Brand24 is live · pricing from $199/mo billed annually · last verified 9 Nov 2026 · viability healthy
Brand24
AI social listening that tracks 25M+ sources and your brand's mentions inside AI platforms
Worth buying for the reporting stack — 108-language sarcasm-aware sentiment, white-labelled PowerPoint and PDF, AVE valuation — and for AI Visibility if you care how chatbots describe you. Team at $299/mo annual is the realistic floor; Individual's 3 keywords and 12-hour refresh won't run a real program. Budget for the Smart Context Search and API add-ons, because they aren't in the base price.
Verdict generatedVerified 5d ago · liveness 83/100 · cite: rightaichoice.com/tools/brand24
- PR and comms teams shipping monthly earned-media, sentiment and AVE reports
- Agencies managing several client brands with white-labelled PowerPoint output
- Brand teams tracking how chatbots and LLMs describe them via AI Visibility
- Marketers benchmarking share of voice against named competitors
- Social media managers who need publishing, scheduling or comment replies
- Solo founders — Individual caps at 3 keywords and 2K mentions a month
- Teams that need API access in-plan — it's a $149 additional fee
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Skip Brand24 if you only need to publish, schedule and reply to social comments — Brand24 listens and reports, and its cheapest tier caps you at 3 keywords and a 12-hour refresh.
API access is billed as a $149 extra fee on top of your plan, so any workflow that pushes mentions into your own tools costs more than the sticker price.
Individual at $199/mo billed annually is priced like a mid-market listener but delivers an entry-tier quota — 3 keywords, 2K mentions, a 12-hour refresh. Team at $299/mo billed annually ($349 monthly) is the realistic floor for a working PR team. Pro and Business at $399–$599/mo billed annually compete with Mentionlytics and Awario on reporting depth rather than price; Brandwatch sits well above for enterprise-scale social analytics. Add the $149 API fee and any add-ons before comparing totals.
In short
Brand24 — AI social listening that tracks 25M+ sources and your brand's mentions inside AI platforms. Best for PR and comms teams shipping monthly earned-media, sentiment and AVE reports, Agencies managing several client brands with white-labelled PowerPoint output, Brand teams tracking how chatbots and LLMs describe them via AI Visibility. Plans from $199/mo billed annually.
What is Brand24?
Brand24 — AI social listening that tracks 25M+ sources and your brand's mentions inside AI platforms. Best for PR and comms teams shipping monthly earned-media, sentiment and AVE reports, Agencies managing several client brands with white-labelled PowerPoint output, Brand teams tracking how chatbots and LLMs describe them via AI Visibility. Plans from $199/mo billed annually.
Brand24 is an AI social listening and media monitoring platform that watches 25 million online sources — X, Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, news, blogs, forums, podcasts, reviews, Telegram, TripAdvisor and app stores — and surfaces every mention of your brand in near real time. The vendor reports 25B+ mentions delivered and customers across 154 countries. It's built for PR and comms teams, agencies and marketers who have to prove brand health rather than just skim a feed. The AI layer is where Brand24 has spent its recent effort. Sarcasm-aware sentiment analysis runs across 108 languages, AI Events Detection explains why a mention spike happened, and the AI Brand Assistant answers plain-language questions about your own mention data. AI Insights and AI Topics surface growth recommendations and theme trends, though both are capped by project count on lower tiers — AI Topics is unlimited only from Business up. The newest module, AI Visibility, tracks how your brand shows up inside major AI platforms; Brand24's own research argues 59% of ChatGPT brand mentions originate from Reddit and forums, which is the gap that add-on targets. Reporting is genuinely strong: automated PDF, Excel and PowerPoint exports, white-labelling, AVE valuation for PR coverage, and competitor share-of-voice benchmarking. Access runs through a web dashboard, a mobile app with push notifications, and MCP for AI assistants. Against alternatives, Brand24 asks more per seat than entry-level listening tools and bundles less: Smart Context Search is an add-on across every tier including Enterprise, and API access carries a $149 extra fee. The trade is depth of source coverage plus reporting output that agencies can hand straight to clients.
