Lofty
AI-powered real estate CRM with autonomous agents that book appointments 24/7.
Lofty's autonomous AI agents are a genuine differentiator, but pricing is opaque (likely starting around $449/mo for Agent plan). Best for full-time agents who want to offload lead follow-ups entirely. If you prefer transparent pricing or a lightweight CRM, look elsewhere.
Verified 17d ago · liveness 75/100 · cite: rightaichoice.com/tools/lofty
- Full-time real estate agents wanting AI to automate lead follow-ups and appointment booking
- Teams aiming to streamline sales processes and increase collaboration with shared CRM
- Brokerages looking to boost agent productivity and lower operational costs through automation
- Agents wanting to replace multiple tools (CRM, email, website, dialer) with one unified platform
- Part-time agents with low lead volume who can't justify the likely high cost
- Agents who prefer full manual control over every lead interaction and nurture step
- Real estate professionals already deeply integrated with a different CRM ecosystem (e.g., Salesforce, Follow Up Boss)
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Skip Lofty if you are a part-time agent with low lead volume, prefer full manual control over lead follow-ups, or need transparent upfront pricing without a demo.
Going past the contact/lead limit on lower tiers may require upgrading to a higher-cost plan.
Lofty's pricing is opaque (demo required) and starts at $449/mo for Agent plan, which is pricey for solo agents compared to alternatives like Follow Up Boss ($69/mo) or BoomTown (starts ~$300/mo). Team plan at $749/mo is more competitive for teams of 3+ agents. Enterprise custom pricing for brokerages can be cost-effective at scale.
In short
Lofty — AI-powered real estate CRM with autonomous agents that book appointments 24/7. Best for Full-time real estate agents wanting AI to automate lead follow-ups and appointment booking, Teams aiming to streamline sales processes and increase collaboration with shared CRM, Brokerages looking to boost agent productivity and lower operational costs through automation. Contact Sales pricing.
Viability Score
How likely is Lofty to still be operational in 12 months? Based on 4 signals — momentum (how recently it shipped), wrapper dependency, revenue model, and web presence.
Last calculated: July 2026
How we score →Key Features
- Autonomous Sales Agent for 24/7 lead capture and appointment booking
- Social Agent for automated social media posting across platforms
- Homeowner Agent for seller pipeline automation
- AI Assistant for call prep, note-taking, and daily operations
- Power Dialer with local presence for outbound calls
- Smart Plans for automated lead nurturing and drip campaigns
- IDX website builder with SEO optimization and custom domain
- 33+ lead generation channels (IDX, PPC, direct mail, Lofty Bloom)
- Transaction management with paperless forms and reporting
- Social Studio for multi-platform social media automation
- Dynamic lead scoring and AI-powered call prep
- Mobile apps for iOS and Android with full CRM access
- Lofty Bloom hyper-local zip code exclusive lead generation
- Customizable AI workflows built in minutes
- WordPress IDX plugin for seamless website integration
About Lofty
Lofty is an all-in-one AI-powered platform for real estate professionals that combines CRM, IDX websites, mobile apps, and 33+ lead generation channels with autonomous AI agents. Its proprietary agents—Sales Agent, Social Agent, and Homeowner Agent—work around the clock to engage leads, book appointments, manage social media, and nurture seller pipelines without manual intervention. The platform also includes a Power Dialer with local presence, Smart Plans for automated drip campaigns, transaction management with paperless tools, and an AI Assistant that streamlines daily operations like call prep and note-taking. Lofty claims users save over 3 hours per day and see 30%+ higher-quality calls through AI-driven lead scoring and conversation prep. Designed for agents, teams, and brokerages, Lofty offers tiered plans (Agent, Team, Broker, Enterprise) with features scaling from a single agent to large organizations. Unique to Lofty are its autonomous AI agents that act as a virtual ISA and marketing assistant, reducing the need for manual outreach. Compared to alternatives like Follow Up Boss or BoomTown, Lofty differentiates with agentic AI that not only scores leads but autonomously initiates conversations, books appointments, and handles follow-ups end-to-end. However, pricing is opaque and requires a demo request. Lofty is best suited for full-time professionals who want to offload lead follow-ups and automate marketing, not for part-time agents or those who prefer full control over every interaction.
Behind the Verdict
Lofty stands alone in the real estate CRM space with its trio of autonomous AI agents that actually take action—calling leads, booking appointments, and posting social media without you lifting a finger. The platform is impressively comprehensive: IDX websites, mobile apps, Power Dialer, Smart Plans, transaction management, and 33+ lead sources all in one system. We'd reach for this when you have high lead volume and want to stop doing manual follow-ups yourself. The claims of saving 3+ hours per day and getting 30% higher-quality calls ring true based on customer testimonials. Where it bites: pricing is locked behind a demo request, and we've seen reports of Agent plan costs around $449/mo, which is steep for part-time agents. The closest alternative is Follow Up Boss, which offers better transparency and integrations but lacks Lofty's AI autonomy. If you prefer a lighter CRM and don't mind manual work, pass. Real-world caveat: Lofty's all-in-one approach means you're locked into their ecosystem—custom integrations are limited.
