Lofty is live · custom pricing · last verified 21 Oct 2026 · viability healthy
Lofty
Agentic AI real estate CRM where Sales Agent books appointments 24/7 and Cowork does the busywork inside your pipeline
Lofty is one of the few real estate CRMs where the AI actually takes actions — booking appointments, flagging sellers, posting content — rather than summarizing a pipeline you still have to work yourself. Full-time agents and teams drowning in follow-up should put it on the shortlist; casual agents and anyone already committed to Salesforce or Follow Up Boss workflows will find the switch hard to justify. Get a quote for your seat count first, because every plan is quote-based and bundle
Verified 2d ago · liveness 86/100 · cite: rightaichoice.com/tools/lofty
- Full-time agents who want AI to handle follow-up and book appointments
- Teams needing a shared CRM with lead routing and collaboration
- Brokerages trying to raise agent productivity and lower operating costs
- Agents consolidating CRM, IDX website, dialer, and social into one platform
- Part-time agents whose lead volume is too low to justify an automation platform
- Agents who want to personally control every lead touch and nurture step
- Teams already deeply invested in Salesforce or Follow Up Boss workflows
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Skip Lofty if you're a part-time agent with lead volume too low to keep an automated AI follow-up system busy, or if you insist on personally handling every nurture touch yourself.
Managed ad services sit on top of your plan — Google, Google LSA, Facebook, Instagram, Microsoft, and OpenAI Ads spend is billed separately from your Lofty subscription.
Lofty prices across four plan families — Agent, Team, Broker, and Enterprise — each listed as "Request Pricing" rather than a published figure, so it's quoted per account. That structure fits full-time agents through large brokerages, and a free companion CRM is offered to lenders with shared agent leads. For budget comparison, Follow Up Boss and BoomTown are the natural peers to price against; get all three quotes before deciding.
In short
Lofty — Agentic AI real estate CRM where Sales Agent books appointments 24/7 and Cowork does the busywork inside your pipeline. Best for Full-time agents who want AI to handle follow-up and book appointments, Teams needing a shared CRM with lead routing and collaboration, Brokerages trying to raise agent productivity and lower operating costs. Contact Sales pricing.
No head-to-head comparison for Lofty yet — the alternatives below are the closest matches we list.
What is Lofty?
Lofty — Agentic AI real estate CRM where Sales Agent books appointments 24/7 and Cowork does the busywork inside your pipeline. Best for Full-time agents who want AI to handle follow-up and book appointments, Teams needing a shared CRM with lead routing and collaboration, Brokerages trying to raise agent productivity and lower operating costs. Contact Sales pricing.
Lofty is a real estate CRM built around agentic AI that takes action instead of waiting for you to work a queue. The Smart CRM identifies and develops new sales opportunities across unlimited contacts, and a bench of always-on agents runs the repetitive outreach: Sales Agent captures, qualifies, and books appointments around the clock, Homeowner Agent mines your existing database for hidden sellers, and Social Agent plans posts and writes captions that keep every channel active. Cowork is the delegated-work layer, running a task once or on a schedule inside Lofty and looping you in when judgment matters; Custom Agents cover listing, transaction, and recruiting jobs you'd otherwise repeat by hand. Around that core, Lofty bundles the tooling most agents buy separately. Power Dialer scales outbound calling to leads, team members, and past clients. Smart Plans nurture every lead across email, text, calls, and direct mail. You get an SEO-optimized customizable IDX website, a done-for-you hyperlocal version, and a WordPress IDX plugin, plus Social Studio, transaction management with paperless tools and reporting, iOS and Android apps, and the Closely App for client home search. Lead generation is sold as managed services: multi-channel advertising across Google, Facebook, and Microsoft, Google LSA, OpenAI Ads for managed ChatGPT placements, Lofty Blast for turning a listing into ads and email in one click, and Own Your ZIP Code for Facebook ads plus direct-mail postcards. AEO, GEO, and SEO services aim to get you recommended inside answer engines as well as on Google. It's aimed at full-time agents, teams, brokerages, and lenders, who get a free companion CRM with shared agent leads. Lofty also publishes a Developer Platform and an MCP Server so brokerages can connect their own AI agents to Lofty data and workflows. Against Follow Up Boss or BoomTown, the difference is autonomous execution and bundle breadth, not pipeline cosmetics.
