QuickBooks Online Intuit Assist
PaidAI-powered accounting assistant for smarter QuickBooks Online decisions.
By Tanmay Verma, Founder · Last verified 07 Jun 2026
3.9k views
Added 13d ago
80/100Safe BetAI-powered accounting assistant for smarter QuickBooks Online decisions.
By Tanmay Verma, Founder · Last verified 07 Jun 2026
In short
QuickBooks Online Intuit Assist — AI-powered accounting assistant for smarter QuickBooks Online decisions. Best for Small business owners wanting quick financial answers without accounting expertise, Accountants needing to streamline client report generation, QuickBooks Online users on Plus or Advanced plans. Plans from $755037.503/mo.
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A handy built-in assistant for QuickBooks users who want quick answers without navigating menus. However, its value depends on your subscription tier and may lack depth for complex accounting needs.
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Last verified: June 2026
Intuit Assist is a solid addition for QuickBooks Online subscribers who want to save time on routine queries. It's best for quick cash flow checks or generating standard reports via natural language. However, power users may find its recommendations basic compared to dedicated analytics tools. The assistant is tightly integrated, so no extra setup needed, but its capabilities are limited to what QuickBooks offers. If you're already on a higher-tier plan, it's a nice perk. For advanced forecasting or multi-entity consolidation, consider third-party add-ons.
Skip QuickBooks Online Intuit Assist if Skip QuickBooks Online Intuit Assist if you need unlimited AI chat queries or a standalone AI bookkeeping tool that works without a QuickBooks subscription.
How likely is QuickBooks Online Intuit Assist to still be operational in 12 months? Based on 6 signals including funding, development activity, and platform risk.
Intuit Assist is an AI-driven financial assistant integrated into QuickBooks Online, designed to help small business owners and accountants find insights, generate reports, and automate tasks. It offers natural language querying to answer questions about cash flow, profit and loss, and expenses. Key features include real-time financial summaries, automated report generation, personalized recommendations, and anomaly detection. Available as a built-in feature for QuickBooks Online subscribers, it aims to reduce manual data analysis and improve decision-making. Compared to standalone AI tools, Intuit Assist leverages the user's existing QuickBooks data for context-aware assistance.
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Concrete scenarios for the personas QuickBooks Online Intuit Assist actually fits — and what changes day-one when you adopt it.
You receive multiple payments via PayPal each week. Instead of manually categorizing each transaction, connect your PayPal account. Intuit Assist learns your patterns and automatically categorizes income and expenses, flagging unfamiliar ones for review.
Outcome: Reduced manual data entry by 80%, with monthly reconciliation done in minutes via chat.
You pay two employees bi-weekly. Use Intuit Assist to run payroll by saying 'Run payroll for this period' in chat. The AI calculates costs, updates real-time projections, and sends pay stubs via QuickBooks Workforce.
Outcome: Payroll completed in under 5 minutes with accurate tax calculations and cost projections.
Your Shopify store generates 200 orders/month. Connect the Shopify integration to automatically sync orders and payouts. Intuit Assist categorizes revenue and fees, calculates sales tax for multi-state shipments, and flags any discrepancies.
Outcome: Sales tax filings automated, inventory tracked, and profit reports updated daily without manual entry.
Intuit Assist has a per-plan query limit of 25 questions per month on all plans, including Advanced. Some features like Sales Tax AI and automated reconciliation are gated to Plus and above. The AI is still in Beta on certain plan pages, meaning occasional inaccuracies may occur. Requires an active internet connection and is fully cloud-dependent.
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
For each published QuickBooks Online Intuit Assist tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Simple Start
$38/mo (50% off $19/mo for 3 months)
Ideal for
Solo freelancer or self-employed individual with under $50K annual revenue needing basic bookkeeping automation and tax deduction tracking.
What this tier adds
Starting tier: includes automated categorization, chat (25 queries/mo), and basic P&L reports; lacks reconciliation and Sales Tax AI.
Essentials
$75/mo (50% off $37.50/mo for 3 months)
Ideal for
Small business with 1–3 employees needing time tracking on invoices, appointment scheduling, and enhanced AR/AP reports.
What this tier adds
Adds 3 users, Accounting AI for faster cleanup, Payments AI for faster invoicing, and enhanced reports versus Simple Start.
Plus
$115/mo (50% off $57.50/mo for 3 months)
Ideal for
Growing business with 3–5 employees requiring automated reconciliation, sales tax management, and project profitability tracking.
The company stage and team size where QuickBooks Online Intuit Assist's pricing actually pencils out — and where peers do it cheaper.
Intuit Assist is included in all paid QuickBooks Online plans ($38–$275/mo, currently 50% off for 3 months). The feature set scales with plan: Simple Start covers basic categorization and chat, while Plus ($115/mo) unlocks Sales Tax AI and reconciliation. For solo freelancers, Simple Start suffices; for multi-user businesses with advanced needs, Plus or Advanced fit. Cheaper alternatives like Xero (starting $13/mo) lack built-in AI chat; pricier ones like Sage Intacct target enterprises.
How long it actually takes to get something useful out of QuickBooks Online Intuit Assist — broken out by persona, not the marketing-page minute.
For existing QuickBooks Online users, Intuit Assist is already enabled—just start using chat and automated features immediately. New users can complete onboarding in under 30 minutes: connect bank accounts, set up chart of accounts, and let the AI categorize initial transactions. Full auto-categorization improves over 2–4 weeks as the AI learns your patterns.
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
Pricing, brand, ownership, or deprecation changes worth knowing before you commit. Most-recent first.
Common stack mates teams adopt alongside QuickBooks Online Intuit Assist, with the specific reason each pairing earns its keep.
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Last calculated: June 2026
How we score →What this tier adds
Adds 5 users, automated reconciliation, Sales Tax AI, Customer AI for lead management, and profit/loss insights.
Advanced
$275/mo (50% off $137.50/mo for 3 months)
Ideal for
Mid-size business with up to 25 users needing custom reporting, batch invoicing, priority support, and workflow automation.
What this tier adds
Adds 25 users, 3 accountants, custom permissions, batch invoicing, priority support, and forecasting tools.
Helpful link from quickbooks.intuit.com
