Magic is live · free plan, paid from $360/wk · last verified 7 Nov 2026 · viability healthy
Magic
Hire a dedicated human virtual assistant from Magic — vetted from 750K+ interviewed applicants — with no charge until you hire.
Magic is priced like a part-time hire, so ask whether your backlog needs a person or a script. If the work involves judgment, chasing people down and finishing things, a managed assistant at $360/week beats anything you'd assemble from AI subscriptions. If your tasks are repeatable automations, you're paying a salary for a workflow.
Verdict generatedVerified 6d ago · liveness 70/100 · cite: rightaichoice.com/tools/magic
- Founders and executives with judgment-heavy admin work they shouldn't do themselves
- Small businesses scaling admin without local headcount or HR overhead
- Ecommerce, legal, accounting and nonprofit teams buried in inbox volume
- People who'd rather call or text a person than learn an AI prompting tool
- Teams that want AI automation at software subscription prices
- Buyers who need a licensed specialist such as a CPA or attorney
- Anyone expecting an assistant to start the same day — onboarding takes days
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Skip Magic if the work you'd hand off is repeatable automation a low-cost AI tool already finishes in one pass, or if you need a credentialed specialist rather than a generalist assistant.
The published Virtual Assistant tier at $360/week doesn't include Magic 24/7 — that backup pool is bundled with the $540/week Executive Assistant plan, so after-hours cover costs $180 more per week.
At $360/week (about $1,560 per 4-week billing cycle) for a Virtual Assistant and $540/week for an Executive Assistant with Magic 24/7, Magic sits in the managed-VA bracket rather than the software bracket. That's a deliberate step up from a $20–$40/mo AI tool and roughly comparable to a part-time local admin, but without the recruiting, training or replacement burden. It fits teams with enough delegable hours to fill 40 a week; smaller workloads should ask about the part-time plans first.
In short
Magic — Hire a dedicated human virtual assistant from Magic — vetted from 750K+ interviewed applicants — with no charge until you hire. Best for Founders and executives with judgment-heavy admin work they shouldn't do themselves, Small businesses scaling admin without local headcount or HR overhead, Ecommerce, legal, accounting and nonprofit teams buried in inbox volume. Free to start; paid plans from $360/wk.
What is Magic?
Magic — Hire a dedicated human virtual assistant from Magic — vetted from 750K+ interviewed applicants — with no charge until you hire. Best for Founders and executives with judgment-heavy admin work they shouldn't do themselves, Small businesses scaling admin without local headcount or HR overhead, Ecommerce, legal, accounting and nonprofit teams buried in inbox volume. Free to start; paid plans from $360/wk.
Magic is a virtual assistant agency, and the product is a person: a named assistant working 40 hours a week on your schedule and in your time zone. You delegate by calling or texting, not by writing prompts into a dashboard. The company has been running for 11 years, has interviewed 750K+ candidates, and says its assistants completed more than 2M tasks this year across 10,000+ businesses. Matching is the differentiator. Magic Match combines live interviews, testing and training before an assistant ever meets you, and the company curates from the top 0.5% of applicants rather than scraping job boards. Assistants keep getting coached weekly after placement, and Magic commits to rapid replacement with a work handoff if yours leaves. Role-specific variants go beyond generic admin: executive assistant, customer support assistant, ecommerce assistant, admin assistant and Magic 24/7, a standby pool covering urgent tasks or hours when your dedicated assistant is offline. Assistants also get unlimited paid access to major LLMs and AI tools through Magic AI, so the human runs the AI rather than the other way around. The everyday work is what you'd expect of an EA — inbox triage, automatic meeting scheduling, travel and event itineraries, expense reports, customer onboarding, lead recovery, bookkeeping support and social media. Magic Vault handles sharing credentials safely, and an account manager is your escalation point. Pricing on file starts at $360/week with no contract and "$0 until you hire." Worth knowing: the companion tools floating around today's news (Magic Move, Magic eye tube, Trail of Bits' Monero review) are unrelated to this vendor.
