Lu.ma
Create event pages, invites, and ticket sales in minutes.
Luma is a no-nonsense choice for simple events where convenience matters more than depth. The free tier handles unlimited events and guests, making it ideal for community meetups. Upgrade to Plus ($59/mo) if you want 0% platform fees and higher send limits. Skip if you need CRM, multi-track conferences, or enterprise-grade analytics. For those, consider Eventbrite or Splash.
Verified 6d ago · liveness 78/100 · cite: rightaichoice.com/tools/lu-ma
- Hosting small social gatherings with friends
- Creating free community meetups
- Selling tickets for intimate events (e.g., workshops, classes)
- Quick event page setup without complex tools
- Large conferences with multiple tracks
- Enterprise event management with CRM integration
- Advanced marketing automation or email campaigns
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Skip Luma if you need multi-track conference management, deep analytics, or enterprise-grade integrations—Eventbrite or Splash might suit you better.
Luma Plus removes the 5% platform fee, but you still pay Stripe’s credit card processing fee (typically 2.9% + $0.30 per transaction).
Luma’s free tier is great for community organizers, while Luma Plus at $59/mo suits hosts who sell tickets regularly. Compared to Eventbrite’s per-ticket fees, Luma’s flat subscription is simpler and often cheaper for high-volume hosts. For small teams, Luma is a budget-friendly alternative to Splash, which starts higher.
In short
Lu.ma — Create event pages, invites, and ticket sales in minutes. Best for Hosting small social gatherings with friends, Creating free community meetups, Selling tickets for intimate events (e.g., workshops, classes). Free to start; paid plans from $59/mo.
What people actually say about Lu.ma — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
29 mentions across 2 sources (Hacker News, Lemmy) · researched Aug 18, 2026.
Average across the 2 sources that answered — each source counts once, not each post.
- +Generous free tier with unlimited events and guests
- +Easy to set up event pages and share links
- +Integrated RSVP and check-in via mobile
- +Switch from Meetup.com to a cheaper, cleaner option
- +Handles ticket types, coupons, and group buys simply
- −Not built for large conferences or multi-track events
- −Lacks advanced marketing and analytics tools
- −Paid plan ($59/mo) may feel pricey for small hosts
- −Community data shows little discussion about support quality
- −5% platform fee on paid events even with free plan
- • 5% platform fee on paid events remains on free plan
- • Paid plan is a significant jump from free
- • No per-event pricing flexibility beyond the two tiers
Viability Score
How well maintained and how widely used is Lu.ma? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: September 2026
How we score →Key Features
- Unlimited events and guests
- Event page creation with custom branding
- Ticket sales (free and paid)
- Payment acceptance: credit cards, Apple Pay, Google Pay, iDEAL, Konbini, PayNow
- Ticket types, group purchasing, and coupons
- Approval and token gating registration
- Blasts and automated reminders via email, SMS, push, WhatsApp
- Mobile and web check-in
- CSV import/export
- Zoom integration with attendance tracking
- Zapier integration
- API access (Plus)
- Custom URL for event pages (Plus)
- Tax collection on ticket sales (Plus)
- Priority support (Plus)
About Lu.ma
Luma is an event management platform built for hosts who need event pages, invites, and ticket sales without complexity. It’s designed for individual hosts, community organizers, and small teams who prioritize ease of use over feature depth. Core features include customizable event pages, integrated ticket sales (free and paid), RSVP tracking, shareable event links, and mobile-friendly check-in. The platform supports blasts and reminders via email, SMS, push, and WhatsApp, plus payment acceptance including credit cards, Apple Pay, Google Pay, and regional methods like iDEAL and Konbini. Luma offers token gating, approval registration, and ticket types with group purchasing. The free plan charges a 5% platform fee on paid events, while Luma Plus ($59/month billed annually) removes that fee, raises send limits, and adds Zapier, API access, custom URLs, tax collection, and priority support. Compared to Eventbrite, Luma is intentionally simpler and faster for small-scale events like meetups, workshops, and social gatherings. It lacks advanced marketing or multi-track conference support but delivers a frictionless experience for straightforward events.
