Spiky.ai

Spiky.ai is an AI-powered sales coaching and meeting intelligence platform that combines real-time guidance during calls with post-meeting analytics to improve rep performance and close rates. The product's distinguishing thesis is "scale winning behaviors": identify what top reps do, codify it into the playbook, and surface that guidance to every rep in real time during calls — rather than after-the-fact coaching reviews. Real-time call scoring monitors momentum during active meetings; live coaching surfaces playbook guidance and suggested objection responses mid-call; call analysis evaluates talking speed, tone, and methodology adherence (MEDDPICC, BANT); team playbook adoption tracking flags reps with execution gaps; deal pipeline visibility surfaces progression metrics; personalized rep coaching ties to a training library and skill-acceleration tools; CRM sync writes to existing sales stack. Spiky.ai positions against Gong (revenue intelligence incumbent, post-call-heavy), Chorus (similar coaching depth, ZoomInfo-owned), Demodesk (consolidation play across recording + coaching + CRM sync), Avoma (meeting intelligence + scheduling), Fathom (recorder-first), and Wingman (acquired by Clari, less standalone now).