a recurring weekly ritual. Two jobs that actually consume media-buyer hours — catching competitor creative the week it launches, and keeping a swipe file the team reopens — are handled by Brand Spy alerts and the Chrome extension with AI script extraction. Pro at $9.50/month billed annually (1 seat, 3 tracked brands) is a low-risk entry; Team at $24.50/month billed annually (3 seats, 20 brands) is where small teams land. If you need API piping, an offline desktop client, or native mobile, this is not the tool — compare Foreplay or AdSpy first.
Verdict generatedVerified 5d ago · liveness 67/100 · cite: rightaichoice.com/tools/hooksy
- Media buyers who want proven creative angles before spending on test ads
- Creative strategists building a searchable Facebook and Instagram swipe file
- eCommerce and DTC brands monitoring competitor ad launches via Brand Spy alerts
- Agencies replacing separate ad library, swipe file, and competitor tracker tools
- Teams that need API access to pipe ad data into their own pipeline
- Users who need an offline desktop app or native mobile app
- Solo buyers tracking dozens of competitors on a 3-brand Brand Spy limit
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Skip Hooksy if your ad research happens mainly outside Facebook and Instagram, or if you need an API to pipe ad data into your own reporting pipeline — the workspace is browser plus Chrome extension only.
Brand Spy limits are plan-bound — 3 brands on Pro, 20 on Team, 50 on Agency — so a solo buyer monitoring more competitors has to jump tiers rather than buy seats.
Hooksy sits at the cheap end of the ad-spy category: Pro at $9.50/month billed annually (1 seat, 3 tracked brands) undercuts most swipe-file and ad-library tools aimed at solo buyers, while Team at $24.50/month billed annually (3 seats, 20 brands) and Agency at $49.50/month billed annually (10 seats, 50 brands) scale for teams replacing separate library, swipe-file, and tracker subscriptions.
In short
Hooksy — Facebook and Instagram ad spy with competitor tracking, swipe file saving, and AI script extraction. Best for Media buyers who want proven creative angles before spending on test ads, Creative strategists building a searchable Facebook and Instagram swipe file, eCommerce and DTC brands monitoring competitor ad launches via Brand Spy alerts. Plans from $9.50/mo billed annually.
What is Hooksy?
Hooksy — Facebook and Instagram ad spy with competitor tracking, swipe file saving, and AI script extraction. Best for Media buyers who want proven creative angles before spending on test ads, Creative strategists building a searchable Facebook and Instagram swipe file, eCommerce and DTC brands monitoring competitor ad launches via Brand Spy alerts. Plans from $9.50/mo billed annually.
Hooksy is an ad-intelligence workspace for media buyers, creative strategists, eCommerce and DTC brands, and agencies. The Discovery library indexes 10M+ Facebook and Instagram ads you can filter by niche, performance, creative format, EU reach, and estimated ad spend. Store Hub adds a second lens: 150K ecommerce stores browsable by niche, traffic, and growth, so you can compare a store's traffic trajectory against its active ad volume and judge whether a creative is scaling or just launched. Brand Spy monitors competitor ad libraries around the clock — 100K+ brands tracked — and alerts you when new creative goes live. The saving layer is where Hooksy differentiates from a plain ad library: a Chrome extension saves ads from Meta, TikTok, and other libraries in one click (the vendor cites under 3s average save time), saved ads persist even if the original goes down, and AI script extraction pulls timestamped scripts from video ads so copywriters can lift hooks without rewatching. You tag and filter saved ads into smart collections, share boards with teammates, and export insights as CSV. Everything runs in the browser plus the extension; Hooksy's own blog on 2026-09-08 published comparison and hook-breakdown guides, and posts at the same date cover ad-hook templates for Facebook, Instagram, and TikTok. It effectively replaces an ad library, a swipe file, and a competitor tracker in one workspace, and it sits against Foreplay, Motion App, and AdSpy if you are shopping this category.