Key features
- Real-time monitoring of 25M+ sources: social, news, blogs, forums, podcasts, reviews
- AI Sentiment Analysis with sarcasm detection across 108 languages
- AI Events Detection explains what caused a mention or coverage spike
- AI Brand Assistant answers natural-language questions about your mentions
- AI Insights delivers growth recommendations, capped by project count
- AI Topics / Topic Analysis surfaces trends and themes in projects
- AI Visibility module tracks how your brand appears inside AI platforms
- Smart Context Search filters mentions to what matters (paid add-on)
- Lightning Search scans large projects with 10k+ monthly mentions
- Hashtag tracking with reach, volume and most-sharable-link metrics
- Competitor share-of-voice benchmarking and influencer Presence Score
- AVE (Advertising Value Equivalency) valuation for PR coverage
- Audience demographics: age, gender, location and interests
- Automated PDF, Excel and PowerPoint reports with white-labelling
- Mobile app with push notifications, plus MCP access for AI assistants
Behind the verdict
The question with Brand24 is rarely whether it finds mentions — 25 million sources and near-real-time refresh across Pro and up handles that. It's whether the workflow around those mentions fits your team. In practice, the reporting layer is what sells it: pull a month of coverage, export a white-labelled PowerPoint, attach an AVE figure, ship it. Agencies running several client brands get that loop without stitching tools together. Pick Team at $299/mo billed annually if you're a small brand or startup: 7 keywords, 10k mentions a month, unlimited users and hourly updates. Push to Pro at $399 if you need real-time alerts, Lightning Search on big projects, and access to AI Events Detection, the AI Brand Assistant and AI Insights for two projects — those AI features simply aren't on the cheaper plans. Pass if you need publishing, scheduling or comment replies. Brand24 watches; it doesn't post. Solo founders should also walk away from Individual, and anyone who assumed Smart Context Search was bundled needs a second look — it's marked as an add-on on every tier, Enterprise included. Where it bites is the extras. API access is a $149 additional fee, so teams planning to pipe mentions into their own warehouse or BI stack should price that in before comparing against alternatives. Keyword caps also scale steeply: 25 keywords on Business at $599/mo annual, custom only at Enterprise from $1,499. The closest alternative depends on your job. If monitoring is one slice of a broader social suite, you'll weigh the all-in-one platforms; if it's pure listening plus PR reporting, Brand24's sentiment and export depth is the argument. We'd reach for it when a monthly coverage report is a deliverable, not a nice-to-have. One caveat on AI Visibility: treat it as a new measurement
Models under the hood
as of 2026-11-08
Limitations
- Pricing is metered on keywords and mentions, and the entry tiers are thin: Individual ($199/mo billed annually, $249 monthly) gives 3 keywords, 2,000 mentions/mo, one user and a 12-hour refresh; Team ($299/mo billed annually, $349 monthly) gives 7 keywords, 10k mentions and hourly updates.
- The full AI set — Events Detection, Brand Assistant, Insights and Topics — only starts on Pro ($399/mo billed annually, $499 monthly), and AI Insights is capped at 2 projects on Pro and 5 on Business, with AI Topics capped at 2 on Pro.
- Smart Context Search is an add-on on Pro and Business, and real-time (rather than hourly or 12-hour) updates only begin at Pro.
- Brand24 listens only — it does not publish, schedule or reply.
as of 2026-10-20
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Is Brand24 still active?
Brand24 is live · pricing from $199/mo billed annually · last verified 9 Nov 2026 · viability healthy.
Viability score
How well maintained and how widely used is Brand24? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: November 2026
How we score →What's new in Brand24
Checked 13 days agoAcross the latest 3 updates: 3 news mentions.
AI Brand Mentions: How to Track and Grow Them In 2026
Brand24 research claims 59% of ChatGPT brand mentions originate from Reddit and forums, and the post covers tracking AI brand mentions versus citations.
AI Share of Voice: How to Measure, Track, and Improve It in 2026
Guide on measuring AI share of voice, comparing tracking tools and monitoring competitors in AI search results.
AI Brand Visibility: How to Measure & Maximize It?
Brand24 guide on measuring and improving brand visibility inside AI chatbots and LLMs as they take over search.
What do users say about Brand24?
What people actually say about Brand24 — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
ResearchedDiscussed by users across 2 sources (YouTube, Product Hunt) · researched Sep 14, 2026.
Weighted by the 21 posts each of 2 sources contributed.
