Mention
Social listening and media monitoring across 1 billion sources for PR, brand, and competitor tracking — monitoring and analytics only since the Agorapulse
If media monitoring and share of voice are the job, Mention still earns its keep: 1 billion sources, Boolean alerts up to 2,000 characters, and 2-year history undercut Brandwatch and Talkwalker on price. Just don't buy it expecting to publish or respond — the vendor is deprecating Publish and Respond in favor of Agorapulse, so plan on Mention plus a separate publishing tool (Agorapulse, Buffer, Hootsuite) rather than one vendor doing both. Watch the add-ons too: historical data and API access are paid extras on the Company plan, which is quoted by demo rather than listed with a public rate.
Verified 8d ago · liveness 69/100 · cite: rightaichoice.com/tools/mention
- PR teams measuring campaign impact and earned media reach
- Agencies reporting client share of voice and competitive benchmarks
- Brand managers running reputation monitoring and crisis early warning
- Market researchers tracking competitors, regulations, and consumer shifts
- Teams that need publishing and scheduling in the same tool — the vendor now points those users to Agorapulse
- Buyers expecting API access and 2-year history to be bundled rather than paid add-ons
- Enterprises needing custom data mining and deep analytics (Brandwatch, Talkwalker)
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Skip Mention if you need publishing, scheduling, and a unified social inbox in the same tool as your monitoring — those features are being retired and the vendor itself now sends that work to Agorapulse.
Historical data access is not included in the Company plan and is sold as a paid add-on, so the 2-year archive costs extra if you need it.
Mention sits in the mid-market monitoring band: well below Brandwatch and Talkwalker on price, and above free or entry-level alert tools. The single Company plan is quoted per month, billed yearly, with a stated $360 saving and no public list rate — NGOs get a discount on request. If your budget stops at a few hundred dollars a month, confirm the quoted figure before you plan around it.
In short
Mention — Social listening and media monitoring across 1 billion sources for PR, brand, and competitor tracking — monitoring and analytics only since the Agorapulse. Best for PR teams measuring campaign impact and earned media reach, Agencies reporting client share of voice and competitive benchmarks, Brand managers running reputation monitoring and crisis early warning. Contact Sales pricing.
Viability Score
How well maintained and how widely used is Mention? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →Key Features
- Real-time monitoring across 1 billion web and social sources
- Keyword-based and page-based monitoring alerts
- Boolean search queries up to 2,000 characters (Advanced Alert)
- Sentiment analysis with emotion detection
- Share of voice measurement against competitors
- Competitor benchmarking and market position tracking
- Customizable dashboards with charts, maps, and key numbers
- Over 10 ready-to-use report templates by use case
- Historical data access up to 2 years
- Review monitoring across 75+ sites including Google, Trustpilot, Amazon, and Glassdoor
- Influence scoring and audience insights
- Team collaboration with mention assignment, shared alert access, and member roles
- White-label reporting
- Email and desktop push notifications for new mentions
- API access for custom integrations (paid add-on)
About Mention
Mention is a social listening and media monitoring platform that tracks your brand, competitors, or any topic across social media and the web in near real time. It crawls more than 1 billion sources — Facebook, Instagram, Twitter/X, Reddit, TikTok, Pinterest, and YouTube alongside news sites, blogs, and forums — and its review monitoring reaches 75+ review sites including Google, Facebook, Trustpilot, Amazon, and Glassdoor. Data history runs up to 2 years. The product splits into Monitor, Analyze, and Engage. You build queries with simple keyword alerts or Boolean search up to 2,000 characters (Boolean queries are an Advanced Alert feature), and results flow into auto-updating dashboards with charts, maps, and key numbers. Over 10 ready-made report templates cover common use cases, and analytics include reach, volume, sentiment, location, source, emotion, share of voice, and competitor benchmarking. Influence scoring and audience insights tell you who is saying it and how far it travels. Alerts arrive by email or desktop push notification. Mention fits PR teams, agencies, brand managers, and market researchers who want credible monitoring depth without enterprise pricing. The structural change to know before you buy: Agorapulse acquired Mention and is progressively deprecating Mention's Publish and Respond features — the vendor itself now points publishing and responding users to Agorapulse. Treat Mention as a dedicated monitoring and analytics tool, not an all-in-one social suite. Historical data and API access are listed on the pricing page as paid add-ons rather than bundled, and NGO/non-profit discounts are available on request.
Behind the Verdict
Mention's core value is breadth and price. It monitors 1 billion web and social sources, covers review sites like Google, Trustpilot, Amazon, and Glassdoor, and keeps up to 2 years of historical data — a combination most sub-enterprise monitoring tools can't match. Query building spans simple keyword and page alerts through Boolean queries up to 2,000 characters, and report templates (over 10, by use case) mean you're not starting from a blank canvas. Analytics go beyond mention counts into sentiment, emotion, reach, location, share of voice, and competitor benchmarking, with influence scoring that helps you decide who's worth an outreach email. The weaknesses are structural, not cosmetic. First, Agorapulse acquired Mention and is progressively deprecating Publish and Respond — so the "Engage" pillar of the classic all-in-one pitch is going away, and the vendor publicly recommends Agorapulse for scheduling and social inbox work. If you bought Mention for social media management, you now need a second tool. Second, two features buyers often assume are included are not: historical data access and API access are listed on the pricing page as "not included in this plan — available as a paid add-on." Budget for both if you need them. Third, the pricing page presents the Company plan as "starting at $" with a per-month, billed-yearly qualifier and a "save $360" note, but the actual figure is delivered through a demo request rather than printed, so you'll need a conversation to get a real number and to see whether an annual commitment is required. Where it fits: PR teams measuring earned media reach, agencies producing client share-of-voice and competitive reports, brand managers running crisis early warning, market researchers tracking regulations and consumer shifts, and SMBs that want near-Brandwatch depth without enterprise contracts. Where it doesn't: teams that need publishing and scheduling under the same login, buyers who want API and long history bundled in the base price, enterprises needing custom data mining (Brandwatch, Talkwalker territory), and anyone whose main need is CRM or workflow automation. Peers to weigh: Brandwatch and Talkwalker above it on depth and price; Agorapulse as the companion or replacement for publishing; cheaper alert tools below it if you only need basic keyword pings.
