Brand24 vs Mention
Side-by-side comparison of features, pricing, and ratings
At a glance
| Dimension | Brand24 | Mention |
|---|---|---|
| Best for | SMB and mid-market brands, PR and comms teams tracking brand mentions across 25M+ sources with AI sentiment, hashtag tracking, and competitive dashboards. | PR professionals, brand managers, and small marketing teams needing affordable real-time monitoring with social media management features. |
| Pricing | Pricing details not published; known to be paid and accessible vs. enterprise tools like Meltwater. Contact sales for quote. | Freemium: Free tier (1 alert, 250 mentions/mo), Solo $49/mo (2 alerts, 5k mentions), Pro $99/mo (5 alerts, 10k mentions), Company $179/mo (unlimited alerts, API). |
| Setup complexity | Quick setup with Boolean search operators, real-time alerts, and 5 integration options (Slack, Email, Zapier, Make, Google Sheets, Excel). | Simple sign-up; free tier allows immediate testing. Integration with Slack, Zapier, Buffer, HubSpot, Salesforce, WordPress, Google Analytics, Mailchimp, Intercom. |
| Strongest differentiator | AI-powered social listening across 25M+ sources with 108-language auto-detection, emotion analysis, anomaly detection, and a built-in AI Brand Assistant chatbot. | Affordable freemium model with social media management features (publishing) and competitive intelligence reports, plus influencer scoring and crisis alerts. |
| Integrations | Slack, Email, Zapier, Make, Google Sheets, Microsoft Excel (6 total). | Slack, Zapier, Buffer, HubSpot, Salesforce, WordPress, Google Analytics, Mailchimp, Intercom (9 total). |
| Language support | 108 languages with auto-detection. | Not specified; sentiment analysis covers multiple languages but no explicit count. |
Brand24 vs Mention: For most social listening use cases requiring deep cross-source coverage and advanced AI features, Brand24 wins due to its 25M+ source reach, 108-language support, and emotion/anomaly analysis. Mention wins for budget-conscious teams that need a free tier or built-in social media publishing; its $179/mo Company plan offers unlimited alerts and API access. If your priority is comprehensive brand monitoring with AI insights, choose Brand24. If you need an affordable entry point with social management, choose Mention.
AI social listening — track brand mentions across 25M+ sources, sentiment analysis, hashtag tracking, and competitive intelligence.
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Core Capabilities: Brand24 vs Mention
Brand24 monitors 25M+ sources including social media, news, blogs, videos, podcasts, forums, and review sites, while Mention focuses on news, blogs, forums, and social networks. Both offer real-time alerts, sentiment analysis, and Boolean search. Brand24 adds hashtag tracking, influencer identification, emotion analysis, anomaly detection, and Smart Context Search. Mention provides crisis alerts, influencer scoring, and social media management (publishing). Brand24 wins on breadth of source coverage and advanced AI (e.g., anomaly detection), while Mention wins on combined listening + publishing. Brand24 wins for pure listening scope; Mention ties for social management integration.
AI/Model Approach: Brand24 vs Mention
Both use AI-powered sentiment analysis. Brand24 explicitly mentions emotion analysis (beyond positive/negative/neutral) and anomaly detection to flag unusual mention patterns. It also includes an AI Brand Assistant chatbot and AI Insights with automated summaries. Mention offers AI sentiment analysis and competitive intelligence reports but lacks the depth of emotion or anomaly detection. Brand24's multi-language support (108 languages with auto-detection) outmatches Mention's unspecified language coverage. Brand24 wins on AI sophistication and multilingual breadth.
Integrations & Ecosystem: Brand24 vs Mention
Brand24 integrates with 6 tools: Slack, Email, Zapier, Make, Google Sheets, Microsoft Excel. Mention integrates with 9 tools including Slack, Zapier, Buffer, HubSpot, Salesforce, WordPress, Google Analytics, Mailchimp, Intercom. Mention's set is more CRM and analytics oriented, benefiting marketers. Brand24's integration with Make and Google Sheets/Excel suits data export workflows. Mention wins on total integrations and CRM/marketing ecosystem; Brand24 wins for spreadsheet-native users.
Performance & Scale: Brand24 vs Mention
Brand24's 25M+ source coverage and 108 languages scale well for global monitoring. Mention scales via tiered pricing: Free (250 mentions/mo) to Company (unlimited alerts). Brand24 does not disclose mention volumes but targets SMB and mid-market; Mention's free tier is a low-risk entry but caps volume. Brand24 offers historical mention archives and competitor comparison dashboards, suggesting enterprise-grade analytics. Brand24 wins for large-scale, multi-source needs; Mention wins for small budgets with predictable volume.
