Lu.ma is live · free plan, paid from $59/mo billed annually · last verified 22 Oct 2026 · viability healthy
Lu.ma
Luma turns an event into one shareable link that handles RSVPs, tickets, and check-in.
For social and community events, Luma is often the least painful option: one shareable link, RSVPs, payments, and mobile check-in without an enterprise setup. The free plan is genuinely workable — unlimited events and guests — but the 5% platform fee on paid tickets adds up once you're selling real volume, so Luma Plus at $59/mo billed annually pays for itself. Pair it with Eventbrite if you need multi-track agendas and speaker tooling; stay with Luma if you're running meetups, run clubs, or workshops.
Verdict generatedVerified 7d ago · liveness 78/100 · cite: rightaichoice.com/tools/lu-ma
- Individual hosts running social gatherings and launch parties
- Community organizers and run clubs running recurring meetups
- Small teams hosting workshops or classes with paid tickets
- Hosts who want an event live and shareable in minutes
- Multi-track conferences needing agenda and speaker tooling
- Teams that require CRM integration
- Programs needing deep analytics and reporting
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Skip Luma if you're programming a multi-track conference that needs agenda tracks, speaker management, or CRM-synced attendee reporting — that's a different class of tool.
The 5% platform fee on paid events only disappears when you move to Luma Plus at $59/mo billed annually, so a busy free-plan host can hand over more in fees than the upgrade costs.
The free tier (unlimited events and guests, 5% on paid events) undercuts Eventbrite for casual hosts, and Luma Plus at $59/mo billed annually is competitive with mid-tier event tools once you're selling enough tickets that 5% exceeds the subscription. Send add-ons from $50/mo scaled to 100,000 sends make Luma expensive versus a dedicated email tool if newsletters are your main channel.
In short
Lu.ma — Luma turns an event into one shareable link that handles RSVPs, tickets, and check-in. Best for Individual hosts running social gatherings and launch parties, Community organizers and run clubs running recurring meetups, Small teams hosting workshops or classes with paid tickets. Free to start; paid plans from $59/mo billed annually.
What is Lu.ma?
Lu.ma — Luma turns an event into one shareable link that handles RSVPs, tickets, and check-in. Best for Individual hosts running social gatherings and launch parties, Community organizers and run clubs running recurring meetups, Small teams hosting workshops or classes with paid tickets. Free to start; paid plans from $59/mo billed annually.
Luma is an event platform built around a fast, clean event page. You create an event, add a cover image, set time and venue, and share a single link that handles RSVPs plus free or paid ticket sales. It suits individual hosts, run clubs, community organizers, and small teams who want an event live in minutes rather than after configuring a heavy enterprise stack. The core feature set covers customizable event pages, ticket types with group purchasing and coupons, approval- or token-gated registration, unlimited cohosts and event managers, and guest check-in from mobile or web. Blasts and automated reminders go out over email, SMS, push notification, and WhatsApp, and you can take all major credit cards plus Apple Pay, Google Pay, and regional methods such as iDEAL, Konbini, and PayNow. The free tier gives you unlimited events and guests with up to 500 sends per week and charges a 5% platform fee on paid events. Luma Plus at $59/mo billed annually drops that platform fee to 0%, lifts weekly sends to 5,000, and adds tax collection, a check-in manager role, custom event URLs, separate first and last name collection, Zapier automation, API access, and priority support. Extra send capacity is sold as add-ons from 10,000 sends ($50/mo) up to 100,000 ($800/mo), billed annually. Compared to Eventbrite, Luma is deliberately narrower and quicker to set up — a better fit for a workshop, a social gathering, or a recurring meetup than for a large multi-track conference.
