Treble.ai

Treble.ai is an AI-powered WhatsApp marketing platform built around the Meta WhatsApp Business API for Latin American and Spanish-speaking markets. The product is an official Meta BSP (Business Solution Provider) partner — a status that controls access to bulk-broadcast templates, conversation-API throttling, and verified-business profiles. Drag-and-drop chat-flow builder lets non-technical teams create automated conversation flows; AI chatbots handle FAQs, lead qualification, and conversation summarization; bulk campaign broadcasting sends personalized messages to segmented audiences at scale; live agent handoff transfers to humans when escalation rules fire; native HubSpot and Salesforce integrations capture customer intent and populate CRM directly; Knowledge Base AI ingests vendor documentation for automatic response generation. Used by Rappi, EF, Dentalia, and Addi. Treble positions against Wati (similar WhatsApp specialist with broader geography), ManyChat WhatsApp (Instagram-DM-first competitor), Yalo (LATAM enterprise WhatsApp), Sirena (regional CS focus), Charles (DACH-focused), and Respond.io (multi-channel chat with WhatsApp). The differentiator is BSP status + LATAM brand traction since 2019.