Magic
Magic is a virtual assistant agency that pairs you with a dedicated human assistant backed by a 24/7 shared pool.
Magic sells the thing most AI assistants still fumble: a person who owns the task and follows through. At $270/week part-time or $540/week full-time — both billed every 4 weeks — it is plainly expensive, so the math only works if your hourly rate times the reclaimed hours clears the bill. If you mainly want cheap task automation, buy software instead. If you want a trained, vetted assistant with Magic 24/7 backup and no contract, Magic's Magic Match live-interview vetting and replacement guarantee are the parts worth paying for.
Verified 1d ago · liveness 70/100 · cite: rightaichoice.com/tools/magic
- Executives and founders who need a dedicated human assistant for judgment-heavy admin work
- Small businesses and agencies scaling operations without adding local headcount
- Ecommerce, media, legal and accounting teams drowning in admin and inbox volume
- People who need reliable 24/7 coverage for urgent personal or business tasks
- Teams that mainly want AI automation or agents at software prices
- Budget-conscious buyers — the cheapest plan on the site is $199/week
- Anyone needing coverage the same day with zero onboarding or matching time
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Skip Magic if you want task automation at software prices — the entry point is $199/week for Magic 24/7 alone and $270/week for a part-time dedicated assistant, billed every 4 weeks.
Magic 24/7 backup is bundled into the $540/week Full Time plan but sold standalone at $199/week — on the $270/week Part Time plan, urgent after-hours coverage is a separate purchase.
Magic is priced for funded founders, executives and agencies where a $270-$540/week line item is cheaper than the owner's own time. Solo operators and early startups should compare against a $20-$30/mo AI assistant or a freelance VA at $15-$35/hour; Magic's edge is the vetting, training, 24/7 backup and no-contract terms, not the hourly rate.
In short
Magic — Magic is a virtual assistant agency that pairs you with a dedicated human assistant backed by a 24/7 shared pool. Best for Executives and founders who need a dedicated human assistant for judgment-heavy admin work, Small businesses and agencies scaling operations without adding local headcount, Ecommerce, media, legal and accounting teams drowning in admin and inbox volume. Plans from $199.
What people actually say about Magic — is it worth it?
We scanned public community sources for Magic on Jul 28, 2026 and could not establish that the discussion we found is about this tool rather than something else sharing its name. Our own analysis of that scan says the posts were off-subject. Rather than publish a sentiment score built on the wrong subject, we publish nothing here and re-run the scan.
Viability Score
How well maintained and how widely used is Magic? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: September 2026
How we score →Key Features
- Dedicated human virtual assistant, 20 hours/week part-time or 40 hours/week full-time
- Magic 24/7 on-demand shared assistant pool for urgent tasks and after-hours coverage
- Magic Match pairs you with an assistant through live interviews, not an algorithm
- Assistants drawn from the top 0.5% of applicants, 750K+ interviewed
- Live training and assessments before your assistant is assigned to you
- Continuous weekly 1-on-1 coaching to upskill your assistant
- Fast replacement and work handoff if your assistant leaves
- Magic AI: unlimited paid access to top LLMs and AI tools for your assistant
- Calendar management and automated meeting scheduling
- Email management working toward inbox zero
- Travel and event planning with full itineraries and bookings
- Expense report compilation
- Grocery and package delivery coordination
- Customer onboarding, lead recovery, and sales call booking
- Social media management and bookkeeping support
About Magic
Magic is a human-staffed virtual assistant agency, not an AI app. When you sign up you get one dedicated assistant who works your calendar, inbox, travel, expenses and personal errands — either 20 hours per week ($270/week) or 40 hours per week ($540/week), billed every 4 weeks with no contract. The Full Time plan and Magic Teams include Magic 24/7, a $199/week on-demand shared assistant pool that covers urgent tasks when your assistant is offline. Magic Teams, custom-priced, starts at three assistants and the site says teams are ready to work in 5 days. The recruiting pitch is the differentiator: Magic says it has interviewed 750,000+ assistants and draws from the top 0.5% of applicants, and that Magic Match pairs you through live interviews rather than an algorithm. Assistants pass live training and assessments before they meet you, then get weekly 1-on-1 coaching, and Magic replaces and hands off the work if someone leaves or gets stuck. Magic AI is bundled on top — every assistant gets unlimited paid access to top LLMs and AI tools, so you're buying human judgment with AI underneath it. The company reports 2M+ tasks completed this year and 11 years in business, serving executives, founders, agencies and support-heavy teams across ecommerce, media, legal, accounting and professional services.
