MailerLite is a Lithuania-based email marketing platform that has held a clear positioning for over a decade: clean UX, transparent pricing, generous free tier, and feature parity with most expensive competitors at roughly half the price. The 2026 product covers the full small-business email stack — drag-and-drop email builder, automation workflows, landing pages, embeddable websites, signup forms and pop-ups, A/B testing, segmentation, and an AI assistant that writes subject lines, email body copy, and full campaign drafts inside the editor.
The free tier is unusually generous (500 subscribers, 12,000 emails/month, drag-and-drop editor, automation, landing pages) and is a primary acquisition channel. Paid plans start at $10/month for 500 subscribers and scale linearly with list size; the Advanced tier ($20/month entry) unlocks the AI writing assistant, custom HTML editor, multi-trigger automations, and unlimited user seats. E-commerce features include Shopify / WooCommerce sync, abandoned cart automations, and product blocks inside emails.
MailerLite's position in 2026 is the value tier for small businesses and bootstrapped operators. Mailchimp has drifted upmarket and got expensive; Brevo competes on price but has a clunkier UX; Kit owns creators. MailerLite owns the long tail of small e-commerce stores, local services, freelancers, and side projects. The in-house affiliate program pays 30% recurring lifetime commission, which is one of the most generous in the email-marketing category.