Insight
AI call analytics and coaching platform that scores every conversation and guides reps in real time.
Insight7 is the pick when you want 100% call coverage for QA plus agent coaching without Gong-level spend. The Free tier (3 call analyses/month) and Pro at $99/mo billed annually ($990/yr) get small teams moving, and Business at $299/mo billed annually ($2,990/yr) adds the PII/PHI redaction, custom vocabulary, and AI roleplay that regulated and QA-heavy teams actually need. Choose Gong or Chorus instead if your center of gravity is deal forecasting and CRM-native pipeline intelligence — Insight7's Revenue Intelligence is directional, not a forecasting engine. Choose it over generic transcription tools if roleplay, scorecards, and VOC reporting in one place matter more than raw transcription
Verified 11d ago · liveness 79/100 · cite: rightaichoice.com/tools/insight
- SMB and mid-market sales teams wanting automated call scoring and coaching
- Customer support managers focused on QA and agent performance
- Learning & development teams scaling roleplay training
- Customer experience researchers mining call data for VOC insights
- Organizations that require on-premise deployment
- Teams looking for a full CRM replacement
- Call centers that will exceed the 200 call analyses/month cap on the Business tier
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Skip Insight7 if you need on-premise deployment or a call center running well past 200 analyses a month on the Business tier, since API access and live recording only open up on the Enterprise plan.
Entry tiers cap volume fast — Pro covers 50 call/transcript analyses a month and Business 200, so a growing team hits the ceiling within a quarter.
Insight7 sits below Gong and Chorus on entry price and above single-purpose transcription tools. Pro at $99/mo billed annually ($990/yr) fits a solo analyst or a small QA function; Business at $299/mo billed annually ($2,990/yr) fits a 3-seat sales or support team that needs PII/PHI redaction and keyword alerts; Plus at $1,499/mo billed annually ($14,990/yr) is where AI coaching and a dedicated account manager start. Enterprise is quote-only.
In short
Insight — AI call analytics and coaching platform that scores every conversation and guides reps in real time. Best for SMB and mid-market sales teams wanting automated call scoring and coaching, Customer support managers focused on QA and agent performance, Learning & development teams scaling roleplay training. Free to start; paid plans from $99/mo.
What's new in Insight
Checked 4 days agoAcross the latest 4 updates: 3 feature updates and 1 changelog entry.
Reliable Call Imports, Self-Serve Workflows, and Smarter Delivery Controls
Fixes a silent call-import issue that could leave new calls stuck while syncs still appeared to be running, plus self-serve workflow and delivery control improvements.
AI Agent Portal, AI Course Generation, and Real Call Data in Training Scenarios
Adds a chat interface for growth and revenue questions with visible sources and approval-gated follow-up email drafts, AI course generation from a single prompt, and training scenarios built from your organization's actual call data.
Coaching Programs, Mobile Practice, and Sharper Weekly Digests
Introduces coaching programs, practice from a phone browser, and a weekly digest that names the two criteria each agent needs work on.
Behavior Evidence, Reliable AI Coaching, and Mobile Scorecards
You can now click any detected behavior from the dashboard or a rep's profile to see the evidence behind it, with mobile scorecards added alongside.
What people actually say about Insight — is it worth it?
We scanned public community sources for Insight on Sep 1, 2026 and could not establish that the discussion we found is about this tool rather than something else sharing its name. Our own analysis of that scan says the posts were off-subject. Rather than publish a sentiment score built on the wrong subject, we publish nothing here and re-run the scan.
Viability Score
How well maintained and how widely used is Insight? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →Key Features
- AI Call Scoring: automated QA across 100% of conversations, not just samples
- Live Assist: real-time guidance and next-best-action prompts during live calls
- AI Knowledge Base: answers surfaced from your company and product context
- AI Coaching: personalized, data-driven feedback on individual performance
- AI Roleplays: scenario rehearsal with instant feedback, built from your real call data
- Coach Mobile App: practice and prep from a phone browser
- Revenue Intelligence: conversion patterns and upsell signals buried in calls
- VOC Intelligence: pain points and customer trends across conversations
- Behavior & Skill Intelligence: detects observable behaviors and links each to its evidence
- Evidence-backed agent scorecards built from real evaluation data
- Weekly lowest-score digests with links to the calls behind them
- AI Agent Portal: ask growth and revenue questions in chat with visible sources
- AI course generation from a single prompt, with sections and per-section quizzes
- Transcription in 60+ languages with custom vocabulary support
- PII and PHI redaction for regulated conversations
About Insight
Insight7 is a call intelligence and AI coaching platform built for customer-facing teams in sales, support, and learning & development. It analyzes audio, video, or text pulled from more than 50 integrations — Zoom, Google Meet, Microsoft Teams, RingCentral, Webex, Nextiva, and Dialpad among the documented ones — and transcribes in 60+ languages. AI Call Scoring automates QA across every conversation rather than a sample, while Live Assist gives agents real-time next-best-action prompts during live calls and the AI Knowledge Base surfaces answers from your own company context so reps don't have to switch tabs. For coaching, AI Roleplays let reps rehearse scenarios with instant feedback, and the Coach Mobile App supports practice from a phone browser. Revenue Intelligence surfaces conversion patterns and VOC Intelligence uncovers pain points across calls. The newer AI Agent Portal (August 2026) lets your team ask growth and revenue questions in a chat interface with cited sources and drafts follow-up emails for human approval, and AI course generation turns a single prompt into a full course with quizzes. Positioning is against Gong and Chorus: Insight7 bundles QA, coaching, and voice-of-customer analysis at a lower entry price — free tier at 3 call analyses/month, Pro from $99/mo billed annually at $990/yr, Business at $299/mo billed annually at $2,990/yr, Plus at $1,499/mo billed annually at $14,990/yr, and Enterprise by quote. It's a fit for SMB and mid-market teams that want one platform for scoring, coaching, and customer insight, and for regulated teams that need HIPAA and SOC 2 coverage. It is cloud-only, is not a CRM replacement, and volume and seat caps on the entry tiers will bind sooner than you expect.