Behind the Verdict
Magic's core product is a person, and everything on the site is built around making that person low-risk for you. The pitch is credentialing: 750,000+ interviewed applicants, top 0.5% of talent, candidates you won't find on job boards, live interviews instead of an algorithm, and training plus assessments before the assistant ever meets you. Whether those numbers are audited or not, the mechanism matters — Magic absorbs the recruiting, vetting, training and replacement work that otherwise eats months of your time. Pricing is simple and honest about being expensive. Part Time is $270/week for 20 hours, Full Time is $540/week for 40 hours and includes Magic 24/7, and Magic 24/7 alone is $199/week. All plans bill every 4 weeks with no contract, and the site says you only pay once you've selected your assistant. Magic Teams is custom-priced, starts at three assistants, and the site claims 25% the cost of hiring locally with a dedicated success coach and a 5-day ramp. The differentiation against hiring in person is concrete in the site's own comparison: months to hire, roughly 5x the cost, no 24/7 backup, hard to replace, no training, no management. Magic counters with hire-in-days, unlimited paid AI access for the assistant, Magic Vault for sharing private info safely, a dedicated account manager, and continuous coaching. Against DIY AI agents, the argument is that you're paying for someone who handles ambiguity and can be delegated to by text or call — the homepage's example task feed is grocery orders, luggage recovery, expense report compilation and inbox triage, all things a person chases to completion. The honest limits: this is a human service at a human price. If the work you want done is repeatable and simple, a $20/month AI tool already covers it, and Magic will look like a very expensive way to get that done. Setup isn't instant — Magic Match involves live interviews, and the teams product quotes 5 days to ready. You're also committing to recurring weekly billing even without a long-term contract, which is a real line item in a budget. One thing the evidence does not settle: no specific underlying LLM is named anywhere in the scraped content, so don't read "top LLMs" as any particular model. Treat Magic AI as a bundled perk of the assistant, not the thing you're buying.
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Real-world workflow fit
Concrete scenarios for the personas Magic actually fits — and what changes day-one when you adopt it.
You start on the $270/week Part Time plan, run Magic Match live interviews, and hand your assistant inbox triage, calendar scheduling and travel booking. Urgent after-hours items route to Magic 24/7.
Outcome: Your inbox reaches a managed state and meetings land on your calendar without you coordinating — roughly 20 hours a week of admin off your plate for $270/week billed every 4 weeks.
You move to Magic Teams with three assistants, get a dedicated success coach, and split the work across client onboarding, lead recovery and social media. The site quotes 5 days to ready.
Outcome: You add headcount capacity at a claimed 25% of local hiring cost without running your own recruiting, training or HR.
You call or text your Full Time assistant with errands — reservations, expense reports, package pickup — and lean on the bundled Magic AI access when a task needs research speed.
Outcome: Personal and work admin gets handled end-to-end, with Magic 24/7 covering the hours your assistant is off.
Use Cases
- Delegate email management and calendar scheduling to a dedicated assistant.
- Outsource customer onboarding and lead follow-up tasks.
- Automate travel itineraries and booking coordination.
- Manage social media posting and engagement.
- Handle expense reports and bookkeeping tasks.
- Get personal tasks done like grocery orders and package deliveries.
Limitations
- Magic is a human-staffed virtual assistant service, not an AI tool; assistants are real people, not AI.
- Assistants are dedicated and work set weekly hours (20 hours/week part-time or 40 hours/week full-time).
- Pricing is $270/week for part-time and $540/week for full-time, with Magic Teams custom-priced, all plans billed every 4 weeks with no contracts.
- While Magic AI gives assistants access to LLMs and AI tools, no specific underlying model is named in the evidence.
as of 2026-09-27
Verification history
We have re-verified Magic 8 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 8 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Magic tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Magic 24/7
$199/week
Ideal for
People who need a shared on-demand assistant for urgent tasks or after-hours coverage without committing to a dedicated 20-hour assistant.
