Brand24
Brand24 tracks your brand across 25M+ online sources with AI sentiment, AI Visibility for LLM mentions, and automated reports.
Brand24 earns its budget when brand-health reporting is a recurring job: sentiment that handles sarcasm, the AI Visibility module for LLM mentions, and white-label reports are still things cheaper tools like Awario and Mentionlytics don't match. The catch is the entry point. At $199/month billed annually ($249 monthly) you get 3 keywords, 2,000 mentions a month, and a 12-hour refresh, which is too thin for any brand with active chatter. Budget for Team at $299/month billed annually ($349 monthly) or Pro at $399/month billed annually ($499 monthly). If you also need to publish, schedule, or reply to comments, this is the wrong tool.
Verified 1h ago · liveness 83/100 · cite: rightaichoice.com/tools/brand24
- PR teams measuring earned media coverage, reach, and sentiment
- Marketers tracking hashtag campaign performance and influencer reach
- Agencies managing multiple client reputations with white-label reports
- Brand teams wanting visibility into how they appear inside AI platforms
- Social media managers needing publishing, scheduling, or comment replies
- Solo founders watching one keyword with a very tight budget
- Enterprises requiring on-premise deployment
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Skip Brand24 if you need to publish, schedule, or reply to comments from the same tool, or if you want API access without the $149 extra fee.
API access is billed as a $149 extra fee on top of your plan, which matters if you plan to pipe mention data into your own dashboards.
Brand24 fits mid-market PR teams and agencies: Team is $299/month billed annually ($349 monthly) and Pro is $399/month billed annually ($499 monthly), with unlimited users from Team up — unusual at this price. Awario and Mentionlytics start cheaper but carry thinner AI features. Talkwalker and Brandwatch sit above it for enterprise customization, and Enterprise here starts at $1,499/month billed annually.
In short
Brand24 — Brand24 tracks your brand across 25M+ online sources with AI sentiment, AI Visibility for LLM mentions, and automated reports. Best for PR teams measuring earned media coverage, reach, and sentiment, Marketers tracking hashtag campaign performance and influencer reach, Agencies managing multiple client reputations with white-label reports. Plans from $199/mo.
What's new in Brand24
Checked todayAcross the latest 3 updates: 3 news mentions.
AI Brand Mentions: How to Track and Grow Them In 2026
Brand24 research claims 59% of ChatGPT brand mentions come from Reddit and forums, and covers how to track AI brand mentions versus citations.
AI Share of Voice: How to Measure, Track, and Improve It in 2026
Guide on measuring AI share of voice, comparing tracking tools, and monitoring competitors in AI search results.
AI Brand Visibility: How to Measure & Maximize It?
Brand24 guide on measuring and improving brand visibility inside AI chatbots and LLMs as they take over search.
What people actually say about Brand24 — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
15 mentions across 2 sources (YouTube, Product Hunt), 6 more we could not attribute · researched Sep 14, 2026.
Weighted by the 21 posts each of 2 sources contributed.
- +Users repeatedly describe the UX as intuitive and pleasant to navigate
- +Broad source coverage across social, news, blogs, videos, forums and podcasts
- +Support is fast and friendly per multiple Product Hunt testimonials
- +Mention and storm alerts catch reputational threats better than manual Googling
- +Social-selling workflows surface high-intent conversations like 'alternative to competitor'
- −Agency plans ship 99 users but only 25 keywords — a structural mismatch for PR teams
- −Entry plan's 3 keywords and 2K mentions per month are tight for multi-brand use
- −Users want a query language to filter noisy mention results more precisely
- −Deep query customization trails Talkwalker and Brandwatch for enterprise needs
- −No free tier — only a 14-day trial before $199/month minimum commitment
- • Annual billing required on the headline price — monthly rates are higher
- • Agency-scale keyword counts force an upgrade to Enterprise pricing
- • Overage charges possible if mention volumes exceed plan limits
Viability Score
How well maintained and how widely used is Brand24? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: September 2026
How we score →Key Features
- Real-time monitoring across 25M+ online sources
- AI Sentiment Analysis with sarcasm detection in 108 languages
- AI Visibility module tracking brand exposure on AI platforms (add-on)
- AI Brand Assistant for natural-language questions about your mentions
- AI Events Detection explains sudden mention spikes
- AI Insights and AI Topics surface trends and recommendations
- AI Topic Analysis up to 2 projects on Pro, unlimited from Business
- Hashtag tracking with reach and volume metrics
- Competitor analysis and share-of-voice benchmarking
- Influencer identification with Presence Score
- AVE (Advertising Value Equivalency) for PR value measurement
- Geo analysis and audience demographics (age, gender, location, interests)
- Automated reports: PDF, Excel, PowerPoint, QuickShare
- White-labelled reports on Business and Enterprise
- Storm alerts, push notifications, and custom email notifications
About Brand24
Brand24 is an AI social listening and media monitoring platform that watches 25 million online sources — including X (Twitter), Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, news, blogs, podcasts, reviews, Telegram, TripAdvisor, and AppStore reviews — and surfaces brand mentions in near real time. It is built for PR teams, marketers, and agencies that need to show brand health rather than just read it: sentiment analysis with sarcasm handling in 108 languages, word cloud context, hashtag reach and volume, competitor share of voice, and influencer Presence Scores all feed automated PDF, Excel, PowerPoint, and QuickShare reports, with white-label options on higher tiers. The AI layer is what Brand24 has pushed hardest on: AI Sentiment Analysis, AI Insights, AI Events Detection, AI Brand Assistant, AI Topics, and the AI Visibility module for tracking how a brand shows up inside major AI platforms. Pricing runs from $199/month on the Individual plan billed annually ($249 monthly) up to Enterprise quotes from $1,499/month billed annually, with a 14-day free trial on every tier. Recent blog research argues 59% of ChatGPT brand mentions come from Reddit and forums, which is the kind of thing the AI Visibility add-on is designed to catch.