Key features
- Customizable event pages with cover images
- Unlimited events and guests on the free plan
- Free and paid ticket sales
- Ticket types, group purchasing, and coupons
- Accept credit cards, Apple Pay, and Google Pay
- Regional payments: iDEAL, Konbini, PayNow
- Blasts and automated reminders via email, SMS, push notification, and WhatsApp
- Mobile and web guest check-in
- Approval-gated and token-gated registration
- Unlimited cohosts and event managers
- Tax collection on ticket sales (Luma Plus)
- Custom event page URLs (Luma Plus)
- Collect separate first and last names from guests (Luma Plus)
- CSV import and export
- Zapier workflow automation and API access (Luma Plus)
Behind the verdict
Luma's strength is that it removes almost every decision between "I want to host something" and "the link is live." You get a customizable event page, ticket types with coupons and group purchasing, unlimited cohosts and event managers, and check-in from mobile or web — all on the free plan, which also covers unlimited events and guests. That combination is why run clubs, launch parties, and workshop hosts gravitate to it. Where Luma clearly earns its keep is the communications layer. Blasts and automated reminders fire over email, SMS, push notification, and WhatsApp from one dashboard, and the weekly send cap is the main lever the pricing turns on: 500 sends per week free, 5,000 on Luma Plus at $59/mo billed annually, and add-ons above that (10,000 sends at $50/mo up to 100,000 at $800/mo, billed annually). Note that the vendor states you can always send unlimited blasts to event guests, so the cap bites on invites and newsletters rather than on everyone who already RSVP'd. Payments are the other differentiator. Luma accepts all major credit cards, Apple Pay, and Google Pay, plus regional methods such as iDEAL, Konbini, and PayNow — useful if your audience isn't US-only. The economics: free plan charges 5% on paid events; Luma Plus drops it to 0% and adds tax collection, custom event URLs, separate first and last name collection, Zapier automation, and API access. Stripe, the payment processor, charges its own card fee (typically 2.9% + 30 cents) on top of either Luma rate, so budget for both. Weaknesses are mostly scope. If you're planning a multi-track conference with speaker tooling, agenda tracks, or deep attendee analytics and CRM sync, Luma's deliberately narrow surface will frustrate you — that's Eventbrite or a dedicated conference platform's job. Teams that need CRM-native workflows should look elsewhere, and heavy newsletter senders will find per-send add-on pricing adds up faster than a dedicated email tool. For everyone else — a recurring meetup series, a token-gated community event, a paid class with discount codes and tax collection — Luma is quick, clean, and hard to beat on setup time.
Limitations
- On the free plan, paid events carry a 5% platform fee and you can send up to 500 invites or newsletters per week.
- Luma Plus at $59/mo billed annually removes the platform fee, raises sending to 5,000 per week, and gates API access, Zapier automation, tax collection, and custom event URLs behind Plus.
- Bigger send volumes are add-ons billed annually: 10,000 sends for $50/mo, 25,000 for $200/mo, up to 100,000 for $800/mo.
- Stripe, Luma's payment processor, adds a card fee (typically 2.9% + 30 cents) on top of the Luma platform fee.
- The free plan caps calendars at 3 admins.
- Deep analytics, agenda tracks, and speaker tooling are outside the product's scope.
as of 2026-10-18
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Is Lu.ma still active?
Lu.ma is live · free plan, paid from $59/mo billed annually · last verified 22 Oct 2026 · viability healthy.
Viability score
How well maintained and how widely used is Lu.ma? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →What do users say about Lu.ma?
What people actually say about Lu.ma — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
Researched29 mentions across 2 sources (Hacker News, Lemmy) · researched Aug 18, 2026.
Average across the 2 sources that answered — each source counts once, not each post.
- +Generous free tier with unlimited events and guests
- +Easy to set up event pages and share links
- +Integrated RSVP and check-in via mobile
- +Switch from Meetup.com to a cheaper, cleaner option
- +Handles ticket types, coupons, and group buys simply
- −Not built for large conferences or multi-track events
- −Lacks advanced marketing and analytics tools
- −Paid plan ($59/mo) may feel pricey for small hosts
- −Community data shows little discussion about support quality
- −5% platform fee on paid events even with free plan
- • 5% platform fee on paid events remains on free plan
- • Paid plan is a significant jump from free
- • No per-event pricing flexibility beyond the two tiers
How we verified this
Every listed fact about Lu.ma— pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 22 Oct 2026. Pages mix model-assisted synthesis with human review; see how we verify.
