Brooked
AI data connector for Google Sheets: query live data and sync in plain English.
Brooked is a strong pick for spreadsheet-centric finance teams that want live data without SQL skills. The free tier—with every connector included—is genuinely generous, and Pro at $29/user is fairly priced. If you need real-time sync or SSO, you'll have to go Enterprise, so weigh that before committing.
Verified 4d ago · liveness 73/100 · cite: rightaichoice.com/tools/brooked
- Finance teams needing live data from QuickBooks, Sage, NetSuite in Google Sheets
- Revenue ops teams querying Snowflake or Redshift without writing SQL
- Analytics teams needing automated refresh and alerts on warehouse data
- Operations teams pushing spreadsheet edits back to databases or ERPs
- Teams needing real-time sync on the free tier (Enterprise-only)
- Users wanting a standalone BI dashboard tool (Brooked is a Sheets add-on)
- Organizations requiring custom AI models without an Enterprise plan
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Skip Brooked if you need real-time data sync or SSO on a free or low-cost plan (those are Enterprise-only), or if you want a standalone BI dashboard rather than a Google Sheets add-on.
Real-time sync and SSO/SAML are locked to the Enterprise tier, so if you need those, you can't stay on Pro at $29/user/month
Brooked's pricing fits small to mid-size finance and ops teams that already live in Google Sheets. The Free tier includes all 141+ connectors, which undercuts Coefficient's free tier (which gates premium sources). Pro at $29/user/month is cheaper than many dedicated BI tools and offers unlimited imports, auto-sync, and AI model choice. Enterprise is custom, so scale-up costs are unknown.
In short
Brooked — AI data connector for Google Sheets: query live data and sync in plain English. Best for Finance teams needing live data from QuickBooks, Sage, NetSuite in Google Sheets, Revenue ops teams querying Snowflake or Redshift without writing SQL, Analytics teams needing automated refresh and alerts on warehouse data. Free to start; paid plans from $29/mo.
What's new in Brooked
Checked 4 days agoAcross the latest 2 updates: 2 feature updates.
Brooked announces Excel beta
Brooked is extending its AI data connector capabilities to Excel via a beta, allowing users to query live data and sync in plain English outside Google Sheets.
Added support for Gemini as an AI model option
Users can now choose Gemini as the AI model powering their data queries, in addition to GLM, Claude, and OpenAI.
What people actually say about Brooked — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
6 mentions across 2 sources (Hacker News, Lemmy) · researched Jul 2, 2026.
- +Free tier includes all 14+ connectors, including Snowflake and Sage Intacct.
- +Two-way write-back to databases and ERP systems like NetSuite.
- +AI agent auto-generates SQL from plain English queries.
- +Sandboxed Python environment with pandas and numpy.
- +Data alerts via Slack or email with threshold triggers.
- −Virtually no real user reviews or community feedback.
- −Only posts are from founders promoting the tool.
- −Frontend built entirely by prompting raises quality concerns.
- −Lemmy results are entirely off-topic, not about the tool.
- −Reliability and performance unverified for production use.