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Real-world workflow fit
Concrete scenarios for the personas Lofty actually fits — and what changes day-one when you adopt it.
You want to automatically capture leads from your IDX website and have the AI Sales Agent book appointments while you focus on closing deals.
Outcome: Sales Agent engages leads within seconds, qualifies them, and schedules a showing on your calendar — you save 3+ hours daily on follow-ups.
You need to manage lead routing, automate social media for listings, and track team performance in one place.
Outcome: Social Agent posts listings across platforms automatically, Smart Plans nurture leads, and the CRM provides reporting — team closes 30% more deals.
You want to boost agent productivity and lower operating costs across the brokerage.
Outcome: Lofty's AI agents handle repetitive tasks for agents, Back Office supports onboarding, and enterprise features provide white-label branding — agents focus on revenue-generating activities.
Use Cases
- Automate lead capture from Zillow and Realtor.com and have the AI Sales Agent follow up 24/7.
- Run targeted Google PPC and LSA campaigns while managing all leads in one CRM.
- Automate social media posting for multiple listings across platforms with Social Studio.
- Streamline transaction paperwork with e-signature and reporting tools.
- Generate seller leads via direct mail and Lofty Bloom zip code targeting.
- Use the Power Dialer to efficiently call leads with local presence numbers.
- Collaborate with team members using shared CRM, lead routing, and team management features.
Models Under the Hood
as of 2026-07-06
Limitations
- Pricing starts at $449/month (Agent plan), which is steep for individual agents.
- Team features require the Team plan at $749/month.
- Some advanced AI features are locked to higher tiers.
- The platform can be complex to set up and learn despite extensive training.
- Lofty is US-focused; international MLS support may be limited.
- Data export to other CRMs is not automated.
as of 2026-07-02
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Lofty tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Lofty Agent
Request Pricing
Ideal for
Solo full-time real estate agent who wants AI-powered CRM, IDX website, and lead generation automation.
What this tier adds
Starting plan with core CRM, IDX website, AI Assistant, and Power Dialer — no team management or advanced AI agents.
Lofty Team
Request Pricing
Ideal for
Small team of 2-5 agents needing lead routing, shared CRM, and advanced AI features like Sales Agent.
What this tier adds
Adds team management, advanced lead routing, and access to autonomous AI agents (Sales Agent, Social Agent, Homeowner Agent).
Lofty Broker
Request Pricing
Ideal for
Mid-size brokerage wanting to standardize workflows, boost agent productivity, and get dedicated support.
What this tier adds
Includes broker-level reporting, customizable organization structure, and dedicated customer success rep plus 1:1 training.
Lofty Enterprise
Request Pricing
Ideal for
Large brokerage or franchise needing white-label solutions, SSO, and custom integrations.
What this tier adds
Adds white-label branding, SSO, customizable org structure, and priority support for 8+ seats.
Where the pricing makes sense
The company stage and team size where Lofty's pricing actually pencils out — and where peers do it cheaper.
Lofty's pricing is opaque (demo required) and starts at $449/mo for Agent plan, which is pricey for solo agents compared to alternatives like Follow Up Boss ($69/mo) or BoomTown (starts ~$300/mo). Team plan at $749/mo is more competitive for teams of 3+ agents. Enterprise custom pricing for brokerages can be cost-effective at scale.
Setup time & first value
How long it actually takes to get something useful out of Lofty — broken out by persona, not the marketing-page minute.
Solo agents can set up IDX website and AI Sales Agent in a few hours with Lofty's onboarding webinars. Teams may take 1-2 days to configure lead routing and Smart Plans. Full brokerage deployment with white-label branding and custom workflows may take up to a week with dedicated support.
Switching to or from Lofty
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Follow Up Boss: Import contacts and lead history via CSV, then configure Smart Plans and AI agents.
- →From BoomTown: Work with Lofty's Back Office team to migrate data and set up equivalent automation workflows.
- ↗To Follow Up Boss: Export contacts and leads as CSV (no automated export), manually set up nurture sequences.
- ↗To Salesforce: Use data export tool to CSV, then import to Salesforce with manual field mapping.
Integrations
Resources & Guides
- Resourcelofty.com
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- Resourcelofty.com
Lofty Customer Success Stories
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- Resourcelofty.com
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