Figure AI is live · custom pricing · last verified 4 Nov 2026 · viability monitor
Figure AI
Figure AI builds the Figure 03 humanoid robot and the Helix AI stack, deployed at BMW and moving toward home use.
Figure's case rests on a deployment ledger rather than a highlight reel: F.03 at BMW since mid-2026, 30,000+ cars assembled, a Catalyst Brands retail agreement, Helix 2.5 generalizing across 30 unseen homes, and a training stack backed by Nscale's GPU commitment. That is more commercial proof than most humanoid peers can show. But every engagement is negotiated and partnership-shaped, the F.02 was retired in September 2026, and the home framing on the homepage is a roadmap rather than a shipping product. Buy industrial proof; don't buy the home story yet.
Verdict generatedVerified 10d ago · liveness 69/100 · cite: rightaichoice.com/tools/figure-ai
- Large automotive manufacturers automating assembly work, following the BMW deployment
- Retail chains scaling humanoid operations through the Catalyst Brands agreement
- Enterprises automating repetitive physical labor with high staff turnover
- Buyers who can absorb a long, negotiated enterprise sales cycle for physical automation
- Small businesses wanting low-cost, off-the-shelf automation without custom negotiation
- Home users expecting an affordable consumer robot they can order today
- Research labs needing an open-source or modular platform they can modify
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Skip Figure if you need a robot you can buy, unbox, and deploy without a negotiated enterprise partnership, or if today's verified deployments in industrial and retail settings do not match your use case.
Full-body autonomy and generalization claims are measured on a fixed set of 30 unseen homes, so validating performance in your own facility is additional engineering work you will fund.
Figure sells through negotiated enterprise partnerships backed by over $1 billion raised at a reported $39 billion valuation, so budget for a capital-equipment and services conversation rather than a subscription. That puts it in the same buying category as Tesla Optimus and Boston Dynamics Atlas — priced for manufacturers and retail chains with physical-labor budgets, not for small businesses or home buyers.
In short
Figure AI — Figure AI builds the Figure 03 humanoid robot and the Helix AI stack, deployed at BMW and moving toward home use. Best for Large automotive manufacturers automating assembly work, following the BMW deployment, Retail chains scaling humanoid operations through the Catalyst Brands agreement, Enterprises automating repetitive physical labor with high staff turnover. Pricing is on request (custom quotes).
No head-to-head comparison for Figure AI yet.
What is Figure AI?
Figure AI — Figure AI builds the Figure 03 humanoid robot and the Helix AI stack, deployed at BMW and moving toward home use. Best for Large automotive manufacturers automating assembly work, following the BMW deployment, Retail chains scaling humanoid operations through the Catalyst Brands agreement, Enterprises automating repetitive physical labor with high staff turnover. Pricing is on request (custom quotes).
Figure AI is a humanoid robotics company shipping hardware and AI together: Figure 03 (F.03), a general-purpose humanoid, and Helix, the AI stack that drives it. The site leads with "The future of home help is here," but the deployments on record are industrial. F.03 has been at BMW manufacturing plants since 2026-06-30, with more than 30,000 cars assembled using Figure robots, and the F.03 production ramp began in April 2026. The older F.02 platform was retired on 2026-09-30. The AI side has moved faster than the hardware this year. Helix 2.5 landed on 2026-09-17 with zero-shot generalization across 30 unseen homes, meaning the robot adapts to new layouts without task-specific training. In August 2026 Figure introduced Index, a physical-world dataset it describes as the largest and most diverse for humanoid pretraining, and on 2026-09-03 it signed a partnership with Nscale for up to 100,000 GPUs on NVIDIA's Vera Rubin platform to train Helix. Commercially, Figure signed an agreement with Catalyst Brands in May 2026 to scale humanoid operations in retail, alongside the BMW work. Figure's pitch against Tesla Optimus and Boston Dynamics Atlas is delivered units over demo reels. For a manufacturer or retail chain automating physical labor, that is a real conversation. For a homeowner, it is still watch-and-wait.