What this tier adds
Starting entry point and the only plan that is a shared pool rather than one dedicated assistant; $199/week, billed every 4 weeks.
Part Time Assistant
$270/week
Ideal for
Founders and professionals with enough recurring admin to fill roughly half a workweek but not a full-time assistant's schedule.
What this tier adds
Adds one dedicated assistant at 20 hours per week curated from the top 0.5% of talent, versus the shared Magic 24/7 pool.
Full Time Assistant
$540/week
Ideal for
Executives and business owners whose admin load genuinely fills a 40-hour week and who want coverage when their assistant is off.
What this tier adds
Doubles dedicated hours to 40/week and bundles Magic 24/7 backup, which otherwise costs $199/week separately.
Magic Teams
Custom
Ideal for
Scaling businesses and agencies that need three or more assistants plus a dedicated point of contact for managing them.
What this tier adds
Moves from a single assistant to a managed team at custom pricing with a dedicated success coach, a stated 5-day ramp and Magic 24/7 included.
Where the pricing makes sense
The company stage and team size where Magic's pricing actually pencils out — and where peers do it cheaper.
Magic is priced for funded founders, executives and agencies where a $270-$540/week line item is cheaper than the owner's own time. Solo operators and early startups should compare against a $20-$30/mo AI assistant or a freelance VA at $15-$35/hour; Magic's edge is the vetting, training, 24/7 backup and no-contract terms, not the hourly rate.
Setup time & first value
How long it actually takes to get something useful out of Magic — broken out by persona, not the marketing-page minute.
For individuals, budget time for Magic Match: live interviews with candidates happen before you pick an assistant, and Magic says you only pay once you've selected one. Homepage comparison cites hire-fast in under a week for a dedicated assistant, and Magic Teams quotes 5 days to ready — so plan on days, not same-day, from signup to first delegated task.
Switching to or from Magic
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From a freelance VA: hand your existing task list and recurring admin to Magic Match, and Magic takes over vetting, training and backup coverage.
- →From an in-person hire: the homepage comparison frames Magic as avoiding months of recruiting at roughly 5x the cost with no 24/7 backup.
- →From DIY AI agents: route ambiguous or multi-step tasks to your dedicated assistant by call or text, keeping AI tools for what they already handle.
- ↗To an in-person assistant: you'd absorb recruiting, training and management yourself, plus the site's stated 5x cost gap.
- ↗To a freelance VA marketplace: cheaper hourly rates, but you give up Magic Match vetting, continuous coaching and Magic 24/7 backup.
- ↗To AI-only tooling: workable for repeatable, well-specified tasks and dramatically cheaper, but you lose a person who owns ambiguity and follows through.
Resources & Guides
Tutorials & Learning
YouTube returned 6 videos for “Magic”, and we withheld 6: 6 could not be judged, because “Magic” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Magic.
Official links
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Featured Head-to-Head Comparisons
Magic vs Gem
For enterprises seeking to automate and scale recruiting with AI agents (sourcing, screening, fraud detection), Gem is the clear choice—its platform consolidates ATS, CRM, and AI into one stack. Magic is better for busy professionals who need a dedicated human assistant for personal and admin tasks, with 24/7 backup. They serve vastly different needs; pick based on whether you need AI-driven hiring automation or human-powered delegation.
Magic vs Poke Interaction Co
Choose Poke if you want AI-powered automation that works inside your messaging apps—it’s cheaper, integrates with tools like Notion and Oura, and now offers a @poke.com email. Choose Magic if you need a dedicated human assistant for complex, non-automatable tasks and have a budget of at least $199/week. Poke’s latest news shows rapid innovation, while Magic hasn’t released product updates recently.
Magic vs Guesty
Choose Guesty if you manage multiple vacation rentals and want AI to automate guest messaging, reconciliation, and channel distribution with a free tier to start. Choose Magic if you need a human assistant to handle complex, unpredictable tasks (executive admin, travel, personal errands) and are willing to pay $199-$399/week for dedicated support. They solve completely different problems — Guesty scales property operations; Magic scales personal productivity.
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