Brand24
AI social listening & media monitoring across 25M+ sources with sarcasm-aware sentiment analysis.
Brand24 is a solid pick for AI-driven social listening, especially if you want sarcasm-aware sentiment and AI Visibility for LLM exposure. But the entry plan's 2K mention limit is tight for active brands, and the AI Visibility module is only an add-on on Enterprise. Compare with Mentionlytics for budget or Talkwalker for enterprise depth.
Verified 19h ago · liveness 78/100 · cite: rightaichoice.com/tools/brand24
- PR professionals tracking brand mentions and sentiment across media
- Marketers measuring hashtag campaign performance and brand awareness
- Agencies managing multiple client reputations with automated reporting
- SaaS companies monitoring customer feedback and competitor chatter
- Teams needing deep historical data analysis beyond real-time mentions
- Budget-conscious users expecting a free tier with full features
- Enterprises requiring extensive custom API integrations or on-premise deployment
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Skip Brand24 if you need a free tier, have high mention volumes beyond 2K/month on a budget, require real-time updates on entry plans, or need on-premise deployment.
Mention overages on lower plans (e.g., Individual's 2K/month) may incur extra fees or require plan upgrades.
Brand24's entry at $199/mo (annual) is mid-range—cheaper than Talkwalker or Brandwatch but pricier than Mentionlytics or Awario. It's best for growing businesses and agencies that need AI features and broader source coverage. For enterprises, custom pricing at $1,499+/mo may still be leaner than premium competitors.
In short
Brand24 — AI social listening & media monitoring across 25M+ sources with sarcasm-aware sentiment analysis. Best for PR professionals tracking brand mentions and sentiment across media, Marketers measuring hashtag campaign performance and brand awareness, Agencies managing multiple client reputations with automated reporting. Plans from $1499/mo.
What's new in Brand24
Checked todayAcross the latest 5 updates: 5 news mentions.
The 12 Best TikTok Analytics Tools [2026 Tested]
Brand24 lists top TikTok analytics tools and positions itself among them, highlighting real-time social listening features.
How to Do a Brand Audit? The 10-Step Guide [2026]
Brand24's 10-step brand audit guide uses its platform's sentiment and mention analysis capabilities.
Media Mentions: How to Track them in 2026?
Brand24's guide on tracking media mentions highlights its own features for brand awareness and reputation management.
Brand Awareness Strategy [Ultimate Guide for 2026]
Brand24's comprehensive brand awareness strategy guide promotes its monitoring tools for measuring success.
AI Brand Visibility: How to Measure & Maximize It?
Brand24 introduces AI brand visibility tracking, focusing on AI chatbot and LLM mentions to help brands stay discoverable.
Viability Score
How well maintained and how widely used is Brand24? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: August 2026
How we score →Key Features
- AI sentiment analysis with sarcasm detection
- Monitors 25M+ online sources in real-time
- 108 language support
- Hashtag tracking with reach and engagement metrics
- AI Visibility tracks brand mentions on AI platforms
- AI Brand Assistant chatbot for natural language queries
- AI Insights with strategic recommendations
- AI Events Detection for mention spikes
- Automated reporting (PDF, Excel, PowerPoint, email, QuickShare)
- White-labeled reports (Business and up)
- Influencer identification with Presence Score
- Competitor analysis and share of voice benchmarking
- Real-time alerts and storm alerts
- Mobile app for on-the-go monitoring
- MCP (Model Context Protocol) for AI assistants
About Brand24
Brand24 is an AI-powered social listening and media monitoring platform that tracks your brand across 25 million online sources—social media, news, blogs, videos, forums, podcasts, reviews—in real time. Marketers, PR pros, and agencies use it to protect reputation, measure campaign performance, and gather customer insights. The tool supports 108 languages and is trusted by 4,000+ brands worldwide, with 16,700+ new users in the last month alone. Its AI features set it apart: AI Sentiment Analysis flags sarcasm, AI Visibility tracks how your brand appears across major AI platforms, AI Brand Assistant answers natural-language questions about your data, and AI Events Detection explains sudden mention spikes. You also get hashtag tracking, competitor benchmarking, and share-of-voice analysis to compare against rivals. Reporting is built for stakeholders: automated PDF, Excel, and PowerPoint reports, white-label options on higher tiers, and QuickShare links. Integrations with Slack and Microsoft Teams keep alerts in your workflow, and an MCP connects your data to AI assistants. Pricing starts at $199/month (billed annually) for the Individual plan with 3 keywords and 2K mentions per month, scaling up to Enterprise at $1,499+/month. Compared to Mentionlytics or Awario, Brand24 offers broader source coverage and more sophisticated AI tools, but enterprise buyers may still lean toward Talkwalker or Brandwatch for deeper customization.
