Fixture

Fixture is an AI-first CRM designed for modern startups that want to eliminate manual data entry and pipeline admin. It automatically captures contacts, conversations, and deals from email, calendar, Slack, and meeting tools, building a structured activity graph that surfaces the right next actions. The platform is built around four ideas: users shouldn't maintain the CRM (it maintains itself), pipeline review is replaced by continuous AI-driven signals, agents are co-workers not features, and every interaction lands in a unified activity feed. Targeted at ops teams, revenue teams, and developers, Fixture offers a single keyboard-first interface for creating records, editing fields, jumping to accounts, and querying via AI. It includes a unified activity feed, AI-suggested next steps, a task command center, and deep API + MCP support for custom integrations and agent orchestration. Integrations include Gmail, Google Calendar, Slack, Zoom, Granola, Notion, Circleback, and Stripe. What makes Fixture different is its agent-readiness and developer-friendly architecture. Rather than just reducing admin, it ensures nothing falls through the cracks for either humans or AI agents. The CRM can be programmed via APIs and MCP, allowing teams to build custom workflows and let agents handle follow-ups, enrichment, and task creation. Fixture's AI model powers its proactive suggestions and daily update summaries. Fixture currently requires early access registration and has contact-based pricing. It is best for modern startups that want composable, API-driven CRM primitives rather than a traditional heavy CRM, but may not suit enterprises needing on-premise deployment or teams requiring marketing automation out of the box.