HubSpot vs Lemlist

Side-by-side comparison of features, pricing, and ratings

Analysis reviewed Live tool data as of 2026-09-14
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At a glance

DimensionHubSpotLemlist
Pricingfreemium · from Free $0/mopaid · from Email $55/mo (yearly, save 20%) or $69/mo monthly
Best forMid-market companies consolidating sales, marketing, and service onto one platform, Startups that want a genuinely usable free CRM and a cheap path to paid hubsSDR and AE teams running AI-personalized multichannel sequences across email, LinkedIn, calls and SMS, Founders and small sales teams who want sourcing, enrichment, sending and dialing in one subscription
Standout featuresSmart CRM as a single source of truth for customer data · Breeze AI agents for prospecting, service, and data research · Agent Hub for building and managing AI agents across the platform650M+ lead database with smart ICP filters and account-based prospecting · Email finder and verifier across 25+ data providers, billed per verified email · Phone number finder billed per successful number lookup
Viability score87/10093/100
APIYesYes

HubSpot is the stronger pick for mid-market companies consolidating sales, marketing, and service onto one platform; Lemlist fits better for sdr and ae teams running ai-personalized multichannel sequences across email, linkedin, calls and sms.

Built from live tool data, last verified 2026-09-14.

HubSpot
HubSpot

Agentic CRM that unites HubSpot marketing, sales, and service teams on one Smart CRM platform

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Lemlist
Lemlist

Lemlist is an AI outbound platform that runs multichannel cold email, LinkedIn, call and WhatsApp sequences with intent signal agents.

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Pricing
Freemium
Paid
Plans
$0/mo
$20/seat/mo
$1,300/mo
From $4,300/mo
$55/mo (yearly, save 20%) or $69/mo monthly
$87/user/mo (yearly) or $109/user/mo monthly
Custom
Pay per success (1 credit = $0.01)
Popularity
5.8k views
5.2k views
Skill Level
Beginner-friendly
Intermediate
API Available
Platforms
Web
WebAPI
Categories
📇 CRM📈 Marketing & SEO🎣 Sales Prospecting & Outbound💬 Customer Support📡 AI Search Visibility
🎣 Sales Prospecting & Outbound✨ Email Marketing & Newsletters🤖 Automation & Agents
Features
Smart CRM as a single source of truth for customer data
Breeze AI agents for prospecting, service, and data research
Agent Hub for building and managing AI agents across the platform
AEO (Beta) to track and improve brand visibility in AI answer results
Marketing Hub for lead generation and campaign automation
Sales Hub for pipeline management and deal tracking
Service Hub with help desk and ticketing
AI customer agent resolving queries 24/7
AI prospecting agent to identify and engage high-value leads
AI data agent for instant customer research
Content Hub for AI-assisted content creation and management
Data Hub for centralized data management
Revenue Hub with CPQ, billing, and payments
Free CRM with unlimited users
Small Business Bundle packaging Starter editions of each product
650M+ lead database with smart ICP filters and account-based prospecting
Email finder and verifier across 25+ data providers, billed per verified email
Phone number finder billed per successful number lookup
Multichannel sequences covering email, LinkedIn, calls, WhatsApp and SMS
LinkedIn automation: profile visits, follows, invites, text messages, voice messages
Built-in call dialer and VoIP integrations with task management
SMS campaign automation from the same workflow
WhatsApp prospecting available as a paid add-on
Unified inbox aggregating every conversation across channels and senders
lemAgent AI for building campaigns and cleaning lead data
Data Enrichment Agents pulling context from LinkedIn, websites, CRM and Claap recordings
Intent Signal Agents tracking company web visits, hiring and job changes, fundraising, LinkedIn engagement
Website visitor identification to reveal companies researching your product
AI Context Center suggesting sequences, copy and prompts from trigger context
Deliverability Hub with inbox rotation, warm-up, sending limits and deliverability alerts
Integrations
Slack
Gmail
Google Drive
Salesforce
Zapier
Mailchimp
Shopify
Microsoft Outlook
Microsoft Teams
Zoom
WordPress
Typeform
Asana
Trello
LinkedIn
HubSpot
Attio
Pipedrive
Breakcold
Close
Zoho CRM
Google Sheets
Calendly
Claap
Taplio
Jotform

Frequently Asked Questions

Which is better, HubSpot or Lemlist?

The best choice between HubSpot and Lemlist depends on your specific use case — we compare them independently on features, current pricing, integrations, and real-world signals (with an on-demand sentiment scan available for each). See the side-by-side breakdown above to match them to your needs.

What are the main differences between HubSpot and Lemlist?

The key differences include pricing model, feature set, platform support, and skill level requirements. Review the full comparison on RightAIChoice for a detailed breakdown.

Is there a free version of HubSpot or Lemlist?

Check the pricing section in the comparison for the latest pricing details on both tools, including free tiers, trial options, and paid plans.

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Explore each tool further

HubSpot
View HubSpot reviewHubSpot alternatives
Lemlist
View Lemlist reviewLemlist alternatives

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Best AI CRM toolsBest AI Sales Prospecting & Outbound toolsBest AI Marketing & SEO toolsBest AI Email Marketing & Newsletters tools
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Last reviewed: May 12, 2026