Behind the Verdict
Luma is a straightforward event management tool that shines for hosts who want to set up an event page, send invites, and collect RSVPs without a steep learning curve. Its free tier is unusually generous—unlimited events, unlimited guests, and no per-event cost—which makes it a favorite for community organizers and casual hosts. The paid plan, Luma Plus, removes the 5% platform fee on paid tickets and increases weekly send limits to 5,000, which is a good value for hosts who sell tickets regularly. However, Luma is not a full-featured event platform. It lacks advanced marketing automation, multi-track conference management, and deep analytics. If you need CRM integration, you’ll have to rely on Zapier or manual CSV exports. Enterprise features like SSO and advanced security are only available by contacting sales, which may be a blocker for larger organizations. Overall, Luma is a great fit if your events are straightforward—meetups, workshops, happy hours—and you want to avoid the bloat of Eventbrite. It’s not for you if you need complex event structures, extensive reporting, or a full marketing suite.
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Real-world workflow fit
Concrete scenarios for the personas Lu.ma actually fits — and what changes day-one when you adopt it.
You need to set up a free meetup page, send invites, and track RSVPs quickly.
Outcome: Create an event page in minutes, share the link, and blast invites to your email list. Use the built-in check-in on your phone to manage attendance.
You're selling tickets to a paid workshop and want to collect taxes and manage group discounts.
Outcome: Set up ticket types, coupons, and tax collection on Luma Plus. The 0% platform fee keeps more revenue in your pocket, and the check-in manager role lets a helper handle guest list.
You want to gate registration to token holders for an exclusive launch party.
Outcome: Use token gating to require a specific NFT in attendees' wallets. Manage the guest list with Luma's simple check-in.
Use Cases
- Create a free event page for a local meetup and send invites via WhatsApp.
- Sell tickets for a workshop with group discount codes and collect taxes automatically.
- Use token gating to restrict registration to NFT holders for a community event.
- Automate post-event follow-ups and track attendance via Zoom integration.
- Build a recurring series of events with cohosts and manage check-ins from one dashboard.
Limitations
- Luma's free plan charges a 5% platform fee on paid events and limits you to 500 invites or newsletters per week.
- The Plus plan ($59/mo billed annually) removes the platform fee and raises the weekly send limit to 5,000, with larger volumes requiring paid add-ons.
- API access and Zapier automation are only available on the paid Plus plan, and advanced capabilities like single sign-on and custom security require contacting sales for an enterprise plan.
as of 2026-08-28
Verification history
We have re-verified Lu.ma 16 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-checked, vendor evidence unchanged
- — re-checked, vendor evidence unchanged
- — re-checked, vendor evidence unchanged
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 16 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Lu.ma tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free
$0/mo
Ideal for
Community organizers and hobbyists hosting free events with up to 500 invites per week, who don't mind a 5% platform fee on paid tickets.
What this tier adds
Starter tier with unlimited events and guests, but a 5% fee on paid events and 500 sends/week.
Luma Plus
$59/mo
Ideal for
Hosts who sell tickets regularly and want 0% platform fees, higher send limits, and access to Zapier/API.
What this tier adds
Adds 0% platform fee, 5,000 sends/week, tax collection, custom URLs, Zapier/API, and priority support.
Where the pricing makes sense
The company stage and team size where Lu.ma's pricing actually pencils out — and where peers do it cheaper.
Luma’s free tier is great for community organizers, while Luma Plus at $59/mo suits hosts who sell tickets regularly. Compared to Eventbrite’s per-ticket fees, Luma’s flat subscription is simpler and often cheaper for high-volume hosts. For small teams, Luma is a budget-friendly alternative to Splash, which starts higher.
Setup time & first value
How long it actually takes to get something useful out of Lu.ma — broken out by persona, not the marketing-page minute.
You can set up a basic event page in under 5 minutes—just add a title, date, and location. Paid ticket setup takes a bit longer (around 10 minutes) to configure payment methods and ticket types. Luma Plus activation is instant after entering your billing info.
Switching to or from Lu.ma
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Eventbrite: export your event and attendee data as CSV, then import into Luma using its CSV import feature. Recreate your event page manually—you can't migrate pages directly.
- ↗To Eventbrite: export your attendee list from Luma as CSV and import into Eventbrite. You'll need to recreate event pages and ticket types there.
Integrations
Resources & Guides
- Resourcelu.ma
Luma Academy · Events Calendar
View and subscribe to events from Luma Academy on Luma.
- Resourcelu.ma
Support · Luma
Helpful link from lu.ma
- Learnlu.ma
Spaces for Learning: Designing Intentional Environments · Zoom · Luma
We're back! Join Leah from Your Natural Learner for another amazing workshop that you can catch the LIVE recordings of completely for free (no replays - so…
Tutorials & Learning
YouTube returned 6 videos for “Lu.ma”, and we withheld 6: 6 could not be judged, because “Lu.ma” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Lu.ma.
Official links
Frequently Asked Questions
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