HubSpot vs Salesloft
Side-by-side comparison of features, pricing, and ratings
At a glance
| Dimension | HubSpot | Salesloft |
|---|---|---|
| Pricing | Free CRM; paid tiers start at $20/mo | Contact for pricing (likely $100+/user/mo) |
| Core Focus | Unified CRM for marketing, sales, service, content, revenue | AI sales engagement & revenue orchestration |
| AI Capabilities | Breeze AI agents for prospecting, service, data analysis (launched June 2025) | AI agents for task automation, AI chat, Rhythm AI prioritization |
| Best For | Mid-market, startups needing a unified CRM + marketing automation | Sales teams & RevOps needing advanced cadences & forecasting |
| Integrations | 250+ apps, native Slack, Shopify, Zapier | Strong with CRM (Salesforce, HubSpot), LinkedIn, Gong, ZoomInfo |
| Free Tier | Yes, unlimited users, free CRM | No free tier |
For a growing business needing an all-in-one CRM with marketing, sales, and service—start with HubSpot's free tier and scale. For a sales-optimization team that lives in cadences and needs AI-driven forecasting and engagement, Salesloft is the dedicated choice despite opaque pricing.
Feature-by-feature
HubSpot offers a broad suite: Smart CRM, Marketing Hub (automation, lead scoring), Sales Hub (pipeline, deals), Service Hub (ticketing, help desk), Content Hub (AI content creation), and Revenue Hub (CPQ, billing). Its Breeze AI agents—launched June 2025—prospect, service, and analyze data, plus it has Answer Engine Optimization (AEO) Beta. It integrates with 250+ apps including Slack, Gmail, Zapier. In contrast, Salesloft focuses narrowly on revenue orchestration: Cadence (multi-channel sequences), Rhythm (AI-prioritized daily actions), Conversations (conversation intelligence), Deals (deal acceleration), and Forecast (AI forecasting). It has AI chat agents for website conversion and AI agents for automation. Salesloft integrates deeply with Salesforce, HubSpot, LinkedIn, Gong, and Drift. HubSpot wins for breadth; Salesloft wins for sales-specific depth like cadence management and forecasting. However, HubSpot's content hub and marketing automation are absent from Salesloft.
Pricing compared
HubSpot offers a generous free CRM with unlimited users, making it ideal for startups. Paid plans start at $20/mo (Starter) and go beyond $1,000/mo for full-suite Enterprise. Transparent, self-serve pricing with clear feature tiers. Salesloft does not publish pricing; typical user-based plans start around $100+/month per user (estimated) for basic Cadence, with higher tiers for Conversations, Forecast, and AI agents. For a team of 50, Salesloft can exceed $5,000/month, while HubSpot's Sales Hub Enterprise is $5,000/month for 10 users (additional users extra). HubSpot is more cost-effective for unified teams; Salesloft's value is in specialized engagement & forecasting for sales orgs willing to pay for roi.
Who should pick which
- Startup CEO - all-in-one CRMPick: HubSpot
Free CRM with marketing automation and AI agents for prospecting, scalable from zero to paid tiers, avoiding multiple point solutions.
- SDR Team Lead - multi-channel outreachPick: Salesloft
Salesloft's Cadence and Rhythm provide structured multi-channel sequences and AI-prioritized actions, boosting rep efficiency.
- Revenue Operations Manager - forecastingPick: Salesloft
AI-driven forecasting and deal acceleration in Salesloft offer more granular pipeline insights than HubSpot's native forecasting.
- Marketing Manager - content and campaignsPick: HubSpot
Content Hub, AEO beta, and integrated marketing automation make HubSpot a better fit for managing content and email campaigns.
- Customer Support Lead - help deskPick: HubSpot
Service Hub with ticketing and AI agents provides a self-contained support solution, whereas Salesloft lacks support tools.
Frequently Asked Questions
Can Salesloft replace HubSpot CRM?
No; Salesloft is not a CRM—it depends on a CRM like Salesforce or HubSpot for lead/contact storage. HubSpot CRM can be used as the underlying CRM with Salesloft for engagement.
Does HubSpot have AI agents?
Yes, HubSpot launched Breeze AI agents in June 2025 for prospecting, customer service, and data analysis across all paid plans.
Which tool is better for small teams?
HubSpot's free CRM with marketing automation and sales tools is more accessible for small teams. Salesloft requires a budget and is designed for sales-specific teams.
Do both integrate with Salesforce?
Yes. HubSpot and Salesloft both integrate with Salesforce, but Salesloft's integration is deeper for sales engagement.
Which is better for forecasting?
Salesloft's AI-driven Forecast feature is more advanced for sales forecasts, while HubSpot's forecasting is simpler but sufficient for many SMBs.
Does HubSpot offer a mobile app?
Yes, HubSpot has mobile apps for iOS and Android. Salesloft also offers a mobile app.
Can I manage customer support in Salesloft?
No, Salesloft focuses on sales engagement and forecasting. For support ticketing, you'd need a separate tool like HubSpot Service Hub or Zendesk.
Which tool has free training resources?
HubSpot Academy offers extensive free certifications and training. Salesloft offers training via its university but not as extensive publicly.
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