Rep

Rep by Clarify is an autonomous AI sales agent built directly into a CRM. It handles the repetitive tasks that drown solo founders and small teams: briefing meetings with researched context, writing and dispatching follow-up emails, cleaning pipeline data, and answering natural-language questions about any deal. Designed for founder-led sales teams, Rep works continuously in the background—monitoring meeting transcripts, emails, and deal updates to keep summaries current and surface risks. Key features include autonomous meeting briefs with internet research, follow-up email generation and sending, deal pipeline cleaning and field updates, and a natural-language Q&A that answers questions like 'What are the main blockers?' or 'Who are the key decision-makers?' from live CRM data. Rep also provides deal risk detection, daily briefings, task creation, and a Chrome extension for quick access. Rep is part of the broader Clarify platform, which includes CRM, meeting recording/transcription, Lead Finder (launched March 2026), campaign tools, and custom AI fields. Unlike legacy CRMs that charge per seat, Clarify charges for AI work done via a credit system. The Free plan offers 1K credits/month, Starter at $50/month for 5K credits, and Growth with custom pricing. As of June 2026, Clarify launched 'Agents' GA, allowing users to automate CRM workflows via simple prompts. What sets Rep apart is its deep integration with the CRM and its focus on founder-led sales—it's built for hands-on, fast-moving early-stage teams that need to sell without a large ops team. Recent 2026 updates show rapid expansion of autonomous capabilities, positioning Rep as a strong alternative to per-seat priced CRMs for small, nimble sales organizations.