Behind the Verdict
Insight7's pitch is coverage: score every call, not just the sample a QA reviewer can reach. The mechanism is AI Call Scoring running across 100% of conversations, paired with Live Assist inside the live call and AI Knowledge Base pulling from your own product context — that combination is what distinguishes it from a plain recorder-plus-transcript. The coaching loop is the second differentiator. AI Roleplays, the Coach Mobile App, and the newer Behavior & Skill Intelligence, which flags observable behaviors across calls and lets you click any detected behavior to see the evidence behind it, turn the analytics into something a manager can act on in a one-on-one rather than a dashboard nobody opens. The August 2026 releases sharpen this: agent scorecards tied to real evaluation data, weekly digests that name the two criteria each agent needs work on, and training scenarios built from your own call data instead of generic scripts. The AI Agent Portal extends the platform further left — you can ask growth and revenue questions in a chat interface with visible sources, and a workflow drafts follow-up emails for approval one at a time, so nothing ships without a human check. Where it holds back: this is cloud-only, so anything requiring on-prem deployment is out. It is not a CRM, and while it reports on conversion patterns and upsell signals, it is not the deep revenue-forecasting layer that Gong or Chorus sell. Entry tiers also cap hard — 3 call analyses/month on Free, 50 on Pro, 200 on Business — which is fine for a pilot and uncomfortable for a call center. Note also that the vendor does not name the underlying AI models on the pages we scraped, so we cannot tell you which LLM is under the hood. Buy it for the coaching and QA loop; buy something else for forecast accuracy.
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Real-world workflow fit
Concrete scenarios for the personas Insight actually fits — and what changes day-one when you adopt it.
Connect the team's Zoom and Dialpad accounts, set evaluation criteria templates, and let AI Call Scoring run on every conversation instead of picking five calls a week to review.
Outcome: Every call gets a score, keyword and scorecard alerts flag the outliers, and the manager coaches from evidence instead of from a sample.
Use AI Roleplays with scenarios built from the team's actual call data, assign AI-generated courses, and let reps practice from the Coach Mobile App between meetings.
Outcome: New reps rehearse against real situations, scorecards track behavior and skill progress, and weekly digests name the two criteria each rep needs to work on.
Point VOC Intelligence at the support call archive alongside survey data to surface pain points and trends, and use the AI Agent Portal to ask growth questions in chat with sources attached.
Outcome: Themes and churn signals surface without manual transcript reading, and drafted follow-up emails are queued for human approval before anything goes out.
Use Cases
- Score every support call for QA and compliance instead of reviewing a sample by hand.
- Coach sales reps with AI feedback on their own calls plus roleplay scenarios drawn from real recordings.
- Give live agents next-best-action prompts and instant knowledge-base answers mid-call.
- Mine call transcripts for voice-of-customer pain points and product trends.
- Standardize soft-skill evaluation across interview and screening calls at scale.
- Onboard new reps with AI course generation and practice sessions on a phone.
- Track behavior and skill signals per agent with evidence attached to each scorecard.
- Catch at-risk accounts early by monitoring call reasons and health signals.
Limitations
- Insight7 is built for customer-facing teams in sales, support, and learning & development, with compliance positioning for financial services, healthcare, and manufacturing.
- Advanced capabilities — Call Analysis APIs, live recording, segmentation, and dynamic evaluation criteria — are gated to the Enterprise tier, and the entry tiers cap both volume and users (1 user and 50 analyses on Pro, 3 users and 200 on Business, 20 users and 2,500 on Plus).
- It is cloud-only.
- It is not a CRM.
