The AI
Track how often AI assistants recommend your brand across 8 models, daily.
If you're serious about being recommended by AI, Trakkr is the most direct tool for the job—its daily cross-model scoring and recent accuracy and MCP features are genuinely useful. The £79/month entry price is fair for the depth, but it's clearly built for teams, not casual users. Try the 14-day trial to see if it changes your AI visibility strategy.
Verified 7d ago · liveness 81/100 · cite: rightaichoice.com/tools/the-ai
- Brand marketers tracking AI recommendation share across ChatGPT, Perplexity, and Gemini
- Agencies managing multi-brand AI visibility with client portals and white-label options
- Enterprise teams monitoring competitive landscape and protecting brand accuracy
- Startups optimizing for AI-driven discovery with a direct visibility score
- Teams needing real-time chat monitoring—data refreshes daily, not by the minute
- Users looking for a free, unlimited tool—the free tier is just a 14-day trial
- Non-marketers needing simple one-off checks without a subscription
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Skip Trakkr if you need a free tool for occasional AI mentions checks, if you're a solopreneur on a tight budget, or if you expect real-time monitoring of conversations across all AI surfaces.
Going from 1 to 10 brands jumps the price to £395/mo, so if you have 4 or fewer brands the per-brand cost is actually higher than Growth.
Trakkr's Growth plan at ~$100/mo is competitive for a visibility-first tool, undercutting execution-first platforms like Athena ($99/mo annual) and Peec ($295/mo). However, Profound starts at $99/mo with more features in some cases, and its CEO model may justify the cost. For teams needing more than 5 brands, Scale at $395/mo is expensive; consider Profound's multi-brand capabilities at lower per-brand cost.
In short
The AI — Track how often AI assistants recommend your brand across 8 models, daily. Best for Brand marketers tracking AI recommendation share across ChatGPT, Perplexity, and Gemini, Agencies managing multi-brand AI visibility with client portals and white-label options, Enterprise teams monitoring competitive landscape and protecting brand accuracy. Plans from $1000/mo.
What's new in The AI
Checked 4 days agoAcross the latest 3 updates: 3 feature updates.
Trakkr Accuracy page unifies verdict and claims in one view
Accuracy drops tabs and setup gate; opens with a verdict, fix list, and a ledger of claims with linked transcripts and one-click re-checks.
Trakkr Actions desk rebuilds as a briefed desk with verified results
Actions now opens with a weekly brief, prioritized work, and auto-verification. Results report earned, no change, or could not measure.
Trakkr Optimize rebuilt with plain-language findings and ranked queue
Optimize now opens with a one-sentence diagnosis, a ranked work queue, and unified issue tracking with measured evidence.
What people actually say about The AI — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
87 mentions across 5 sources (Hacker News, Bluesky, Stack Overflow, Lemmy, Tech Press) · researched Jul 4, 2026.
- +Tracks brand visibility across 8 major AI models daily.
- +Cross-model score from 0-100 gives a clear benchmark.
- +Includes citation source discovery and perception analysis.
- +Competitor head-to-head comparison is useful for marketers.
- +Open-source AI 500 dataset available under CC BY 4.0.
- −No community feedback or reviews to validate the tool.
- −Pricing may be steep for small businesses or individuals.
- −No free tier beyond limited 14-day trial.
- −Integration ecosystem is nonexistent beyond MCP and API.
- −New bootstrapped company with uncertain longevity.
- • No transparent pricing on website; likely requires sales call.
- • Overages for additional brands or API calls may apply.
- • Enterprise plan cost is undisclosed.
