Features
AI Artist Generator: 8-step guided character builder
AI Influencer Creator: UGC ads and brand content
AI Image Generator: multiple models (Nano Banana Pro, Seedream 5)
AI Video Generator: up to extended length on Unlimited
AI Music Studio: original songs, covers, mashups, remixes, stems
Text-to-Speech: 22+ voices, 30+ languages, sound effects
AI Lipsync: natural lip movement synchronization
Motion Control: transfer motion from reference video to character
Consistent character identity via Elements and @mentions
Voice cloning (Pro and Unlimited plans)
Cross-tool identity: same character across image, video, music, lipsync
Credit system with rollover (never expire)
Free tier: 50 credits, no credit card required
Commercial and redistribution licensing options
White-label exports (Unlimited plan)
Ray 3.2: frame-by-frame video control and continuity across cuts
Uni-1.1: brand intelligence with style and character references
Luma Skills: reusable creative workflows for consistent output
Modify Video: video-to-video editing
Reframe: outpaint images and reframe videos
Camera Motion Concepts: learnable camera controls
Automatic continuity across video cuts
Cinematic quality finishing
Agent-driven research and refinement across video, image, audio, text
Team members and admins management
Fast variant generation: ten directions before standup
API access for Ray 3.2 and Uni-1.1
Third-party model integration (Veo 3.1, Kling Omni, GPT Image 2)
Image generation with GPT Image 2, Nano Banana, Seedream
Audio generation: ElevenLabs TTS, SFX, music