Key features
- Dedicated human virtual assistant, 40 hours per week
- Magic Match screens candidates via live interviews, not algorithms
- Assistants curated from top 0.5% of 750K+ interviewed applicants
- Live training and assessments before assistant assignment
- Weekly 1-on-1 coaching to upskill your assistant
- Rapid replacement and work handoff if an assistant leaves
- Magic 24/7 on-demand assistant pool for urgent or after-hours tasks
- Magic AI gives assistants unlimited access to top LLMs and AI tools
- Delegate by calling or texting, no prompting required
- Automated meeting scheduling and calendar management
- Email triage toward inbox zero
- Travel and event planning with full itineraries and bookings
- Expense report compilation
- Magic Vault for safely sharing private credentials
- Role-specific assistants: executive, customer support, ecommerce, admin
Behind the verdict
Pick Magic when the work is fuzzy and human-shaped: a founder drowning in inbox and calendar, an ecommerce team chasing lost leads, a small firm that needs admin cover without an HR function. The hiring risk sits with Magic — live interviews, training, weekly coaching, replacement if it doesn't work out — and that's the part you're actually paying for, not the hours. Pass when your to-do list is a handful of repeatable steps per week, or when the output has to be legally credentialed. A bookkeeping assistant is not a CPA. A $20/month AI subscription will chew through simple automation work far cheaper, and Magic knows it pitches against exactly that. Where it bites: onboarding takes days rather than hours, and a human assistant needs clear instructions, context and feedback to hit stride — the texting interface is easy, the management isn't zero-effort. Teams that want to fire a task over a wall and forget it will be happier with software. The closest alternative is hiring an in-person assistant yourself, which Magic claims costs roughly five times more once recruiting, payroll and coverage are counted. If that comparison holds for you, Magic 24/7 is the safety net that makes a single hire survivable. If you want an AI agent rather than a person, this isn't that product.
Limitations
- Magic explicitly sells 'a dedicated virtual assistant, human not AI,' so it is not an automation product and shouldn't be evaluated as a model or API.
- Standard plans cover 40 hours a week; part-time plans exist but their rates aren't published on the site.
- Pricing in the evidence is $360/week for Virtual Assistant, $540/week for Executive Assistant and $540/week per assistant for Magic Teams, billed in standard four-week cycles with no contracts.
- No specific underlying AI model is named in the public copy.
as of 2026-10-17
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Is Magic still active?
Magic is live · free plan, paid from $360/wk · last verified 7 Nov 2026 · viability healthy.
Viability score
How well maintained and how widely used is Magic? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: November 2026
How we score →What do users say about Magic?
What people actually say about Magic — is it worth it?
Our community sentiment research written Jul 28, 2026 is more than 90 days old, so it is being re-reviewed against current data and is not shown.
How we verified this
Every listed fact about Magic — pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 7 Nov 2026. Analysis is drafted with AI models and checked against our editorial standards before publishing; see how we verify.
Verification history
We have re-verified Magic 12 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — changed pricing page, summary, features, who it suits, pricing tiers, description, pricing model, who should skip it, our verdict
- — changed pricing tiers, our verdict, who should skip it, who it suits, features, summary, description, limitations, pricing page
- — changed switching in, who should skip it, use cases, description, summary, our verdict, who it suits, features, setup time, hidden costs, pricing fit, limitations, pricing tiers, switching out
- — changed limitations, pricing page
- — changed description, who it suits, our verdict, features, who should skip it, pricing tiers, summary
- — changed SSL certificate
Showing the 6 most recent of 12 verification passes.
Free to cite with attribution — this page re-verifies continuously.
How much does Magic cost in 2026?
Magic: Free to start; paid plans from $360/wk. Pricing last verified 7 Nov 2026.
Plans compared
Every published Magic tier, its price as the vendor publishes it, who it fits, and what it adds over the tier below. The 12-month cost projection follows.
| Plan | Price | Billing | Who it's for |
|---|---|---|---|
| Free until you hire | Free | — | — |
| Virtual Assistant | $360/wkVendor: “$360/week” | weekly | A founder or operator with 40 hours a week of delegable calendar, inbox and travel admin who doesn't need after-hours cover.Adds: Starting tier: a dedicated assistant at 40 hours a week, billed every 4 weeks, with no contract and no Magic 24/7 backup included. |
| Executive Assistant | $540/wkVendor: “$540/week” | weekly | An executive whose inbox and travel don't stop at 6pm and who needs the shared Magic 24/7 pool as a safety net.Adds: Adds curation from the top 0.5% of talent plus Magic 24/7 backup assistance over the $360/week Virtual Assistant tier, for $180 more per week. |
| Magic Teams | Custom | quote | An agency or scaling business that needs several assistants hired and trained to a consistent standard rather than one person.Adds: Adds custom hiring, custom training and scale discounts, priced at $540/week per assistant with no contract. |
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Where the pricing makes sense
The company stage and team size where Magic's pricing actually pencils out — and where peers do it cheaper.