Viability Score
How well maintained and how widely used is The AI? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: August 2026
How we score →Key Features
- Cross-model visibility score (0-100) updated daily
- Tracks 8 AI engines: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, Meta AI
- Accuracy Checks workspace with one-button re-checking
- Actions desk with weekly brief and picked plan
- Optimize view with ranked queue of measured fixes
- Topics grouping for share-of-voice and ownership status
- Citation source tracking and perception analysis
- Competitor head-to-head and overtake alerts
- Prompt health monitoring with weak-spot suggestions
- MCP connections for ChatGPT, Claude, Cursor, VS Code
- REST API access (add-on)
- Open AI 500 dataset on GitHub (CC BY 4.0)
- Public rankings API at api.trakkr.ai
- AI Site Grader and llms.txt generator
- Weekly visibility emails highlighting competitor movement
About The AI
Trakkr is an AI visibility monitoring platform that tracks how often and how prominently brands are recommended by AI assistants. It ranks 15,000+ brands across 500 industries with a 0–100 cross-model visibility score, updated daily. The platform queries eight AI engines—ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, and Meta AI—and aggregates results into a single dashboard. Recent additions include an Accuracy Checks workspace that verifies brand facts in AI answers with evidence storage and re-check support, plus proof-grounded agency pitch reports that use measured data instead of generic copy. MCP connections let you link Trakkr to ChatGPT, Claude, Cursor, VS Code, and other MCP clients with scoped tokens and OAuth. Trakkr also includes prompt health monitoring with weak-spot suggestions, competitor overtake alerts, an AI Site Grader, an llms.txt generator, and automated workflows. The open AI 500 dataset is available on GitHub under CC BY 4.0, and a public API at api.trakkr.ai/public/rankings/global offers free access to the rankings. Pricing starts at £79/month (about $100/month) for one brand. Compared to generic SEO tools that only measure traditional search, Trakkr focuses specifically on AI-driven discovery—giving you a direct read on where you stand in ChatGPT answers and similar surfaces.
Behind the Verdict
When should you reach for Trakkr? If you're a brand marketer or agency whose growth depends on being named by ChatGPT, Perplexity, or Gemini when someone asks for the best option in your category, this is the tool that tells you whether that's happening. The daily 0–100 visibility score across eight models is concrete, and the recent Accuracy Checks workspace—which gives a straight verdict on whether AI is telling the truth about you, then shows the claims behind it—is a genuinely useful addition for spotting harmful misinformation. The Optimize rebuild, which opens with a plain sentence about what's wrong with your site and a ranked queue of work, is the kind of practical guidance that separates this from raw data dumps. The Actions desk now opens with a weekly brief and a picked plan, so it's less about tracking and more about doing. Where it bites: the entry price is £79/month (about $100/month) for one brand, which is steep for solopreneurs. The free tier is just a 14-day trial, not a permanent freemium. If you need real-time chat monitoring, this isn't it—data refreshes daily, not by the minute. Compared to Profound (which starts at $99/month annual and leans execution-first) or Peec (which covers 3 of 7 models at €85/month), Trakkr is more visibility-first and includes all eight engines without per-model fees. If you're just testing the AI visibility waters for a side project, start with the free public API for global rankings before committing to a paid plan. But if you're managing a brand where AI recommendations drive revenue, this is the most direct tool we've seen for the job.
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Real-world workflow fit
Concrete scenarios for the personas The AI actually fits — and what changes day-one when you adopt it.
You need to know how often ChatGPT recommends your brand vs competitors in key categories.
Outcome: Start 14-day trial on Growth, set up your brand domain and 5 key prompts. Within a day you see your visibility score, and in a week you identify the biggest citation gaps. You export a report to share with the team.
You manage SEO for an enterprise and need to show AI visibility trends.
Outcome: Connect the public API to your dashboard to track your brand's ranking over time. Use the AI Site Grader to fix technical issues and llms.txt to improve crawlability. Present the data to stakeholders.
You want to win a client by showing a data-backed gap in their AI visibility.
Outcome: Use the free brand check on their domain to get a first finding, then generate a proof-grounded pitch report. The report shows measurable citations and competitor overtake opportunities, making your pitch more persuasive.
Use Cases
- Monitor daily how often AI assistants recommend your brand vs competitors.
