Brooked
AI data connector for Google Sheets: query live ERP and warehouse data in plain English and sync edits back.
If your finance or rev-ops team lives in Google Sheets and wants warehouse and ERP data without SQL, Brooked is worth a serious look — the free tier shipping every connector is rare, and Pro's model choice plus Python sandbox covers real analysis. The catches are Enterprise-gated real-time sync and SSO, so factor those in before standardizing. Compare the Pro math against Coefficient if you only need a couple of sources.
Verified 14d ago · liveness 73/100 · cite: rightaichoice.com/tools/brooked
- Finance teams pulling live QuickBooks, Sage Intacct, or NetSuite data into Google Sheets
- Revenue ops teams querying Snowflake or Redshift without writing SQL
- Analytics teams that want scheduled refresh plus threshold alerts on warehouse data
- Operations teams pushing spreadsheet edits back to a database or ERP
- Buyers wanting a standalone BI dashboard, as Brooked is a Sheets add-on
- Organizations that need custom AI models without an Enterprise plan
- Heavy users who will exceed 100 imports per month without upgrading
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Skip Brooked if you need real-time sync or SSO on a budget—those are Enterprise-only—or if your team requires a full BI dashboard rather than a spreadsheet add-on.
Real-time sync and SSO/SAML are locked to the custom-priced Enterprise tier, so mid-size teams can't get them on Pro.
Brooked's pricing fits spreadsheet-first finance and ops teams at small to mid-size companies. The Free tier with all connectors is a standout vs. Coefficient, which gates premium sources. Pro at $29/user/month is competitive with Coupler.io and Supermetrics, and it includes more AI features. Enterprise pricing is custom, aligned with Fivetran's contract model.
In short
Brooked — AI data connector for Google Sheets: query live ERP and warehouse data in plain English and sync edits back. Best for Finance teams pulling live QuickBooks, Sage Intacct, or NetSuite data into Google Sheets, Revenue ops teams querying Snowflake or Redshift without writing SQL, Analytics teams that want scheduled refresh plus threshold alerts on warehouse data. Free to start; paid plans from $29/user/mo.
What's new in Brooked
Checked 4 days agoAcross the latest 1 update: 1 feature update.
What people actually say about Brooked — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
6 mentions across 2 sources (Hacker News, Lemmy) · researched Jul 2, 2026.
Average across the 2 sources that answered — each source counts once, not each post.
- +Free tier includes all 14+ connectors, including Snowflake and Sage Intacct.
- +Two-way write-back to databases and ERP systems like NetSuite.
- +AI agent auto-generates SQL from plain English queries.
- +Sandboxed Python environment with pandas and numpy.
- +Data alerts via Slack or email with threshold triggers.
- −Virtually no real user reviews or community feedback.
- −Only posts are from founders promoting the tool.
- −Frontend built entirely by prompting raises quality concerns.
- −Lemmy results are entirely off-topic, not about the tool.
- −Reliability and performance unverified for production use.
- • API costs if using OpenAI/Claude beyond included credits
Viability Score
How well maintained and how widely used is Brooked? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →Key Features
- AI Analyst answers plain-English questions inside Google Sheets
- 141+ live data connectors, including Snowflake, NetSuite, and Redshift
- Two-way sync: read from and write back to source systems
- Scheduled refresh at 15-minute, hourly, daily, or weekly cadence
- AI functions: BRKD_QUERY, BRKD_SQL, BRKD_SUMMARIZE, BRKD_LOOKUP
- Python sandbox with pandas and numpy for custom analysis
- Slack and email threshold-based alerts
- Web research and summarization written into spreadsheets
- Automations triggered on data changes
- Multi-model AI: GLM, Claude, OpenAI, and Gemini
- Audit log for every write back to source
- Schema drift detection
- Authentication via OAuth, API key, or key-pair
- Excel beta support announced May 2026
- Credentials encrypted at rest and in transit; Google Workspace Verified
About Brooked
Brooked is a Google Sheets add-on that drops an AI finance analyst into your spreadsheet. Connect it to live sources — Snowflake, QuickBooks, Sage Intacct, NetSuite, Databricks, Redshift and others across the catalog — then just ask a question in plain English. The agent writes the SQL, runs Python (pandas, numpy) in a sandbox, and writes the answer back to the cell, so nobody has to export a CSV or file an IT ticket. It's built for finance, revenue ops, analytics, and operations teams that live in spreadsheets. The connector set is the draw: the free tier ships every connector, including the premium sources competitors tend to gate. Two-way sync pushes your spreadsheet edits back to the source, and each write lands in an audit trail. Scheduled refresh runs on your cadence — every 15 minutes, hourly, daily, or weekly — with threshold alerts through Slack or email so a stale sheet doesn't become a stale decision. AI functions like BRKD_QUERY, BRKD_SQL, BRKD_SUMMARIZE, and BRKD_LOOKUP let you call the analyst directly from a formula. Model choice is flexible. The AI Analyst runs on GLM, and Pro unlocks Claude, OpenAI, or Gemini — Gemini landed in May 2026. The same month brought an Excel beta, extending the connector concept beyond Google Sheets. Credentials are encrypted at rest and in transit, and the add-on is Google Workspace Verified. Setup is minutes, not quarters: sign up, open a sheet, connect via OAuth or API key, and start querying. Brooked sits alongside Coefficient, Coupler.io, Supermetrics, and heavier pipelines like Fivetran and Airbyte — its pitch is spreadsheet-first teams that want live data without SQL or a data engineer.