Key features
- Figure 03 (F.03) general-purpose humanoid robot for home and industrial tasks
- Helix AI for navigating unpredictable, ever-changing environments
- Helix 2.5 zero-shot generalization across 30 unseen homes (2026-09-17)
- Full-body autonomy for household tasks like tidying bedrooms and living rooms
- Human-shaped design so the robot handles tasks the way a person would
- Industrial assembly capability, with over 30,000 cars assembled at BMW
- F.03 deployed at BMW manufacturing plants as of 2026-06-30
- Production ramp of F.03 started April 2026
- F.02 platform retired 2026-09-30 as production shifts to Figure 03
- Catalyst Brands agreement to scale humanoid operations in retail
- Index: physical-world dataset for humanoid policy pretraining
- Nscale partnership for up to 100,000 GPUs on NVIDIA Vera Rubin
- Autonomous navigation in unstructured spaces
- Full-body manipulation for complex physical tasks
- Enterprise deployments structured through direct partnership agreements
Behind the verdict
Figure is best understood as two products sold as one story. The first is Figure 03, a human-shaped humanoid built for full-body autonomy and manipulation in unstructured spaces. The second is Helix, the AI stack, now at Helix 2.5, which Figure says generalizes zero-shot across 30 unseen homes — a useful but bounded number, and not the same as generalizing in your specific facility or living room. The strongest part of the record is industrial. F.03 has been at BMW manufacturing plants since 2026-06-30, with more than 30,000 cars assembled using Figure robots, and the production ramp of the platform started in April 2026. The F.02 platform — the unit associated with the earlier BMW-era deployments — was retired on 2026-09-30 as production shifted to Figure 03. Retail is the second front: a May 2026 agreement with Catalyst Brands aims to scale humanoid operations in retail environments. On AI infrastructure, Figure is building its own training pipeline rather than renting someone else's. Index, introduced in August 2026, is a physical-world dataset Figure describes as the largest and most diverse for humanoid pretraining. The September 2026 Nscale partnership covers up to 100,000 GPUs on NVIDIA's Vera Rubin platform to train Helix. That combination — proprietary physical data plus committed compute — is the part a competitor cannot copy in a quarter, and it is why Figure is not a thin wrapper over a foundation model. Where it fits: large automotive manufacturers following the BMW deployment, retail chains with Catalyst-style agreements, and enterprises automating repetitive physical labor with high staff turnover. These are negotiated, partnership-shaped engagements, not a product you order from a page. Where it does not: small businesses wanting off-the-shelf automation, home users expecting an affordable consumer robot today, research labs needing an open, modular platform they can modify, and any task demanding fine dexterity beyond what Figure has demonstrated. The homepage leads with home help, but the verified deployments are industrial — treat the household framing as a roadmap. One practical caution: a 2026-07-08 company notice warns about unauthorized attempts to sell Figure stock, so treat any secondary-market offer for "Figure shares" as fraudulent.
Models under the hood
as of 2026-11-08
Limitations
- Figure does not publish model details for Helix beyond naming it and pointing to Helix 2.5, so you cannot evaluate the control stack from the outside.
- Generalization is claimed across 30 unseen homes — a useful but bounded number, and not the same as generalizing in your specific environment.
- The homepage leads with home use while verified deployments are industrial, so home buyers should treat the household framing as a roadmap rather than an order form.
- The F.02 platform was retired on 2026-09-30, so the deployed fleet is now Figure 03.
- Every engagement appears to be a negotiated partnership rather than a self-serve product, and a July 2026 company notice warns about unauthorized attempts to sell Figure stock, so treat any secondary-market offer for "Figure shares" as fraudulent.
as of 2026-10-21
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Is Figure AI still active?
Figure AI is live · custom pricing · last verified 4 Nov 2026 · viability monitor.