Verification history
We have re-verified Lu.ma 20 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — changed SSL certificate
- — changed switching out, limitations, switching in, use cases, who should skip it, setup time, our verdict, summary, pricing fit, features, description, pricing tiers, hidden costs
- — changed who it suits, description, our verdict, features, pricing tiers, summary
- — changed pricing page
- — changed SSL certificate, domain expiry
- — changed limitations
Showing the 6 most recent of 20 verification passes.
Free to cite with attribution — this page re-verifies continuously.
How much does Lu.ma cost in 2026?
Lu.ma: Free to start; paid plans from $59/mo billed annually. Pricing last verified 22 Oct 2026.
Plans compared
Every published Lu.ma tier, its price as the vendor publishes it, who it fits, and what it adds over the tier below. The 12-month cost projection follows.
| Plan | Price | Billing | Who it's for |
|---|---|---|---|
| Luma Free | Free | — | First-time hosts and run clubs running free or low-volume paid events who want unlimited events and guests without a subscription.Adds: Free entry point: unlimited events and guests, 500 sends per week, 3 calendar admins, and a 5% platform fee on paid events. |
| Luma Plus | $59/mo billed annually | monthly, billed annually | Workshop hosts and community organizers selling enough paid tickets that the 5% free-plan fee exceeds $59/mo billed annually.Adds: Adds 0% platform fee, 5,000 weekly sends, tax collection, check-in manager role, custom event URLs, Zapier automation, API access, and 5 calendar admins. |
| Enterprise | Custom | quote | Organizations needing SSO, security restrictions, and managed community events across multiple calendars.Adds: Adds organization accounts, security restrictions, Single Sign-On, advanced integrations, additional APIs, and custom-built features on a contact-us plan. |
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Where the pricing makes sense
The company stage and team size where Lu.ma's pricing actually pencils out — and where peers do it cheaper.
The free tier (unlimited events and guests, 5% on paid events) undercuts Eventbrite for casual hosts, and Luma Plus at $59/mo billed annually is competitive with mid-tier event tools once you're selling enough tickets that 5% exceeds the subscription. Send add-ons from $50/mo scaled to 100,000 sends make Luma expensive versus a dedicated email tool if newsletters are your main channel.
Has Lu.ma's pricing changed?
No plan price for Lu.ma has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.
Who should pick Lu.ma?
Pick Lu.ma if you are Individual hosts running social gatherings and launch parties, Community organizers and run clubs running recurring meetups, Small teams hosting workshops or classes with paid tickets, Hosts who want an event live and shareable in minutes.
Look elsewhere if you are Multi-track conferences needing agenda and speaker tooling, Teams that require CRM integration, Programs needing deep analytics and reporting, High-volume newsletter senders who need cheap unlimited email.
Skip it if Skip Luma if you're programming a multi-track conference that needs agenda tracks, speaker management, or CRM-synced attendee reporting — that's a different class of tool.
GeneratedReal-world workflow fit
Concrete scenarios for the personas Lu.ma actually fits — and what changes day-one when you adopt it.
You create a free event page, drop in a cover image and route map, set a recurring weekly slot, and share the single link in your WhatsApp group. Luma sends automated reminders over email, SMS, push, and WhatsApp while you check people in from your phone on the day.
Outcome: A recurring meetup runs itself on the free plan with unlimited guests and no per-event setup work.
You publish a paid workshop with an early-bird coupon and a group-purchase rate, turn on tax collection on Luma Plus, and accept cards, Apple Pay, and Google Pay. On the day, a designated check-in manager scans arrivals.
Outcome: Tickets sell with 0% Luma platform fee and tax handled automatically, with a clean attendance record.
You gate registration so only token holders can RSVP, add cohosts as event managers, and export the attendee list to CSV afterward for your community records.
Outcome: Access control and follow-up happen without building a custom registration flow.