Behind the Verdict
Brand24 sits in a spot most listening tools have abandoned: mid-market PR and agency teams who need defensible numbers without an enterprise contract. The monitoring breadth is the foundation — 25 million sources covering social, news, blogs, videos, forums, podcasts, reviews, Reddit, Telegram, TripAdvisor, and AppStore reviews — and the analytics under it are unusually complete for the price. Reach and engagement tracking, trending hashtags, most-sharable links, source analysis, influencer Presence Score, AVE (advertising value equivalency), and geo/demographic breakdowns are all included from the Team tier up. The AI features are where Brand24 has invested most visibly. Sentiment Analysis, Topic Analysis, AI Insights, Events Detection, and the AI Brand Assistant appear on the Pro plan and above, with AI Insights capped at 2 projects on Pro and 5 on Business before going unlimited on Enterprise. AI Topics is capped at 2 projects on Pro and unlimited from Business. The AI Visibility module, which tracks how your brand appears inside major AI platforms, is an add-on everywhere except Enterprise — a real limitation if AI search visibility is your reason for buying. Smart Context Search is likewise an add-on on Pro and Business rather than included. Weaknesses are structural. There is no publishing, scheduling, or comment-reply capability, so it is a listening-only tool and you will need a separate social manager. Lower tiers refresh every 12 hours, which is fine for weekly reporting and useless for crisis response. White-label reports start at Business. The API carries a $149 extra fee, so teams planning to pipe mention data into their own dashboards should price that in. The verdict: Brand24 is good value for PR agencies and mid-market brand teams whose deliverable is a report, and a poor fit for social media managers who need to act inside the same tool. Compare Awario and Mentionlytics for cheaper entry points, and Talkwalker or Brandwatch if you need deeper enterprise customization and can absorb the heavier contract.
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Real-world workflow fit
Concrete scenarios for the personas Brand24 actually fits — and what changes day-one when you adopt it.
Set up keyword projects for the brand name, two product lines, and the CEO, then configure custom email notifications for negative sentiment so nothing slips past. Each Friday, pull a PDF report with reach, sentiment split, and share of voice against two named competitors.
Outcome: A weekly one-page report that goes to the exec team with defensible numbers, replacing manual spreadsheet pulling across social and news.
Run a separate project per client with client-specific keywords, then use Presence Score to surface the authors driving each conversation. Export white-labelled PowerPoint decks on the Business plan for monthly client reviews.
Outcome: Client-ready branded reporting without rebuilding decks by hand, with influencer lists the client's comms team can act on.
Enable the AI Visibility module alongside standard monitoring to see where and how often the brand appears inside major AI platforms, then cross-reference against Events Detection to explain a spike in AI-driven traffic.
Outcome: A concrete answer to 'are we showing up in ChatGPT answers' backed by the same dashboard as standard social listening.
Use Cases
- Monitor brand mentions across social media, news, and forums in real time to protect reputation.
- Track campaign performance and measure PR coverage with automated PDF, Excel, and PowerPoint reports.
- Identify key influencers discussing your brand or industry keywords using Presence Score.
- Perform competitive analysis by comparing share of voice and sentiment with named rivals.
- Gather customer feedback from online reviews and social posts to inform product decisions.
- Track hashtag reach and volume to measure a campaign's effect.
- Measure PR value in monetary terms with AVE for stakeholder reporting.