- +Users repeatedly describe the UX as intuitive and pleasant to navigate
- +Broad source coverage across social, news, blogs, videos, forums and podcasts
- +Support is fast and friendly per multiple Product Hunt testimonials
- +Mention and storm alerts catch reputational threats better than manual Googling
- +Social-selling workflows surface high-intent conversations like 'alternative to competitor'
- −Agency plans ship 99 users but only 25 keywords — a structural mismatch for PR teams
- −Entry plan's 3 keywords and 2K mentions per month are tight for multi-brand use
- −Users want a query language to filter noisy mention results more precisely
- −Deep query customization trails Talkwalker and Brandwatch for enterprise needs
- −No free tier — only a 14-day trial before $199/month minimum commitment
- • Annual billing required on the headline price — monthly rates are higher
- • Agency-scale keyword counts force an upgrade to Enterprise pricing
- • Overage charges possible if mention volumes exceed plan limits
How we verified this
Every listed fact about Brand24 — pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 9 Nov 2026. Analysis is drafted with AI models and checked against our editorial standards before publishing; see how we verify.
Verification history
We have re-verified Brand24 21 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — changed features, our verdict, who should skip it, description, pricing tiers, summary, who it suits
- — changed pricing page, limitations
- — changed who should skip it, description, features, who it suits, pricing tiers, summary, our verdict
- — changed limitations, models, pricing page
- — changed switching in, switching out, who should skip it, description, summary, our verdict, who it suits, setup time, features, pricing fit, hidden costs, pricing tiers, limitations, use cases
- — changed summary, features, our verdict, description, who it suits, pricing tiers, who should skip it
Showing the 6 most recent of 21 verification passes.
Free to cite with attribution — this page re-verifies continuously.
How much does Brand24 cost in 2026?
Brand24: Plans from $199/mo billed annually. Pricing last verified 9 Nov 2026.
Plans compared
Every published Brand24 tier, its price as the vendor publishes it, who it fits, and what it adds over the tier below. The 12-month cost projection follows.
| Plan | Price | Billing | Who it's for |
|---|---|---|---|
| Individual | $199/mo billed annuallyVendor: “$199/mo billed annually ($249 monthly)” | monthly, billed annually | A single practitioner watching one small brand who can live with a 12-hour refresh and one seat.Adds: Starting tier: 3 keywords, 2,000 mentions/mo, 1 user, updates every 12 hours. |
| Team | $299/mo billed annuallyVendor: “$299/mo billed annually ($349 monthly)” | monthly, billed annually | Startups and small businesses where two or more people need to watch brand mentions daily.Adds: Adds 7 keywords, 10,000 mentions/mo, unlimited users, hourly updates and chat support over Individual. |
| Pro | $399/mo billed annuallyVendor: “$399/mo billed annually ($499 monthly)” | monthly, billed annually | Growing businesses and small agencies that need real-time alerts and the AI layer for a couple of projects.Adds: Adds real-time updates, Lightning Search, AI Events Detection, AI Brand Assistant, and AI Insights/Topics for 2 projects. |
| Business | $599/mo billed annuallyVendor: “$599/mo billed annually ($699 monthly)” | monthly, billed annually | Scaling businesses and established agencies producing client-facing or executive-facing reports.Adds: Adds 25 keywords, 100K mentions, white-labelled and Advanced Reports, AI Insights for 5 projects, unlimited AI Topics and a Client Success Lead. |
| Enterprise | From $1,499/mo billed annually | monthly, billed annually | Industry leaders and large enterprises with custom monitoring volume and consulting needs.Adds: Adds custom keyword and mention limits, unlimited AI Insights and AI Topics, dedicated consulting and inclusion of Smart Context Search. |
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Where the pricing makes sense
The company stage and team size where Brand24's pricing actually pencils out — and where peers do it cheaper.
Individual at $199/mo billed annually is priced like a mid-market listener but delivers an entry-tier quota — 3 keywords, 2K mentions, a 12-hour refresh. Team at $299/mo billed annually ($349 monthly) is the realistic floor for a working PR team. Pro and Business at $399–$599/mo billed annually compete with Mentionlytics and Awario on reporting depth rather than price; Brandwatch sits well above for enterprise-scale social analytics. Add the $149 API fee and any add-ons before comparing totals.
Has Brand24's pricing changed?
No plan price for Brand24 has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.
Who should pick Brand24?
Pick Brand24 if you are PR and comms teams shipping monthly earned-media, sentiment and AVE reports, Agencies managing several client brands with white-labelled PowerPoint output, Brand teams tracking how chatbots and LLMs describe them via AI Visibility, Marketers benchmarking share of voice against named competitors.
Look elsewhere if you are Social media managers who need publishing, scheduling or comment replies, Solo founders — Individual caps at 3 keywords and 2K mentions a month, Teams that need API access in-plan — it's a $149 additional fee, Buyers assuming Smart Context Search is included — it's an add-on on every tier.
