Figure AI
Figure 03 is a general-purpose humanoid robot for home and industry, powered by Helix AI for navigating unpredictable environments.
Figure AI's real edge is proof of work: 30,000 cars assembled at BMW and a production ramp now underway. If you're an enterprise with physical labor to automate, Figure is worth a serious conversation. For everyone else, the price tag and availability are still unknown, so wait. Compare with Tesla Optimus and Boston Dynamics Atlas.
Verified 13h ago · liveness 60/100 · cite: rightaichoice.com/tools/figure-ai
- Automotive manufacturing automation — proven at BMW with 30,000 cars assembled
- Industrial deployments with strategic partners like Catalyst Brands and Brookfield
- Household assistance for early adopters willing to wait for availability
- Large-scale operations seeking to automate physical labor
- Small businesses needing low-cost or off-the-shelf automation
- Home users wanting an affordable robot companion today
- Research labs requiring open-source or modular platforms
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Skip Figure AI if you are a small business or individual looking for an affordable, off-the-shelf robot available today — pricing is undisclosed and availability is limited to industrial early adopters.
Pricing is not publicly disclosed; expect enterprise-level quotes, which can be prohibitively expensive for small businesses.
Pricing is contact-based and enterprise-level, so it suits large corporations with dedicated automation budgets, not individuals or SMBs. Compared to automation systems like robotic arms or conveyor belts, the total cost of ownership is unknown but must justify the price.
In short
Figure AI — Figure 03 is a general-purpose humanoid robot for home and industry, powered by Helix AI for navigating unpredictable environments. Best for Automotive manufacturing automation — proven at BMW with 30,000 cars assembled, Industrial deployments with strategic partners like Catalyst Brands and Brookfield, Household assistance for early adopters willing to wait for availability. Contact Sales pricing.
What's new in Figure AI
Checked todayAcross the latest 5 updates: 1 feature update, 1 launch, 1 changelog entry and 2 news mentions.
Notice Regarding Unauthorized Attempts to Sell Figure Stock
Figure issued a notice about unauthorized attempts to sell its stock.
F.03 Arrives at BMW
Figure's F.03 humanoid robot deployed at BMW facilities.
Figure Signs Agreement with Catalyst Brands to Scale Humanoid Operations
Partnership with Catalyst Brands to scale humanoid robot operations.
Helix-02 Bedroom Tidy
Helix-02 demonstrates bedroom tidying capability.
Ramping Figure 03 Production
Figure increases production of Figure 03 humanoid robots.
Viability Score
How well maintained and how widely used is Figure AI? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: August 2026
How we score →Key Features
- General-purpose humanoid robot (Figure 03) for home and industry
- Helix AI for navigating unpredictable, ever-changing home environments
- Helix-02 full-body autonomy for household tasks like tidying bedrooms and living rooms
- Autonomous navigation and manipulation in unstructured environments
- Proven industrial manufacturing: 30,000 cars assembled at BMW
- Deployment at BMW facilities (June 2026)
- Agreement with Catalyst Brands to scale humanoid operations (May 2026)
- Production ramp of Figure 03 announced (April 2026)
- Internet-scale pretraining (Project Go-Big)
- Direct human-to-robot skill transfer
- Strategic partnerships with Brookfield and Catalyst Brands
- Human-shaped design for household tasks
About Figure AI
Figure AI builds Figure 03, a general-purpose humanoid robot designed to handle tasks in both home and industrial settings. The robot is human-shaped and powered by Helix, an AI system that enables it to navigate and operate in unpredictable, ever-changing environments like a person would. Figure 03 can perform household chores such as tidying rooms and loading dishes, and it has proven its capabilities in manufacturing, having assembled 30,000 cars at BMW facilities. The company has moved beyond demos: in June 2026, Figure 03 began deployment at BMW, and in May 2026, Figure signed an agreement with Catalyst Brands to scale humanoid operations across multiple industries. Figure is ramping production of Figure 03, announced in April 2026. Financially, Figure is one of the best-funded humanoid startups, with over $1B in Series C funding and a $39B valuation. Pricing is not publicly disclosed and is enterprise-level, so you'll need to contact the company for a quote. Figure competes with Tesla Optimus and Boston Dynamics Atlas, but differentiates by focusing on real-world commercial manufacturing, with proven deployments and strategic partnerships. For enterprises looking to automate physical work, Figure offers a credible path; home use remains more aspirational for now.