At $360/week (about $1,560 per 4-week billing cycle) for a Virtual Assistant and $540/week for an Executive Assistant with Magic 24/7, Magic sits in the managed-VA bracket rather than the software bracket. That's a deliberate step up from a $20–$40/mo AI tool and roughly comparable to a part-time local admin, but without the recruiting, training or replacement burden. It fits teams with enough delegable hours to fill 40 a week; smaller workloads should ask about the part-time plans first.
Has Magic's pricing changed?
No plan price for Magic has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.
Who should pick Magic?
Pick Magic if you are Founders and executives with judgment-heavy admin work they shouldn't do themselves, Small businesses scaling admin without local headcount or HR overhead, Ecommerce, legal, accounting and nonprofit teams buried in inbox volume, People who'd rather call or text a person than learn an AI prompting tool.
Look elsewhere if you are Teams that want AI automation at software subscription prices, Buyers who need a licensed specialist such as a CPA or attorney, Anyone expecting an assistant to start the same day — onboarding takes days, Light workloads with only a few hours of tasks per week.
Skip it if Skip Magic if the work you'd hand off is repeatable automation a low-cost AI tool already finishes in one pass, or if you need a credentialed specialist rather than a generalist assistant.
GeneratedReal-world workflow fit
Concrete scenarios for the personas Magic actually fits — and what changes day-one when you adopt it.
You text your Magic assistant a screenshot of a packed inbox on Monday morning and ask for the four emails that actually need you, plus a rescheduled board call.
Outcome: Your assistant triages the inbox toward inbox zero, proposes meeting times across time zones using the automated scheduling feature, and hands you a short review list.
You're onboarding three new clients in one week and need welcome sequences, call bookings and social posts handled alongside your delivery work.
Outcome: The dedicated assistant runs customer onboarding, lead recovery and social media posting, escalating anything judgment-heavy while you stay on client work.
A flight is cancelled at 11pm and the next morning's meetings need moving.
Outcome: On the Executive Assistant plan you route the urgent change to the Magic 24/7 pool, which handles rebooking and notifies attendees while your dedicated assistant is offline.
Use cases
- Delegate email management and calendar scheduling to a dedicated assistant.
- Outsource customer onboarding and lead follow-up tasks.
- Automate travel itineraries and booking coordination.
- Manage social media posting and engagement.
- Handle expense reports and bookkeeping tasks.
- Get personal tasks done like grocery orders and package deliveries.
- Cover urgent after-hours requests through the Magic 24/7 pool.
Setup time & first value
How long it actually takes to get something useful out of Magic — broken out by persona, not the marketing-page minute.
Magic's comparison table puts hiring at under a week, versus months for an in-person hire. Plan for a short Magic Match window for interviews and selection, then a ramp where you hand over context and access. You pay only once you've selected your assistant, so matching time isn't billed.
Switching to or from Magic
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From a solo AI assistant: hand your assistant the same task list you were prompting and let them take over calendar, inbox and travel end to end.
- →From an in-person admin: keep the recurring meeting cadence and let Magic Match supply a trained replacement while Magic manages the handoff.
- ↗To an in-house hire: Magic's rapid replacement and work handoff process is the clean break point for transferring recurring tasks.
- ↗To a self-serve AI tool: reserve it for one-shot drafting and research, and move judgment-heavy coordination back in-house first.
Resources & guides
Tutorials & Learning
YouTube returned 6 videos for “Magic”, and we withheld 6: 6 could not be judged, because “Magic” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Magic.
Official links
What are the best Magic alternatives?
The closest alternatives to Magic we list are Lindy, Town and Floatboat. Ranked by direct product-type match, not category overlap.
| Alternative | Pricing | Starts at | Last verified |
|---|---|---|---|
| Lindy | Freemium | Pricing not published | — |
| Town | Freemium | Pricing not published | — |
| Floatboat | Freemium | Pricing not published | — |
Alternatives to Magic
View all
Tools that pair well with Magic
Common stack mates teams adopt alongside Magic, with the specific reason each pairing earns its keep.
Lindy
Lindy is an AI employee that runs multi-step workflows across 3,000+ integrations and reports finished work back in Slack.
Town
Town is a personal AI work assistant that learns your inbox, calendar and docs, then runs routines for you.
Floatboat
Floatboat is a calendar-driven AI agent OS that preps briefs, drafts, and follow-ups before you sit down.
Magic vs its closest rival
Magic's closest head-to-head is with Gem.
Our Magic vs Gem verdict written Jul 3, 2026 is more than 90 days old, so it is being re-reviewed against current data and is not shown.
Frequently asked questions
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