Key features
- Smart CRM powered by agentic AI for opportunity identification
- Sales Agent virtual ISA captures, qualifies, and books appointments 24/7
- Homeowner Agent surfaces hidden sellers in your database and flags intent
- Social Agent plans posts and writes captions to keep channels active
- Cowork agentic assistant runs delegated or scheduled tasks inside the CRM
- Custom AI agents for listing, transaction, and recruiting workflows
- Power Dialer scales outbound calls to leads, team members, and customers
- Smart Plans multi-step nurture across email, text, calls, and direct mail
- SEO-optimized customizable IDX website with intelligent home search
- Hyperlocal done-for-you IDX website built on Lofty
- WordPress IDX plugin connects WordPress sites to the Lofty platform
- Social Studio automates social media marketing and posting
- Transaction management with paperless tools and reporting suite
- Managed advertising across Google, Google LSA, Facebook, Instagram, Microsoft
- Lofty MCP Server connects your own AI agents to Lofty data and workflows
Behind the verdict
Most CRMs sell you a better view of the work. Lofty sells you something that does the work. Sales Agent captures and qualifies leads and books appointments 24/7, Homeowner Agent flags the sellers hiding in your own database, and Cowork takes a task you describe once and runs it inside the CRM until it's done. That's a meaningfully different pitch from pipeline-and-tags software, and it's the reason to look here first. We'd reach for Lofty when lead volume is the bottleneck. If you're paying for leads and losing them to slow follow-up, the combination of an AI ISA, Smart Plans across email, text, calls, and direct mail, and a Power Dialer in the same login is a lot of coverage you don't have to stitch together. Teams get shared routing and collaboration on top. Where it bites is breadth. Lofty is a bundle, and bundles charge for breadth. Advertising is managed-service work across Google, Facebook, Microsoft, Google LSA, and OpenAI Ads, plus AEO/GEO/SEO services — great if you want one vendor and one CRM, redundant if you already have a marketing agency or an in-house media buyer. Pricing is quote-only on every tier. The pricing page lists Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise with "Request Pricing" rather than a number, so you can't model cost from the site. Come to the demo with your contact count, seat count, and lead-gen spend in hand, and ask what's bundled versus billed as managed service. The closest alternative depends on what you value. Follow Up Boss is cleaner on pipeline management and integrations but doesn't autonomously book appointments. BoomTown competes on lead-gen and website bundle depth. Lofty's edge against both is the agentic layer plus an MCP Server and Developer Platform for brokerages wiring Lofty data into their own AI
Models under the hood
as of 2026-10-23
Limitations
- Lofty is purpose-built for real estate: its AI agents (Sales Agent, Social Agent, Homeowner Agent, Custom Agents) and Smart Plans workflows target agents, teams, brokers, and lenders rather than general business use.
- Much of its lead-generation value runs through external channels — Google, Facebook, Instagram, Microsoft, and OpenAI Ads — so results depend on those ad platforms and ad spend.
- The pricing page presents Agent, Team, Broker, and Enterprise plans with "Request Pricing" rather than listed dollar figures, so a quote is needed before comparing cost against rivals.
as of 2026-10-09
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Is Lofty still active?
Lofty is live · custom pricing · last verified 21 Oct 2026 · viability healthy.
Viability score
How well maintained and how widely used is Lofty? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →What do users say about Lofty?
What people actually say about Lofty — is it worth it?
We scanned public community sources for Lofty on Oct 10, 2026 and could not establish that the discussion we found is about this tool rather than something else sharing its name. Only 3 of the posts we fetched could be positively tied to Lofty. Rather than publish a sentiment score built on the wrong subject, we publish nothing here and re-run the scan.
How we verified this
Every listed fact about Lofty— pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 21 Oct 2026. Pages mix model-assisted synthesis with human review; see how we verify.
Verification history
We have re-verified Lofty 22 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — changed SSL certificate
- — changed limitations, pricing page, pricing tiers, description, who it suits, features, summary, who should skip it, our verdict
- — changed who should skip it, limitations, use cases, switching in, summary, pricing fit, switching out, our verdict, features, description, hidden costs, who it suits, setup time
- — changed setup time, who it suits, description, our verdict, features, hidden costs, limitations, switching in, switching out, who should skip it, pricing fit, summary, use cases
- — changed limitations
- — changed domain expiry
Showing the 6 most recent of 22 verification passes.
Free to cite with attribution — this page re-verifies continuously.
How much does Lofty cost in 2026?
Lofty: Contact Sales pricing. Pricing last verified 21 Oct 2026.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Where the pricing makes sense
The company stage and team size where Lofty's pricing actually pencils out — and where peers do it cheaper.
Lofty prices across four plan families — Agent, Team, Broker, and Enterprise — each listed as "Request Pricing" rather than a published figure, so it's quoted per account. That structure fits full-time agents through large brokerages, and a free companion CRM is offered to lenders with shared agent leads. For budget comparison, Follow Up Boss and BoomTown are the natural peers to price against; get all three quotes before deciding.
Has Lofty's pricing changed?
No plan price for Lofty has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.
| Date | Change |
|---|---|
| Pricing page changed, no plan price moved |
Who should pick Lofty?
Pick Lofty if you are Full-time agents who want AI to handle follow-up and book appointments, Teams needing a shared CRM with lead routing and collaboration, Brokerages trying to raise agent productivity and lower operating costs, Agents consolidating CRM, IDX website, dialer, and social into one platform.
Look elsewhere if you are Part-time agents whose lead volume is too low to justify an automation platform, Agents who want to personally control every lead touch and nurture step, Teams already deeply invested in Salesforce or Follow Up Boss workflows, Agencies or media buyers who already run their own ad and SEO programs.