Behind the Verdict
Figure AI stands out in the humanoid robotics space due to its focus on real-world commercial deployments rather than just demos. The company's track record at BMW, where it assembled 30,000 cars, demonstrates that its robots can handle repetitive manufacturing tasks reliably. The Helix AI system, especially with the recent Helix-02 update, enables full-body autonomy for household tasks like tidying rooms, showing progress toward home use. However, Figure 03 is not a consumer product yet; pricing is undisclosed and likely enterprise-level, requiring custom quotes and site-specific integration. For enterprises in automotive manufacturing or logistics, Figure offers a credible path to automation. For individuals hoping for a home robot, availability and cost remain significant hurdles, so it's not something you can buy today. The company's partnerships with Catalyst Brands and Brookfield suggest a strategy focused on scaling across industries, which could accelerate production and bring costs down over time. That said, capabilities like fine dexterity are still limited compared to human workers, and you'll need to invest in maintenance and training. Overall, Figure is a serious player for industrial automation, but you should approach home use with patience.
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Real-world workflow fit
Concrete scenarios for the personas Figure AI actually fits — and what changes day-one when you adopt it.
You need to automate repetitive assembly tasks on the factory floor.
Outcome: You contact Figure for a custom deployment, then integrate Figure 03 robots to handle those tasks, freeing human workers for more complex jobs, as demonstrated at BMW.
You want to increase efficiency in material handling and packaging processes.
Outcome: After a pilot, you scale Figure 03 units to autonomously move materials in the warehouse, improving throughput and reducing manual labor costs.
Use Cases
- Assist with daily household chores such as cleaning, organizing, and fetching items.
- Automate material handling and logistics in warehouses and distribution centers.
- Perform repetitive assembly or packaging tasks in manufacturing lines.
- Navigate and operate in unstructured environments like homes and offices.
- Collaborate with human workers in industrial settings to improve efficiency.
Models Under the Hood
as of 2026-08-14
Limitations
- Figure 03 is a general-purpose humanoid robot for home and industry, requiring hardware purchase and maintenance.
- Pricing is undisclosed and likely enterprise-level.
- It is designed for household tasks and industrial applications like automotive assembly.
- Deployment may require site-specific customization.
as of 2026-08-15
Verification history
We have re-verified Figure AI 15 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 15 verification passes.
Free to cite with attribution — this page re-verifies continuously.
Where the pricing makes sense
The company stage and team size where Figure AI's pricing actually pencils out — and where peers do it cheaper.
Pricing is contact-based and enterprise-level, so it suits large corporations with dedicated automation budgets, not individuals or SMBs. Compared to automation systems like robotic arms or conveyor belts, the total cost of ownership is unknown but must justify the price.
Setup time & first value
How long it actually takes to get something useful out of Figure AI — broken out by persona, not the marketing-page minute.
For industrial deployments, expect a pilot phase of several months for site-specific integration and training. For home use, no clear timeline is given; availability is currently limited.
Resources & Guides
- Resourcefigure.ai
Figure
Figure is the first-of-its-kind AI robotics company bringing a general purpose humanoid to life.
- Resourcefigure.ai
Helix | Figure
Figure is the first-of-its-kind AI robotics company bringing a general purpose humanoid to life.
- Resourcefigure.ai
Company | Figure
Figure is the first-of-its-kind AI robotics company bringing a general purpose humanoid to life.
- Resourcefigure.ai
Careers | Figure
Figure is the first-of-its-kind AI robotics company bringing a general purpose humanoid to life.
- Resourcefigure.ai
News | Figure
We’re bringing the humanoid to life. Join us.
- Resourcefigure.ai
Culture | Figure
Figure was founded with the ambition to change the world.
- Resourcefigure.ai
Master Plan | Figure
Roadmap to a positive future powered by AI
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