Viability score
How well maintained and how widely used is Figure AI? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: November 2026
How we score →What's new in Figure AI
Checked 12 days agoAcross the latest 5 updates: 1 feature update, 1 launch, 1 changelog entry and 2 news mentions.
F.02 Decommission
Figure retires the F.02 humanoid, ending the BMW-era platform as production shifts to Figure 03.
Helix 2.5: Zero-Shot 30-Home Generalization
Helix 2.5 generalizes to 30 unseen homes without task-specific training, extending the robot's deployment range.
Figure and Nscale Sign Strategic Partnership For Up to 100,000 GPUs on the NVIDIA Vera Rubin Platform
Figure partners with Nscale for up to 100,000 GPUs on NVIDIA Vera Rubin to scale Helix training.
Introducing Index: Building The World's Largest and Most Diverse Physical Dataset
Figure launches Index, a physical-world dataset it describes as the largest and most diverse for humanoid pretraining.
Notice Regarding Unauthorized Attempts to Sell Figure Stock
Figure warns that third parties are attempting to sell its stock without authorization, advising buyers to verify offers.
What do users say about Figure AI?
What people actually say about Figure AI — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
Researched63 mentions across 3 sources (Hacker News, YouTube, Lemmy) · researched Aug 23, 2026.
Average across the 3 sources that answered — each source counts once, not each post.
- +Proven in real manufacturing: assembled 30,000 cars at BMW.
- +Helix AI enables human-like navigation in unstructured environments.
- +Full-body autonomy for household tasks like tidying and laundry.
- +Direct human-to-robot skill transfer enhances learning efficiency.
- +Strong funding with $1B Series C and $39B valuation.
- −Safety lawsuit claims robots could fracture a human skull.
- −No public pricing; enterprise-level contact required.
- −Home use remains aspirational, not proven.
- −HN critics call press releases hype, not evidence.
- −Secret tests raise concerns about military applications.
- • Integration and maintenance costs not disclosed
- • Potential training and customization fees
How we verified this
Every listed fact about Figure AI — pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 4 Nov 2026. Analysis is drafted with AI models and checked against our editorial standards before publishing; see how we verify.
Verification history
We have re-verified Figure AI 22 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — changed description, summary, who should skip it, setup time, pricing fit, our verdict, switching out, switching in, limitations, hidden costs, use cases
- — changed limitations
- — changed features, description, our verdict, summary
- — changed models, limitations
- — changed use cases, description, our verdict, features, hidden costs, limitations, switching in, switching out, models, who should skip it, pricing fit, setup time, summary
- — changed SSL certificate
Showing the 6 most recent of 22 verification passes.
Free to cite with attribution — this page re-verifies continuously.
How much does Figure AI cost in 2026?
Figure AI: Pricing is on request (custom quotes). Pricing last verified 4 Nov 2026.
Where the pricing makes sense
The company stage and team size where Figure AI's pricing actually pencils out — and where peers do it cheaper.
Figure sells through negotiated enterprise partnerships backed by over $1 billion raised at a reported $39 billion valuation, so budget for a capital-equipment and services conversation rather than a subscription. That puts it in the same buying category as Tesla Optimus and Boston Dynamics Atlas — priced for manufacturers and retail chains with physical-labor budgets, not for small businesses or home buyers.
Has Figure AI's pricing changed?
No plan price for Figure AI has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.
Who should pick Figure AI?
Pick Figure AI if you are Large automotive manufacturers automating assembly work, following the BMW deployment, Retail chains scaling humanoid operations through the Catalyst Brands agreement, Enterprises automating repetitive physical labor with high staff turnover, Buyers who can absorb a long, negotiated enterprise sales cycle for physical automation.
Look elsewhere if you are Small businesses wanting low-cost, off-the-shelf automation without custom negotiation, Home users expecting an affordable consumer robot they can order today, Research labs needing an open-source or modular platform they can modify, Tasks demanding fine dexterity beyond the manipulation Figure has demonstrated.
Skip it if Skip Figure if you need a robot you can buy, unbox, and deploy without a negotiated enterprise partnership, or if today's verified deployments in industrial and retail settings do not match your use case.