Behind the Verdict
Brand24 stands out in the crowded social listening space with its emphasis on AI features that go beyond basic sentiment analysis. The sarcasm-aware sentiment analysis is a real differentiator, as most tools struggle with tone. The AI Visibility module is particularly forward-thinking, tracking how your brand appears across AI platforms—a concern that's growing as LLMs become a primary information source. The recent blog posts on AI visibility (e.g., 'AI Brand Visibility: How to Measure & Maximize It?' and 'Top AI Visibility Tracking Issues in 2026') show the vendor is actively investing in this area. However, the platform is not without trade-offs. There's no free tier, and the entry plan's 2K monthly mention limit can be restrictive for brands with higher visibility. Lower tiers update only every 12 hours, not real-time, which may miss breaking news. White-labeling is locked to Business and above, and AI Visibility is an add-on until Enterprise. For teams that need deep historical analysis or extensive custom API integrations, competitors like Talkwalker or Brandwatch might be better fits. Where Brand24 shines is for PR pros, marketers, and agencies that need actionable insights quickly, with a user-friendly interface and robust reporting. The AI Brand Assistant lets you ask natural-language questions about your data, and AI Events Detection proactively explains spikes, saving time. Integration with Slack and Microsoft Teams keeps alerts in your workflow, and the MCP (Model Context Protocol) allows AI assistants to access live data—a forward-looking feature. In summary, Brand24 is a strong all-around choice for AI-driven social listening, especially for teams that value AI-powered insights and want to track AI visibility. But evaluate your mention volume needs and whether you require real-time updates or white-labeling before committing, as these are gated by plan tiers.
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Real-world workflow fit
Concrete scenarios for the personas Brand24 actually fits — and what changes day-one when you adopt it.
Monitor brand mentions across news and social media in real-time, get sentiment analysis, and set up storm alerts to catch potential crises.
Outcome: You catch a negative viral post early, respond quickly, and prepare an automated report for stakeholders showing the impact.
Track a hashtag campaign's reach and engagement, compare share of voice with competitors, and use AI Insights to adjust strategy.
Outcome: You see which content drives the most engagement, identify key influencers, and refine your campaign to boost ROI.
Manage multiple client reputations using white-labeled reports and AI Brand Assistant to query data across projects.
Outcome: You deliver branded reports to each client quickly, using AI Events Detection to explain mention spikes and demonstrate value.
Use Cases
- Monitor brand mentions across social media, news, and forums in real time to protect reputation.
- Track campaign performance and measure PR coverage with automated reports.
- Identify key influencers discussing your brand or industry keywords.
- Perform competitive analysis by comparing share of voice and sentiment with rivals.
- Gather customer feedback from online reviews and social posts to inform product decisions.
Models Under the Hood
as of 2026-08-10
Limitations
- No free tier; paid plans start at $199/month (annual).
- Mention limits can be restrictive on lower tiers (e.g., 2,000 mentions/month on Individual plan).
- Lower tiers (Individual, Team) update every 12 hours, not real time.
- White-label reporting not available below Business plan.
- AI Visibility module is an add-on on lower plans.
as of 2026-08-14
Verification history
We have re-verified Brand24 14 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, features, integrations, who it suits, who should skip it
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Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Brand24 tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Individual
$199/mo billed annually ($249/mo monthly)
Ideal for
Solo professionals or small businesses tracking a few keywords with modest mention volumes (up to 2K/month) who need basic sentiment analysis and 12-hour updates.