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Real-world workflow fit
Concrete scenarios for the personas Mention actually fits — and what changes day-one when you adopt it.
Set up an Advanced Alert with Boolean operators (up to 2,000 characters) for the brand name plus key executives, exclude obvious noise with NOT, and route new mentions to email and Slack.
Outcome: A running feed of earned media and commentary that feeds a monthly coverage and sentiment report built from one of the 10+ templates.
Build a share-of-voice dashboard per client, tracking competitor mention volume alongside the client's, and assign notable mentions to team members for follow-up.
Outcome: White-label review reports for each client, with competitor benchmarking produced from the same auto-updating dashboard rather than manual spreadsheet work.
Turn on real-time alerts for product and policy keywords, monitor review sites including Google, Trustpilot, and Glassdoor, and monitor sentiment and emotion trends over the 2-year history window.
Outcome: Early warning on a brewing issue, with source and location context, before it escalates into a full crisis.
Use Cases
- Monitor brand mentions across news, blogs, and social media in near real time
- Track competitor activity and industry trends for share-of-voice reporting
- Identify and score influencers for outreach campaigns
- Get automated reports on sentiment, reach, and media coverage
- Monitor product reviews across 75+ review sites
- Spot a brand crisis early by interacting with those fuelling it
- Conduct market research on emerging technologies, regulations, and consumer shifts
- Measure the impact of PR campaigns through audience reactions
Models Under the Hood
as of 2026-09-22
Limitations
- Publish and Respond are being progressively deprecated following the Agorapulse acquisition, and the vendor now names Agorapulse as the official solution for publishing and responding — so Mention is a monitoring and analytics tool, not an all-in-one social suite.
- Historical data access and API access are shown on the pricing page as paid add-ons, not included in the Company plan.
- Boolean search up to 2,000 characters is an Advanced Alert feature; Standard Alerts offer only a simplified, limited query builder.
- The Company plan is quoted through a demo request (per-month, billed yearly, with a stated $360 saving) rather than published as a fixed public rate.
as of 2026-09-30
Verification history
We have re-verified Mention 20 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
Showing the 6 most recent of 20 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Mention tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Company
Custom — quoted "starting at $" per month, billed yearly (st
Ideal for
PR teams, agencies, and brand or market-research teams that need monitoring across 1 billion sources plus sentiment, share of voice, and competitor benchmarking.
What this tier adds
Single quote-by-demo tier covering social, web, and 75+ review-site monitoring, Advanced Boolean alerts, dashboards, white-label reporting, and a dedicated account manager — with history and API sold separately.
Where the pricing makes sense
The company stage and team size where Mention's pricing actually pencils out — and where peers do it cheaper.
Mention sits in the mid-market monitoring band: well below Brandwatch and Talkwalker on price, and above free or entry-level alert tools. The single Company plan is quoted per month, billed yearly, with a stated $360 saving and no public list rate — NGOs get a discount on request. If your budget stops at a few hundred dollars a month, confirm the quoted figure before you plan around it.
Setup time & first value
How long it actually takes to get something useful out of Mention — broken out by persona, not the marketing-page minute.
PR and brand teams typically see first value within a day: create an alert (simple keyword or a Boolean query from the query builder), pick a report template, and connect email or desktop push notifications. Agencies adding share-of-voice dashboards and white-label reporting should budget a few days, plus extra time if you're purchasing the historical-data or API add-ons.
Switching to or from Mention
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Google Alerts: recreate your keyword set as Mention alerts, then upgrade the important ones to Advanced Alerts with up to 2,000-character Boolean queries for fewer false positives.
- →From Brandwatch or Talkwalker: map your existing queries into Mention's Boolean syntax and rebuild dashboards from the 10+ use-case templates before cancelling the incumbent.
- →From a spreadsheet-and-manual-search routine: set page-based and keyword alerts, then let the auto-updating dashboards replace the manual weekly sweep.
- →From Agorapulse monitoring (if you only used it for listening): keep Agorapulse for publishing and move listening and analytics into Mention.
- ↗To Agorapulse: move all publishing, scheduling, and social inbox work, since Mention's Publish and Respond features are being progressively deprecated.
- ↗To Brandwatch or Talkwalker: migrate if you need custom data mining and deeper analytics than Mention's monitoring and reporting layer provides.
- ↗To a dedicated publishing tool (Buffer, Hootsuite): keep Mention for listening and use the separate tool for scheduling and responding.
Integrations
Resources & Guides
Tutorials & Learning
YouTube returned 6 videos for “Mention”, and we withheld 6: 6 could not be judged, because “Mention” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Mention.
Tools that pair well with Mention
Common stack mates teams adopt alongside Mention, with the specific reason each pairing earns its keep.
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Vista Social
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Brandwatch
Enterprise social listening and consumer intelligence suite combining social, search, and media data with Iris AI analysis.
Featured Head-to-Head Comparisons
Alternatives to Mention
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Social media management platform with Trellis AI, unified inbox, publishing, analytics and listening
Vista Social
Vista Social is a social media management platform that unifies publishing, inbox, listening, reviews, and reporting, with an AI command center called Ask
Brandwatch
Enterprise social listening and consumer intelligence suite combining social, search, and media data with Iris AI analysis.
Frequently Asked Questions
Best-of guides
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