Engaging virtual events with custom branding and live streaming.
By Tanmay Verma, Founder · Last verified 06 Jun 2026
In short
Hopin — Engaging virtual events with custom branding and live streaming. Best for Marketing teams running branded virtual events, Companies needing a platform with networking and streaming, Organizations that want to build community through live engagement. Contact Sales pricing.
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If you need a feature-rich virtual event platform with strong branding and engagement tools, Hopin is a solid choice. However, with its acquisition by RingCentral, future pricing and feature changes are uncertain. Evaluate alternatives if you prefer standalone event software.
Last verified: June 2026
Hopin has transitioned into RingCentral Events, so you're essentially getting a platform backed by a major communications provider. This means tighter integration with RingCentral's ecosystem (calling, messaging, meetings) but possibly less focus on standalone event innovation. Pick Hopin if you already use RingCentral or need a robust all-in-one event solution with networking, streaming, and Q&A. Pass if you want a dedicated event platform without potential corporate reshuffling, or if you need extensive third-party integrations not listed on the page. Compared to alternatives like Zoom Events or ON24, Hopin emphasizes physical-like networking and community building, but its acquisition may slow product updates. Real-world usage caveat: the page mentions custom branding and engagement features, but there's no pricing or detailed analytics mentioned—confirm those via a demo.
Skip Hopin if Skip Hopin/RingCentral Events if you need a self-serve, free event platform or are a small team without enterprise budget.
How likely is Hopin to still be operational in 12 months? Based on 6 signals including funding, development activity, and platform risk.
Hopin, now RingCentral Events, is a platform for running engaging event experiences that reflect your brand, build community, and create a lasting impression. It offers custom branding with your colors, logos, and copy, along with engagement features like chat, integrated apps, and Q&A. Event venues include virtual reception, stages, and networking areas. The platform enables studio-quality streaming and community building. Designed for marketing teams and event organizers, Hopin helps connect people globally through live engagement and video technology. Trusted by companies like HubSpot and Red Hat, it provides valuable insights for revenue-generating virtual events. Positioned as a comprehensive solution for authentic connection and global interaction.
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Concrete scenarios for the personas Hopin actually fits — and what changes day-one when you adopt it.
You need to host a 5,000-attendee virtual conference with multiple tracks, sponsor booths, and networking.
Outcome: Set up a branded virtual venue with stages, expo area, and AI-powered matchmaking. Stream keynote sessions via RingCentral Events Studio, and engage attendees via chat and Q&A. Post-event, analyze engagement data and repurpose content with AI editing.
Your team wants to run a series of branded webinars with high production value.
Outcome: Use RingCentral Events Studio to produce studio-quality live streams. Integrate with StreamYard for multi-camera setups. Capture attendee leads via custom registration forms. After each webinar, use Content Hub to repurpose recordings into clips and blogs.
You run an ongoing virtual community with weekly networking events.
Outcome: Create a persistent virtual venue with dedicated networking areas and community chat. Use AI matchmaking to connect members based on interests. Schedule recurring sessions and track community engagement over time.
Pricing is not publicly listed and requires a sales call. The platform is no longer available as a standalone product; it's now part of RingCentral's suite. Feature development is controlled by RingCentral, so the independent Hopin roadmap is obsolete. The free tier has been eliminated, and the platform now requires an enterprise commitment.
The company stage and team size where Hopin's pricing actually pencils out — and where peers do it cheaper.
The pricing is enterprise-only and hidden behind a sales call, making it unsuitable for small teams. Competitors like Zoom Events offer transparent per-attendee pricing, while HubSpot Events includes event tools in its CRM suite. For organizations already using RingCentral, the integration may justify the cost.
How long it actually takes to get something useful out of Hopin — broken out by persona, not the marketing-page minute.
For an enterprise event manager with an existing RingCentral account, setting up a basic event can take a few hours after a sales call and onboarding. For new customers, expect 1-2 weeks for contracting, provisioning, and training. Individual organizers without RingCentral will need to sign up via sales, which adds days to weeks.
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
Pricing, brand, ownership, or deprecation changes worth knowing before you commit. Most-recent first.
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Last calculated: May 2026
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