Mention
FreemiumSocial listening and media monitoring across 1 billion real-time sources
By Tanmay Verma, Founder · Last verified 06 Jul 2026
4.1k views
Added 4/3/2026
80/100Safe BetIn short
Mention — Social listening and media monitoring across 1 billion real-time sources. Best for Brand reputation management for small to mid-size businesses, PR campaign impact measurement and media monitoring, Competitive intelligence tracking across web and social. Free to start; paid plans from $49/mo.
Compared withvs Brand24
Is Mention actually worth it?
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Editorial Verdict
Best for
Brand reputation management for small to mid-size businessesPR campaign impact measurement and media monitoringCompetitive intelligence tracking across web and socialCrisis early warning and responseSocial media management via Agorapulse integration
Not ideal for
Enterprise-scale deep analytics requiring custom data miningUsers needing unlimited monitoring on a free or low-cost planTeams needing extensive CRM or workflow automation integrationsReal-time customer support ticketing from social channels (no dedicated inbox)High-volume monitoring without hitting mention caps
Mention is a solid mid-market pick for real-time social listening, but the Free plan is very restrictive (1 alert, 250 mentions/month) and paid plans cap mentions. With social publishing being phased out, it now focuses purely on monitoring. For cheaper alerts, try Google Alerts; for deeper analytics, consider Brandwatch.
Skip Mention if Skip Mention if you need deep, customizable analytics with unlimited mentions and historical data beyond 2 years, or if you require native social publishing without relying on a third-party integration.
Compare with: Mention vs Vista Social, Mention vs Sprout Social, Mention vs Flick
Last verified: July 2026
Viability Score
80/100
Safe BetHow likely is Mention to still be operational in 12 months? Based on 4 signals — momentum (how recently it shipped), wrapper dependency, revenue model, and web presence.
momentum
62
funding runway
80
website health
90
wrapper dependency
100
Last calculated: July 2026
How we score →Key Features
- Real-time monitoring across 1 billion sources
- Keyword-based and page-based alerts
- Sentiment analysis with emotion detection
- Share of voice measurement
- Competitive benchmarking
- 10+ customizable report templates
- Data visualization with charts and maps
- AI-powered content curation and creation
- Collaborative approval workflows
- Crisis detection and management
- Historical data up to 2 years
- Influence scoring and reach metrics
- Custom dashboards with key indicators
- Review monitoring across 75+ sites
- Boolean search query builder
About Mention
FreemiumBeginner-friendlyAPI availableWeb · Mobile · API
Mention is a social listening and media monitoring platform that tracks online conversations across over 1 billion sources in real time. It serves PR agencies, marketing teams, and brand managers who need to monitor brand mentions, competitors, and industry trends across news, blogs, forums, social media, and review sites. Key features include keyword-based and page-based alerts, sentiment analysis with emotion detection, share of voice measurement, competitive benchmarking, and customizable report templates. The platform also offers AI-powered content curation and creation, though social publishing and engagement features are being deprecated in favor of Agorapulse integration. Mention provides real-time monitoring, historical data up to 2 years, and automated reporting to help users measure PR impact, manage crises, and track market movements. Compared to enterprise tools like Brandwatch or Talkwalker, Mention is simpler and more affordable, but its analytics depth is limited. It's best for mid-market brands and agencies seeking an all-in-one monitoring and social management solution without enterprise complexity.
Behind the Verdict
Mention does one thing well: monitor the web and social media for mentions of your brand, competitors, or any topic. With over 1 billion sources and 75+ review sites, the coverage is broad. Setup is intuitive — basic alerts are keyword or page-based, while advanced alerts support Boolean queries. Sentiment analysis includes emotion detection, which is nice but not always accurate. Reports and dashboards are pre-built and easy to customize, making them useful for weekly PR reports. The Company plan adds white-label reporting and API access, but historical data beyond 2 years is a paid add-on. We'd reach for Mention when you need a straightforward monitoring tool without the complexity of enterprise platforms. Pass on Mention if you require deep analytics, unlimited mentions, or extensive workflow automation. The Free plan is a teaser — you'll quickly hit limits. The closest alternative is Brandwatch, which offers richer analytics but costs more. For budget-conscious teams, Google Alerts plus a social media management tool might suffice. One caveat: social publishing and engagement features are being phased out; you'll need Agorapulse for that. Acquisition by Agorapulse could lead to tighter integration but also potential price changes.
