Lofty
Contact SalesAgentic AI platform automating lead gen, CRM, marketing, and transactions for real estate pros.
By Tanmay Verma, Founder · Last verified 26 May 2026
4.9k views
Added 4/3/2026
80/100Safe BetAgentic AI platform automating lead gen, CRM, marketing, and transactions for real estate pros.
By Tanmay Verma, Founder · Last verified 26 May 2026
Affiliate disclosure: We earn a commission when you use our links. Editorial picks are independent. How we choose.
Lofty delivers on its promise of agentic AI for real estate, automating lead engagement and follow-ups. Its all-in-one suite is ideal for agents and teams wanting to replace multiple tools. However, pricing starts at $449/month (contact for exact), which is steep for solo agents, and some advanced AI features may require pricier tiers. If you want a simpler CRM without AI or marketing automation, consider alternatives like Zoho CRM or Copper.
Last verified: May 2026
Lofty stands out for its agentic AI — the Sales Agent, Social Agent, and Homeowner Agent work autonomously to engage leads, post to social media, and nurture seller pipelines. This is genuinely different from traditional CRMs that require manual input. The platform itself is packed: over 33 lead gen methods, a Smart CRM that scores and routes leads, automated Smart Plans for drip campaigns, a power dialer, IDX websites, and transaction management. For agents drowning in follow-ups and data entry, Lofty can reclaim 3+ hours daily. However, the sheer feature set can overwhelm — setup takes time despite 50+ live training sessions per week. Pricing is opaque: you must request a demo, but seed data suggests $449/month for Standard and $749/month for Plus. That’s expensive compared to basic CRMs like LionDesk ($39/month) or Follow Up Boss ($69/month). Lofty’s value shines for teams and brokerages that can amortize the cost across higher deal volumes. Solo agents on a tight budget should look at cheaper alternatives. Also, Lofty’s AI is US-centric — international agents may find it lacks local MLS support.
Skip Lofty if Skip Lofty if you are a solo agent on a tight budget (sub $100/month) or need only a basic CRM without AI automation.
How likely is Lofty to still be operational in 12 months? Based on 6 signals including funding, development activity, and platform risk.
Lofty is an award-winning, AI-powered operating system for real estate agents, teams, and brokers. It replaces a stack of disconnected tools with autonomous AI agents that handle lead generation, CRM, marketing, and transaction management. The platform offers over 33 lead generation methods, an AI-powered Smart CRM, automated marketing Smart Plans, and a full suite including IDX websites, social media automation, and mobile apps. Lofty’s agentic AI agents—Sales Agent, Social Agent, and Homeowner Agent—work 24/7 to engage leads, book appointments, and amplify brand presence. With features like a power dialer, transaction management, and a WordPress IDX plugin, Lofty aims to save you 3+ hours daily and improve call quality by 30%. It positions itself as a unified, workflow-centric alternative to traditional CRMs that rely on manual effort. Pricing is contact-based with plans starting around $449/month.
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Concrete scenarios for the personas Lofty actually fits — and what changes day-one when you adopt it.
You connect Zillow to Lofty's CRM. The AI Sales Agent automatically texts and calls each lead within minutes, books appointments, and updates the CRM.
Outcome: You save 3+ hours daily on follow-ups and see a 30% increase in qualified appointments.
You set up Smart Plans for lead nurture, use Social Studio to auto-post listings to Facebook and Instagram, and leverage the Power Dialer for team outbound calls.
Outcome: Team productivity increases, lead response time drops, and you can track all activity from one dashboard.
You deploy Lofty Enterprise with custom branding, white-label mobile app, and back-office support to standardize processes across the brokerage.
Outcome: Agent ramp-up time decreases, operating costs lower, and you gain visibility into pipeline and performance.
Pricing starts at $449/month, which is steep for individual agents. Team features require the Plus plan at $749/month. Some advanced AI features may be locked to higher tiers. The platform can be complex to set up and learn despite extensive training. Lofty is US-focused; international MLS support may be limited.
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
For each published Lofty tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Standard
$449/mo
Ideal for
Solo agent or small team wanting AI CRM, IDX website, and lead gen tools but not needing advanced team features or video email.
What this tier adds
Starting tier at $449/month including AI CRM, IDX website, and lead generation; lacks team management and advanced AI features.
Plus
$749/mo
Ideal for
Real estate team or broker needing collaboration features, advanced AI agents, and video email marketing to close more deals.
What this tier adds
Adds team features, advanced AI (Sales Agent, Social Agent, Homeowner Agent), and video email for $749/month.
Broker
Custom
Ideal for
Brokerage owner wanting to standardize tools across agents with white-label options, custom org structure, and dedicated support.
What this tier adds
The company stage and team size where Lofty's pricing actually pencils out — and where peers do it cheaper.
Lofty's pricing ($449/month Standard, $749/month Plus) fits team leaders and brokerages that can spread cost across many deals. For solo agents, cheaper CRMs like Follow Up Boss ($69/month) or LionDesk ($39/month) offer adequate functionality without the AI layer. Lofty's value grows with volume.
How long it actually takes to get something useful out of Lofty — broken out by persona, not the marketing-page minute.
For a solo agent, expect 1-2 days to connect lead sources, set up Smart Plans, and configure AI agents. Teams and brokerages may need 1-2 weeks for full customization, onboarding, and training. Lofty offers 50+ live training sessions per week and 1:1 onboarding for higher tiers.
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
Pricing, brand, ownership, or deprecation changes worth knowing before you commit. Most-recent first.
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Last calculated: May 2026
Includes white-label branding, custom organizational structure, and 1:1 onboarding; pricing custom.
Enterprise
Custom
Ideal for
Large brokerage or franchise with 8+ seats needing full customization, dedicated success rep, and back-office support.
What this tier adds
Tailored for scale with dedicated customer success rep, back-office services, and custom integrations; pricing custom.
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