Developer Experience & Workflow: Brand24 vs Mention
Both offer Boolean search and real-time alerts. Mention offers an API on the Company plan ($179/mo), while Brand24 does not explicitly list API access. Brand24 provides automated PR coverage reports, sentiment word clouds, and a chatbot, which simplify analyst workflows. Mention's social media publishing capabilities reduce tool-switching for social managers. Mention wins for developers needing API; Brand24 wins for ready-made reporting and AI automation.
Pricing compared
Brand24 pricing (2026)
Brand24's pricing details are not publicly listed; the platform is described as 'paid' with a focus on accessibility vs. enterprise tools like Meltwater. Users must contact sales for a custom quote. The platform likely offers tiered plans based on mention volume, number of keywords, and features. No free tier is advertised. Hidden costs or overage fees are not disclosed.
Mention pricing (2026)
Mention's pricing is transparent and freemium:
- Free: 1 alert, 250 mentions/month – good for testing.
- Solo ($49/mo): 2 alerts, 5,000 mentions, sentiment analysis.
- Pro ($99/mo): 5 alerts, 10,000 mentions, competitive reports.
- Company ($179/mo): Unlimited alerts, API, team features. Annual billing likely reduces monthly cost. Overage fees for exceeded mention limits are not specified; users may need to upgrade tiers.
Value-per-dollar: Brand24 vs Mention
For small teams or solo users with low volume, Mention wins on value due to its free tier and low-cost entry ($49-$99/mo). For mid-market teams needing high volume and advanced AI (emotion, anomaly, 108 languages), Brand24 likely offers better value per dollar despite undisclosed pricing, because comparable enterprise tools cost significantly more. Mention's $179/mo Company plan offers unlimited alerts, but lacks Brand24's emotion analysis and anomaly detection. Brand24 wins for feature depth; Mention wins for upfront affordability.
Who should pick which
- PR manager at a mid-market brand tracking launch sentiment globallyPick: Brand24
Brand24 covers 25M+ sources and 108 languages with emotion analysis and anomaly detection, critical for global PR monitoring.
- Solo marketer on a tight budget needing basic brand monitoringPick: Mention
Mention's free tier (250 mentions/mo) or Solo plan ($49/mo) provide essential monitoring at low cost.
- Competitive intelligence analyst tracking multiple brands and share of voicePick: Brand24
Brand24's competitor comparison dashboards and historical archives deliver structured competitive data.
- Social media manager who also needs publishing and listening in one toolPick: Mention
Mention includes social media management (publishing) plus monitoring, reducing tool count.
- Agency needing white-label reporting and API accessPick: Mention
Mention's Company plan ($179/mo) includes API access and team features, though white-label is not specified.
Frequently Asked Questions
Does Brand24 have a free tier?
No, Brand24 is a paid-only platform. Pricing details are not publicly listed, so interested users must contact sales for a quote.
Does Mention have a free plan?
Yes, Mention offers a Free plan that includes 1 alert and 250 mentions per month, perfect for evaluation.
Which tool supports more languages?
Brand24 supports 108 languages with auto-detection. Mention supports multiple languages, but no exact count is provided.
Can I integrate Brand24 with my CRM?
Brand24 integrates with Slack, Email, Zapier, Make, Google Sheets, and Microsoft Excel. Direct CRM integration like Salesforce is not listed.
Can I publish social media posts from Mention?
Yes, Mention includes social media management features, allowing you to publish directly to social networks.
How do I switch from Brand24 to Mention?
Export your data from Brand24 (check export options in Settings). In Mention, create a new alert with your keywords and set up integrations. Mention's free tier helps you evaluate before migrating.
Is Brand24 or Mention better for enterprise teams?
Neither is specifically designed for large enterprises. Brand24 targets SMB and mid-market; Mention targets small teams. Enterprise users may need tools like Meltwater or Talkwalker.
Which tool is easier to set up?
Both are user-friendly. Mention's free tier allows immediate testing. Brand24's Boolean search and alert setup are straightforward, but pricing negotiation adds friction.
Does Brand24 have an API?
Brand24 does not publicly list API access. Customers should confirm with sales. Mention includes API on the Company plan ($179/mo).
What is the main difference between Brand24 and Mention?
Brand24 offers broader source coverage (25M+ vs Mention's web/social) and advanced AI (emotion, anomaly, 108 languages). Mention provides a free tier, transparent pricing, and built-in social publishing.
Last reviewed: May 12, 2026