GeneratedReal-world workflow fit
Concrete scenarios for the personas Figure AI actually fits — and what changes day-one when you adopt it.
You need to automate repetitive assembly steps on a line where human turnover is high, and you want a platform with a real production track record rather than a pilot.
Outcome: Figure 03 is already at BMW manufacturing plants since 2026-06-30 with more than 30,000 cars assembled, so an engagement starts from an existing industrial deployment rather than a cold pilot.
You are scoping humanoid labor across stores and need a partner already scaling in retail rather than a one-off pilot.
Outcome: The May 2026 Catalyst Brands agreement is the reference deal, and Helix 2.5's zero-shot generalization across 30 unseen homes is the argument for adapting to new store layouts without retraining.
You want a robot that tidies bedrooms and living rooms and adapts to your house without custom programming.
Outcome: Figure's site positions Figure 03 for home help and Helix 2.5 generalizes across 30 unseen homes, but verified deployments remain industrial — treat home use as a roadmap and plan to wait.
Use cases
- Assist with daily household chores such as cleaning, organizing, and fetching items.
- Automate material handling and logistics in warehouses and distribution centers.
- Perform repetitive assembly or packaging tasks on manufacturing lines.
- Navigate and operate in unstructured environments like homes and offices.
- Collaborate with human workers in industrial settings to improve efficiency.
- Scale humanoid operations across retail environments under a partnership agreement.
Setup time & first value
How long it actually takes to get something useful out of Figure AI — broken out by persona, not the marketing-page minute.
For a home user there is no order path today; the realistic answer is wait-and-watch while home use remains a roadmap.
Switching to or from Figure AI
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Tesla Optimus pilots: Figure's delivered-unit record at BMW (30,000+ cars assembled) is the comparison point to bring into an evaluation.
- →From Boston Dynamics Atlas demos: reframe the decision around production deployment since F.03 has been at BMW plants since 2026-06-30.
- →From Figure F.02: the F.02 platform was retired on 2026-09-30, so plan the transition to Figure 03 with Figure directly.
- ↗To Tesla Optimus: if you want a vendor with its own vehicle-scale manufacturing base, evaluate Optimus against Figure's BMW deployment ledger.
- ↗To Boston Dynamics Atlas: if research-grade mobility is the priority over delivered industrial units, compare Atlas against Figure's 30,000+ car assembly record.
- ↗To an in-house robotics program: if you need an open, modular platform you can modify, Figure's partnership model and undisclosed Helix internals make building in-house the alternative.
Resources & guides
- Resourcefigure.ai
Figure
Figure is the first-of-its-kind AI robotics company bringing a general purpose humanoid to life.
- Resourcefigure.ai
Helix | Figure
Figure is the first-of-its-kind AI robotics company bringing a general purpose humanoid to life.
- Resourcefigure.ai
Company | Figure
Figure is the first-of-its-kind AI robotics company bringing a general purpose humanoid to life.
- Resourcefigure.ai
Careers | Figure
Figure is the first-of-its-kind AI robotics company bringing a general purpose humanoid to life.
- Resourcefigure.ai
News | Figure
We’re bringing the humanoid to life. Join us.
- Resourcefigure.ai
Culture | Figure
Figure was founded with the ambition to change the world.
- Resourcefigure.ai
Master Plan | Figure
Roadmap to a positive future powered by AI
Tutorials & Learning
YouTube returned 6 videos for “Figure AI”, and we withheld 6: 6 could not be judged, because “Figure AI” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Figure AI.
Official links
What are the best Figure AI alternatives?
| Alternative | Pricing | Starts at | Last verified |
|---|---|---|---|
| Locus Robotics | Contact Sales | Custom pricing | 14 Nov 2026 |
| Skild AI | Contact Sales | Custom pricing | 13 Nov 2026 |
| Rhoda AI | Contact Sales | Custom pricing | 13 Nov 2026 |
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