Skip it if Skip Lofty if you're a part-time agent with lead volume too low to keep an automated AI follow-up system busy, or if you insist on personally handling every nurture touch yourself.
Real-world workflow fit
Concrete scenarios for the personas Lofty actually fits — and what changes day-one when you adopt it.
A Zillow lead arrives at 9pm while you're at a showing. Sales Agent engages the lead, answers questions, and books an appointment on your calendar before you're back in the car.
Outcome: You open the app to a booked appointment instead of a cold lead that went to whoever called first.
You import your shared database, start Homeowner Agent on past clients, and set Smart Plans to nurture new leads across email, text, calls, and direct mail while agents work active deals.
Outcome: Seller intent surfaces from contacts nobody had time to call, and new leads stay warm without manual queue work.
Use cases
- Capture leads from Zillow and Realtor.com and let Sales Agent follow up and book appointments without you touching them.
- Run Google PPC and Google LSA campaigns while every resulting lead lands in one CRM.
- Let Social Agent and Social Studio keep your listings posting across platforms while you're in showings.
- Turn a new listing into Facebook and Instagram ads plus an email blast in one click with Lofty Blast.
- Farm an exclusive ZIP code for seller leads with Facebook ads plus direct-mail postcards via Own Your ZIP Code.
- Work your database for hidden seller intent with Homeowner Agent instead of manual outreach.
- Use the Power Dialer with local presence numbers to lift answer rates on outbound calls.
- Streamline transaction paperwork with e-signature and reporting tools.
Setup time & first value
How long it actually takes to get something useful out of Lofty — broken out by persona, not the marketing-page minute.
Solo agents: expect a guided onboarding for CRM import and Smart Plans, with first value when Sales Agent starts working inbound leads. Teams: longer, since setup includes shared database import and lead routing. Brokerages: longest, via the Brokerage Implementation program with solution design and rollout support; Lofty also offers a Set up & Success Program covering guided onboarding and data
Switching to or from Lofty
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Follow Up Boss: use Lofty's Set up & Success Program for guided onboarding and data migration, then rebuild your nurture steps as Smart Plans.
- →From a standalone dialer plus spreadsheet: import contacts into Smart CRM, stand up Sales Agent on new inbound leads, and layer in the Power Dialer.
- →From BoomTown: migrate contacts through Lofty's guided onboarding, then move ad spend to Lofty's managed Google and Facebook services.
- →From WordPress plus a separate IDX plugin: keep the site and swap in Lofty's WordPress IDX Plugin, or move to Lofty's IDX Website or Hyperlocal Website.
- →From a mailbox-based past-client list: bring the database into Smart CRM and turn Homeowner Agent loose on it for seller intent.
- ↗To Follow Up Boss: export Smart CRM contacts, rebuild Smart Plans as Follow Up Boss action plans, and replace Sales Agent with manual or ISA follow-up.
- ↗To BoomTown: migrate contacts and listing data, then reconstruct IDX setup and ad campaigns on BoomTown's lead-gen stack.
- ↗To a standalone CRM plus dialer: keep the IDX website and WordPress plugin only if you retain Lofty's website services, and split out calling.
Integrations
Resources & guides
- Resourcelofty.com
A Blog About All Things Real Estate
Real estate tips, trends, guides, news, technology, and more.
- Resourcelofty.com
Lofty Customer Success Stories
We can supercharge your real estate business. But don’t take it from us—hear directly from small business owners who have found success using our technology, tools, and services.
- Resourcelofty.com
Integrations
Join us in bringing value to a community of over 40,000 tech-savvy real estate professionals.
Tutorials & Learning
YouTube returned 6 videos for “Lofty”, and we withheld 6: 6 could not be judged, because “Lofty” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Lofty.
Official links
What are the best Lofty alternatives?
The closest alternatives to Lofty we list are Tofu, HubSpot and Apollo Chat. Ranked by direct product-type match, not category overlap.
| Alternative | Pricing | Starts at | Last verified |
|---|---|---|---|
| Tofu | Contact Sales | Quote | — |
| HubSpot | Freemium | Free plan | — |
| Apollo Chat | Freemium | Free plan | — |
Alternatives to Lofty
View all
Tofu
Agentic GTM automation that runs always-on campaigns inside HubSpot, Salesforce, or Marketo.
HubSpot
Agentic CRM platform uniting marketing, sales, service, content, data, and revenue on one Smart CRM.
Apollo Chat
Apollo Chat records, transcribes, and scores sales calls inside the Apollo.io sales platform.
Tools that pair well with Lofty
Common stack mates teams adopt alongside Lofty, with the specific reason each pairing earns its keep.
Tofu
Agentic GTM automation that runs always-on campaigns inside HubSpot, Salesforce, or Marketo.
HubSpot
Agentic CRM platform uniting marketing, sales, service, content, data, and revenue on one Smart CRM.
Apollo Chat
Apollo Chat records, transcribes, and scores sales calls inside the Apollo.io sales platform.
Frequently asked questions
Best-of guides
Topics
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