Behind the Verdict
Where Brooked earns its keep is the spreadsheet-native workflow. Your analyst asks a plain-English question in a cell, the agent writes the SQL, runs pandas if needed, and the number appears in place. No CSV shuffling, no waiting on the data team. For teams whose reporting already lives in Sheets, that removes a whole step from the week. Pick this when you need live ERP or warehouse data in Google Sheets and don't want to write SQL. The finance use case is the strongest: pulling QuickBooks, Sage Intacct, or NetSuite figures into a model that refreshes hourly. Revenue ops querying Snowflake or Redshift get the same benefit, and operations teams that push edits back to a database get two-way sync with an audit trail. Pass on it if you want a standalone BI dashboard — Brooked is an add-on, not a visualization layer. Teams needing real-time sync or SSO/SAML should look at Enterprise pricing before they get attached, since those sit behind that tier. And if you'll blow past the free tier's import allowance, budget for Pro rather than hitting a wall mid-month. The closest comparison is Coefficient, which also lives in Sheets but gates some premium connectors. Brooked's move is to open every connector on the free tier, which is a clean differentiator if your sources are premium ones. Against Coupler.io or Supermetrics, Brooked leans harder into the AI-analyst angle over pure data refresh. Against Fivetran or Airbyte, it's a different weight class entirely — those are pipelines for engineers, not a spreadsheet tool for analysts. One caveat worth naming: because the AI Analyst and connectors change fast, model options and cadences can shift — the vendor added Gemini and an Excel beta in May 2026, so check the current lineup when you sign up rather than trusting a months-old
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Real-world workflow fit
Concrete scenarios for the personas Brooked actually fits — and what changes day-one when you adopt it.
You need live P&L data from QuickBooks in Google Sheets for monthly reporting. Instead of exporting CSVs, you connect Brooked to QuickBooks, ask 'What was our net revenue last month?' in plain English, and schedule a daily refresh.
Outcome: Your monthly report is always current, saving hours of export/import work each month, and you can slice by product or region without waiting on IT.
You track pipeline in HubSpot and report on it weekly. You connect Brooked to HubSpot, set up an alert in Slack for when a large deal stalls, and use BRKD_SUMMARIZE to summarize the top risks in a cell.
Outcome: You get real-time pipeline visibility in Sheets and proactive alerts, cutting manual reporting time and helping you flag issues faster.
You need to update customer account details in NetSuite. You map NetSuite fields to a Google Sheet, edit rows for corrections, and use Brooked's two-way sync to push those changes back without touching NetSuite's UI.
Outcome: Account updates are handled in a familiar spreadsheet environment, reducing error rates and freeing up your ops team from repetitive data entry.
Use Cases
- Pull live P&L data from QuickBooks into a Google Sheet and refresh automatically every hour
- Ask 'What was our MRR last month?' in plain English and get the answer in a cell without writing SQL
- Alert your Slack channel when Snowflake revenue drops below a threshold
- Update customer account details in NetSuite by editing rows in Google Sheets and syncing back
- Run a Python script to calculate churn rate inside a Sheets cell using pandas on live data
- Automate weekly board reports by scheduling Snowflake queries to run every Monday morning
Models Under the Hood
as of 2026-09-08
Limitations
- The Free tier includes a row limit of 50,000, while Pro and Enterprise offer unlimited rows.
- The product is a Google Sheets add-on with an Excel beta announced in May 2026.
- Multi-model AI support includes GLM, Claude, OpenAI, and Gemini, and more than 141 live data connectors are included on the Free plan.
as of 2026-09-08
Verification history
We have re-verified Brooked 9 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 9 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Brooked tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free
$0
Ideal for
Solo analysts or small teams exploring live data in Sheets on a budget, with low monthly query volume (≤100 imports) and modest row counts (≤50k).
