Semarize
Conversational intelligence API that turns call, email, and chat transcripts into typed JSON signals via bricks and kits.
If your team records calls but can't query what was said, Semarize is the missing structured layer — typed brick outputs beat another summary nobody reads. The brick/kit model demands you design your own evaluation logic first, so it rewards engineering capacity and punishes teams hoping for instant insights. Weigh the all-in cost: Knowledge Base grounding adds 5 credits per run and Reasoning & Proof adds 1, so a 12-brick QA kit with both add-ons runs 18 credits per conversation, not 12. Buy it for pipelines and QA automation, not for a dashboard.
Verified 1d ago · liveness 65/100 · cite: rightaichoice.com/tools/semarize
- RevOps teams enriching Salesforce deal records with structure
- Data engineers piping conversation signals into a warehouse
- GTM engineers scoring deal quality, forecast risk, and velocity
- QA and compliance teams automating audits with cited proof
- Teams that need call recording or transcript capture — Semarize is not a recorder
- Non-technical users who want a no-code dashboard instead of API integration
- Organizations with low transcript volume where manual review is cheaper
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Skip Semarize if you still need call recording or transcription, want a click-through call-review dashboard for sales managers, or haven't yet decided what structured questions you want to ask of your conversations.
Knowledge Base grounding costs 5 extra credits per run, so attaching a playbook to a kit quietly raises every conversation's cost above the headline brick rate.
The £0 Builder plan (250 free credits, 5 active kits) suits a solo or prototype workload; Team Plus at £70/mo with 1,500 credits fits a small RevOps team rolling out one or two kits; Platform Pro at £200/mo with 5,000 credits plus unlimited kits fits a heavier multi-team rollout. At £15 per 500 top-up credits, Semarize is meaningfully cheaper than seat-priced conversation-intelligence platforms if you run few bricks, and more expensive if you run 12-brick kits with grounding on every call.
In short
Semarize — Conversational intelligence API that turns call, email, and chat transcripts into typed JSON signals via bricks and kits. Best for RevOps teams enriching Salesforce deal records with structure, Data engineers piping conversation signals into a warehouse, GTM engineers scoring deal quality, forecast risk, and velocity. Free to start; paid plans from £15.
What's new in Semarize
Checked yesterdayAcross the latest 1 update: 1 feature update.
Viability Score
How well maintained and how widely used is Semarize? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: September 2026
How we score →Key Features
- Brick-based semantic checks returning yes/no flags, scores, extracted values, or enum classifications
- Kit-based evaluation frameworks bundling multiple bricks into one runnable unit
- Credit-based usage: 1 credit per brick evaluation, so an 8-brick kit costs 8 credits per conversation
- RESTful API accepting a transcript plus kit ID and returning typed JSON per brick
- Knowledge Base grounding add-on (5 credits per run) to score against docs, playbooks, and policies
- Reasoning & Proof add-on (1 credit per run) with step-by-step explanations and direct citations
- Support for call, email, and chat transcripts
- MEDDICC scorecard templates and QA/compliance kit patterns shown in docs and examples
- Sandbox environment for testing kits before production rollout
- Workspace roles & permissions for multi-user team access
- Version 2.0 (Jan 2026): per-brick configuration options
- Version 2.0 (Jan 2026): improved grounding accuracy
- Version 2.0 (Jan 2026): faster API response times
- Credit top-ups: 500 credits for £15, or 5,000 credit bundles
- CRM and data automation playbooks referenced in the resources section
About Semarize
Semarize is an API-first conversational intelligence service for teams that want structured signal out of conversation transcripts instead of AI-written summaries. Its core primitive is the brick — a single semantic check that returns a yes/no flag, a score, an extracted value, or an enum classification. You bundle related bricks into a kit, submit a transcript to the API with a kit ID, and get back typed JSON with one result per brick. A discovery kit might return a MEDDICC score of 74, flag the competitor mentioned as "Gong," and pull a next-step commitment. A QA kit might score script adherence at 94 and compliance at 88. Because every output is a discrete typed field, results drop straight into a Salesforce field, a warehouse column, or an eval harness without a parsing layer. It's built for developers and data teams rather than dashboard buyers: RevOps enriching Salesforce deal records, data engineers piping conversation signals into pipelines, QA and compliance teams wanting cited proof per audit, and AI evaluation teams needing configurable checks. Credits map to work done — one credit per brick evaluation, so a kit with 8 bricks costs 8 credits per conversation. Version 2.0 (Jan 2026) added per-brick configuration, tighter grounding accuracy, and faster responses.