Key features
- Discovery library of 10M+ indexed Facebook and Instagram ads
- Filter ads by niche, performance, and creative format
- Filter by EU reach and estimated ad spend
- Store Hub: browse 150K ecommerce stores by niche and growth
- Compare store traffic growth against active ad volume
- Explore product catalogs with pricing and latest releases
- Brand Spy: auto-monitor competitor ad libraries 24/7
- 100K+ brands tracked with new-creative detection alerts
- Chrome extension: one-click save from Meta, TikTok, and more
- Under 3s average ad save time
- AI script extraction: timestamped scripts from video ads
- Smart collections, tags, and shareable swipe-file boards
- Saved ads stay available even if the original is taken down
- See the landing pages behind competitor ads
- Decode competitor hooks, ad copy, and headlines
Behind the verdict
Hooksy's pitch is narrow on purpose, and that is the point. Instead of being a broad creative-management suite, it consolidates three jobs: discovery (10M+ indexed Facebook and Instagram ads with niche, performance, format, EU reach, and estimated spend filters), tracking (Brand Spy auto-monitoring 100K+ brands 24/7 with new-creative alerts and per-plan brand limits), and swipe-file workflow (one-click Chrome saves from Meta, TikTok, and other libraries, under 3s average save, saved ads that survive takedowns, smart collections, tags, shareable boards, and CSV export). The second surface, Store Hub, is the underrated piece: 150K ecommerce stores you can browse by niche, traffic, and growth, then cross-reference store traffic growth against active ad activity to figure out whether an ad is scaling or just noise. Product catalogs with pricing and latest releases add another angle for DTC buyers hunting a next opportunity. AI script extraction is the feature copywriters will actually use — timestamped scripts from video ads, pulled automatically, so you stop rewatching 90-second spots to find the hook. Weaknesses are structural rather than fatal. Coverage is centered on Facebook and Instagram; TikTok saving works through the extension, but the indexing engine is Meta-first, so if your research lives on other networks you are paying for a partial answer. The workspace is browser plus extension — no desktop app, no native mobile, no documented API for piping data into your own pipeline, which rules out automated reporting stacks. And performance filtering leans on spend and reach signals, proxy indicators rather than verified creative outcomes, so treat the filters as directional. Hooksy's own September 2026 blog output — a Facebook ad spy tools comparison, a practical guide to searching Facebook ads, and a 12-hook breakdown — signals the team is investing in education as much as features, which tends to correlate with a product that stays maintained. Compare against Foreplay if you want a broader creative management suite with team review workflows, Motion App if your bottleneck is reporting on creative performance, and AdSpy if you want deep drop-shipping-oriented ad search. Hooksy's edge is the combination: discovery plus persistent swipe file plus competitor alerts in one subscription, at a price point where a solo buyer can justify it against three separate tools.
Limitations
- Coverage centers on Facebook and Instagram; the Chrome extension also saves from libraries like TikTok and other platforms, but the indexed discovery set is Meta-first.
- Hooksy runs as a browser workspace plus a Chrome extension, and the live evidence documents no API, desktop client, or mobile app, so teams wanting to pipe ad data into their own stack or work offline should look elsewhere.
- Brand Spy brand limits are tied to plan — 3 on Pro, 20 on Team, 50 on Agency — so a solo buyer tracking dozens of competitors outgrows the entry tier quickly.
- Performance filtering relies on spend and reach signals, which are directional proxies rather than guaranteed creative outcomes.
as of 2026-10-15
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Is Hooksy still active?
Hooksy is live · pricing from $9.50/mo billed annually · last verified 25 Oct 2026 · viability monitor.
Viability score
How well maintained and how widely used is Hooksy? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →What do users say about Hooksy?
What people actually say about Hooksy — is it worth it?
We scanned public community sources for Hooksy on Oct 18, 2026 and could not establish that the discussion we found is about this tool rather than something else sharing its name. Only 4 of the posts we fetched could be positively tied to Hooksy. Rather than publish a sentiment score built on the wrong subject, we publish nothing here and re-run the scan.
How we verified this
Every listed fact about Hooksy— pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 25 Oct 2026. Pages mix model-assisted synthesis with human review; see how we verify.
Verification history
We have re-verified Hooksy 10 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — changed pricing fit, use cases, switching in, our verdict, who should skip it, switching out, description, pricing tiers, features, hidden costs, summary, setup time, limitations
- — changed pricing page
- — changed features, our verdict, who it suits, description, who should skip it, summary, pricing tiers
- — changed pricing model
- — changed pricing page, limitations
- — changed pricing tiers, pricing fit, our verdict, summary, features, hidden costs, description, limitations, who should skip it, switching in, switching out, setup time, who it suits, use cases
Showing the 6 most recent of 10 verification passes.