What this tier adds
Starting tier: all 141+ connectors included, but with 100 imports/month, manual refresh only, and a 50,000-row limit.
Pro
$29/user/mo
Ideal for
Professional finance, revenue ops, or analytics teams that need unlimited imports, scheduled auto-sync, and AI model choice—at $29/user/month.
What this tier adds
Adds unlimited imports, auto-sync (hourly/daily/weekly), AI functions, Python sandbox, alerts, and choice of Claude, OpenAI, or Gemini for the AI Analyst.
Enterprise
Custom
Ideal for
Larger organizations with security, compliance, and real-time data needs, requiring SSO/SAML, audit logs, custom integrations, and a dedicated CSM.
What this tier adds
Adds real-time sync, SSO/SAML, audit logs, custom integrations, dedicated CSM, and 99.9% uptime SLA—pricing is custom.
Where the pricing makes sense
The company stage and team size where Brooked's pricing actually pencils out — and where peers do it cheaper.
Brooked's pricing fits spreadsheet-first finance and ops teams at small to mid-size companies. The Free tier with all connectors is a standout vs. Coefficient, which gates premium sources. Pro at $29/user/month is competitive with Coupler.io and Supermetrics, and it includes more AI features. Enterprise pricing is custom, aligned with Fivetran's contract model.
Setup time & first value
How long it actually takes to get something useful out of Brooked — broken out by persona, not the marketing-page minute.
Most users get their first query running within 15 minutes: sign up, open a Google Sheet, install the add-on, connect via OAuth or API key, and type a question. Setting up scheduled refreshes or two-way sync takes an additional 15-30 minutes. Excel beta setup is similar, but plan extra time if you need to map custom integrations or configure alerts.
Switching to or from Brooked
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Coefficient: Reconnect your data sources in Brooked's add-on; the free tier includes all connectors, so you may save money if you were paying for premium sources.
- →From manual CSV exports: Connect your database or ERP directly in Brooked and automate the refresh—no more exporting and re-importing files.
- →From Coupler.io: Import your existing connection settings (API keys/credentials) into Brooked; the query interface is different, but the data sources overlap significantly.
- ↗To Coefficient: Export your sheet's data and set up new connections in Coefficient; you'll need to rebuild any AI functions or automations.
- ↗To Fivetran or Airbyte: For heavier data engineering pipelines, export your schemas and set up scheduled warehouse syncs outside the spreadsheet.
Integrations
Resources & Guides
Tutorials & Learning
YouTube returned 6 videos for “Brooked”, and we withheld 6: 6 could not be judged, because “Brooked” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Brooked.
Official links
Tools that pair well with Brooked
Common stack mates teams adopt alongside Brooked, with the specific reason each pairing earns its keep.
Formula Bot
Better Analyst — formerly Formula Bot — turns plain-English data questions into charts, dashboards, spreadsheets, and scheduled analytics workflows.
GPT for Sheets and Docs
AI add-on for Google Sheets and Docs that runs ChatGPT, Claude, and Gemini models to automate formulas, cleanup, and bulk row-level work from a plain-language
SQL Chat
SQL Chat turns plain-English questions about your MySQL, PostgreSQL, or SQLite database into read-only SQL you can inspect before it runs.
Featured Head-to-Head Comparisons
Brooked vs Geologicai
GeologicAI and Brooked serve entirely different domains. GeologicAI is a specialized, high-cost mining scanner for critical minerals, with recent LIBS acquisition and $44M funding. Brooked is a budget-friendly Google Sheets add-on for finance teams. Choose based on your industry: mining or spreadsheet finance.
Brooked vs Screenplayiq
These tools serve completely different domains: Brooked is for finance/ops teams who want live data in Google Sheets without SQL, while ScreenplayIQ is for screenwriters and producers analyzing script marketability. Choose based on your workflow—if you work with spreadsheets and databases, pick Brooked; if you write feature films, pick ScreenplayIQ. They are not direct competitors.
Brooked vs Bitsgap
Brooked and Bitsgap serve entirely different domains, so the choice depends on your need: live finance data analysis in Google Sheets vs. automated crypto trading. If you're a finance or ops team relying on spreadsheets and data warehouses, Brooked's free tier is powerful. If you're a crypto trader wanting pre-built bots and multi-exchange management, Bitsgap offers robust automation. They address separate workflows; pick the one that matches your primary function.
Alternatives to Brooked
View allFormula Bot
Better Analyst — formerly Formula Bot — turns plain-English data questions into charts, dashboards, spreadsheets, and scheduled analytics workflows.
GPT for Sheets and Docs
AI add-on for Google Sheets and Docs that runs ChatGPT, Claude, and Gemini models to automate formulas, cleanup, and bulk row-level work from a plain-language
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