Behind the Verdict
Semarize makes a bet that most conversation-AI buyers are served badly. Almost every transcript tool sells you prose — a summary, a sentiment label, a topic cloud — and leaves you to eyeball it or write regex against it. Semarize sells the opposite: a query layer. You define a brick ("was budget confirmed?", "is there a legal blocker?", "did the agent give the mandatory disclaimer?"), bundle bricks into a kit, and get back a flat object of typed values. The homepage example outputs read like a CRM record: Champion Confirmed true, Budget Confirmed false, Forecast Risk "medium," Next Step Confirmed true. That's the whole value proposition, and for a pipeline builder it's a good one. The strengths are real. Output is machine-readable by construction, so there's no parsing step between the API and your Salesforce field or warehouse column. The unit economics are legible: 1 credit per brick evaluation, so a 7-brick MEDDICC kit against 100 conversations costs 700 credits — you can forecast spend without a spreadsheet. The optional add-ons directly address the objection every scores-based tool faces: how do I know the number is right? Knowledge Bases ground each brick against your own docs and playbooks (5 credits per run), and Reasoning & Proof returns a step-by-step explanation with citations from the conversation (1 credit per run). For compliance and QA teams, cited proof per audit is the reason to buy. The weaknesses are equally real. Semarize does not record or transcribe — you supply the transcripts, so it sits behind Gong, Chorus, or your own capture stack rather than replacing it. There is no native dashboard: every interaction is API, which rules out the call-review UI most sales managers expect. The free tier tops out at 250 credits and 5 active kits; on the Builder plan you pay £15 per 500 top-up credits, and unlimited kits and knowledge bases are Enterprise-only, so a team running 30 kits hits a wall above Team Plus's 25. Add-ons inflate effective cost well past the headline brick rate. And nothing in the product designs your evaluation logic for you — bricks and kits are yours to author, which is exactly the engineering task non-technical buyers underestimate. Where it fits: mid-market and enterprise GTM engineering teams with a warehouse or Salesforce as the destination for signal, QA/compliance functions that need auditable per-call evidence, and AI evaluation teams scoring agent conversations against configurable criteria. Where it doesn't: solo founders with low transcript volume (manual review is cheaper), sales managers who want a click-through call library, and anyone who hasn't yet decided what questions they want to ask of their calls. Decide the questions first — Semarize is very good at answering them, and useless before they exist.
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Real-world workflow fit
Concrete scenarios for the personas Semarize actually fits — and what changes day-one when you adopt it.
You install Semarize behind Gong: Gong supplies the transcript, the API is called with a 7-brick MEDDICC kit, and each brick result writes back to a Salesforce field on the opportunity record.
Outcome: Every deal record carries a MEDDICC score, a competitor field, and a forecast-risk value within minutes of the call — no rep data entry and no summary to read.
You build a 12-brick QA kit that checks greeting compliance, mandatory disclaimer, prohibited phrases, empathy phrases, and escalation triggers, with Knowledge Base grounding against your policy manual and Reasoning & Proof enabled for citations.
Outcome: Each audited call produces a script-adherence score, a compliance score, and a cited explanation per brick you can attach to the audit file.
You point the API at agent conversation logs and run a custom kit asserting resolution reached, complaint category, upsell attempted, and customer sentiment, then pipe the typed JSON into your eval harness.
Outcome: Regression checks run automatically on every agent release without building a bespoke grader.
Use Cases
- Automate CRM enrichment by extracting MEDDICC scores from sales call transcripts.
- Trigger workflow actions (e.g., send Slack alerts) when a brick detects competitive mentions.
- Score customer success interactions against compliance checklists using custom bricks.
- Feed structured conversation signals into BI dashboards for pipeline analysis.
- Evaluate AI agent conversations for quality and adherence to guidelines.
- Flag churn intent and save-offer effectiveness across a support call library.
- Audit script adherence, mandatory disclaimers, and prohibited phrases at scale.
Limitations
- Semarize is an API-first platform; it does not provide call recording or live transcription, so you must supply your own transcripts.
- The free tier is limited to 250 credits and 5 active kits; running many bricks across many conversations gets expensive quickly.
- Knowledge Base grounding (5 credits per run) and Reasoning & Proof (1 credit per run) are add-ons, so effective cost per run exceeds the base brick cost — a 12-brick kit with both add-ons consumes 18 credits per conversation.
- Unlimited kits and knowledge bases are Enterprise-only; Team Plus caps at 25 active kits and 5 knowledge bases, Platform Pro at 20 knowledge bases even with unlimited kits.
- Prices exclude VAT/sales tax, and £15 buys only 500 top-up credits.
- There is no native dashboard for non-technical users — all interaction is through the API — and someone on your side has to design the brick and kit evaluation logic.
as of 2026-09-14
Verification history
We have re-verified Semarize 7 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
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12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Semarize tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Builder PAYG
£0/mo
Ideal for
Solo developer or evaluator prototyping a first kit against sample transcripts before committing to a monthly plan.