- The vendor does not disclose which underlying AI models power the analysis, so model composition cannot be verified from public pages.
as of 2026-09-27
Verification history
We have re-verified Insight 7 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 7 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Insight tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free
$0
Ideal for
Solo evaluator or a small team testing whether AI scoring matches your QA judgment before committing budget.
What this tier adds
Free entry point: 3 call/transcript analyses a month, basic dashboards, transcription in 60+ languages, live chat support.
Pro
$99/mo billed annually ($990/yr)
Ideal for
One manager or analyst running QA on a single team's calls and needing scorecards and reports, not coaching.
What this tier adds
Adds 1 user, 50 analyses a month, 4 project analyses, reports and scorecards, and evaluation criteria templates.
Business
$299/mo billed annually ($2,990/yr)
Ideal for
A 3-person sales or support team in a regulated setting that needs redaction, alerts, and roleplay practice.
What this tier adds
Adds 2 more users, 200 analyses a month, advanced dashboards, keyword/scorecard/performance alerts, custom vocabulary, PII & PHI redaction, and automations.
Plus
$1,499/mo billed annually ($14,990/yr)
Ideal for
A 20-person department that wants AI coaching and feedback looped into performance management, not just scoring.
What this tier adds
Adds 17 more users, 2,500 analyses a month, AI coaching and feedback, and a dedicated account manager.
Enterprise
Contact us
Ideal for
Large or integration-heavy organizations that need APIs, live recording, and unlimited analysis volume.
What this tier adds
Adds unlimited users, volume and projects, plus Call Analysis APIs, dynamic evaluation criteria, segmentation, live recording, and the full AI coaching suite.
Where the pricing makes sense
The company stage and team size where Insight's pricing actually pencils out — and where peers do it cheaper.
Insight7 sits below Gong and Chorus on entry price and above single-purpose transcription tools. Pro at $99/mo billed annually ($990/yr) fits a solo analyst or a small QA function; Business at $299/mo billed annually ($2,990/yr) fits a 3-seat sales or support team that needs PII/PHI redaction and keyword alerts; Plus at $1,499/mo billed annually ($14,990/yr) is where AI coaching and a dedicated account manager start. Enterprise is quote-only.
Setup time & first value
How long it actually takes to get something useful out of Insight — broken out by persona, not the marketing-page minute.
Most teams get first value in a day: connect one source (Zoom, Google Meet, Teams, or Dialpad), pick an evaluation criteria template, and the first analyzed calls land on the dashboard the same week. Full rollout — custom vocabulary, scorecards, and alerts — typically takes one to two weeks, and PII/PHI redaction and automations require the Business tier.
Switching to or from Insight
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From manual spreadsheet QA: import call recordings via your existing conferencing integration, then set evaluation criteria templates to replace the rubric.
- →From Gong or Chorus: port your scorecard criteria into evaluation criteria templates and rebuild keyword alerts; forecast-focused fields have no direct equivalent.
- →From a transcription-only tool: route the same recordings through Insight7 and layer scoring, VOC, and roleplay on top of transcripts you already have.
- ↗To Gong or Chorus: export transcripts and scorecards and rebuild scoring in the new tool's rubric builder if deal forecasting is the deciding factor.
- ↗To a CRM-native call tool: export your evaluation criteria and call metadata, and expect to lose the coaching and roleplay layer.
Integrations
Resources & Guides
Tutorials & Learning
YouTube returned 6 videos for “Insight”, and we withheld 6: 6 could not be judged, because “Insight” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Insight.
Official links
Tools that pair well with Insight
Common stack mates teams adopt alongside Insight, with the specific reason each pairing earns its keep.
Avoma
Avoma is an AI meeting assistant that records, transcribes, scores, and turns sales calls into coaching and forecast signals.
Chorus
Conversation intelligence for B2B sales teams — call recording, transcription, coaching, and deal analytics tied to ZoomInfo data.
Demodesk
Demodesk is an AI meeting assistant that records every sales call, coaches reps, and auto-updates your CRM.
Featured Head-to-Head Comparisons
Insight vs Geologicai
GeologicAI and Insight serve completely different domains — mining core analysis vs. conversation intelligence. Choose GeologicAI if you need rapid, multi-sensor core scanning and AI logging for critical minerals, with recent acquisitions expanding its sensor suite. Choose Insight for AI-driven call scoring and coaching to improve customer interactions. There is no direct overlap.
Insight vs B Rokratt
Insight and Bürokratt are not direct competitors. Insight is a conversation intelligence platform for customer-facing teams, while Bürokratt is a free AI assistant for Estonian public services. Your choice depends entirely on whether you need to analyze customer calls (Insight) or access Estonian government services (Bürokratt). Both are excellent in their domains.
Insight vs Screenplayiq
ScreenplayIQ and Insight serve entirely different use cases: one is for script analysis and box office prediction, the other for conversation intelligence and customer insights. Your choice depends on your role—if you're in film production, choose ScreenplayIQ; if you handle customer calls and feedback, choose Insight. They are not direct competitors.
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