Use cases
- Publish a free event page for a run club and share one link over WhatsApp with automatic reminders.
- Sell workshop tickets with group discount codes and collect tax automatically on Luma Plus.
- Gate registration to token holders for a community or NFT event.
- Track who actually attended by pairing the Zoom integration with Luma check-in.
- Run a recurring meetup series with unlimited cohosts and manage check-in from one dashboard.
- Accept iDEAL, Konbini, or PayNow from international attendees alongside card and Apple Pay.
Setup time & first value
How long it actually takes to get something useful out of Lu.ma — broken out by persona, not the marketing-page minute.
A single free event is live in roughly 10-15 minutes — page, cover image, time, venue, share link. Moving to Luma Plus to remove the platform fee and enable tax collection is a billing change, not a rebuild. Zapier automation and API access take longer to wire up, typically an afternoon for a first workflow.
Switching to or from Lu.ma
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Eventbrite: recreate the event page in Luma, re-upload the cover image, rebuild ticket types and coupons, then share the new Luma link to your list.
- →From a Google Form or spreadsheet RSVP: use CSV export from the old flow and CSV import into Luma to seed an existing guest list.
- →From Partiful or a link-in-bio tool: publish the Luma event page and use its custom URL (Plus) so previously shared links can be updated.
- ↗To Eventbrite: export attendee data via CSV, rebuild ticket types and pricing on Eventbrite, and redirect your shared link to the new page.
- ↗To a dedicated email platform: export guests via CSV and move your newsletter sends there to escape per-send add-on pricing above 5,000 weekly sends.
Integrations
Resources & guides
- Guidelu.ma
Guides · Events Calendar
View and subscribe to events from Guides on Luma. Learn how to .....
- Resourcelu.ma
Luma Academy · Events Calendar
View and subscribe to events from Luma Academy on Luma.
- Resourcelu.ma
Support · Luma
Helpful link from lu.ma
- Learnlu.ma
Spaces for Learning: Designing Intentional Environments · Zoom · Luma
We're back! Join Leah from Your Natural Learner for another amazing workshop that you can catch the LIVE recordings of completely for free (no replays - so…
Tutorials & Learning
YouTube returned 6 videos for “Lu.ma”, and we withheld 6: 6 could not be judged, because “Lu.ma” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Lu.ma.
Official links
What are the best Lu.ma alternatives?
The closest alternatives to Lu.ma we list are Pestle, Wander Maps and ZapZipped. Ranked by direct product-type match, not category overlap.
| Alternative | Pricing | Starts at | Last verified |
|---|---|---|---|
| Pestle | Freemium | Pricing not published | — |
| Wander Maps | Free | Free | — |
| ZapZipped | Free | Free | — |
Alternatives to Lu.ma
View all
Pestle
Pestle turns links from Instagram Reels, TikTok, Facebook, YouTube and food blogs into a clean, ad-free cookbook you actually cook from on iPhone and iPad.
Wander Maps
Wander Maps turns Instagram reels, TikToks and travel links into offline-ready travel maps with AI place extraction.
Tools that pair well with Lu.ma
Common stack mates teams adopt alongside Lu.ma, with the specific reason each pairing earns its keep.
Pestle
Pestle turns links from Instagram Reels, TikTok, Facebook, YouTube and food blogs into a clean, ad-free cookbook you actually cook from on iPhone and iPad.
Wander Maps
Wander Maps turns Instagram reels, TikToks and travel links into offline-ready travel maps with AI place extraction.
ZapZipped
Free WhatsApp bot that turns an exported group chat into shareable stats and awards cards.
Lu.ma vs its closest rival
Lu.ma's closest head-to-head is with Soulcode — If you're organizing any kind of event—from a small workshop to a community meetup—Lu.ma is the clear winner with its practical ticketing, reminders, and integrations. SoulCode serves a niche spiritual need, but its lack of integrations and narrow focus make it a poor choice for general use. Unless you're specifically seeking soul-level connections, choose Lu.ma. Verdict generated
Frequently asked questions
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