Free to cite with attribution — this page re-verifies continuously.
How much does Hooksy cost in 2026?
Hooksy: Plans from $9.50/mo billed annually. Pricing last verified 25 Oct 2026.
Plans compared
Every published Hooksy tier, its price as the vendor publishes it, who it fits, and what it adds over the tier below. The 12-month cost projection follows.
| Plan | Price | Billing | Who it's for |
|---|---|---|---|
| Pro | $9.50/mo billed annuallyVendor: “$9.50/month billed annually” | monthly, billed annually | Solo media buyer or freelance creative strategist researching ads, stores, and a handful of competitors on one seat.Adds: Starting tier: unlimited Discovery and Store Hub, unlimited swipe-file storage, 1 seat, Chrome extension, and Brand Spy monitoring for 3 brands. |
| Team | $24.50/mo billed annuallyVendor: “$24.50/month billed annually” | monthly, billed annually | Growing in-house team or small agency sharing one swipe file and tracking a wider competitor set across a few seats.Adds: Adds 2 more seats (3 total) and lifts Brand Spy from 3 to 20 monitored brands over Pro. |
| Agency | $49.50/mo billed annuallyVendor: “$49.50/month billed annually” | monthly, billed annually | Agencies researching multiple brands and markets with several strategists needing their own seat and client-side collections.Adds: Adds 7 more seats (10 total) and lifts Brand Spy from 20 to 50 monitored brands over Team. |
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Where the pricing makes sense
The company stage and team size where Hooksy's pricing actually pencils out — and where peers do it cheaper.
Hooksy sits at the cheap end of the ad-spy category: Pro at $9.50/month billed annually (1 seat, 3 tracked brands) undercuts most swipe-file and ad-library tools aimed at solo buyers, while Team at $24.50/month billed annually (3 seats, 20 brands) and Agency at $49.50/month billed annually (10 seats, 50 brands) scale for teams replacing separate library, swipe-file, and tracker subscriptions.
Has Hooksy's pricing changed?
No plan price for Hooksy has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.
Who should pick Hooksy?
Pick Hooksy if you are Media buyers who want proven creative angles before spending on test ads, Creative strategists building a searchable Facebook and Instagram swipe file, eCommerce and DTC brands monitoring competitor ad launches via Brand Spy alerts, Agencies replacing separate ad library, swipe file, and competitor tracker tools.
Look elsewhere if you are Teams that need API access to pipe ad data into their own pipeline, Users who need an offline desktop app or native mobile app, Solo buyers tracking dozens of competitors on a 3-brand Brand Spy limit, Marketers whose primary ad research happens outside Facebook and Instagram.
Skip it if Skip Hooksy if your ad research happens mainly outside Facebook and Instagram, or if you need an API to pipe ad data into your own reporting pipeline — the workspace is browser plus Chrome extension only.
GeneratedReal-world workflow fit
Concrete scenarios for the personas Hooksy actually fits — and what changes day-one when you adopt it.
You open Discovery, filter 10M+ Facebook and Instagram ads by your niche and estimated ad spend to find angles with real traction, save the best five with the Chrome extension in one click, then let AI script extraction pull the timestamped hooks from the video ads you saved.
Outcome: You walk into the test batch with five proven hook structures and transcripts instead of a blank brief, on a Pro plan covering 3 tracked brands.
Brand Spy monitors the client's top competitors, alerts fire when a competitor launches new creative, and you tag each saved ad into a client-specific smart collection with the landing page and ad copy attached.
Outcome: The shared board becomes the client-facing pitch — hook breakdowns and landing pages pulled straight from the competitor's library, with 3 seats on Team or 10 on Agency.
You open Store Hub, filter 150K stores by niche and traffic growth, compare each store's traffic trajectory against its active ad volume, then browse the product catalog and latest releases to see what is actually moving.
Outcome: You separate stores with momentum from stores riding a single spike, and you enter the category with a shortlist of products and ad angles already validated by spend data.
Use cases
- Find proven ad angles across 10M+ creatives before you spend on a test batch.