Skip it if Skip Brand24 if you only need to publish, schedule and reply to social comments — Brand24 listens and reports, and its cheapest tier caps you at 3 keywords and a 12-hour refresh.
GeneratedReal-world workflow fit
Concrete scenarios for the personas Brand24 actually fits — and what changes day-one when you adopt it.
You run Team at $299/mo billed annually with 7 keywords covering the brand, two product lines and two executives, checking the dashboard each morning for sentiment shifts.
Outcome: You catch a negative forum thread within the hour, export a PDF for the weekly leadership update, and pull AVE to show the value of the month's earned coverage.
You run Business at $599/mo billed annually with 25 keywords and 100K mentions, splitting projects per client and using unlimited AI Topics to summarise each conversation.
Outcome: You send each client a white-labelled PDF or PowerPoint with share-of-voice against their named rivals, without touching a spreadsheet.
You run Pro at $399/mo billed annually for real-time updates and AI Events Detection, add the AI Visibility module, and connect the MCP server to your AI assistant.
Outcome: When a coverage spike hits you get an automated explanation of the cause, and you can answer 'where does ChatGPT mention us and how positively' with data from the AI Visibility module.
Use cases
- Monitor brand mentions across social, news, forums and podcasts in near real time to catch a reputation crisis early.
- Measure PR coverage and value it with AVE, then export PDF, Excel or PowerPoint reports for stakeholders.
- Benchmark share of voice and sentiment against named competitors month over month.
- Find the influencers driving a conversation and rank them by Presence Score.
- Track hashtag reach, volume and most-shared links to judge a campaign's effect.
- Track how your brand appears inside ChatGPT and other AI platforms with the AI Visibility add-on.
- Feed AI assistants live brand-mention data through the MCP integration.
- Collect customer feedback from reviews and forum posts to inform product decisions.
Setup time & first value
How long it actually takes to get something useful out of Brand24 — broken out by persona, not the marketing-page minute.
Keywords and first mentions appear the same day you start the 14-day trial — most teams have a working project in under an hour. Getting real value from sentiment, competitor share-of-voice and dashboards is a first-week job. White-labelled reporting and AI Insights take longer because you need a reporting cadence and a few weeks of data before the trends mean anything.
Switching to or from Brand24
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Awario: recreate your keyword set as Brand24 projects, then rebuild sentiment and share-of-voice comparisons — historical mentions do not transfer.
- →From Mentionlytics: export existing reports to PDF/Excel for continuity, restart monitoring in Brand24, and rebuild dashboards from the first weeks of new data.
- →From Brandwatch: move only the keywords and competitors you actually report on — Brand24's tier caps make porting every legacy query uneconomical.
- ↗To Brandwatch: export mentions and reports to Excel first; expect a rebuild of dashboards and a much longer implementation.
- ↗To Awario or Mentionlytics: export historical mentions and PDFs, then re-key keywords — neither imports Brand24 project history.
Integrations
Resources & guides
Tutorials & Learning
YouTube returned 6 videos for “Brand24”, and we withheld 6: 6 could not be judged, because “Brand24” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Brand24.
Official links
What are the best Brand24 alternatives?
The closest alternatives to Brand24 we list are Brandwatch, Mention and BrandWell. Ranked by direct product-type match, not category overlap.
| Alternative | Pricing | Starts at | Last verified |
|---|---|---|---|
| Brandwatch | Contact Sales | Custom pricing | — |
| Mention | Contact Sales | Custom pricing | — |
| BrandWell | Paid | Pricing not published | — |
Alternatives to Brand24
View allBrandwatch
Brandwatch is a social listening platform that turns 100M+ online conversations into consumer intelligence with Iris AI.
Tools that pair well with Brand24
Common stack mates teams adopt alongside Brand24, with the specific reason each pairing earns its keep.
Brandwatch
Brandwatch is a social listening platform that turns 100M+ online conversations into consumer intelligence with Iris AI.
Mention
Social listening and media monitoring across 1 billion sources for PR, brand, and competitor tracking
BrandWell
BrandWell pairs MarketPulse intent data with RankWell AI SEO content writing so B2B teams reach buyers mid-research.
Brand24 vs its closest rival
Brand24's closest head-to-head is with Brandwatch.
Our Brand24 vs Brandwatch verdict written May 12, 2026 is more than 90 days old, so it is being re-reviewed against current data and is not shown.
Frequently asked questions
Best-of guides
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