What this tier adds
Starting tier: $199/mo (annual) includes 3 keywords, 2K mentions, 1 user, 12h updates, and AI Sentiment Analysis.
Team
$299/mo billed annually ($349/mo monthly)
Ideal for
Startups and small teams with more keywords (7) and higher volume (10K mentions) that need hourly updates and unlimited users.
What this tier adds
Adds unlimited users, hourly updates, chat support, and increases to 7 keywords and 10K mentions.
Pro
$399/mo billed annually ($499/mo monthly)
Ideal for
Growing businesses and small agencies needing real-time updates, AI Events Detection, AI Brand Assistant, and AI Insights for 2 projects.
What this tier adds
Adds real-time updates, priority support, Lightning Search, 12 keywords, 40K mentions, and AI events/brand assistant.
Business
$599/mo billed annually ($699/mo monthly)
Ideal for
Scaling businesses and established agencies that need more keywords (25), higher volume (100K mentions), unlimited AI Topics, and advanced reports.
What this tier adds
Increases to 25 keywords and 100K mentions, adds unlimited AI Topics, AI Insights for 5 projects, client success lead, and advanced reports.
Enterprise
From $1,499/mo billed annually
Ideal for
Industry leaders and large enterprises needing custom keyword counts, unlimited AI Insights, AI Visibility, dedicated consulting, and unlimited mentions.
What this tier adds
Custom keywords/mentions, unlimited AI Insights and AI Topics, dedicated consulting, and includes the AI Visibility module.
Where the pricing makes sense
The company stage and team size where Brand24's pricing actually pencils out — and where peers do it cheaper.
Brand24's entry at $199/mo (annual) is mid-range—cheaper than Talkwalker or Brandwatch but pricier than Mentionlytics or Awario. It's best for growing businesses and agencies that need AI features and broader source coverage. For enterprises, custom pricing at $1,499+/mo may still be leaner than premium competitors.
Setup time & first value
How long it actually takes to get something useful out of Brand24 — broken out by persona, not the marketing-page minute.
Brand24's web app is intuitive; you can create a project and start seeing mentions within 15 minutes. For PR pros, setting up boolean queries and alerts takes about 30 minutes. Marketers may spend up to an hour configuring competitor benchmarks and hashtag tracking. Agencies managing multiple clients can onboard a new client in under an hour with project cloning.
Switching to or from Brand24
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Mentionlytics: Export your queries and set up similar keywords in Brand24 manually; use CSV import for historical mentions if available.
- →From Awario: Recreate your keyword sets and adjust your alert preferences; leverage Brand24's free trial to test coverage before switching.
- →From manual monitoring: Replace spreadsheets by setting up automated reports and alerts in Brand24 within an hour.
- ↗To Talkwalker: Export your mention datasets via Brand24's API and import into Talkwalker's system (if supported).
- ↗To Brandwatch: Use Brand24's API to pull historical data and map to Brandwatch's data model, though you may lose some AI-specific features.
- ↗To a custom solution: Use Brand24's API to export mentions, but be aware of the extra $99 API fee.
Integrations
Resources & Guides
Tutorials & Learning
Official links
Tools that pair well with Brand24
Common stack mates teams adopt alongside Brand24, with the specific reason each pairing earns its keep.
Mention
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Mangools
Budget-friendly SEO suite for keyword research, rank tracking, and backlink analysis
Featured Head-to-Head Comparisons
Brand24 vs Brandwatch
For SMBs and agencies needing affordable, real-time listening with AI recommendations and sarcasm detection, Brand24 is the clear choice. For enterprises requiring a full social suite—listening, publishing, influencer, and crisis management across 100M+ sources—Brandwatch justifies its custom pricing with depth and scale. Choose based on budget and breadth of needs.
Brand24 vs Mention
For brand reputation warriors needing deep AI-driven sentiment analysis and real-time monitoring across 25M+ sources, Brand24 is the pick—its sarcasm detection and AI Insights are unmatched. But if you want an affordable all-in-one social listening and publishing tool with a free tier and 1B source coverage, Mention wins. Choose Brand24 for intelligence, Mention for action.
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