- Identify which sources (review sites, forums) influence AI citations and optimize content.
- Track perception dimensions like trust and innovation.
- Connect MCP to let internal AI tools access real-time visibility data during research.
- Generate evidence-based pitch reports for agencies.
- Run accuracy checks on brand facts in AI answers.
- Improve AI crawler readiness with site optimization.
- Automate workflows to respond to visibility changes.
Models Under the Hood
as of 2026-08-21
Limitations
- Trakkr tracks only eight AI models (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, Meta AI).
- Pricing starts at £79/mo for the Growth plan with a 14-day free trial, and the Scale plan at £395/mo is aimed at agencies.
- The public rankings API is free under CC BY 4.0, but full platform access requires a paid subscription.
as of 2026-08-11
Verification history
We have re-verified The AI 6 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published The AI tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Growth
$100/mo or $790/yr (annual billing, 17% savings)
Scale
$500/mo or $3,950/yr (annual billing, 17% savings)
Ideal for
Agencies and multi-brand teams that need up to 10 brands, unlimited seats, client access, and API.
What this tier adds
Adds 10 brands, 100 articles/mo, unlimited team seats, client access, and REST API as add-on, at £395/mo.
Enterprise
From $1,000/mo (billed annually)
Ideal for
High-volume teams needing unlimited brands/prompts, SSO, custom contracts, and dedicated support.
What this tier adds
Unlimited everything, SSO, security review, custom integration, volume discounts, and onboarding/training, from £790/mo (annual).
Where the pricing makes sense
The company stage and team size where The AI's pricing actually pencils out — and where peers do it cheaper.
Trakkr's Growth plan at ~$100/mo is competitive for a visibility-first tool, undercutting execution-first platforms like Athena ($99/mo annual) and Peec ($295/mo). However, Profound starts at $99/mo with more features in some cases, and its CEO model may justify the cost. For teams needing more than 5 brands, Scale at $395/mo is expensive; consider Profound's multi-brand capabilities at lower per-brand cost.
Setup time & first value
How long it actually takes to get something useful out of The AI — broken out by persona, not the marketing-page minute.
Growth plan: under 5 minutes to track your first brand (Quick Start guide). You'll see first data within 24 hours. On Scale: 10 brands take about 15 minutes to set up, with topics auto-generated from your prompts. Enterprise onboarding and training can take a few days with a dedicated success manager.
Switching to or from The AI
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Profound: Export your tracked keywords and prompts from Profound, then recreate them in Trakkr. Use Trakkr's prompt suggestions and topics to organize. Trakkr offers a 14-day trial to compare data.
- ↗To Profound: Export your visibility data via CSV or API, then import into Profound's tracking. Profound's setup may differ, so expect to re-create prompts.
Integrations
Resources & Guides
Tutorials & Learning
Official links
Tools that pair well with The AI
Common stack mates teams adopt alongside The AI, with the specific reason each pairing earns its keep.
Featured Head-to-Head Comparisons
The Ai vs Screenplayiq
If you need to predict your script's box office potential, choose ScreenplayIQ. If you need to track how your brand appears across major AI assistants, choose The AI. They solve completely different problems; your choice depends on whether you are a filmmaker or a marketer.
The Ai vs Weglot
Weglot and The AI solve completely different problems — choose Weglot if you need to quickly launch a multilingual website with brand-consistent AI translations, or choose The AI if you need to monitor and improve how your brand appears in AI assistant recommendations. They are not direct competitors, so your decision hinges on whether your priority is global content expansion or AI visibility optimization.
The Ai vs Chili Piper
If you need to convert high-intent B2B web visitors into meetings instantly, Chili Piper is the clear choice with its deep Salesforce-native automation. If you're a brand marketer tracking how often your brand is recommended by ChatGPT, Claude, etc., The AI (Trakkr) is the only tool that systematically monitors cross-model visibility. They solve entirely different jobs — choose based on whether your funnel bottleneck is conversion or brand discovery.
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