Drip

Drip is an email and SMS marketing automation platform built specifically for DTC ecommerce brands and online educators. The product is positioned as the mid-market alternative to Klaviyo: similar ecommerce-vertical focus and behavioral segmentation depth, but at a lower entry price and with a more accessible visual workflow builder. Visual Email Builder lets non-developers design and send; Dynamic Segmentation auto-groups audiences by behavior (browse, cart, purchase) and lifecycle stage; Personalization Engine inserts real customer data into messages; pre-built workflow templates cover browse abandonment, onboarding, and event reminders out of the box; Onsite Pop-ups capture attention and conversion-fire directly on the storefront; Insights and Reporting track customer-story journeys and campaign performance. Subscriber-based pricing scales with active contact count and monthly email volume; enterprise migration support kicks in past 17,500 contacts. Drip positions against Klaviyo (ecommerce-vertical incumbent, broader feature surface and higher price), Mailchimp (legacy SMB email), ActiveCampaign (B2B-leaning automation), Omnisend (SMS-first ecommerce), Postscript (SMS-only specialist), and Yotpo Email (reviews + email bundle).