- Track competitor brands automatically and get alerted the moment they launch new creative.
- Save any ad from Meta or TikTok in one click and auto-extract its timestamped script.
- Organize a shared swipe file with smart collections, boards, and tags.
- Pull winning hooks from transcribed video ads for your copywriting team.
- Compare EU reach and estimated ad spend to spot creatives that are actually scaling.
- Pitch clients with landing-page and hook breakdowns pulled from a competitor's library.
- Onboard a new media buyer onto a curated, searchable creative library instead of screenshots.
Setup time & first value
How long it actually takes to get something useful out of Hooksy — broken out by persona, not the marketing-page minute.
Solo buyers: install the Chrome extension and start saving ads from Meta or TikTok within minutes — the vendor cites under 3s average save time, so a first swipe-file entry is effectively instant. Teams: budget an hour to set up smart collections, tags, and shared boards, plus Brand Spy lists for your tracked brands (3 on Pro, 20 on Team, 50 on Agency). Agencies: allow half a day to mirror
Switching to or from Hooksy
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From spreadsheets and Slack screenshots: install the Chrome extension, save ads from Meta and TikTok in one click, and rebuild the swipe file as tagged smart collections.
- →From a plain Meta Ad Library workflow: move discovery into Hooksy's 10M+ indexed ads with niche, performance, format, EU reach, and estimated spend filters, then layer Brand Spy alerts on top.
- →From a separate competitor tracker: point Brand Spy at the brands you already watch, set per-plan tracked-brand limits (3/20/50), and retire the manual checking routine.
- →From Foreplay or Motion App: export or re-save the creatives you want to keep, recreate collections in Hooksy, and use AI script extraction to backfill transcripts for video ads.
- ↗To Foreplay: export saved insights as CSV, rebuild collections there, and expect a broader creative-management suite in exchange for Hooksy's narrower discovery-plus-tracking focus.
- ↗To Motion App: keep Hooksy for discovery and swipe-file capture, and move reporting on creative performance into Motion if deep reporting is your bottleneck.
- ↗To AdSpy: use CSV exports of your saved ads as a starting reference set, then run drop-shipping-oriented ad search there.
Integrations
Resources & guides
Tutorials & Learning
YouTube returned 6 videos for “Hooksy”, and we withheld 6: 6 could not be judged, because “Hooksy” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Hooksy.
Official links
What are the best Hooksy alternatives?
The closest alternatives to Hooksy we list are Facebook Ads Library Mcp, Breyta and Semrush Advertising Toolkit. Ranked by direct product-type match, not category overlap.
| Alternative | Pricing | Starts at | Last verified |
|---|---|---|---|
| Facebook Ads Library Mcp | Freemium | Pricing not published | — |
| Breyta | Freemium | Pricing not published | — |
| Semrush Advertising Toolkit | Freemium | Pricing not published | — |
Alternatives to Hooksy
View all
Facebook Ads Library Mcp
Facebook Ads Library MCP that pulls live Meta, Google, LinkedIn and TikTok competitor ads into ChatGPT, Claude or Cursor.
Breyta
Breyta lets you build, version, and sell agent workflows as subscription or per-run apps, with hosting, billing, and payouts handled for you.
Semrush Advertising Toolkit
Competitor ad research plus AI-assisted Google and Meta campaign launch, sold inside Semrush SEO plans.
Tools that pair well with Hooksy
Common stack mates teams adopt alongside Hooksy, with the specific reason each pairing earns its keep.
Facebook Ads Library Mcp
Facebook Ads Library MCP that pulls live Meta, Google, LinkedIn and TikTok competitor ads into ChatGPT, Claude or Cursor.
Breyta
Breyta lets you build, version, and sell agent workflows as subscription or per-run apps, with hosting, billing, and payouts handled for you.
Semrush Advertising Toolkit
Competitor ad research plus AI-assisted Google and Meta campaign launch, sold inside Semrush SEO plans.
Hooksy vs its closest rival
Hooksy's closest head-to-head is with Chili Piper.
Our Hooksy vs Chili Piper verdict written Jul 2, 2026 is more than 90 days old, so it is being re-reviewed against current data and is not shown.
Frequently asked questions
Best-of guides
Topics
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