Brooked
FreemiumAI finance analyst inside Google Sheets: query data in plain English
By Tanmay Verma, Founder · Last verified 06 Jul 2026
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Added 7d ago
77/100Safe BetIn short
Brooked — AI finance analyst inside Google Sheets: query data in plain English. Best for Finance teams needing live data from QuickBooks, Sage, NetSuite in Google Sheets, Revenue ops teams querying Snowflake or Redshift without SQL, Analytics teams needing automated refresh and alerts on warehouse data. Free to start; paid plans from $29/mo.
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Editorial Verdict
Best for
Finance teams needing live data from QuickBooks, Sage, NetSuite in Google SheetsRevenue ops teams querying Snowflake or Redshift without SQLAnalytics teams needing automated refresh and alerts on warehouse dataOperations teams pushing spreadsheet edits back to databases or ERPsSmall to mid-size companies wanting a free, all-connector alternative to Coefficient
Not ideal for
Teams needing real-time sync on the free tier (Enterprise-only)Users wanting a standalone BI dashboard tool (Brooked is a Sheets add-on)Organizations requiring custom AI models without an Enterprise planHeavy data users who exceed 100 imports/month without wanting to pay
Brooked’s free tier is the most generous in the market—all connectors, including Snowflake and Sage Intacct, at $0. The paid Pro tier is fairly priced for unlimited imports and AI model choice. Heavy users should note the import cap and manual refresh on Free.
Compare with: Brooked vs Formula Bot, Brooked vs Quadratic, Brooked vs SheetAI.app
Last verified: July 2026
Viability Score
77/100
Safe BetHow likely is Brooked to still be operational in 12 months? Based on 4 signals — momentum (how recently it shipped), wrapper dependency, revenue model, and web presence.
momentum
55
funding runway
80
website health
90
wrapper dependency
100
Last calculated: July 2026
How we score →Key Features
- AI Agent: plain English queries in Google Sheets
- Two-way sync: read and write to databases/ERPs
- Scheduled refresh: 15-min to weekly auto-sync
- Data alerts: threshold-based Slack/email notifications
- Python sandbox: run pandas/numpy in prompts
- AI functions: BRKD_QUERY, BRKD_SQL, BRKD_SUMMARIZE
- Web research: scrape/summarize/write to sheet
- Schema validation and drift detection
- Audit log: every write logged with diff
- Automations: pre-built workflows on data changes
- Multi-model AI: switch between GLM, Claude, GPT, Gemini
- OAuth, API key, key-pair auth support
- Google Workspace verified add-on
About Brooked
FreemiumIntermediateAPI availablePlugin · Web
Brooked is a Google Sheets add-on that connects to 14+ data sources including Snowflake, QuickBooks, Sage Intacct, and NetSuite, enabling live queries and two-way sync directly within spreadsheet cells. Built for finance, revenue ops, analytics, and operations teams, it eliminates manual exports by letting users ask questions in plain English and get answers in cells. The AI Agent, powered by GLM, Claude, or OpenAI, auto-generates SQL and runs Python scripts (pandas, numpy) in a sandboxed environment. Key features include scheduled refresh (15-min to weekly), data alerts via Slack or email, schema validation, and an audit log for all writes. Unlike competitors like Coefficient that gate premium connectors behind paid tiers, Brooked's free tier includes all 14 connectors. However, the free tier is limited to 100 imports per month and manual refresh only, making it best for light users or evaluation. Pro ($29/user/mo) unlocks unlimited imports, auto-sync, and advanced AI models.
Behind the Verdict
Brooked nails the use-case that plagues finance and ops teams: getting live data into Google Sheets without bugging engineers. The free tier is genuinely useful—all 14 connectors included, which is rare among competitors that paywall Snowflake or ERP connectors. For teams that just need a few hundred imports a month and don’t mind manual refresh, it’s a no-brainer. When you outgrow Free, Pro ($29/user/mo) is competitively priced for unlimited imports, Claude/OpenAI choice, and auto-sync. The main caveat: the free tier’s AI Analyst is limited to GLM (not Claude/OpenAI), and real-time sync only comes on Enterprise. Also, Brooked is strictly a Sheets add-on, not a standalone BI tool. If you need a dashboard or embeddable analytics, look elsewhere. Teams already using Coupler.io or Supermetrics may find Brooked cheaper for the same connector set, especially if they want AI queries.
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Use Cases
- Pull live P&L data from QuickBooks into a Google Sheet and refresh automatically every hour
- Ask 'What was our MRR last month?' in plain English and get the answer in a cell without writing SQL
- Automatically alert your Slack channel when Snowflake revenue drops below a threshold
- Update customer account details in NetSuite by editing rows in Google Sheets and syncing back
- Run a Python script to calculate churn rate inside a Sheets cell using pandas on live data
Models Under the Hood
GLMClaudeOpenAI
Limitations
- Free tier is limited to 100 imports per month and manual refresh only; scheduled syncs require Pro ($29/user/month).
- Real-time sync is locked behind Enterprise.
- AI model selection (Claude, OpenAI) is only available on Pro and above.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Annual total
Free
Over 12 months
Effective monthly
Free
Billed monthly
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Integrations
SnowflakeDatabricksAmazon RedshiftPostgreSQLMySQLSQL ServerSupabaseQuickBooksSage IntacctNetSuiteGoogle AnalyticsLookerHubSpotGoogle Search Console
Resources & Guides
Frequently Asked Questions
Tools that pair well with Brooked
Common stack mates teams adopt alongside Brooked, with the specific reason each pairing earns its keep.
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