- • API costs if using OpenAI/Claude beyond included credits
Viability Score
How well maintained and how widely used is Brooked? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: August 2026
How we score →Key Features
- AI Analyst: ask plain-English questions, get answers in cells
- Two-way sync: read and write to databases and ERPs
- Scheduled refresh: every 15 minutes, hourly, daily, or weekly
- Data alerts: threshold-based notifications via Slack or email
- Python sandbox: run pandas, numpy in prompts
- AI functions: BRKD_QUERY, BRKD_SQL, BRKD_SUMMARIZE, BRKD_LOOKUP
- Web research: scrape, summarize, write to sheet
- Schema drift detection and audit log for every write
- Automations: pre-built workflows on data changes
- OAuth, API key, key-pair auth support
- 141+ live data connectors included on Free
- Excel beta available (announced May 2026)
- Multi-model AI: switch between GLM, Claude, OpenAI, and Gemini
- Row limit: 50,000 on Free, unlimited on Pro/Enterprise
About Brooked
Brooked is a Google Sheets add-on that puts an AI finance analyst inside your spreadsheet. It connects to 141+ live data sources—including Snowflake, QuickBooks, Sage Intacct, NetSuite, Databricks, and Redshift—and lets you ask questions in plain English. The AI agent writes the SQL, runs Python (pandas, numpy) in a sandbox, and writes answers back to the cell, so you don't need to export CSVs or wait on your data team. Two-way sync means you can push updates back to the source, with every write logged in an audit trail. Scheduled refreshes (every 15 minutes, hourly, or daily), threshold-based alerts via Slack or email, and pre-built automations keep your sheet current without manual effort. The platform is built for finance, revenue ops, analytics, and operations teams. Set up takes minutes: sign up, open a sheet, connect via OAuth or API key, and start querying. No middleware, no IT ticket. The free tier includes all 141 connectors—a differentiator versus competitors like Coefficient that gate premium sources—plus 100 imports per month, manual refresh, and the AI Analyst powered by GLM. Pro, at $29/user/month (or less with annual billing), unlocks unlimited imports, your choice of Claude or OpenAI for the AI Analyst, hourly/daily/weekly auto-sync, AI functions like BRKD_QUERY, BRKD_SQL, BRKD_SUMMARIZE, the Python sandbox, Slack/email alerts, and up to 10 Sheets users. Enterprise adds real-time sync, SSO/SAML, audit logs, custom integrations, a dedicated CSM, and a 99.9% uptime SLA—pricing is custom. Brooked also offers an Excel beta (announced May 2026), extending the same AI data connector capabilities to Excel users. The vendor highlights security: credentials are encrypted at rest and in transit, and the add-on is Google Workspace Verified. Google Workspace Marketplace reviews mention the ease of setup and the usefulness of the AI Analyst. Brooked positions itself directly against Coefficient, Coupler.io, Supermetrics, Airbyte, Fivetran, and others, arguing
Behind the Verdict
Brooked fills a specific niche: it makes live data from ERPs and warehouses feel native inside Google Sheets. For finance teams that live in spreadsheets, the ability to type 'What was our MRR last month?' and get an answer in a cell—without writing SQL or filing a ticket to the data team—is a real workflow win. The free tier includes all 141+ connectors, which is genuinely unusual; competitors like Coefficient gate premium sources behind paid plans. That alone makes it worth a try if you're already on Google Sheets. Where it shines: scheduled refreshes (hourly, daily, weekly) keep your board pack current; threshold alerts to Slack mean you catch revenue drops before a meeting; and the Python sandbox means you can run pandas on live data without leaving the sheet. For ops teams, two-way sync lets you edit a row in Sheets and push it back to NetSuite or a database—with an audit trail. Where it stumbles: it's a Sheets add-on first, so if you need a standalone BI dashboard or native mobile apps, this is not that. Real-time sync and SSO are locked to Enterprise, which may frustrate mid-size teams that want those now. The 100-import Free tier limit is fine for light use, but heavy users will feel the push to Pro. If you're already deeply embedded in a dedicated BI tool (Looker, Power BI) and don't work in Sheets, Brooked won't replace your stack. Overall, it's a pragmatic, well-priced tool for spreadsheet-first data work—not a magic bullet for every analytics need.
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Real-world workflow fit
Concrete scenarios for the personas Brooked actually fits — and what changes day-one when you adopt it.
Pull live P&L from QuickBooks into a Google Sheet, set hourly refresh
Outcome: Board pack always current without manual exports; refresh runs automatically every hour
Query Snowflake for MRR using plain English, get answer in a cell
Outcome: No SQL needed; answer appears in the sheet, and you can set Slack alerts for drops
Update customer account details in NetSuite by editing rows in Sheets
Outcome: Two-way sync pushes changes back to NetSuite with audit trail; no IT ticket
Use Cases
- Pull live P&L data from QuickBooks into a Google Sheet and refresh automatically every hour
- Ask 'What was our MRR last month?' in plain English and get the answer in a cell without writing SQL
- Alert your Slack channel when Snowflake revenue drops below a threshold
- Update customer account details in NetSuite by editing rows in Google Sheets and syncing back
- Run a Python script to calculate churn rate inside a Sheets cell using pandas on live data
- Automate weekly board reports by scheduling Snowflake queries to run every Monday morning
Models Under the Hood
as of 2026-08-20
Limitations
- The Free tier includes 50,000 rows, while Pro and Enterprise offer unlimited rows.
- Scheduled refresh, including 15-minute intervals, is available as a feature.
- The product is available as a Google Sheets add-on, with an Excel beta announced in May 2026.