- Track how your brand appears inside AI platforms with the AI Visibility module.
Models Under the Hood
as of 2026-09-22
Limitations
- Pricing starts at $199/month billed annually ($249 monthly) on Individual, and that tier includes only 3 keywords, 2,000 mentions per month, and a 12-hour refresh rate.
- White-labelled reports are not available on Individual or Team.
- AI Insights is capped at 2 projects on Pro and 5 on Business; AI Topics is capped at 2 projects on Pro.
- Smart Context Search is an add-on on Pro and Business rather than included, and the AI Visibility module is an add-on on every tier except Enterprise.
- API access carries a $149 extra fee.
- There is no publishing, scheduling, or comment-reply capability, so Brand24 cannot replace a social media management tool.
as of 2026-09-29
Verification history
We have re-verified Brand24 16 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 16 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Brand24 tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Individual
$199/mo billed annually ($249 monthly)
Ideal for
Solo consultant or small brand tracking a single name, three keywords, and under 2,000 mentions a month who only needs a daily-ish report.
What this tier adds
Starting tier: 3 keywords, 2,000 mentions/mo, 1 user, 12-hour refresh, AI Sentiment Analysis.
Team
$299/mo billed annually ($349 monthly)
Ideal for
Startup or small business with a comms lead plus stakeholders who need to see the dashboard without buying extra seats.
What this tier adds
Adds unlimited users, 7 keywords, 10K mentions/mo, hourly updates, and chat support over Individual.
Pro
$399/mo billed annually ($499 monthly)
Ideal for
Growing business or small agency running active campaigns that need realtime alerts and the AI feature set.
What this tier adds
Adds realtime updates, 12 keywords, 40K mentions/mo, Lightning Search, AI Events Detection, AI Brand Assistant, and AI Insights/Topics for 2 projects.
Business
$599/mo billed annually ($699 monthly)
Ideal for
Scaling business or established agency with multiple client projects that needs branded client-facing reports.
What this tier adds
Adds 25 keywords, 100K mentions/mo, unlimited AI Topics, AI Insights for 5 projects, white-labelled and advanced reports, and a Client Success Lead.
Enterprise
From $1,499/mo billed annually
Ideal for
Industry leaders and large-scale enterprises with custom monitoring scope and a need to track AI platform exposure.
What this tier adds
Adds custom keyword and mention limits, unlimited AI Insights and Topics, Smart Context Search, dedicated consulting, and the AI Visibility module.
Where the pricing makes sense
The company stage and team size where Brand24's pricing actually pencils out — and where peers do it cheaper.
Brand24 fits mid-market PR teams and agencies: Team is $299/month billed annually ($349 monthly) and Pro is $399/month billed annually ($499 monthly), with unlimited users from Team up — unusual at this price. Awario and Mentionlytics start cheaper but carry thinner AI features. Talkwalker and Brandwatch sit above it for enterprise customization, and Enterprise here starts at $1,499/month billed annually.
Setup time & first value
How long it actually takes to get something useful out of Brand24 — broken out by persona, not the marketing-page minute.
For a PR manager, keyword projects and email alerts take about 30 minutes, with the first mentions appearing within the refresh window (12 hours on Individual, hourly on Team, realtime from Pro). Agency leads running multiple client projects should budget a few hours to configure per-client keywords and white-label report templates. AI Visibility setup is longer because it is an add-on that needs
Switching to or from Brand24
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Awario: Export your keyword lists and alert rules, recreate them as Brand24 projects, and expect a wider source set at the cost of a higher monthly floor.
- →From Mentionlytics: Bring across your tracked keywords and competitor sets, then rebuild the reports you were sending as PDF exports in Brand24's report builder.
- →From Google Alerts: Replace each alert with a Brand24 project keyword, then add sentiment, reach, and share-of-voice metrics that Alerts never provided.
- →From a spreadsheet workflow: Import your brand and competitor keyword list into Brand24 projects, then retire the manual copy-paste routine in favour of scheduled reports.
- ↗To a social media management suite: Keep Brand24 for listening and pair it with a publishing tool, since Brand24 has no scheduling or comment-reply features.
- ↗To Brandwatch or Talkwalker: Export your Brand24 mention data via the $149 API add-on to preserve history before cancelling.
- ↗To Awario: If budget is the deciding factor, export your keyword list and rebuild projects on the cheaper platform, accepting thinner AI features.
Integrations
Resources & Guides
Tutorials & Learning
YouTube returned 6 videos for “Brand24”, and we withheld 6: 6 could not be judged, because “Brand24” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Brand24.
Official links
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Frequently Asked Questions
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