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Real-world workflow fit
Concrete scenarios for the personas Mention actually fits — and what changes day-one when you adopt it.
Brand manager
Set up a new brand keyword alert, monitor sentiment and share-of-voice daily, and receive real-time notifications for any crisis mentions.
Outcome: Catch a negative viral post within minutes and coordinate a response, minimizing reputation damage.
PR agency account manager
Create a campaign-specific Boolean query, track news and social mentions, and auto-generate a weekly client report with reach and sentiment metrics.
Outcome: Deliver measurable campaign impact reports to clients without manual data gathering.
Use Cases
- Monitor brand mentions across news, blogs, and social media in real time
- Track competitor activity and industry trends
- Identify and score influencers for outreach campaigns
- Get automated reports on sentiment and coverage
- Manage social media publishing and engagement (via Agorapulse)
- Identify and manage brand crises early
- Conduct market research and trend analysis
- Monitor reviews across 75+ review sites
Models Under the Hood
Proprietary sentiment analysis modelAI-powered content curation model
as of 2026-07-06
Limitations
- Free plan is very restrictive (1 alert, 250 mentions/month).
- Paid plans cap mentions (e.g., Solo: 5,000 mentions/month, Pro: 10,000).
- Sentiment analysis can be inaccurate for nuanced language, sarcasm, or industry jargon.
- Historical data only goes back 2 years.
as of 2026-06-30
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Annual total
Free
Over 12 months
Effective monthly
Free
Billed monthly
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Mention tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free
$0/mo
Ideal for
Solo user or student trying media monitoring for the first time with very low volume.
What this tier adds
1 alert, 250 mentions/month, 30-day history, 1 user.
Solo
$49/mo
Ideal for
Freelancer or small business owner needing more mentions and basic sentiment analysis.
What this tier adds
3 alerts, 5,000 mentions/month, 1-year history, sentiment analysis, share of voice, 5 users.
Pro
$99/mo
Ideal for
Marketing team or agency requiring competitive benchmarking and advanced Boolean queries.
What this tier adds
10 alerts, 10,000 mentions/month, 2-year history, custom reports, API access, 10 users.
Company
$599/mo
Ideal for
Enterprise team needing unlimited alerts, white-label reports, and a dedicated account manager.
What this tier adds
Unlimited alerts, 50,000 mentions/month, white-label reports, dedicated account manager, unlimited users.
Integrations
Where the pricing makes sense
The company stage and team size where Mention's pricing actually pencils out — and where peers do it cheaper.
Mention's pricing fits small to mid-size marketing teams that need affordable media monitoring. Solo ($49/mo) is cheaper than similar entry tiers from Brandwatch or Talkwalker (typically $100+/mo), but caps mentions at 5,000/month. Pro ($99/mo) offers 10,000 mentions and Boolean queries, undercutting most mid-tier competitors. Company ($599/mo) includes white-label reports and a dedicated account manager, but still limits mentions to 50,000/month.
Setup time & first value
How long it actually takes to get something useful out of Mention — broken out by persona, not the marketing-page minute.
For a single keyword alert: under 5 minutes using the query builder. Full dashboard setup with multiple alerts and custom reports takes about 30 minutes. Integrations with Slack or Zapier require an additional 10 minutes to configure. Most users get their first mention within minutes of creating an alert.
Switching to or from Mention
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
Migrating in
- →From Google Alerts: Upgrade to Mention for real-time alerts, sentiment analysis, and social sources. Export your Google Alert keywords and recreate them as Mention alerts.
- →From Brandwatch: For simpler needs, export your Brandwatch queries and reports, then set up equivalent alerts and dashboards in Mention.
Migrating out
- ↗To Brandwatch: If you need deeper analytics, export your Mention reports and alerts, then recreate them in Brandwatch's more advanced query builder.
- ↗To Talkwalker: For enterprise-scale listening, migrate by exporting your Mention dashboards and importing into Talkwalker's API-driven platform.
Resources & Guides
Frequently Asked Questions
Tools that pair well with Mention
Common stack mates teams adopt alongside Mention, with the specific reason each pairing earns its keep.
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