- Multi-model AI support includes GLM, Claude, OpenAI, and Gemini.
as of 2026-08-19
Verification history
We have re-verified Brooked 6 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Brooked tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free
$0 forever
Ideal for
Solo finance or ops professional exploring live data in Sheets with under 100 imports/month and manual refresh is fine
What this tier adds
Starting tier: includes all 141+ connectors, 100 imports/month, AI Analyst (GLM), manual refresh only, 1 user
Pro
$29 per user / month
Ideal for
Finance and ops teams in SMBs needing unlimited imports, auto-sync, and AI model choice (Claude/OpenAI) on a budget
What this tier adds
Adds unlimited imports, hourly/daily/weekly auto-sync, AI functions, Python sandbox, Slack/email alerts, up to 10 users
Enterprise
Custom
Ideal for
Larger organizations requiring real-time sync, SSO/SAML, audit logs, custom AI models, and a dedicated CSM
What this tier adds
Adds real-time sync, SSO/SAML, audit logs, custom integrations, dedicated CSM, 99.9% uptime SLA; custom pricing
Where the pricing makes sense
The company stage and team size where Brooked's pricing actually pencils out — and where peers do it cheaper.
Brooked's pricing fits small to mid-size finance and ops teams that already live in Google Sheets. The Free tier includes all 141+ connectors, which undercuts Coefficient's free tier (which gates premium sources). Pro at $29/user/month is cheaper than many dedicated BI tools and offers unlimited imports, auto-sync, and AI model choice. Enterprise is custom, so scale-up costs are unknown.
Setup time & first value
How long it actually takes to get something useful out of Brooked — broken out by persona, not the marketing-page minute.
Finance manager: under 5 minutes to connect QuickBooks via OAuth and run first query. Revenue ops analyst: ~10 minutes to connect Snowflake, write first query, and set up a Slack alert. Operations coordinator: ~15 minutes to map NetSuite fields to sheet columns and test two-way sync.
Switching to or from Brooked
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Coefficient: export your Coefficients connections and re-connect sources in Brooked using the same OAuth/API keys; map automations manually in the Brooked web app
- →From Supermetrics: create new data pulls in Brooked using AI functions; import historical data via CSV or direct query
- ↗To Coefficient: export Brooked connectors and re-authorize in Coefficient; rebuild automations on their platform
- ↗To Fivetran or Airbyte: move raw data pipelines to those platforms; keep Brooked for ad-hoc sheet queries
Integrations
Resources & Guides
Tutorials & Learning
Official links
Tools that pair well with Brooked
Common stack mates teams adopt alongside Brooked, with the specific reason each pairing earns its keep.
Formula Bot
AI data analytics platform for instant insights, charts, and reports in plain English
GPT for Sheets and Docs
AI agent for Google Sheets: automate formulas, cleanup, bulk content, and analysis from one prompt.
Quadratic
Quadratic: the AI-native spreadsheet that writes Python, SQL, and formulas for live data analysis
Featured Head-to-Head Comparisons
Brooked vs Geologicai
GeologicAI and Brooked serve entirely different domains. GeologicAI is a specialized, high-cost mining scanner for critical minerals, with recent LIBS acquisition and $44M funding. Brooked is a budget-friendly Google Sheets add-on for finance teams. Choose based on your industry: mining or spreadsheet finance.
Brooked vs Screenplayiq
These tools serve completely different domains: Brooked is for finance/ops teams who want live data in Google Sheets without SQL, while ScreenplayIQ is for screenwriters and producers analyzing script marketability. Choose based on your workflow—if you work with spreadsheets and databases, pick Brooked; if you write feature films, pick ScreenplayIQ. They are not direct competitors.
Brooked vs Bitsgap
Brooked and Bitsgap serve entirely different domains, so the choice depends on your need: live finance data analysis in Google Sheets vs. automated crypto trading. If you're a finance or ops team relying on spreadsheets and data warehouses, Brooked's free tier is powerful. If you're a crypto trader wanting pre-built bots and multi-exchange management, Bitsgap offers robust automation. They address separate workflows; pick the one that matches your primary function.
Alternatives to Brooked
View allFormula Bot
AI data analytics platform for instant insights, charts, and reports in plain English
GPT for Sheets and Docs
AI agent for Google Sheets: automate formulas, cleanup, bulk content, and analysis from one prompt.
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