What this tier adds
Free entry point: 250 starter credits, 5 active kits, sandbox and API access, pay only for usage beyond that.
Team Plus
£70/mo
Ideal for
Small RevOps or QA team rolling out one or two kits consistently across a few hundred conversations a month.
What this tier adds
Adds 1,500 included credits, 25 active kits, 5 knowledge bases, workspace roles and permissions, and email support.
Platform Pro
£200/mo
Ideal for
Larger GTM engineering or compliance function running heavier monthly volume across multiple kits.
What this tier adds
Raises included credits to 5,000, makes kits unlimited (fair use), lifts knowledge bases to 20, and adds priority support.
Enterprise
Custom
Ideal for
Regulated or security-constrained organizations that need SSO, audit-level access control, and contractual guarantees.
What this tier adds
Adds custom credit allocation, unlimited kits and knowledge bases, SSO with advanced access control, a dedicated SLA, a success manager, and custom retention.
Credit top-up
£15 per 500 credits
Ideal for
Any paying team that runs out of included credits mid-month and wants to keep kits live without upgrading a tier.
What this tier adds
Add-on rather than a tier: 500 credits for £15 (or 5,000-credit bundles) at the same 1 credit per brick evaluation rate.
Where the pricing makes sense
The company stage and team size where Semarize's pricing actually pencils out — and where peers do it cheaper.
The £0 Builder plan (250 free credits, 5 active kits) suits a solo or prototype workload; Team Plus at £70/mo with 1,500 credits fits a small RevOps team rolling out one or two kits; Platform Pro at £200/mo with 5,000 credits plus unlimited kits fits a heavier multi-team rollout. At £15 per 500 top-up credits, Semarize is meaningfully cheaper than seat-priced conversation-intelligence platforms if you run few bricks, and more expensive if you run 12-brick kits with grounding on every call.
Setup time & first value
How long it actually takes to get something useful out of Semarize — broken out by persona, not the marketing-page minute.
A developer with transcripts already available can hit the sandbox and get a first brick result inside an hour using the quickstart and API reference. Building a full production kit — designing 6-12 bricks, validating them in the sandbox, and wiring the JSON to Salesforce or a warehouse — typically takes one to five days depending on how well you already know the evaluation criteria.
Switching to or from Semarize
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From manual call review: run your existing QA checklist as bricks, validate in the sandbox against reviewed calls, then switch live review to exception-only.
- →From a transcript summarizer: keep the summarizer for narrative recaps and add Semarize for the typed fields you actually query; both can read the same transcript.
- ↗To a full conversation-intelligence platform (e.g., Gong or Chorus): export your brick definitions as a specification, since those tools bundle recording, transcription, and dashboards you'd otherwise need to replace.
- ↗To an in-house LLM pipeline: your kit definitions are the spec — port each brick prompt to your own runtime, accepting that you lose the hosted grounding and Reasoning & Proof citations.
Integrations
Resources & Guides
Tutorials & Learning
YouTube returned 6 videos for “Semarize”, and we withheld 6: 6 could not be judged, because “Semarize” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Semarize.
Official links
Tools that pair well with Semarize
Common stack mates teams adopt alongside Semarize, with the specific reason each pairing earns its keep.
Gong
Revenue intelligence platform that captures every customer call, email, and meeting and turns it into deal-closing action.
Avoma
AI meeting assistant with transcription, scheduling, call scoring, and revenue intelligence for sales teams
Chorus
Chorus delivers conversation intelligence for B2B sales teams — call recording, transcription, and deal analytics in one revenue platform.
Featured Head-to-Head Comparisons
Semarize vs Truleo
Choose Truleo if you're a law enforcement agency needing to connect siloed data (RMS, CAD, jail calls, BWC) into automated leads and briefings. Choose Semarize if you're a RevOps or engineering team building structured pipelines from conversation transcripts for CRM enrichment or QA — its brick-by-brick approach gives granular, auditable signals.
Semarize vs Screenplayiq
If you're a screenwriter or producer needing AI-driven box office predictions and script structure analysis, ScreenplayIQ is your pick with its free tier and low-cost plans. For RevOps teams and data engineers automating conversation signal extraction via API, Semarize is the clear winner with granular bricks and CRM integrations. Choose based on your domain: film analytics vs. conversation intelligence.
Semarize vs Presto Voice
Presto Voice and Semarize serve entirely different domains. Choose Presto Voice if you operate drive-thru QSR locations and need an out-of-the-box voice AI solution with proven upselling ROI and recent enterprise traction (e.g., Dairy Queen). Choose Semarize if you are a data or RevOps team needing a programmable API to extract structured signals from sales call transcripts with auditable reasoning.
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